Asseco Customer Intelligence is an advanced analytical system that leverages data and monitors customers' online activities—such as interactions on social media, websites, and mobile applications—to create detailed customer profiles and recommend optimal offers. By employing algorithms, self-learning mechanisms , and artificial intelligence , ACI enables businesses to deliver personalized, real-time offers that align with individual customer needs. Its open architecture ensures seamless integration with existing IT systems across various sectors, including banking, insurance, and financial institutions.
Key Features and Functionality:
- Artificial Intelligence: Facilitates swift and effective marketing activities through AI-driven recommendations.
- Big Data Analytics: Delivers real-time offers based on customer behavior analysis.
- Customer Data Platform: Constructs targeted customer groups for marketing campaigns.
- Marketing Automation: Automates the evaluation of marketing activity effectiveness.
- Machine Learning: Enhances customer experience by tailoring offers to current needs.
- Predictive Analytics: Supports customer retention processes through predictive analyses.
Primary Value and Solutions Provided:
ACI addresses several critical business challenges:
- High Customer Acquisition Costs: By analyzing historical data, ACI identifies customers likely to switch providers, enabling timely retention offers.
- Ineffective Product Sales: Utilizing predictive analytics, ACI crafts sector-specific offers, forecasts expenses, and reduces campaign costs.
- Dispersed Customer Data: ACI consolidates customer information within back-office channels, providing a unified data structure.
- Inaccurate Segmentation and Communication: Through advanced segmentation based on customer behavior across various channels, ACI ensures personalized communication strategies.
By implementing ACI, organizations can enhance sales opportunities, improve cross-sell and up-sell potential, boost campaign effectiveness, and reduce customer attrition rates.
