Appier AIXON Reviews & Product Details

Name: Appier AIXON
Rating: 4.8 (2 reviews)

AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience and run AI models to easily predict their future actions. Streamline Your Data From Different Sources AIXON creates a 360-degree view of your audience by unifying data across all platforms like apps, websites and CRM, and enriches your audience profiles with Appier’s unique cross-screen technology. Predict Customers' Future Actions in Real Time Powered by the scenario-based prediction with Auto-ML models, AIXON allows you to predict specific actions of your audience in real time, from conversions to churn and even the likelihood of users visiting a certain webpage. Generate Actionable Insights With Explainable AI AIXON’s explainable AI enables our customers to understand the rationale of our AI-driven decisions. AIXON is capable of textually and visually showing the most important variables to describe why certain decisions are made. The ability to explain the factors underlying the AI’s analysis is key to fostering trust in Appier’s AI technology, and avoid it being viewed as a mere “black box." Achieve Seamless Customer Engagement AIXON seamlessly integrates with your existing owned and paid channels, allowing you to amplify omnichannel marketing on AI-powered insights and ensure optimum customer experience. Boost Conversions With RFM AIXON automatically configures your audience segments into three most critical dimensions of attributes, RFM (Recency, Frequency, and Monetary), to help you better understand customer intent and take targeted actions to realize customers’ full profit potential.

Seller

Appier

Discussions

Appier AIXON Community

Languages Supported

English, Japanese, Korean, Chinese (Traditional)

Overview by

Susanna Hughes

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U

Verified User

Mid-Market (51-1000 emp.)

2/10/2024

5/5

Having integrated the AI platform into their campaigns, this reviewer reports a substantial increase in return on ad spend due to AIXON's effective targeting and messaging. The learning curve for its advanced features is steep, making it challenging for some users to fully utilize its capabilities.

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Summarized using AI

EF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

3/22/2021

"An investment in AI helps drive our business, and % uplift shoot off the chart."

4.5/5

What do you like best about Appier AIXON?

What I like best is AIXON's AI brains. There are many AI brains that KCC can utilize to serve business' needs. One of the brains that is very standout to us though is "Analyze and Segment Users brain". It helps shed some light on customers' insights. According to this brain, KCC can customize our messages to prospects to be highly related to their interests; as a result, KCC gains a significant uplift in conversion. Review collected by and hosted on G2.com.

What do you dislike about Appier AIXON?

AI brains is totally something new we've tried to adopt and utilize, and it does not seem to be available elsewhere in the marketwide. You need to spend some time to get familiarized with all the different brains. Thus, it takes some learning curve to utilize its utmost capabilities. However, once you are keen at using different brains already, things will get fruitful thereafter. Review collected by and hosted on G2.com.

Recommendations to others considering Appier AIXON:

Getting related business units to get involved as early as possible so that you can discover and address all business pain points within a short time. You will need to be willing to roll up your sleeves to eventually get the AIs engine pump up fed with tons of data points and some time for the AI to start solving complex business pain points for you. Review collected by and hosted on G2.com.

What problems is Appier AIXON solving and how is that benefiting you?

We use AIXON to help transform ways of working within our cross-functional teams getting involved in digital marketing campaigns on owned and paid platforms. AIXON equips my digital marketing team with data driven by AI which helps us make high-level business decisions. My team gains more momentum and is able to influence other business units when it comes to making critical business decisions together. Review collected by and hosted on G2.com.