What I like most about Amplitude Analytics is the ability to explore data from different angles and quickly identify patterns that may not be obvious from a single report or data point. The flexibility to analyze user activity, events, trends and account behavior makes it especially useful for investigating complex issues and understanding what is actually happening rather than relying on assumptions. Review collected by and hosted on G2.com.

The biggest frustration is that some of the more powerful features can be difficult to access or use depending on permissions and configuration. I’ve run into situations where I know the data or functionality would be valuable but access to certain areas such as User Profiles and timelines, requires additional permissions or approval.

Amplitude is a powerful platform but I think there is an opportunity to make advanced functionality more accessible and easier for users to take advantage of without having to navigate as many permission or configuration hurdles. Review collected by and hosted on G2.com.

As a designer, Amplitude is a crucial tool for me to keep track of how our recent experiments are performing and to monitor the UX baselines of our product experience. The LLM features are very good, and the agents can build out a dashboard in no time based on the prompt. Review collected by and hosted on G2.com.

One first go it can seem a little complex for designers but after sometime, it really becomes a crucial tool for day to day. Review collected by and hosted on G2.com.

I find it very easy to set up new dashboards using the Amplitude Analytics AI tools, and adding new tracking events is quite easy too. I also appreciate that Amplitude makes it easier for non-technical people, like those in product roles, to use it effectively. Review collected by and hosted on G2.com.

At first, the flow for adding new tracking events was a bit confusing, with multiple steps involving branches similar to Git, which can be cumbersome. Also, having branches sometimes causes one team to block another team's deployments if tracking changes are merged in Amplitude Analytics but not in production. The initial setup wasn't so easy either, as my colleague had to do quite a lot of work to integrate it to use strongly typed events across all platforms. Review collected by and hosted on G2.com.

I use Amplitude Analytics to check the traffic generated by our UTM links. It's a quick way to see which campaigns and links are bringing people in, without having to build anything complicated. As a marketer who only uses it occasionally, I found it easy to look up what I needed Review collected by and hosted on G2.com.

As a beginner, I sometimes find Amplitude difficult to navigate. It can take me a while to find the right report or set up the view I need. I only use a small part of the tool, so I can't speak to the advanced features. Review collected by and hosted on G2.com.

The funnel progression view in Amplitude provides a clear, step-by-step understanding of how users move across each stage, offering deep visibility into performance metrics. With such detailed analysis, marketers can easily identify what’s working and what needs improvement. Additionally, the segmentation chart highlights gaps and weak areas, empowering marketers to refine their strategies and focus efforts where they can drive stronger, more profitable outcomes. Review collected by and hosted on G2.com.

Amplitude is a very powerful analytics tool, but at times it can feel a bit complex for new users and requires technical setup to unlock its full potential. Some advanced features and integrations also take extra effort to configure, and costs can scale quickly with high data volumes. That said, once set up properly, the insights are extremely valuable. Review collected by and hosted on G2.com.

Unlike other analytics frameworks, Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to integrate into android, web, Unity without much hassle. Amplitude has a user-lookup feature where users can test live data without much delay. The strong feature about amplitude is flexible data filtering. Consider a scenario where a project needs to analytics player who has restarted the level with a certain number of coins and XP. Users can easily create charts to analyze the data in real-time. Amplitude gives users full ownership of the data and a wide range of tools to give meaningful relationships amongst them. Amplitude does have a free plan that has a promising number of features for a startup product analytics. Amplitude project is fully open source, so If there is an issue with the library itself developers will try to resolve it. Review collected by and hosted on G2.com.

Amplitude premium pricing is very high. Starting from $995/ month for a business package. The amplitude-free plan does not have a basic AB test framework.The speed of the sql query can be slow for some users. Review collected by and hosted on G2.com.

One of the first things I notice with Amplitude Analytics is how easy it is to understand what users are actually doing without constantly asking someone from the data team for help. Once we have our event tracking in place, Funnels, Retention, Journeys, Cohorts, and Insights answer a lot of the questions that used to turn into long meetings. Most of the time, I just open a dashboard and I can quickly confirm whether an idea is right or completely off. There’s a lot of data available, but it never feels overwhelming. I'm already building my own reports without having to keep checking the documentation. I also like where the platform is heading. Besides analytics, we now use Experiment, Session Replay, Feature Experimentation, Guides & Surveys, and more recently Amplitude AI. Being able to ask questions in natural language and get a quick explanation of why a metric changed has actually been more useful than I expected. Review collected by and hosted on G2.com.

The only time it starts getting a bit tricky is when you're mixing multiple cohorts, calculated properties, and advanced segments. If someone isn't used to analytics tools, it's easy to build a report that looks right but doesn't actually answer the question you're trying to solve. Review collected by and hosted on G2.com.

I think Amplitude Analytics is a really intuitive, easy-to-use tool. The UX feels smooth, the interactions are straightforward, and finding what you need to do is usually fast and simple. The information feels reliable and real time, and I’ve never had performance issues—except occasionally with larger flows that are genuinely quite complex. Creating visuals is also a very smooth experience for both technical and non-technical users, and it gives every member of the team a lot of autonomy when it comes to exploring the company’s data. Review collected by and hosted on G2.com.

I think one downside is that the number of features can feel a bit overwhelming, and the search bar isn’t very clear for finding them (since it usually suggests visuals or users). Also, it would be great to have a way to see which properties are tied to different events. Either way, these are just small things that would improve the experience, not anything that would make me stop using the tool. Review collected by and hosted on G2.com.

Amplitude has a lot already built in - recognizing useful events on its own and giving users the framework to define the events they need. This can empower teams without extra resources to get the data they need. Since the AB testing and screen-capturing is included, you can use the same metrics across all your analysis at any time. For example, if you want to dive into certain aspects of a test, you can use the flag within an existing chart, or if you forget to define a metric for an AB test upfront, it's no problem - it's all in the vault, so to speak. The AI summaries of AB tests are practical, especially for sharing with management, and so far the AI tooling has been generally helpful, particularly in building charts. Review collected by and hosted on G2.com.

Amplitude is "a lot" - it can be overwhelming at first, and since there are so many possibilities, it can be easy to get something wrong. Sometimes it can also be difficult to discern what is public and what is private - am I overwriting someone's metric or is this just in my space? Speaking of space, there is a lot to navigate and I would argue that the information architecture could be improved. Sometimes it can be difficult to find exactly what you are looking for, even when you've been there before. There are several layers of data types, and it can be difficult to understand how to use them best. Review collected by and hosted on G2.com.

I like that Amplitude Analytics is easy to integrate with our products (both B2C and B2B versions of the platform). Once integrated, it's easy to navigate, allowing us to set up new dashboards and analytics reports with just a few clicks. The intuitive interface makes it easy to use. I also appreciate the dashboard building feature, which simplifies setting up analytics and charts. We find the user cohort functionality valuable for understanding analytics by different user types and customers. Review collected by and hosted on G2.com.

I definitely feel that Amplitude Analytics could have more analytical capabilities. For instance, I'm really missing some kind of dynamic cohorts. Right now, you need to select those users manually related to a specific domain, and having a type of dynamic cohorts would be very helpful. Review collected by and hosted on G2.com.