# Top 10 Alphathena Alternatives &amp; Competitors
If you are considering Alphathena, you may also want to investigate similar alternatives or competitors to find the best solution. Other important factors to consider when researching alternatives to Alphathena include reliability and ease of use. The best overall Alphathena alternative is Betterment at Work. Other similar apps like Alphathena are Morningstar Direct, Morningstar Direct Advisory Suite (formerly Advisor Workstation), Koyfin, and Orion Advisor Technology. Alphathena alternatives can be found in [Investor Relationship Management Software](https://www.g2.com/categories/investor-relationship-management) but may also be in [Investment Portfolio Management Software](https://www.g2.com/categories/investment-portfolio-management) or [401(k) Software](https://www.g2.com/categories/401-k).


## Best Paid &amp; Free Alternatives to Alphathena
  - [Betterment at Work](https://www.g2.com/products/betterment-at-work/reviews)
  - [Morningstar Direct](https://www.g2.com/products/morningstar-direct/reviews)
  - [Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/products/morningstar-direct-advisory-suite-formerly-advisor-workstation/reviews)
  - [Koyfin](https://www.g2.com/products/koyfin/reviews)
  - [Orion Advisor Technology](https://www.g2.com/products/orion-advisor-technology/reviews)
  - [Nitrogen](https://www.g2.com/products/nitrogen-nitrogen/reviews)
  - [eMoney](https://www.g2.com/products/emoney/reviews)
  - [Betterment Advisor Solutions](https://www.g2.com/products/betterment-advisor-solutions/reviews)
  - [Pershing Financial Services](https://www.g2.com/products/pershing-financial-services/reviews)
  - [Irwin](https://www.g2.com/products/irwin/reviews)

## Top 10 Alternatives to Alphathena Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Alphathena stacks up to the competition and find the best product for your business.


  ### 1. [Betterment at Work](https://www.g2.com/products/betterment-at-work/reviews)
By Betterment
**Average Rating:** 4.3/5
**Total Reviews:** 546
Your business is built to grow—and so is our 401(k) plan. It’s easy to manage, supports your long-term strategy, and provides proactive guidance at every step, keeping your plan running smoothly and staying compliant. Give your employees access to an easy-to-use, powerful solution for investing and retirement savings—featuring expert-built portfolios, personalized financial guidance, external account linking, and a suite of complementary tools to build wealth. All accessible through our mobile app. And with $21+ Billion in retirement AUM, we’re a partner your business can rely on. Discover a better way to 401(k) today.


Categories in common with Alphathena: [Investment Portfolio Management](https://www.g2.com/categories/investment-portfolio-management)

**Compare:** [Alphathena vs Betterment at Work](https://www.g2.com/compare/alphathena-vs-betterment-at-work)
**Compare Betterment at Work with other alternatives:**
- [Betterment at Work vs Morningstar Direct](https://www.g2.com/compare/betterment-at-work-vs-morningstar-direct)
- [Betterment at Work vs Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/compare/betterment-at-work-vs-morningstar-direct-advisory-suite-formerly-advisor-workstation)
- [Betterment at Work vs Koyfin](https://www.g2.com/compare/betterment-at-work-vs-koyfin)
- [Betterment at Work vs Orion Advisor Technology](https://www.g2.com/compare/betterment-at-work-vs-orion-advisor-technology)
- [Betterment at Work vs Nitrogen](https://www.g2.com/compare/betterment-at-work-vs-nitrogen-nitrogen)
- [Betterment at Work vs eMoney](https://www.g2.com/compare/betterment-at-work-vs-emoney)
- [Betterment at Work vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-betterment-at-work)
- [Betterment at Work vs Pershing Financial Services](https://www.g2.com/compare/betterment-at-work-vs-pershing-financial-services)
- [Betterment at Work vs Irwin](https://www.g2.com/compare/betterment-at-work-vs-irwin)

  ### 2. [Morningstar Direct](https://www.g2.com/products/morningstar-direct/reviews)
By Morningstar
**Average Rating:** 4.1/5
**Total Reviews:** 423
Portfolio Management: Morningstar Direct Lens lets you create, edit, and analyze portfolios quickly and efficiently using a clear, intuitive interface. Portfolio Marketing: Tell your stories using Morningstar data and analytics to distill complex investment information into clear, custom-branded reports, product-comparisons, and presentations. Due Diligence: See how you’re doing, how others match up, and which investments are best in class with the Performance Reporting module. It offers streamlined, automated due diligence and easy-to-read reports, so you never lose track of your place in the world.  Data and Research: See the markets through thousands of different lenses, including exclusive Morningstar datapoints such as Analyst ratings, fund flow data, and firm diversity data to find investments that fuel your strategies.   And More: From asset allocation and investment selection, to advanced analytics and pre-built data sets, Direct is the industry standard.


