Adobe Real-Time CDP Features

Uses external data sources to improve customer profiles.

Can be updated to accept new sources and types of data.

Can act as a content marketing platform.

Can engage with customers across any device with a consistent message.

Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Uses artificial intelligence to provide suggestions based on desired outcomes.

Delivers in-depth, actionable insights on audience demographics, interests, affinities, and behaviors

Identifies or creates customer profiles and personas

Offers tools for building custom audience segments

Identifies and visualizes how audience segments relate to one another

Offers customizable dashboards and reports

Allows users to visualize and interact with data to gain deeper insights

Allows users to drill down or slice and dice audience data with filters

Integrates with marketing software to assist with the creation of targeted marketing campaigns

Integrates with digital advertising platforms to optimize and target ad campaigns

Allows users to export audience data into different formats

Offers a centralize, neutral location for parties to conduct data analysis.

Offers localized computation, where data remains where it resides and is called by API in order to conduct analysis.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives