Aixel is an AI-powered measurement and performance optimization platform that helps brands maximize ROI from their paid marketing spend. With powerful Conversion API infrastructure and seamless integrations across Meta, Google, Snapchat, TikTok, CRM systems, and e-commerce platforms, Aixel unifies all customer interactions into one reliable data layer. Aixel automatically stitches user journeys across ads, websites, apps, and messaging channels like WhatsApp—giving marketers an accurate, privacy-safe view of performance. Its advanced attribution, marketing signals enhancement, and real-time analytics help reduce wasted ad spend while increasing ROAS. Beyond measurement, Aixel uses AI to analyze ad performance, landing pages, funnels, and user paths to identify drop-off points and recommend improvements. Brands use Aixel to improve tracking accuracy, strengthen remarketing audiences, optimize campaigns, and accelerate growth with cleaner, richer first-party data.