--- title: Akero Reviews meta_title: 'Akero Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Akero works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 4 scale: '5' date_modified: '2026-06-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Akero Reviews **Vendor:** Akero Labs **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 4 ## About Akero XEquals is the student conversion platform that's dedicated to helping eliminate the guesswork around student enrollment, to make your time and budget work harder in the right places. XEquals is powered by a team of Xperts, many of whom have been former admissions and marketing professionals working in Higher Education Institutions. When they realized the questions they’d been asking themselves for months or years could be answered with this technology, they came aboard to help shape the platform as we see it today. XEquals seamlessly integrates with all student CRMs and all of your digital marketing channels to create a connected picture of your recruitment funnel, and immediately identify where improvements need to be made. Our team then proactively turns those insights into actions to help your numbers go up and your spend go down. ## Akero Reviews ### 1. Not a bad app **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2022 **What do you like best about Akero?** It's quick and performance. I especially like that most use cases conclude in far less time than our previous alternatives. It's so good that we've migrated completely to Akero! **What do you dislike about Akero?** The change management associated with something like Akero can be quite difficult. Also, maintaining it is occasionally arduous, but I blame this on our own lack of familiarity. **What problems is Akero solving and how is that benefiting you?** Well, I'm using it as a one-stop shop for services. I'm handling it completely in Akero, and this really cuts down on context switching, and boosts my productivity as an end-result. ### 2. Optimum automation software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2020 **What do you like best about Akero?** Great software for lead nurture and management. **What do you dislike about Akero?** what is the least helpful about akero and **What problems is Akero solving and how is that benefiting you?** Akero allows me to create eye-catching landing pages and workflows to track lead sources. ### 3. Good CRM for Educational purposes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Akero?** I like the drag and drop features for building the landing pages. They are very intuitive and easy to use. The email workflows are easy to set up and are very useful. **What do you dislike about Akero?** The landing page builder is sometimes confusing as its missing values for some parameters (you have sliders that don't display the current value). I have also noticed that drag and drop features do not act the same in different scenarios. It's modular and the basic version is a bit limited. **Recommendations to others considering Akero:** It's worth implementing and trying wether it matches the goals of enterprise/organization. First it may appear something that you can replace with several tools, but in the end it's better to have it in one place. **What problems is Akero solving and how is that benefiting you?** At our school we are managing leads using Akero CRM. It helps to keep all the relevant information in one place and contact the potential candidates. We also use it for making the landing pages and email automations. It also makes it easy to embed the forms in our website. ### 4. Review of Akero **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2018 **What do you like best about Akero?** The ease of exporting lead information into an excel file **What do you dislike about Akero?** I have no dislikes for the program as of yet **What problems is Akero solving and how is that benefiting you?** Collecting leads ## Akero Discussions - [What is Akero used for?](https://www.g2.com/discussions/what-is-akero-used-for) - [View Akero pricing details and edition comparison](https://www.g2.com/products/akero-labs-akero/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-12+16%3A52%3A20+-0500&secure%5Bsession_id%5D=54ab55d2-988b-41a0-93c5-33546f95d7e6&secure%5Btoken%5D=015c770e6eab405045e88eeac6916280bcdab532581597e59974f04bd8688b5b&format=llm_user) ## Akero Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Akero Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,196 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - 4.4/5.0 (5,199 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,025 reviews)