[ Adobe M... Reviews ](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) [ Adobe M... Reviews ](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) # Adobe Marketo Measure (formerly Bizible) Features ##### ## Lead Intelligence (4) Market Insights Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. Account-level Insights Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. Lead Analysis Prioritizes leads through lead scoring, market insights, account-level insights, etc. Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Show More ##### ## Lead Management (4) Segmentation Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. Predictive Scoring Automatically scores prospects based on behavior and engagement levels. Account Identification Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. Lead Scoring Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Show More ##### ## Marketing Campaigns (8) Omni-Channel Tracking Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. Revenue Planning Helps allocate marketing budget based predicted amount of incoming revenue. Media Attribution Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. Opportunity Timeline Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. Customization Allows for custom report types to match the goals of a company. Journey Analytics Provides tools to analyze every stage of the customer journey to customize an account-based funnel. Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Campaign Analytics Track and interpret campaign performance metrics Show More ##### ## Marketing Operations (23) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Multi-Channel Data Collection Collect information from multiple sources Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Keyword Tracking Track and monitor a specific set of keywords Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Campaign Tracking Track the performance of marketing campaigns across multiple channels. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Tag Management Generate or append custom campaign parameters to URLs Real-Time Data Receive data and information in real time Activity Tracking Track and document all activities across devices, networks, and other systems Click Tracking Track the amount of clicks on individual products to measure campaign results Contact Management Manage, organize, and store contact information Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Email Management Manage, store and organize emails within the system or via third-party apps Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Template Management Create, save, and re-purpose templates for emails, forms, etc. Workflow Management Create, design and manage workflows for repetitive tasks Show More ##### ## Campaign Activity (13) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Multi-Campaign Manage multiple campaigns in one system Campaign Analytics Track and interpret campaign performance metrics Website Analytics Track and analyze information regarding website visitors Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Drip Campaigns Send automated marketing emails based on user actions over a predetermined period Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Real-Time Analytics Analyze and gain insights into data in real-time Customizable Reports Alter the layout and content of reports Show More ##### ## Attribution Modeling (7) Single-Touch Attribution Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. Multi-Touch Attribution Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. Algorithmic Attribution Uses machine learning to create an attribution model. Cross-Device Attribution Tracks customer interactions across mobile and desktop. Offline Attribution Allows users to track touchpoints through offline channels, such as events. Custom Attribution Allows the user to create a custom attribution model. Cross Channel Attribution Track user conversions from all digital sources Show More ##### ## Marketing (5) B2B Attribution Provides features for B2B marketers. B2C Attribution Provides features for B2C marketers. Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Reporting (3) Dashboards Provides customizable dashboards that allow users to view and manage data. Data Visualizations Displays attribution data through easy-to-interpret charts and graphs. Custom Reporting Allows users to build custom reports. Show More ##### ## Matching (3) Priority Matching Allows users to prioritize matches based on criteria such as region, account attributes, and other customer information. Account Tiebreakers Provides tiebreaking features when leads match to multiple accounts. Fuzzy Matching Provides matching logic features for special characters, acronyms, and other complex names. Show More ##### ## Routing (4) Match and Route Automatically routes matched leads directly to account owners. Multi-Objects Allows users to build custom routing rules. Territories Allows users to assign leads to selected territories and regions. Working Hours Allows users to configure schedules so leads are routed only during working hours. Show More ##### ## Platform Operations (8) Service level Agreements Allows users to configure service level agreements so leads get matched and routed as fast as possible. Audit Logs Provides features to audit any leads that were misrouted to incorrect accounts. Duplicate Match Provides features to quickly audit leads and identify if there are duplicate leads in multiple accounts. Capping Limits the number of leads to assign to sales reps. Analytics Provides analytics for tracking and monitoring routing. Integrations Provides integrations for CRMs and marketing automation platforms. Alerts & Notifications Sends an alert to salespeople when a lead is routed to them. AI Lead Matching & Routing Leverages AI to improve lead-to-account matching accuracy and reduce latency in routing leads. Show More ##### ## Agentic AI - Marketing Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Third-Party Integrations Set up connections to third-party platforms to improve business processes Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Show More ##### ## Agentic AI - Attribution (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Account-Based Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Marketing Resource Management (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Third-Party Integrations Set up connections to third-party platforms to improve business processes Activity Planning Strategic Planning At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Additional Functionality (139) AI/Machine Learning Software program that continuously adjusts its behavior based on observed data Multi-Channel Management Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Multi-Campaign Manage multiple campaigns in one system Campaign Segmentation Group campaigns by project, client, or campaign for better management. Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Advertising Management Manage advertising space and its sales within your network or publication Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Campaign Planning Plan and strategize marketing campaigns Customer Activity Tracking A report showing what actions customers perform Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads API Application programming interface that allows for integration with other systems/databases Data Import/Export Import and export data to and from software applications Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Generative AI Use AI to generate content in the form of text, images, videos, etc. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Affiliate Management Track an affiliate partner's promotion of a product or service and any associated sales Predictive Analytics Predict future data based on historical data sets Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Lead Capture Automatically identify and save contact information of potential customers CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Campaign Analytics Track and interpret campaign performance metrics Visitor Tracking Track visitors and purpose of visits Customer Segmentation Process of dividing customers into groups based on common characteristics Customizable Reports Alter the layout and content of reports Dashboard Creation Creation and customization of dashboards Website Analytics Track and analyze information regarding website visitors Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Content Delivery Distributing content through various platforms or channels Multi-Channel Communication Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Pipeline Reports Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Data Synchronization Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Lead Nurturing Engage with a lead throughout the sales process by actively providing information AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Prioritization Arrange tasks based on the level of priority or urgency Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Marketing Automation Automate workflows and trigger campaigns based on customer actions Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Content Creation The ability to create unique content Event Marketing Plan marketing campaigns for events Social Promotion Market event via social media tools Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Generative AI Use AI to generate content in the form of text, images, videos, etc. Data Import/Export Import and export data to and from software applications Lead Generation Manage the process of attracting and converting business prospects into leads Campaign Segmentation Group campaigns by project, client, or campaign for better management. Customizable Forms Customize contracts and forms to collect specific information Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Email Templates Pre-made examples and templates for emails Web Forms Web form that allows users to enter data that is sent and processed for different reasons Lead Capture Automatically identify and save contact information of potential customers Customizable Branding Add customized logos and colors to align with company branding Real-Time Reporting Active reporting of data and metrics Campaign Planning Plan and strategize marketing campaigns A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Segmentation Process of dividing customers into groups based on common characteristics Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Autoresponders Create and automatically send premade copy in response to customer messages Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Email Marketing Create and send email blasts/campaigns API Application programming interface that allows for integration with other systems/databases Customizable Fields Customize data fields to support various needs and use cases Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Data Visualization Graphical representation of data Ad hoc Reporting Generate one-off reports that meet information requirements Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Data Source Connectors Connect to big data sources Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels KPI Monitoring Tracking the status of previously identified performance measurements Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. API Application programming interface that allows for integration with other systems/databases Metadata Management Collect and maintain structured information that describes data or content Real-Time Reporting Active reporting of data and metrics Commenting/Notes Leave comments and notes on documents for others to view Approval Process Control Manage the process of evaluating documents or requests submitted for approval Approval Workflow Route documents and other data through one or more stakeholders for review and approval Generative AI Use AI to generate content in the form of text, images, videos, etc. Brand Management The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. Budgeting/Forecasting Create budgets based on historical data and future projections File Management Create, save, and store files Marketing Calendar See past and upcoming campaigns and communications in a calendar view Role-Based Permissions Set & manage permission levels based on user roles and restrict access to only authorized individuals Status Tracking Track the status over time for a request, process, asset, or transaction Access Controls/Permissions Define levels of authorization for access to specific files or systems Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Calendar Management Track and manage schedules and meetings via an integrated calendar Template Management Create, save, and re-purpose templates for emails, forms, etc. Resource Management Process of planning, scheduling and executing the optimal and effective use of human capital across projects Customizable Reports Alter the layout and content of reports Version Control Track revisions and updates made to files and navigate between different versions Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Document Storage Store and organize documents in a centralized system Task Scheduling Track and manage the scheduling of tasks Workflow Management Create, design and manage workflows for repetitive tasks Social Promotion Market event via social media tools AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Campaign Analytics Track and interpret campaign performance metrics Dashboard Creation Creation and customization of dashboards Task Management Create, manage and track all task activities and progression Project Templates Pre-designed project plans that can be customized ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Single Sign On Allow users to access multiple services after entering their login credentials once Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Digital Asset Management Manage digital assets Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Document Management Store, manage, and track all electronic documents in a centralized location Configurable Workflow Configure existing workflows to meet your organization's needs Expense Management Plan, pay and track business related expenses. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Customizable Branding Add customized logos and colors to align with company branding Project Management Plan and coordinate all the resources, costs and time needed to execute assignments Asset Lifecycle Management Manage assets throughout their lifecycle to optimize profit Show More ## Top-Rated Alternatives [ ![Attribution](https://images.g2crowd.com/uploads/product/hd_favicon/1544565112/attribution.svg "Attribution") Attribution 4.5/5(51) ](https://www.g2.com/products/attribution/reviews) [ ![Full Circle Insights](https://images.g2crowd.com/uploads/product/hd_favicon/216cf467821b11bf587b97cb9112f0a0/full-circle-insights.svg "Full Circle Insights") Full Circle Insights 4/5(135) ](https://www.g2.com/products/full-circle-insights/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,908) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/competitors/alternatives) Adobe Marketo Measure (formerly Bizible) Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3e0e8e0990badbdd548b774922df6225/full-circle-insights.png "Product Avatar Image") Full Circle Insights 4/5(135) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-full-circle-insights) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b882fe2e658244ef590a09960c9f152d/leandata.png "Product Avatar Image") LeanData 4.6/5(1,051) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-leandata) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5eb73bd8dd0c09d23eb1c96f0ccd2d8/attribution.png "Product Avatar Image") Attribution 4.5/5(51) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-attribution) ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Attribution ](https://www.g2.com/categories/attribution)[ Marketing Resource Management ](https://www.g2.com/categories/marketing-resource-management) [ Account-Based Analytics ](https://www.g2.com/categories/account-based-analytics)[ Lead-to-Account Matching and Routing ](https://www.g2.com/categories/lead-to-account-matching-and-routing) Show More ##### Explore More [ What are the top robotic process automation tools for startups ? 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