A11 is the performance marketing operating system. Global technology platform that service medium and enterprise size B2C and B2B brands that aspire to grow efficiently and maximize their ROI. 170+ websites and in-stores’ brands have utilized A11 to increase digital and offline sales across social, search, programmatic, CTV, and email campaigns. The platform collects data and generates granular and diverse audience segments across three key groups: prospective clients, web or app visitors and existing customers. Our sophisticated database develops (and refreshes) behavioral micro targets daily and helps marketers identify, engage, and convert users across various shopping channels and media platforms. Using a nimble machine testing and learning strategy, A11 optimizes paid media budgets and measures marketing return on investment across all media.