Adlytics GmbH, established in 2007, is a digital marketing agency specializing in marketing technologies. The company offers comprehensive support to global enterprise clients, focusing on optimizing and leveraging analytics to achieve business objectives. Adlytics is recognized for its innovative and strategic approaches, delivering customized solutions that enhance online marketing efforts. As an Adobe Partner since 2012, Adlytics integrates high-quality tools to implement effective strategies for its clients. Key Features and Functionality: - Web and Digital Analytics: Monitoring website efficiency, measuring marketing campaign success, analyzing customer journeys, and integrating external data. - Marketing Automation: Providing personalized content to potential customers and converting leads into actual clients. - Search, Display, and Social Advertising: Enhancing advertising budget management, optimizing marketing campaigns, and appropriate budget allocation. - A/B and Multivariate Testing: Comparing and testing variants to make data-driven business decisions. - Customer Insights and Surveys: Conducting online surveys to gather direct customer feedback. Primary Value and Solutions: Adlytics GmbH empowers businesses to make their online marketing measurable and effective. By combining quantitative analysis with qualitative assessment, the company helps clients understand complex data sets and gain valuable insights into customer online behavior. This holistic approach enables the optimization of digital marketing channels, including websites, apps, and videos, ensuring enhanced performance and visible success.