[ AppMagic Reviews ](https://www.g2.com/products/appmagic/reviews) [ AppMagic Reviews ](https://www.g2.com/products/appmagic/reviews) # AppMagic Features ##### ## Metrics (5) Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Show More ##### ## User Identification (3) Demographics Identifies user demographics like gender or age. User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Show More ##### ## Tracking & Reporting (6) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Dashboard Provides a holistic summary of your data. User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Show More ##### ## Data collection (5) Natural Language Processing (NLP) Provides NLP features for filtering data collection down to specific data points Data Sources Provides a wide selection of data sources for aggregated news and MARKET data Custom Research Sources Allows users to make custom data collection queries Lead Enrichment Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy Advanced Data Collection Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, Show More ##### ## Segment Trending (4) Web Provides features for tracking competitors websites including information such as pricing changes or new product features Social Provides features for tracking competitor activity on social media Benchmarks Allows users to benchmark their product against other competitors in order to understand competitive position in the market Finance Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations Show More ##### ## Platform (6) Search Provides users with search tools in order to find the data they need quickly User, Role, And Access Management Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Mobile User Support Allows software to be easily used on multiple mobile devices, including phone and tablet devices Alerts Provides features for email and messaging alerts surrounding contact and company updates Collaboration Allows multiple users to access and collaborate on the platform Compliance Provides features for users to follow domestic and international privacy and data colelction compliance laws Show More ##### ## Analysis (3) Custom Dashboards Allows users to create custom market intellignece dashboards Reports Allows users to build and export reports for market data Integrations Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software Show More ##### ## Platform Insights (7) Ad Creatives Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. Buying Strategies Ability to showcase where and how advertisers are buying (direct vs. programmatic). Publisher Data Provides data on which publishers competitors are buying the most traffic from. Advertising Spend Provides data on ad spend and ranking reports of top competitive ad spenders. Websites and Social Channels Provides data on which websites and social channels advertisers are spending the most. Device Insights Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). Ad Intelligence Reporting Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. Show More ##### ## Platform Additional Functionality (2) Ad Competitive Benchmarking Ability to benchmark competitor's ad spend, share of voice, and ad creatives. Alerts Provides alerts, or automated notifications, to when advertisers launch new campaigns. Show More ##### ## Agentic AI - Market Intelligence (2) Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Digital Advertising Intelligence (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") Sponsored Demandbase One 4.4/5 (1,991) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![Sensor Tower](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_07331856cc0cef8e4a527519be3cea2a/sensor-tower.jpg "Sensor Tower") Sensor Tower 4.3/5 (141) ](https://www.g2.com/products/sensor-tower/reviews) [ ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb") Similarweb 4.4/5 (1,151) ](https://www.g2.com/products/similarweb/reviews) [ ![Pathmatics by Sensor Tower](https://images.g2crowd.com/uploads/product/hd_favicon/6a02988cd380da425d4a6278f9818a9b/pathmatics-by-sensor-tower.svg "Pathmatics by Sensor Tower") Pathmatics by Sensor Tower 4.3/5 (319) ](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) [ View All Alternatives ](https://www.g2.com/products/appmagic/competitors/alternatives) AppMagic Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_07331856cc0cef8e4a527519be3cea2a/sensor-tower.jpg "Product Avatar Image") Sensor Tower 4.3/5 (144) [ Compare Now ](https://www.g2.com/compare/appmagic-vs-sensor-tower) ##### Categories on G2 [ Market Intelligence ](https://www.g2.com/categories/market-intelligence)[ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ Digital Advertising Intelligence ](https://www.g2.com/categories/digital-advertising-intelligence) ##### Explore More [ Most reliable quality management service in SaaS ](https://www.g2.com/discussions/most-reliable-quality-management-services-in-saas-what-s-leading-in-2025)[ Top rated enterprise password manager app ](https://www.g2.com/discussions/which-enterprise-password-manager-has-worked-best-for-your-organization)[ digital asset management solutions ](https://www.g2.com/discussions/digital-asset-management-dam-solutions-what-do-you-look-for) [ What platform integrates website building with marketing automation tools? ](https://www.g2.com/discussions/what-platform-integrates-website-building-with-marketing-automation-tools)[ Recommended app for global payroll processing ](https://www.g2.com/discussions/what-s-a-recommended-app-for-global-payroll-processing)[ Pros and Cons Details ](https://www.g2.com/products/appmagic/reviews?qs=pros-and-cons) Show More [ Most reliable quality management service in SaaS ](https://www.g2.com/discussions/most-reliable-quality-management-services-in-saas-what-s-leading-in-2025)[ Top rated enterprise password manager app ](https://www.g2.com/discussions/which-enterprise-password-manager-has-worked-best-for-your-organization)[ digital asset management solutions ](https://www.g2.com/discussions/digital-asset-management-dam-solutions-what-do-you-look-for) [ What platform integrates website building with marketing automation tools? ](https://www.g2.com/discussions/what-platform-integrates-website-building-with-marketing-automation-tools)[ Recommended app for global payroll processing ](https://www.g2.com/discussions/what-s-a-recommended-app-for-global-payroll-processing)[ Pros and Cons Details ](https://www.g2.com/products/appmagic/reviews?qs=pros-and-cons)