
I like how robust and dependable Ahrefs is for keyword research and backlink data, which makes competitor analysis and opportunity discovery much more data-driven. It’s an excellent tool for off-page SEO, especially when it comes to finding link opportunities and vetting sites. I also appreciate the new AI Citations report, which shows how often our site is referenced by AI LLMs like ChatGPT, Perplexity, and Gemini. Review collected by and hosted on G2.com.
One area that could be improved is the lack of built-in metrics, such as DA and SS data. I’d really like to see Ahrefs include built-in authority and spam score metrics, because it would be helpful to have everything in one place. That would make site vetting more streamlined and efficient within a single platform. Review collected by and hosted on G2.com.