Categories in common with Alphathena: [Investment Portfolio Management](https://www.g2.com/categories/investment-portfolio-management)

**Compare:** [Alphathena vs Morningstar Direct](https://www.g2.com/compare/alphathena-vs-morningstar-direct)
**Compare Morningstar Direct with other alternatives:**
- [Morningstar Direct vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-morningstar-direct)
- [Morningstar Direct vs Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/compare/morningstar-direct-vs-morningstar-direct-advisory-suite-formerly-advisor-workstation)
- [Morningstar Direct vs Koyfin](https://www.g2.com/compare/koyfin-vs-morningstar-direct)
- [Morningstar Direct vs Orion Advisor Technology](https://www.g2.com/compare/morningstar-direct-vs-orion-advisor-technology)
- [Morningstar Direct vs Nitrogen](https://www.g2.com/compare/morningstar-direct-vs-nitrogen-nitrogen)
- [Morningstar Direct vs eMoney](https://www.g2.com/compare/morningstar-direct-vs-emoney)
- [Morningstar Direct vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-morningstar-direct)
- [Morningstar Direct vs Pershing Financial Services](https://www.g2.com/compare/morningstar-direct-vs-pershing-financial-services)
- [Morningstar Direct vs Irwin](https://www.g2.com/compare/irwin-vs-morningstar-direct)

  ### 3. [Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/products/morningstar-direct-advisory-suite-formerly-advisor-workstation/reviews)
By Morningstar
**Average Rating:** 4.1/5
**Total Reviews:** 285
Built for productivity, Direct Advisory Suite (formerly Advisor Workstation) supports advisors with the latest Morningstar investment data, tools, and reports to serve existing clients and generate new business. Seamless integration with popular advisor systems automatically brings in current client and account data for the clearest view of your book of business.


Categories in common with Alphathena: [Investment Portfolio Management](https://www.g2.com/categories/investment-portfolio-management)

**Compare:** [Alphathena vs Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/compare/alphathena-vs-morningstar-direct-advisory-suite-formerly-advisor-workstation)
**Compare Morningstar Direct Advisory Suite (formerly Advisor Workstation) with other alternatives:**
- [Morningstar Direct Advisory Suite (formerly Advisor Workstation) vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-morningstar-direct-advisory-suite-formerly-advisor-workstation)
- [Morningstar Direct Advisory Suite (formerly Advisor Workstation) vs Morningstar Direct](https://www.g2.com/compare/morningstar-direct-vs-morningstar-direct-advisory-suite-formerly-advisor-workstation)
- [Morningstar Direct Advisory Suite (formerly Advisor Workstation) vs Koyfin](https://www.g2.com/compare/koyfin-vs-morningstar-direct-advisory-suite-formerly-advisor-workstation)
- [Morningstar Direct Advisory Suite (formerly Advisor Workstation) vs Orion Advisor Technology](https://www.g2.com/compare/morningstar-direct-advisory-suite-formerly-advisor-workstation-vs-orion-advisor-technology)
- [Morningstar Direct Advisory Suite (formerly Advisor Workstation) vs Nitrogen](https://www.g2.com/compare/morningstar-direct-advisory-suite-formerly-advisor-workstation-vs-nitrogen-nitrogen)
- [Morningstar Direct Advisory Suite (formerly Advisor Workstation) vs eMoney](https://www.g2.com/compare/morningstar-direct-advisory-suite-formerly-advisor-workstation-vs-emoney)
- [Morningstar Direct Advisory Suite (formerly Advisor Workstation) vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-morningstar-direct-advisory-suite-formerly-advisor-workstation)
- [Morningstar Direct Advisory Suite (formerly Advisor Workstation) vs Pershing Financial Services](https://www.g2.com/compare/morningstar-direct-advisory-suite-formerly-advisor-workstation-vs-pershing-financial-services)
- [Morningstar Direct Advisory Suite (formerly Advisor Workstation) vs Irwin](https://www.g2.com/compare/irwin-vs-morningstar-direct-advisory-suite-formerly-advisor-workstation)

