--- title: Amplitude Analytics Reviews meta\_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 2974 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 2974 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### Amplitude Analytics Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. [(320 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews) Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. [(295 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews) Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. [(240 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134172&qs=pros-and-cons#reviews) Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. [(147 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135173&qs=pros-and-cons#reviews) Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. [(120 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135993&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. [(136 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews) Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. [(132 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. [(72 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134189&qs=pros-and-cons#reviews) Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. [(69 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons#reviews) Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. [(57 mentions)](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134552&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Amplitude Analytics ##### 1. Insights Users value the **versatile interface** of Amplitude Analytics, enabling easy tracking of product usage and user behavior. [ See 320 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135696&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you like about Amplitude Analytics? As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our pr ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ##### 2. Ease of Use Users value the **ease of use** of Amplitude Analytics, enabling insightful tracking without advanced technical skills. [ See 295 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1136542&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you like about Amplitude Analytics? As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our pr ![Aaron E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron E.") AE Aaron E. Mid-Market (51-1000 emp.) 5.0/5 "Great for Actionable Data Insights" What do you like about Amplitude Analytics? I like how easy it is to build charts with Amplitude Analytics. I also think it's really easy to get a quick view of the data that I need to make info ##### 3. Analytics Users applaud the **intuitive interface and quick insights** of Amplitude Analytics, enabling efficient self-service analytics. [ See 240 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134172&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Empowered Data Analysis with AI & Extensions" What do you like about Amplitude Analytics? I really like the new AI assistant in Amplitude Analytics because it makes it much easier and quicker to build charts and funnels. The browser extensi ##### 4. Intuitive Users value Amplitude Analytics for its **intuitive interface** , facilitating easy tracking and analysis of user behavior. [ See 147 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135173&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you like about Amplitude Analytics? - Easy to use - Easy to implement and configure - Quick to start reaping results - Lots of integration with external tools - Easy connections - A ##### 5. User Interface Users appreciate the **intuitive user interface** of Amplitude Analytics, enhancing their experience while navigating complex data insights. [ See 120 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135993&qs=pros-and-cons#reviews) See Related User Reviews ![Minaya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Minaya A.") MA Minaya A. Small-Business (50 or fewer emp.) 4.0/5 "Intuitive Analytics with AI, Perfect for Tracking Funnels" What do you like about Amplitude Analytics? I like that Amplitude Analytics is pretty intuitive and easy to use. I also appreciate how it has AI integrated, which is super useful for me. I can p ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Intuitive, Powerful Analytics That Drive Product Decisions" What do you like about Amplitude Analytics? I use Amplitude Analytics on a daily basis and what impresses me most is how effectively it links user behavior to real product decisions. First, the ### 5 Cons or Disadvantages of Amplitude Analytics ##### 1. Learning Curve Users face a **steep learning curve** with Amplitude Analytics, making it challenging for beginners to use effectively. [ See 136 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134400&qs=pros-and-cons#reviews) See Related User Reviews ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Enterprise (\> 1000 emp.) 5.0/5 "Phenomenal Support and Powerful Insights" What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Product Analytics with Minor Hiccups" What do you dislike about Amplitude Analytics? Initially it is a little bit hard to understand how everything works, especially custom formulas, events properties. Also, sometimes dashboards take l ##### 2. Steep Learning Curve Users find a **steep learning curve** initially, making it challenging for new team members to become proficient quickly. [ See 132 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134294&qs=pros-and-cons#reviews) See Related User Reviews ![Bharat K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bharat K.") BK Bharat K. Enterprise (\> 1000 emp.) 5.0/5 "Experimenting with confidence" What do you dislike about Amplitude Analytics? One first go it can seem a little complex for designers but after sometime, it really becomes a crucial tool for day to day. ![Soham A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Soham A.") SA Soham A. Enterprise (\> 1000 emp.) 5.0/5 "Phenomenal Support and Powerful Insights" What do you dislike about Amplitude Analytics? The learning curve is high. Shifting from adobe, the UI takes time to get used to. ##### 3. Missing Features Users express frustration with **missing features** , including download limits and non-editable graphics that hinder functionality. [ See 72 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134189&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you