Anteriad Reviews & Product Details

Anteriad puts B2B marketers in front of their next customer and ahead of their competition. We are the demand generation partner for teams that need outcomes, not another software subscription. Our award-winning Anteriad Marketing Cloud tracks more than 500 billion buyer-related signals each month across 450 million+ global contacts, and our managed campaign experts turn that intelligence into coordinated, full-funnel programs that engage entire buying groups and drive growth. Today’s buying journey demands that level of coordination. Buyers start with AI, stay anonymous until they are deep into their decision process, and move in buying groups across finance, IT, procurement, and end users. Inbound alone is no longer enough, and disconnected point solutions create gaps between data, execution, and measurable impact. Anteriad connects intelligence directly to activation. The Anteriad Marketing Cloud identifies which accounts are actively researching, what they care about, and where they are in the buying process. Our managed campaign teams orchestrate multichannel programs across display, email, content syndication, programmatic, and CTV, ensuring every signal translates into meaningful engagement. Our data is Neutronian-certified and ranked in the top 1% for quality and transparency, giving marketing teams confidence they are reaching real buyers, not recycled lists. Clients have achieved 200x ROI, 20% revenue growth, and 1,900% higher click-through rates. Trusted by IBM, Microsoft, Lenovo, Forbes, SHRM, and hundreds of global B2B brands, Anteriad delivers accountable growth across industries and markets. If you are ready for coordinated, full-funnel execution that drives measurable growth, we are ready to put you in front of your next customer.

Seller

Anteriad

Discussions

Anteriad Community

Solution Type

All-in-One

Overview by

Carolyn Schneller

Used by Epicor Eagle and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

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Anteriad Integrations

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Verified by Anteriad

G2 reviews are authentic and verified.

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Mike G.

Founder & President

Marketing and Advertising

Small-Business (50 or fewer emp.)

Originally submitted 8/30/2019

Business partner of the seller or seller's competitor, not included in G2 scores.

"eCho Data Layer Deployment"

4/5

What do you like best about Anteriad?

About-face helps businesses understand and manage both the buy and sell side of their marketing identities. Using eCHO intent signals helps us to expose insights and accelerate demand. Other Intent companies only help you gain insights at the domain level whereas with eCHO we have been able to gain a better understanding of buying signals at the decision making unit level and site level; granular is better. Review collected by and hosted on G2.com.

What do you dislike about Anteriad?

They’re Account Based scoring solution isn’t available native in their integration yet. Review collected by and hosted on G2.com.

What problems is Anteriad solving and how is that benefiting you?

180byTwo datasets in general give us a huge amount of data insights to draw from as we start with limited insights on our new subscribers. Both the B2B and B2C datasets are great in terms of enriching our content with business context datapoints, but the eCHO product is keeping it extremely relevant to our intent driven clients by focusing on higher demand/cpm in-market segmentation. Review collected by and hosted on G2.com.

Response from Lauren Mabra of Anteriad

edit

Thanks for the positive feedback!

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

6/30/2020

"B2B for you and me"

3.5/5

What do you like best about Anteriad?

sourcing of the data is always key which seems to fit in amongst other providers Review collected by and hosted on G2.com.

What do you dislike about Anteriad?

competitive disadvantages to partners like Bombora Review collected by and hosted on G2.com.

Response from Lauren Mabra of Anteriad

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Thank you for taking the time to review 180byTwo!

Jeff W.

President

Mid-Market (51-1000 emp.)

Originally submitted 9/4/2019

"DON'T PURCHASE!!!"

0.5/5

What do you like best about Anteriad?

Nothing. eCHO is a terrible product supported by a worse company. Review collected by and hosted on G2.com.

What do you dislike about Anteriad?

180byTwo's eCHO product is inaccurate and backed by a questionable company. Review collected by and hosted on G2.com.

Nicholas t.

Board Member

Market Research

Small-Business (50 or fewer emp.)

9/4/2019

"Seamless Integration and Result Driven Solutions."

5/5

What do you like best about Anteriad?

I love the depth and granularity 180bytwo offers with their data-driven products and services. They help take the guesswork out of segmentation by making it easier to target the right audience and measure ROI. Review collected by and hosted on G2.com.

What do you dislike about Anteriad?

Nothing. I've had a great experience working with the team. Review collected by and hosted on G2.com.

Recommendations to others considering Anteriad:

Definitely reach out to the team to learn more about the solutions, you will not regret it! Review collected by and hosted on G2.com.

What problems is Anteriad solving and how is that benefiting you?

More precise targeting and measuring results for greater ROI. We are able to segment more targeted audiences and reduce our overall spend while seeing greater returns. Review collected by and hosted on G2.com.

Response from Lauren Mabra of Anteriad

edit

Thanks for the five stars, Nicholas! It's a pleasure getting to work with you.

Doug P.

Vice President Of Business Development

Internet

Mid-Market (51-1000 emp.)

8/27/2019

"Great data and company"

5/5

What do you like best about Anteriad?

The authenticity and accuracy of their data is second to none. These are guys with high moral/ethical standards who know the data business and built their products the right way. Review collected by and hosted on G2.com.

What do you dislike about Anteriad?

There is nothing to dislike here, unless you get greedy and want them to focus on even more areas of the data space. Review collected by and hosted on G2.com.

Response from Lauren Mabra of Anteriad

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Thank you for the positive review, Doug!

Joseph B.

CEO

Small-Business (50 or fewer emp.)

8/31/2019

"The Next Generation Product"

5/5

What do you like best about Anteriad?

eCHO helps you get an accurate insight of the market. Review collected by and hosted on G2.com.

What do you dislike about Anteriad?

Server to Server plug-in would be a great addition Review collected by and hosted on G2.com.

Response from Lauren Mabra of Anteriad

edit

Thank you for the five stars!

Gustavo M.

Lyric Singer / Vocal Coach / Opera Director / Cantante Lirico

Computer Software

Small-Business (50 or fewer emp.)

9/3/2019

"eCHO B2B Intent Data"

4.5/5

What do you like best about Anteriad?

180byTwo is outstanding in their approach to data quality and products. The accuracy of their eCHO product gave more pinpointed view of where targeting should be aimed and allowed me to better serve my clients. Review collected by and hosted on G2.com.

What do you dislike about Anteriad?

Not much at this time, but am curious to see as the product evolves further. Review collected by and hosted on G2.com.

Response from Lauren Mabra of Anteriad

edit

Thank you for taking the time to leave us a review, Gustavo! Your feedback is invaluable.

Khara B.

Sr. Director, SME, Display/Programmatic Strategy, Activation, & Measurement

Internet

Mid-Market (51-1000 emp.)

8/29/2019

"Great source for ABM data"

5/5

What do you like best about Anteriad?

The 180bytwo team always finds the audiences I need, regardless of how granular or niche the target audiences. The client services team responds almost immediately and has never let me down for fast turnarounds. Forecasting is accurate and I can depend on hitting the budgets I plan. Review collected by and hosted on G2.com.

What do you dislike about Anteriad?

It would be great to have a centralized location for the data segments and definitions because we have so many. Review collected by and hosted on G2.com.

Response from Lauren Mabra of Anteriad

edit

Thank you for the five star review, Khara!

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/19/2019

"180byTwo eCho Review"

4.5/5

What do you like best about Anteriad?

180bytwo data quality is impeccable and their ability to help me understand what leads I should be reaching and what accounts are in the market. From a service standpoint, we’re always impressed with their consistency and how quickly you’re able to respond. Review collected by and hosted on G2.com.

What do you dislike about Anteriad?

I would ideally like to see 180bytwo better tela support system. But not a deal-breaker. Review collected by and hosted on G2.com.

Response from Lauren Mabra of Anteriad

edit

Thank you for the positive review!

Verified User in Automotive

Small-Business (50 or fewer emp.)

8/30/2019

"Excellent tool for industry intelligence"

5/5

What do you like best about Anteriad?

The eCHO intent product allowed us to know exactly who was in the market for services like ours. Great product that was much needed in the market. Review collected by and hosted on G2.com.

What do you dislike about Anteriad?

Little bit of an initial learning curve. After that it was straightforward. Review collected by and hosted on G2.com.

Response from Lauren Mabra of Anteriad

edit

Thank you for the positive feedback!