  ### 4. [Koyfin](https://www.g2.com/products/koyfin/reviews)
By Koyfin
**Average Rating:** 4.8/5
**Total Reviews:** 124
Koyfin is a modern and cost-effective financial analytics platform used by over 30,000 financial advisors and wealth managers. It provides tools to create model portfolios, analyze client portfolios, create client proposals, and research stocks, ETFs, mutual funds, and macroeconomic data. Koyfin provides extensive financial data, customization options, and efficient workflows. Key Features: Portfolio Tracking and Analysis: Monitor and analyze model portfolios and client portfolios with advanced metrics and visualizations. Client Proposals and Reports: Create sleek, digestible client proposals and reports that are easy for ordinary investors to understand, unlike traditional tools that produce dense and complex reports. Comprehensive Research Tools: Research stocks, ETFs, and mutual funds. Access extensive macroeconomic data. Create Substitutions for Existing Portfolio Holdings: Identify and monitor substitution holdings to be prepared for model changes. Intuitive Interface: Simplifies complex data analysis with visualization tools. Collaboration: Easily share and collaborate on watchlists and portfolios with your team. Affordability: Offers a cost-effective solution with transparent pricing. For more information, sign up for free at koyfin.com or contact help@koyfin.com


Categories in common with Alphathena: [Investment Portfolio Management](https://www.g2.com/categories/investment-portfolio-management)

**Compare:** [Alphathena vs Koyfin](https://www.g2.com/compare/alphathena-vs-koyfin)
**Compare Koyfin with other alternatives:**
- [Koyfin vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-koyfin)
- [Koyfin vs Morningstar Direct](https://www.g2.com/compare/koyfin-vs-morningstar-direct)
- [Koyfin vs Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/compare/koyfin-vs-morningstar-direct-advisory-suite-formerly-advisor-workstation)
- [Koyfin vs Orion Advisor Technology](https://www.g2.com/compare/koyfin-vs-orion-advisor-technology)
- [Koyfin vs Nitrogen](https://www.g2.com/compare/koyfin-vs-nitrogen-nitrogen)
- [Koyfin vs eMoney](https://www.g2.com/compare/koyfin-vs-emoney)
- [Koyfin vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-koyfin)
- [Koyfin vs Pershing Financial Services](https://www.g2.com/compare/koyfin-vs-pershing-financial-services)
- [Koyfin vs Irwin](https://www.g2.com/compare/irwin-vs-koyfin)

  ### 5. [Orion Advisor Technology](https://www.g2.com/products/orion-advisor-technology/reviews)
By Orion Advisor Tech
**Average Rating:** 4.4/5
**Total Reviews:** 98
Orion’s fully integrated trading suite–including a tax-intelligent rebalancer, custom SMA optimizer, and robust model marketplace–empowers firms to personalize client portfolios while scaling back-office processes.


Categories in common with Alphathena: [Investment Portfolio Management](https://www.g2.com/categories/investment-portfolio-management)

**Compare:** [Alphathena vs Orion Advisor Technology](https://www.g2.com/compare/alphathena-vs-orion-advisor-technology)
**Compare Orion Advisor Technology with other alternatives:**
- [Orion Advisor Technology vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-orion-advisor-technology)
- [Orion Advisor Technology vs Morningstar Direct](https://www.g2.com/compare/morningstar-direct-vs-orion-advisor-technology)
- [Orion Advisor Technology vs Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/compare/morningstar-direct-advisory-suite-formerly-advisor-workstation-vs-orion-advisor-technology)
- [Orion Advisor Technology vs Koyfin](https://www.g2.com/compare/koyfin-vs-orion-advisor-technology)
- [Orion Advisor Technology vs Nitrogen](https://www.g2.com/compare/nitrogen-nitrogen-vs-orion-advisor-technology)
- [Orion Advisor Technology vs eMoney](https://www.g2.com/compare/orion-advisor-technology-vs-emoney)
- [Orion Advisor Technology vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-orion-advisor-technology)
- [Orion Advisor Technology vs Pershing Financial Services](https://www.g2.com/compare/orion-advisor-technology-vs-pershing-financial-services)
- [Orion Advisor Technology vs Irwin](https://www.g2.com/compare/irwin-vs-orion-advisor-technology)

  ### 6. [Nitrogen](https://www.g2.com/products/nitrogen-nitrogen/reviews)
By Nitrogen
**Average Rating:** 4.0/5
**Total Reviews:** 72
Nitrogen is the company that invented the Risk Number®, which powers the world’s first Growth Platform and was built on a Nobel Prize-winning academic framework. Advisors, wealth management firms, and asset managers use the Nitrogen platform to accelerate prospects to assets to engaged and retained clients, with the insights and analytics to keep it all on track — all with the mission of empowering the world to invest fearlessly. To learn more, visit riskalyze.com.


