Crafting Unique Brand Identities. Turning strategic concepts creative ideas into creative ideas that result in tangible brand assets is at the heart of arteficegroup. The Italian branding agencys core philosophy centres on redefining traditional branding theories, making them more transparent bold, unique and consistent across different consumer touchpoints. Its tagline, Branding the Difference, attests to this commitment enabling the clients not to lose their own voice in the process and effectively differentiate their brands. arteficegroup delineates and reconnects all the brand's touchpoints, establishing a seamless flow of communication and merging them into a wider idea of branding, which it dubs as Strategic Making, a blend of creative-productive strategy. This strategic approach entails a thorough understanding of the essence of a brand and seamlessly integrating those elements into compelling digital communications experience, packaging designs and artworks, and retail solutions.