Adobe Marketo Measure (formerly Bizible) Reviews & Product Details

Having all the data centralized in Salesforce is huge and gives us a centralized reporting system, instead of pulling data from multiple platforms and trying to piece them together. Customer service has been awesome during the onboarding process as well. Review collected by and hosted on G2.com.

For digital channels, it relies heavily on manual UTM work and in a global company, with so many different people involved, consistency will be difficult especially in the beginning. My wish is that they would have a tool built in the Bizible platform that generates URLs for the team based on your company's digital channels (similar to Google's tool, but with limited options based on what's configured in Bizible) Review collected by and hosted on G2.com.

Customer support is amazing, they are really helpful trying to teach and support new employees. If the tool is set up correctly it will give marketing and sales teams great insights on where to invest more advertising money Review collected by and hosted on G2.com.

Reporting - it should have an option to see the data MoM and not always cumulative. Also, if the tool is not set up correctly with Salesforce it might not track correctly, but the support team is great in order to make sure that it's set up correctly. Review collected by and hosted on G2.com.

Bizible staff are friendly and responsive, always willing to help out with anything, and happy to go above and beyond standard service levels to ensure that we get our questions answered. Review collected by and hosted on G2.com.

I don't dislike anything, I just need to spend more time in the Bizible academy so I can understand more fully the capabilities of Bizible. There's a lot to learn. Review collected by and hosted on G2.com.

In addition to a fairly easy to use product, we could not be more happy with the amazing customer service we have received. As newer members to the team, we inherited an existing deployment of Bizible that may not have been ideal, but our rep, Pierre has been amazing helping with getting us up-to-speed. He's even spent more time teaching us Salesforce reporting then Bizible itself. Could not be happier. Review collected by and hosted on G2.com.

It would be nice to have some additional reporting within Bizible, so you don't have to depend so much on SFDC, especially for those of us less familiar with it. Review collected by and hosted on G2.com.

The software is extremely user friendly; literally just plug-and-play. The Salesforce integration is also extremely useful. Review collected by and hosted on G2.com.

This is shooting for the moon, but I would love a solution to track view through conversions and touch points that see an ad, do not convert, then comeback organically and convert several days later. Review collected by and hosted on G2.com.

Bizible makes multi-channel attribution and reporting easy. It is so helpful being able to attribute revenue to marketing/sales activity and allows me to show the impact of all of our marketing efforts throughout the funnel. Review collected by and hosted on G2.com.

Setup can be complicated and we have come across some feature limitations. However, the Bizible team is always open to our feedback and actually incorporates customer ideas into future releases. Review collected by and hosted on G2.com.

I lead our Digital Marketing organization and we've heavily scaled our paid digital marketing investments (paid search, display, retargeting, syndication, paid social, etc.) and the direct AdWords integration is a god send, while the UTM source/medium integration to custom channels is easy to implement and execute on - this allows us to not be as reliant on manual form creation and SFDC Campaign Object synching. I personally like the W-shaped attribution model it provides vs. other models that are either First, Last, or even/split attribution. I feel this provides a fair representation for attribution. Review collected by and hosted on G2.com.

I wish there was a direct integration with AdRoll or display vendors to enable view through conversion attribution within Bizible. In display, even with Bizible, you're reliant on click through conversions to pass attribution into SFDC. Review collected by and hosted on G2.com.

It connects B2B funnel data with ad performance data, which enables marketers to understand the impact from ad initiatives, beyond cost per lead or cost per form fill, but rather the ROI of ad spend, velocity, account penetration, pipeline in aggregation, etc Review collected by and hosted on G2.com.

sometimes the query takes very long to run. Review collected by and hosted on G2.com.

1. Bizible is deeply integrated with Salesforce, which makes customized reporting a breeze

2. The dashboards give great visibility for full-funnel attribution

3. Their CS team is knowledgeable about SFDC, attribution model, and best practices in this space Review collected by and hosted on G2.com.

1. It does require significant time investment upfront to set-up and to use the tool.

2. You still need to manually upload the channel costs. Hoping they can include more ad platform integration in the future. Review collected by and hosted on G2.com.

Bizible empowers the marketing department, allowing us to commit to pipeline and revenue outcomes. It gives us full-funnel attribution for both online & offline marketing channels, giving us real insight into our ROI on different channels. Plus it's built to integrate directly with Salesforce, allowing us to combine vital sales data and perform really deep analysis on the effectiveness of marketing channels, landing pages, etc. Review collected by and hosted on G2.com.

For a small organization with few technical resources, setup can take a long time since it relies heavily on Salesforce campaigns. But that's a small price to pay compared to the benefits you get down the line. Review collected by and hosted on G2.com.