Categories in common with Alphathena: [Investment Portfolio Management](https://www.g2.com/categories/investment-portfolio-management)

**Compare:** [Alphathena vs Nitrogen](https://www.g2.com/compare/alphathena-vs-nitrogen-nitrogen)
**Compare Nitrogen with other alternatives:**
- [Nitrogen vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-nitrogen-nitrogen)
- [Nitrogen vs Morningstar Direct](https://www.g2.com/compare/morningstar-direct-vs-nitrogen-nitrogen)
- [Nitrogen vs Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/compare/morningstar-direct-advisory-suite-formerly-advisor-workstation-vs-nitrogen-nitrogen)
- [Nitrogen vs Koyfin](https://www.g2.com/compare/koyfin-vs-nitrogen-nitrogen)
- [Nitrogen vs Orion Advisor Technology](https://www.g2.com/compare/nitrogen-nitrogen-vs-orion-advisor-technology)
- [Nitrogen vs eMoney](https://www.g2.com/compare/nitrogen-nitrogen-vs-emoney)
- [Nitrogen vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-nitrogen-nitrogen)
- [Nitrogen vs Pershing Financial Services](https://www.g2.com/compare/nitrogen-nitrogen-vs-pershing-financial-services)
- [Nitrogen vs Irwin](https://www.g2.com/compare/irwin-vs-nitrogen-nitrogen)

  ### 7. [eMoney](https://www.g2.com/products/emoney/reviews)
By eMoney Advisor, LLC.
**Average Rating:** 4.7/5
**Total Reviews:** 67
Providing an interactive wealth management platform for advisors and their clients, emX features an intuitive interface, powerful integrations and multiple financial planning options to meet your clients&#39; every need.


Categories in common with Alphathena: [Investment Portfolio Management](https://www.g2.com/categories/investment-portfolio-management)

**Compare:** [Alphathena vs eMoney](https://www.g2.com/compare/alphathena-vs-emoney)
**Compare eMoney with other alternatives:**
- [eMoney vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-emoney)
- [eMoney vs Morningstar Direct](https://www.g2.com/compare/morningstar-direct-vs-emoney)
- [eMoney vs Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/compare/morningstar-direct-advisory-suite-formerly-advisor-workstation-vs-emoney)
- [eMoney vs Koyfin](https://www.g2.com/compare/koyfin-vs-emoney)
- [eMoney vs Orion Advisor Technology](https://www.g2.com/compare/orion-advisor-technology-vs-emoney)
- [eMoney vs Nitrogen](https://www.g2.com/compare/nitrogen-nitrogen-vs-emoney)
- [eMoney vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-emoney)
- [eMoney vs Pershing Financial Services](https://www.g2.com/compare/pershing-financial-services-vs-emoney)
- [eMoney vs Irwin](https://www.g2.com/compare/irwin-vs-emoney)

  ### 8. [Betterment Advisor Solutions](https://www.g2.com/products/betterment-advisor-solutions/reviews)
By Betterment
**Average Rating:** 4.4/5
**Total Reviews:** 64
Betterment Advisor Solutions is the all-in-one custodial platform purpose-built for independent RIAs, helping you serve more clients, more efficiently, across investing, retirement, and cash.


Categories in common with Alphathena: [Investment Portfolio Management](https://www.g2.com/categories/investment-portfolio-management)