dislike about Amplitude Analytics? - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great value, AI can use some improvements." What do you dislike about Amplitude Analytics? Lacking extended functionality sometimes; user lifecycle charts could have been better visualized. The AI helper is slow. ##### 4. Event Management Users find the **event management costly and complicated** , with issues in chart creation and data structure understanding. [ See 69 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1135349&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Intuitive, Powerful Analytics That Drive Product Decisions" What do you dislike about Amplitude Analytics? While I find this tool powerful and intuitive as a data analyst, I think it may not be as straightforward for product managers or others whose roles a ![Krishna J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krishna J.") KJ Krishna J. Small-Business (50 or fewer emp.) 5.0/5 "Intuitive Dashboards and Deep Insights Drive Smarter Decisions" What do you dislike about Amplitude Analytics? Steep learning curve for advanced features, gets expensive at scale, event schema management can be tricky, and large projects can feel slow to query ##### 5. Expensive Users find Amplitude Analytics **expensive** , hindering their ability to analyze events and make data-driven decisions. [ See 57 mentions ](https://www.g2.com/products/amplitude-analytics/reviews?filters%5Bsentiment_snippet%5D=1134552&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Amplitude is the best web analysis tool I've ever used" What do you dislike about Amplitude Analytics? - High price - Impossibility of crossing with external data (just for extraction) - Feature limitation for only some plans ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") C Verified User Small-Business (50 or fewer emp.) 5.0/5 "Powerful Analytics with a Steep Learning Curve and Pricing Challenges" What do you dislike about Amplitude Analytics? One drawback is the considerable technical expertise required simply to begin using the platform and to operate it regularly. The learning curve tends ![Rodrigo S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rodrigo S.") RS Rodrigo S. Product Manager Small-Business (50 or fewer emp.) 2/28/2021 "All company has now the ability to answer Product Questions" 5/5 What do you like best about Amplitude Analytics? Use MCP to connect Claude and schedule Cowork tasks to monitor the business and resolve customer support issues. You can A/B test your features through experimentation, and the user-level event tracking is especially helpful: you can jump into a specific user and see every event they’re doing, with full details, which is great for QA on events. It’s also easy to start for free with a solid monthly event allowance. On the analytics side, event segmentation is a fast way to build meaningful charts and answer product questions. You can ask Amplitude AI for insights about your product, use conversion funnels to understand how users convert and track conversion over time, and use Pathfinder to see which events trigger other events. Retention reporting also makes it clear how cohorts are retained over time. Speed up your analysis with fast charts and dashboards. Anyone in the company will have access to product performance. Clear UI and build together with Amplitude AI Agent. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Charts are limited to a 1-year window. If you want to view 2 years of data, you have to create two separate charts. This also makes it hard to properly measure Conversion events over periods longer than a year, which is a limitation when trying to track annual renewals for subscription apps. The Block events feature is a great tool for limiting event volume, but it would be even better if you could segment it by platform—for example, blocking an event only for Android. Review collected by and hosted on G2.com. Recommendations to others considering Amplitude Analytics: Like with every analytics tool do an analysis of what events to track before implementing Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Anyone in the company can access and answer product questions, especially now with an AI Agent or by using MCP with Claude or ChatGPT. It also helps you spot technical issues in your app. For example, we discovered our Gmail social login was failing on the first attempt, so users had to try twice, and many dropped off at that step. You can better understand how users behave, including which features they use and how intensely they use them. We realized some features were not very valuable, while others were, and we experimented with feature visibility to drive more adoption. It’s also useful for identifying which events drive retention and for finding where users drop off in your onboarding funnel. Review collected by and hosted on G2.com. Show More 6/15/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller PM Pablo M. FullStack Developer Mid-Market (51-1000 emp.) 6/5/2026 "Amplitude Unifies Analytics and Session Replay for Faster Funnel Debugging" 5/5 What do you like best about Amplitude Analytics? What I like best is how Amplitude brings product analytics and Session Replay together in one place. We track complex quote and bind funnels across web and mobile, and being able to jump from a drop-off in a chart straight into a replay of what the user experienced makes debugging and prioritization much faster than digging through logs alone. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? When event properties aren’t structured consistently across client and server, cross-platform funnels can fail silently—you see drop-offs without an obvious reason until someone audits the payload shape. That’s less an Amplitude flaw than a consequence of how much control you have, but it’s the kind of downside that bites growing teams. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude solves the problem of not knowing what users actually do in our product. We can track key business events, build funnels, and spot abandonment early. That benefits us by shortening the loop from “something feels broken” to “here’s where and why”—so we fix the right issues and improve conversion with evidence behind every change. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite SW Srushti W. Senior Data Analyst Small-Business (50 or fewer emp.) 1/12/2026 "Advanced Analytics, Challenging for Non-Technical Users" 4.5/5 What do you like best about Amplitude Analytics? I really like using Amplitude because it’s powerful but still easy to work with. I don’t have to export data to Excel since I can do all my analysis in one place. The charts and visualizations make it simple to explore the data and dig deeper when needed. Features like Session Replay and Cohort Analysis are very helpful to understand user behavior. I also find the Event Segmentation, Funnel, and Retention charts especially useful for my day-to-day analysis. Getting started was pretty straightforward with the help of their documentation. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? It isn’t very intuitive or easy to use for a non-technical audience. Many non-technical users find it overwhelming and often need ongoing support from the data team to understand their reports and to create their own. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics helps me better understand product growth, retention rates, and churn indicators. It allows me to analyze user journeys, key funnels, and where users drop off, and it also supports deeper data analysis through its advanced features and visualizations. Review collected by and hosted on G2.com. Show More 6/3/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Billy .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Billy .") B Billy . Digital Analytics Manager Mid-Market (51-1000 emp.) 6/3/2026 "Rapid, Shareable Insights Without Needing SQL" 5/5 What do you like best about Amplitude Analytics? The ability to rapidly answer questions that would be otherwise time-consuming and potentially require specialised knowledge of tools like SQL as well as being able to easily dig deeper, investigating related information in a way that can easily be visualised and shared with others. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Much harder to find things I dislike about it than things I like. The only thing that really comes to mind is that the ease of use sometimes comes at the cost of being able to perform some complex analyses. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? We are able to identify and monitor key customer journeys and where issues are occurring so we can best focus our efforts when it comes to things like where we should improve. It also empowers more of our team to be hands on and familiar with exactly how our users interact with us online, which in turn means that future products involve less guesswork and are instead led by what we can see our users are most likely to appreciate/use. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite HA Haider A. Growth Associate Small-Business (50 or fewer emp.) 9/23/2025 "Empowers Teams with Real-Time Insights" 5/5 What do you like best about Amplitude Analytics? I appreciate Amplitude Analytics' easy-to-use UI, which allows non-technical teams like design and product to access data without relying on us. The segment and funnel charts are a lifesaver for monitoring and analysis, and I find the ability to download data from a chart very helpful. I value the real-time connectivity and data flow because it's easy to integrate and ensures that events are tracked in real time, which helps reduce the turnaround time for anomaly detection. The initial setup was very easy, and we didn't face much trouble setting it up. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? In the free version, on a dashboard, we cannot change the time range for all visuals at once. We have to adjust each one manually inside each chart one by one. If we have many charts on a dashboard, it can take some time to load. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics for real-time insights, conversion metrics, and user behavior tracking. It helps non-technical teams access data easily. Real-time data flow aids anomaly detection, and segments and funnel charts simplify monitoring and analysis. Review collected by and hosted on G2.com. Show More 6/2/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Buse M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Buse M.") BM Buse M. CRM Specialist Mid-Market (51-1000 emp.) 6/2/2026 "Intuitive Interface and Amplitude AI That Shines" 5/5 What do you like best about Amplitude Analytics? I like the interface, how easy and intuitive it is to use, it's integration with Slack, and the monitoring features where I can get important alerts straight into my mailbox instantly. One thing I absolutely love though, is the Amplitude's AI - it is too good to be true especially when it comes to analyzing dashboards. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Even though the performance on creating dashboards with AI is pretty strong, it can only manage some of the basic charts like segmentation, funnel and retention. Dashboards are really good overall, but the personalization could be better, in my opinion. Also, for some mostly used charts, there are information bubbles everywhere which I really like, but some of the others -in my opinion, the less intuitive ones- doesn't have that supporting bubbles, I'd really like to have them. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? It gives me clear insights and makes my decision making process so much easier and data-driven. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Sirigiri H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sirigiri H.") SH Sirigiri H. Senior MarTech Engineer Small-Business (50 or fewer emp.) 6/1/2026 "A Reliable Shared Source of Truth Across Marketing, Data, and Engineering" 5/5 What do you like best about Amplitude Analytics? Amplitude works well as a shared source of truth across marketing, data, and engineering. The same event taxonomy that drives Braze campaigns also powers the analytics dashboards the wider business looks at, so when a campaign isn't behaving as expected, everyone can investigate in the same tool. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Amplitude has been shipping a lot of UI changes recently, which is generally good, but it means features sometimes move around or get reorganised between releases. New users in our team have to relearn navigation more than I'd expect, and some older documentation no longer matches what's on screen. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? The main problem Amplitude solves for us is unblocking marketing from the data team. Without it, every "how many users did X in the last 30 days?" question becomes a SQL ticket and a wait. With Amplitude, the marketing automation team can answer those questions themselves, validate audience sizes before a campaign goes live, and debug behavioural data when something looks off. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite JS Joji S. Software Engineer Mid-Market (51-1000 emp.) 5/13/2026 "Empowers Data-Driven Decisions with Ease" 5/5 What do you like best about Amplitude Analytics? I like Amplitude Analytics for its ability to provide clear and detailed insights into user behavior, which is crucial for tracking user interaction with different app features. The charts feature makes it pretty easy to derive insights, and the ability to track custom events simplifies analyzing feature usage across the app. The dashboards and visualizations save a lot of time and the real-time analytics through live events is very helpful in measuring success and failure metrics. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? Real-time data updates may sometimes have delays depending on the volume of events being processed. Better integration visibility and debugging support for developers would make implementation and maintenance easier. Could improve integration visibility by providing more detailed event delivery logs, including clearer information on whether events were successfully sent, delayed or failed and a more developer-friendly debugging console with real-time event inspection would make it easier to validate event payloads. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? I use Amplitude Analytics to track user behavior, analyze user journeys, and measure feature adoption. It solves visibility issues by providing detailed analytics and insights, enabling data-driven product decisions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Digvijay C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Digvijay C.") DC Digvijay C. Management Trainee Mid-Market (51-1000 emp.) 5/27/2026 "Powerful Analytics for Data-Driven Decision Making" 4/5 What do you like best about Amplitude Analytics? I find that Amplitude can definitely be a bit of a challenge to pick up at first. The UI is powerful, but navigating through the advanced performance settings and cohort builders can be a steep learning curve for team members just starting out. I also find myself wishing for more intelligent automation around taxonomy management; keeping data clean as we scale requires a lot of manual lifting that I think could be better handled by AI suggestions. From a pricing standpoint, it can also get quite expensive as your data grows, which means we have to stay really hands-on with monitoring to make sure we're seeing the right ROI. A more guided onboarding or deeper native support for these specific scaling pain points would make a big difference in the daily experience. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? While the platform is undeniably powerful, it isn’t always the easiest to pick up. The interface can feel overwhelming for new team members, making the learning curve for advanced analysis quite steep. I also find that as our data needs grow, the costs climb fairly quickly, requiring us to be very diligent with monitoring to ensure we’re getting the right value. Additionally, while the integrations are extensive, managing data taxonomy at scale is still a manual effort, and sometimes the performance can feel a bit sluggish when running complex, high-volume queries. It would be a huge help to see more intuitive, AI-driven guidance built into the onboarding process to help new users get up to speed faster, streamline our taxonomy, and optimize overall query performance. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Before Amplitude, we struggled with fragmented data and slow reporting that made it difficult to validate our metrics quickly. Now, we use it to unify our event tracking and build custom dashboards, which has drastically reduced the manual engineering work we used to rely on. It’s significantly improved our team's workflow—even with the initial learning curve, the ability to dive into complex cohort analyses has transformed how we approach operational decision-making. By leveraging the platform's performance and integrations to keep our data clean, we’re seeing much faster turnaround times on key insights, allowing us to focus our efforts where they actually drive ROI. While scaling costs require diligent monitoring, the visibility we gain into user journeys is invaluable for optimizing our core operations. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Victor M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor M.") VM Victor M. Fullstack Developer Mid-Market (51-1000 emp.) 8/10/2026 "Boosts Collaboration with Seamless Event-Code Sync" 5/5 What do you like best about Amplitude Analytics? I really like how Amplitude Analytics keeps the event specs and code in sync, making it simpler to work with the Analytics Team. It makes sure no information is missed when an analyst creates an event, as all necessary details are automatically synced into the codebase. This effectively bridges the gap between analysts and software engineers, eliminating the need for manual synchronization of event specifications. Review collected by and hosted on G2.com. What do you dislike about Amplitude Analytics? The dashboard is quite confusing to navigate, making it hard to find where events are shown and how to configure experiments. It would help to have separate views for different users, such as one for those who consume data and another for those who create events. Also, remembering to access the EU instead of the US website can be problematic, as the login flow does not redirect to the correct instance. I often find it difficult to navigate to the correct tab, especially since developer-related information lives under 'Data,' which is relatively hidden in the menu. Renaming the 'Data' tab and adding more links to it from different parts of the dashboard could be very helpful. Review collected by and hosted on G2.com. What problems is Amplitude Analytics solving and how is that benefiting you? Amplitude Analytics helps us understand user interactions, streamline communication between Analytics and Tech, and sync event specs directly into code, eliminating manual tracking. Review collected by and hosted on G2.com. 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