AI Carma is a type of AI analytics software that helps businesses track, measure, and improve how their brand is represented across large language models (LLMs) such as ChatGPT, Claude, Gemini, and others. It provides structured insights into what these AI tools say about a brand, competitors, or an industry, supporting marketing, communications, and reputation management strategies in an emerging “AI-first” search landscape. Designed for marketing teams, agencies, and brand managers, AI Carma operates in the category of Generative Engine Optimization (GEO) tools—a new class of software focused on visibility within AI-generated responses rather than traditional search engines. As consumers increasingly turn to AI assistants for information, businesses can use AI Carma to understand and improve how they appear in these results. Core Features Daily Brand Visibility Scores — Quantifies how often and how accurately a brand appears in responses from multiple LLMs, providing an easy-to-track metric for performance. Multi-Model Monitoring — Evaluates brand mentions across popular AI systems like ChatGPT, Claude, Gemini, and others, ensuring broad coverage and consistency. Competitor Benchmarking — Compares a company’s visibility and positioning against competitors to identify strengths, weaknesses, and opportunities. Weekly Insight Reports — Summarizes trends and shifts in brand representation with clear reporting sent via email and accessible dashboards. Fast Onboarding — Generates an initial baseline report within minutes of setup, requiring only basic brand information to begin tracking. Audience & Use Cases AI Carma is aimed at marketers, agencies, brand managers, and communications teams who want to manage how their company is portrayed by AI systems. Key uses include: Monitoring brand accuracy in AI-generated content. Identifying competitive gaps where rivals appear more prominently. Informing content and SEO strategies to influence how LLMs present a business. By delivering actionable, model-specific insights, AI Carma enables organizations to stay ahead of shifts in how AI tools shape consumer perception and information discovery.