**Compare:** [Alphathena vs Betterment Advisor Solutions](https://www.g2.com/compare/alphathena-vs-betterment-advisor-solutions)
**Compare Betterment Advisor Solutions with other alternatives:**
- [Betterment Advisor Solutions vs Betterment at Work](https://www.g2.com/compare/betterment-advisor-solutions-vs-betterment-at-work)
- [Betterment Advisor Solutions vs Morningstar Direct](https://www.g2.com/compare/betterment-advisor-solutions-vs-morningstar-direct)
- [Betterment Advisor Solutions vs Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/compare/betterment-advisor-solutions-vs-morningstar-direct-advisory-suite-formerly-advisor-workstation)
- [Betterment Advisor Solutions vs Koyfin](https://www.g2.com/compare/betterment-advisor-solutions-vs-koyfin)
- [Betterment Advisor Solutions vs Orion Advisor Technology](https://www.g2.com/compare/betterment-advisor-solutions-vs-orion-advisor-technology)
- [Betterment Advisor Solutions vs Nitrogen](https://www.g2.com/compare/betterment-advisor-solutions-vs-nitrogen-nitrogen)
- [Betterment Advisor Solutions vs eMoney](https://www.g2.com/compare/betterment-advisor-solutions-vs-emoney)
- [Betterment Advisor Solutions vs Pershing Financial Services](https://www.g2.com/compare/betterment-advisor-solutions-vs-pershing-financial-services)
- [Betterment Advisor Solutions vs Irwin](https://www.g2.com/compare/betterment-advisor-solutions-vs-irwin)

  ### 9. [Pershing Financial Services](https://www.g2.com/products/pershing-financial-services/reviews)
By Pershing a BNY Mellon
**Average Rating:** 4.2/5
**Total Reviews:** 58
NetX360 provides the technology to efficiently manage your business from CRM and client onboarding to operations and reporting.


Categories in common with Alphathena: [Investment Portfolio Management](https://www.g2.com/categories/investment-portfolio-management)

**Compare:** [Alphathena vs Pershing Financial Services](https://www.g2.com/compare/alphathena-vs-pershing-financial-services)
**Compare Pershing Financial Services with other alternatives:**
- [Pershing Financial Services vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-pershing-financial-services)
- [Pershing Financial Services vs Morningstar Direct](https://www.g2.com/compare/morningstar-direct-vs-pershing-financial-services)
- [Pershing Financial Services vs Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/compare/morningstar-direct-advisory-suite-formerly-advisor-workstation-vs-pershing-financial-services)
- [Pershing Financial Services vs Koyfin](https://www.g2.com/compare/koyfin-vs-pershing-financial-services)
- [Pershing Financial Services vs Orion Advisor Technology](https://www.g2.com/compare/orion-advisor-technology-vs-pershing-financial-services)
- [Pershing Financial Services vs Nitrogen](https://www.g2.com/compare/nitrogen-nitrogen-vs-pershing-financial-services)
- [Pershing Financial Services vs eMoney](https://www.g2.com/compare/pershing-financial-services-vs-emoney)
- [Pershing Financial Services vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-pershing-financial-services)
- [Pershing Financial Services vs Irwin](https://www.g2.com/compare/irwin-vs-pershing-financial-services)

  ### 10. [Irwin](https://www.g2.com/products/irwin/reviews)
By Platform Group Limited
**Average Rating:** 4.5/5
**Total Reviews:** 57
Irwin&#39;s full-service suite of IR tools allows you to make more informed data-led decisions, have more high-quality investor meetings, diversify your shareholder base, and lower your cost of capital. With Irwin, you can better manage your IR initiatives and empower your IR team. Our versatile product includes powerful investor targeting, the most comprehensive shareholder monitoring, an intuitive CRM (with built-in email and engagement tools), and timely research, estimates and transcripts.


Categories in common with Alphathena: [Investor Relationship Management](https://www.g2.com/categories/investor-relationship-management)

**Compare:** [Alphathena vs Irwin](https://www.g2.com/compare/alphathena-vs-irwin)
**Compare Irwin with other alternatives:**
- [Irwin vs Betterment at Work](https://www.g2.com/compare/betterment-at-work-vs-irwin)
- [Irwin vs Morningstar Direct](https://www.g2.com/compare/irwin-vs-morningstar-direct)
- [Irwin vs Morningstar Direct Advisory Suite (formerly Advisor Workstation)](https://www.g2.com/compare/irwin-vs-morningstar-direct-advisory-suite-formerly-advisor-workstation)
- [Irwin vs Koyfin](https://www.g2.com/compare/irwin-vs-koyfin)
- [Irwin vs Orion Advisor Technology](https://www.g2.com/compare/irwin-vs-orion-advisor-technology)
- [Irwin vs Nitrogen](https://www.g2.com/compare/irwin-vs-nitrogen-nitrogen)
- [Irwin vs eMoney](https://www.g2.com/compare/irwin-vs-emoney)
- [Irwin vs Betterment Advisor Solutions](https://www.g2.com/compare/betterment-advisor-solutions-vs-irwin)
- [Irwin vs Pershing Financial Services](https://www.g2.com/compare/irwin-vs-pershing-financial-services)


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