1. [Home](https://www.g2.com/) 2. ... 3. [Other Publisher Management Software](https://www.g2.com/categories/other-publisher-management) 4. [Admiral Discussions](https://www.g2.com/products/admiral/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8d430ec79806e56b2a0f062ad8914433/admiral.png "Product Avatar Image") ](/products/admiral/reviews) [ Admiral ](/products/admiral/reviews) (2)4.0/5 Admiral’s AI-powered Visitor Relationship Management (VRM) platform helps media publishers worldwide automate visitor engagement, grow revenue, and maximize ARPU — all from a single, easy-to-use system. - Inc. 5000 Selection FOUR years in a row. - Ranked #1 in 3 categories: Adblock Recovery, Paywalls & Subscriptions, and Marketing Automation. - Digiday selected Admiral as the Best Marketing Automation Software for Publishers. Why Publishers Choose Admiral With Admiral, publishers can consolidate tags, streamline vendor management, and track performance across the entire visitor journey from one unified dashboard. Our modular, one-tag solution empowers you to: - Recover adblock revenue with whitelisting and ad reinsertion. - Grow subscription revenue with AI-enhanced paywalls & subscriptions management. - Collect visitor first-party data and automate segmentation and monetization with the Admiral Connect module. - Grow email lists & social follows (Twitter/X, YouTube, Facebook, Instagram, TikTok) and site registrations. - Manage privacy compliance with a GDPR/CCPA-ready Consent Management Platform (CMP). - Drive pageviews and high-value visitor journeys with Visitor CoPilot, Content Suggestions, and Journey Shaping tools. - Access unified analytics dashboards for visitor behavior and revenue insights. Fast Setup. Big Impact. Admiral is developer-light and fast to deploy — most publishers start growing subscriptions, signups, and recovered revenue within 24 hours. Customers praise Admiral's combination of robust customization, simple pricing, and dedicated account support. Interested publishers and partners are encouraged to learn more at https://www.getadmiral.com Show More * * * ### 50.0 Nps Score Already have Admiral? ### All Admiral Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Admiral used for? ](/discussions/what-is-admiral-used-for) What is Admiral used for? [ Personalization Software ](https://www.g2.com/tags/personalization-software)[ Other Publisher Management Software ](https://www.g2.com/tags/other-publisher-management-software)[ Subscription Management Software ](https://www.g2.com/tags/subscription-management-software)[ Consent Management Platforms ](https://www.g2.com/tags/consent-management-platforms) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Admiral+questions+and+get+answers+from+expert+users+in+our+Admiral+Discussions+section.&title=Admiral+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadmiral%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Admiral+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadmiral%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadmiral%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Admiral+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadmiral%2Fdiscuss%0aAsk+Admiral+questions+and+get+answers+from+expert+users+in+our+Admiral+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Admiral+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadmiral%2Fdiscuss%0aAsk+Admiral+questions+and+get+answers+from+expert+users+in+our+Admiral+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • about 7 years ago More Options - [ # What fees are associated with using Admiral? ](/discussions/what-fees-are-associated-with-using-admiral) Admiral is 100% performance-based pricing, meaning that they share in the new revenue they generate for their partners, guaranteeing that Admiral's partners will also end up with net new revenue than before working with Admiral. [ Other Publisher Management Software ](https://www.g2.com/tags/other-publisher-management-software) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Admiral+questions+and+get+answers+from+expert+users+in+our+Admiral+Discussions+section.&title=Admiral+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadmiral%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Admiral+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadmiral%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadmiral%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Admiral+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadmiral%2Fdiscuss%0aAsk+Admiral+questions+and+get+answers+from+expert+users+in+our+Admiral+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Admiral+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadmiral%2Fdiscuss%0aAsk+Admiral+questions+and+get+answers+from+expert+users+in+our+Admiral+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/admiral/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/e70f8298084cee22ddbbbe79097f488a/admiral.svg "Product Avatar Image") ### Have you used Admiral before? Answer a few questions to help the Admiral community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fadmiral%2Fdiscuss%3Fsmall_ask%3Dadmiral) No ## Top Contributors in Admiral 1 ![Trevor A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Trevor A.") TA Loading... ### [Trevor A.](https://www.g2.com/users/46c2e5fe-5291-4b5d-b6d6-f193126be4db "Trevor A.") Business Development 1 pt