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# AppMagic vs Pathmatics by Sensor Tower Comparison - What are their main differences?

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AppMagicPathmatics by Sensor Tower[+ Add Product](#)

Reviews

**AppMagic** [

4.8/5(36)

](https://www.g2.com/products/appmagic/reviews#reviews)

**Pathmatics by Sensor Tower** [

4.3/5(345)

](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews#reviews)

Pricing

**AppMagic**
No pricing available

**Pathmatics by Sensor Tower**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**AppMagic**
Not enough reviews yet

**Pathmatics by Sensor Tower**
5 months

Based on 9 responses

Return on Investment

**AppMagic**
Not enough reviews yet

**Pathmatics by Sensor Tower**
21 months

Based on 7 responses

Perceived Cost

**AppMagic**
Not enough reviews yet

**Pathmatics by Sensor Tower**
$$$$$

Average Discount

**AppMagic**
Not enough reviews yet

**Pathmatics by Sensor Tower**
12%

 ![AppMagic](https://images.g2crowd.com/uploads/product/hd_favicon/bd53581520dc307f85e38075a9799577/appmagic.svg "AppMagic")

 ![Pathmatics by Sensor Tower](https://images.g2crowd.com/uploads/product/hd_favicon/6a02988cd380da425d4a6278f9818a9b/pathmatics-by-sensor-tower.svg "Pathmatics by Sensor Tower")

G2 offers free advice on this comparison.

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Pros & Cons

**AppMagic**
[
Ease of Use (16)
](https://www.g2.com/products/appmagic/reviews?filters%5Bsentiment_snippet%5D=1492040&qs=pros-and-cons#reviews)[
Features (8)
](https://www.g2.com/products/appmagic/reviews?filters%5Bsentiment_snippet%5D=2303820&qs=pros-and-cons#reviews)[
Data Inaccuracy (4)
](https://www.g2.com/products/appmagic/reviews?filters%5Bsentiment_snippet%5D=2303952&qs=pros-and-cons#reviews)[
Improvements Needed (3)
](https://www.g2.com/products/appmagic/reviews?filters%5Bsentiment_snippet%5D=2303779&qs=pros-and-cons#reviews)

**Pathmatics by Sensor Tower**
Not enough data

Integrations

**AppMagic**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_033aa224b72b00b72e8860e4e6401efc/microsoft-excel.png "Product Avatar Image")

Microsoft Excel

](https://www.g2.com/products/microsoft-excel/reviews)[
View all
](https://www.g2.com/products/appmagic/integrations)

**Pathmatics by Sensor Tower**
Not enough data

Screenshots

**AppMagic**
 ![AppMagic screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/115725/top-charts.png)

**Pathmatics by Sensor Tower**
 ![Pathmatics by Sensor Tower screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/99287/Creative.png)

Ratings

Meets Requirements

**AppMagic**

9.2

9.226

**Pathmatics by Sensor Tower**

8.2

8.2271

Ease of Use

**AppMagic**

9.6

9.626

**Pathmatics by Sensor Tower**

9.2

9.2269

Ease of Setup

**AppMagic**

9.8

9.821

**Pathmatics by Sensor Tower**

9.1

9.1122

Ease of Admin

**AppMagic**

10.0

10.05

**Pathmatics by Sensor Tower**

8.7

8.7114

Quality of Support

**AppMagic**

9.8

9.824

**Pathmatics by Sensor Tower**

8.7

8.7223

Has the product been a good partner in doing business?

**AppMagic**

10.0

10.05

**Pathmatics by Sensor Tower**

9.0

9.0110

Product Direction (% positive)

**AppMagic**

10.0

10.024

**Pathmatics by Sensor Tower**

8.3

8.3254

Features

Digital Advertising Intelligence[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

9.7

5

8.8

34

Platform Insights

Ad Creatives

9.7(won by 0.3)

5

9.4

32

Buying Strategies

Not enough data

8.9(won by default)

29

Publisher Data

Not enough data

8.6(won by default)

27

Advertising Spend

Not enough data

8.9(won by default)

32

Websites and Social Channels

Not enough data

8.8(won by default)

31

Device Insights

Not enough data

8.8(won by default)

30

Ad Intelligence Reporting

Not enough data

9.0(won by default)

28

Agentic AI - Digital Advertising Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Platform Additional Functionality

Ad Competitive Benchmarking

Not enough data

8.4(won by default)

22

Alerts

Not enough data

8.5(won by default)

21

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

7.2

8

Not enough data

User Identification

Demographics

6.9(won by default)

6

Not enough data

User Segmentation

6.9(won by default)

6

Not enough data

Geolocation

9.2(won by default)

6

Not enough data

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

6.7(won by default)

6

Not enough data

Real-Time Insights

8.1(won by default)

7

Not enough data

Attribution

6.4(won by default)

6

Not enough data

Activity Dashboard

9.5(won by default)

7

Not enough data

User Path Tracking

5.0(won by default)

6

Not enough data

User Activity History

6.9(won by default)

6

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

7.8(won by default)

6

Not enough data

Exit Tracking

6.7(won by default)

6

Not enough data

Retention

6.9(won by default)

8

Not enough data

Return

7.2(won by default)

6

Not enough data

Conversions

6.9(won by default)

6

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Competitive Intelligence[Hide 63 FeaturesShow 63 Features](javascript:void(0);)

Not enough data

7.9

45

Platform Basics

Centralized Platform

Not enough data

8.3(won by default)

39

Web Tracking

Not enough data

8.0(won by default)

32

Activity Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Agentic AI - Competitive Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Platform Data

Product Details

Not enough data

7.1(won by default)

33

Channel Acquisition

Not enough data

7.2(won by default)

28

Customer Feedback & Reviews

Not enough data

Feature Not Available

Platform Content 

Battlecards

Not enough data

8.3(won by default)

18

Platform Reporting

Customizable Dashboard

Not enough data

8.5(won by default)

33

Benchmark Reporting

Not enough data

7.7(won by default)

25

Multiple Data Sources

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Additional Functionality

Real-Time Data

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Real Time Comparisons

Not enough data

Not enough data

Website Monitoring

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

API

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Cost Analysis

Not enough data

Not enough data

Custom Pricing Rules

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

Repricing engine

Not enough data

Not enough data

Scenario Planning

Not enough data

Not enough data

Dynamic Pricing

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Market Data Analysis

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Pricing Analytics

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Price List Management

Not enough data

Not enough data

Automatic Adjustments

Not enough data

Not enough data

Predictive Pricing Models

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Market Intelligence[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

8.5

20

Not enough data

Data collection

Natural Language Processing (NLP)

7.7(won by default)

10

Not enough data

Data Sources

9.1(won by default)

11

Not enough data

Custom Research Sources

9.0(won by default)

10

Not enough data

Lead Enrichment

8.5(won by default)

11

Not enough data

Advanced Data Collection

8.8(won by default)

12

Not enough data

Segment Trending

Web

8.0(won by default)

9

Not enough data

Social

7.8(won by default)

9

Not enough data

Benchmarks

9.3(won by default)

15

Not enough data

Finance 

8.0(won by default)

9

Not enough data

Analysis

Custom Dashboards

9.2(won by default)

11

Not enough data

Reports

9.1(won by default)

13

Not enough data

Integrations

7.7(won by default)

10

Not enough data

Platform

Search

9.7(won by default)

11

Not enough data

User, Role, And Access Management

8.3(won by default)

9

Not enough data

Mobile User Support

8.3(won by default)

10

Not enough data

Alerts

8.5(won by default)

9

Not enough data

Collaboration

8.5(won by default)

10

Not enough data

Compliance

9.1(won by default)

9

Not enough data

Agentic AI - Market Intelligence

Cross-system Integration

7.5(won by default)

8

Not enough data

Proactive Assistance

7.9(won by default)

8

Not enough data

Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

Not enough data

7.9

214

Marketing Operations

ROI Tracking

Not enough data

7.3(won by default)

76

|

Verified

Data Collection

Not enough data

8.4(won by default)

146

|

Verified

Customer Insights

Not enough data

7.5(won by default)

94

|

Verified

Multi-User Access

Not enough data

8.1(won by default)

89

|

Verified

White Label

Not enough data

6.7(won by default)

7

Spend Management

Not enough data

Feature Not Available

Multi-Channel Data Collection

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Tag Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Activity

Campaign Insights

Not enough data

8.2(won by default)

163

|

Verified

Reports and Dashboards

Not enough data

8.6(won by default)

166

|

Verified

Campaign Stickiness

Not enough data

7.8(won by default)

104

|

Verified

Multichannel Tracking

Not enough data

8.2(won by default)

141

|

Verified

Brand Optimization

Not enough data

8.0(won by default)

119

|

Verified

Predictive Analytics

Not enough data

7.6(won by default)

11

Multi-Campaign

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Agentic AI - Marketing Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Event Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Source Connectors

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

7.1

8

Not enough data

Metrics

Engagement

7.8(won by default)

6

Not enough data

Exit Tracking

6.7(won by default)

6

Not enough data

Retention

6.9(won by default)

8

Not enough data

Return

7.2(won by default)

6

Not enough data

Conversions

6.9(won by default)

6

Not enough data

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![AppMagic](https://images.g2crowd.com/uploads/product/hd_favicon/bd53581520dc307f85e38075a9799577/appmagic.svg "AppMagic")](https://www.g2.com/products/appmagic/reviews)

AppMagic

Small-Business(50 or fewer emp.)

78.1%

Mid-Market(51-1000 emp.)

18.8%

Enterprise(\> 1000 emp.)

3.1%

[![Pathmatics by Sensor Tower](https://images.g2crowd.com/uploads/product/hd_favicon/6a02988cd380da425d4a6278f9818a9b/pathmatics-by-sensor-tower.svg "Pathmatics by Sensor Tower")](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews)

Pathmatics by Sensor Tower

Small-Business(50 or fewer emp.)

12.5%

Mid-Market(51-1000 emp.)

47.6%

Enterprise(\> 1000 emp.)

39.8%

Small-Business

(50 or fewer emp.)

78.1%

12.5%

Mid-Market

(51-1000 emp.)

18.8%

47.6%

Enterprise

(\> 1000 emp.)

3.1%

39.8%

Reviewers' Industry

[![AppMagic](https://images.g2crowd.com/uploads/product/hd_favicon/bd53581520dc307f85e38075a9799577/appmagic.svg "AppMagic")](https://www.g2.com/products/appmagic/reviews)
AppMagic

Computer Games

63.0%

Information Technology and Services

14.8%

Marketing and Advertising

7.4%

Market Research

7.4%

Entertainment

3.7%

Other

3.7%

[![Pathmatics by Sensor Tower](https://images.g2crowd.com/uploads/product/hd_favicon/6a02988cd380da425d4a6278f9818a9b/pathmatics-by-sensor-tower.svg "Pathmatics by Sensor Tower")](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews)
Pathmatics by Sensor Tower

Marketing and Advertising

62.1%

Online Media

4.7%

Consumer Goods

3.4%

Market Research

3.1%

Internet

2.8%

Other

23.8%

Alternatives

**AppMagic Alternatives**

 ![Sensor Tower](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_07331856cc0cef8e4a527519be3cea2a/sensor-tower.jpg "Sensor Tower")

[
Sensor Tower
](/products/sensor-tower/reviews)

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")

[
GTM Workspace - Powered by ZoomInfo
](/products/gtm-workspace-powered-by-zoominfo/reviews)

 ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer")

[
AppsFlyer
](/products/appsflyer/reviews)

**Pathmatics by Sensor Tower Alternatives**

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![MediaRadar](https://images.g2crowd.com/uploads/product/hd_favicon/40fe2a826feadcb6701720ed3105d145/mediaradar.svg "MediaRadar")

[
MediaRadar
](/products/mediaradar/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

## AppMagic vs Pathmatics by Sensor Tower

When assessing the two solutions, reviewers found AppMagic easier to use, set up, and administer. Reviewers also preferred doing business with AppMagic overall.

- Reviewers felt that AppMagic meets the needs of their business better than Pathmatics by Sensor Tower.
- When comparing quality of ongoing product support, reviewers felt that AppMagic is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AppMagic over Pathmatics by Sensor Tower.