--- title: Adjust Reviews meta\_title: 'Adjust Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 729 reviews by the users' company size, role or industry to find out how Adjust works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 729 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Adjust Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports. [(146 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610065&qs=pros-and-cons#reviews) Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction. [(111 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610176&qs=pros-and-cons#reviews) Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance. [(84 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1609987&qs=pros-and-cons#reviews) Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys. [(79 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610645&qs=pros-and-cons#reviews) Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events. [(74 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1611056&qs=pros-and-cons#reviews) Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring. [(41 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610619&qs=pros-and-cons#reviews) Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging. [(38 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610321&qs=pros-and-cons#reviews) Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses. [(34 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610815&qs=pros-and-cons#reviews) Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency. [(33 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1609970&qs=pros-and-cons#reviews) Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods. [(33 mentions)](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610399&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Adjust ##### 1. Ease of Use Users find Adjust to be **easy to use** , featuring a modern interface and straightforward access to important reports. [ See 146 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610065&qs=pros-and-cons#reviews) See Related User Reviews ![Muhammad M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad M.") MM Muhammad M. Mid-Market (51-1000 emp.) 5.0/5 "Accurate Attribution and Real-Time Insights That Make Campaign Optimization Easy" What do you like about Adjust? What I like best about Adjust is its accurate attribution and reliable real-time data. The dashboard is clean, easy to use, and helps optimize campaig ![Aman A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aman A.") AA Aman A. 4.5/5 "Easy to Use with Real-Time Insights" What do you like about Adjust? I use Adjust to track, attribute, and analyze mobile marketing app data through networks and channels. I really like that it's easy to use and offers ##### 2. Customer Support Users praise the **responsive and knowledgeable customer support** of Adjust, enhancing their overall experience and satisfaction. [ See 111 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610176&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Great Value and Fast Tech Support, With Room to Grow" What do you like about Adjust? - Price point is good for the features they are offering - Tech support is super fast to respond whenever there are issues and they are easily availa ![Cam N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cam N.") CN Cam N. Mid-Market (51-1000 emp.) 5.0/5 "Intuitive, Insightful Analytics with Responsive Support" What do you like about Adjust? I really like how intuitive and user-friendly the platform is. The analytics are detailed yet easy to understand, which helps us make data-driven deci ##### 3. Insights Users value the **strong mobile attribution tracking** and fraud prevention features of Adjust for effective marketing performance. [ See 84 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1609987&qs=pros-and-cons#reviews) See Related User Reviews ![Muhammad M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad M.") MM Muhammad M. Mid-Market (51-1000 emp.) 5.0/5 "Accurate Attribution and Real-Time Insights That Make Campaign Optimization Easy" What do you like about Adjust? What I like best about Adjust is its accurate attribution and reliable real-time data. The dashboard is clean, easy to use, and helps optimize campaig ![Rahul K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul K.") RK Rahul K. Enterprise (\> 1000 emp.) 4.5/5 "Accurate Attribution and Strong Campaign Transparency" What do you like about Adjust? What I like best about Adjust is its accurate and reliable attribution. It gives clear visibility into which campaigns, channels, and creatives are ge ##### 4. Reporting Users value the **easy access to reports** in Adjust, enhancing their tracking and analysis of user journeys. [ See 79 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610645&qs=pros-and-cons#reviews) See Related User Reviews ![Aman A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aman A.") AA Aman A. 4.5/5 "Easy to Use with Real-Time Insights" What do you like about Adjust? I use Adjust to track, attribute, and analyze mobile marketing app data through networks and channels. I really like that it's easy to use and offers ![Sahadat H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sahadat H.") SH Sahadat H. Enterprise (\> 1000 emp.) 3.5/5 "Real-Time Reporting Made Easy, But Ad Source Naming Could Be Clearer" What do you like about Adjust? I like the real time reporting dash board . And we can create different report easily ##### 5. Analytics Users value the **strong mobile attribution tracking** of Adjust, enhancing understanding of installs and in-app events. [ See 74 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1611056&qs=pros-and-cons#reviews) See Related User Reviews ![Yen N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yen N.") YN Yen N. Mid-Market (51-1000 emp.) 5.0/5 "A Powerful Solution for Marketing Analytics" What do you like about Adjust? It makes it easy to consolidate and analyze traffic data LM Lakshmi M. 4.5/5 "Transformative Tool for App Install Tracking and Attribution" What do you like about Adjust? I really like Adjust's deep linking solution. It's great that we can create an unlimited number of deep links, and the custom links feature is incredi ### 5 Cons or Disadvantages of Adjust ##### 1. Slow Loading Users experience **slow loading times** and delays with reports, impacting their efficiency and campaign monitoring. [ See 41 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610619&qs=pros-and-cons#reviews) See Related User Reviews ![Yen N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yen N.") YN Yen N. Mid-Market (51-1000 emp.) 5.0/5 "A Powerful Solution for Marketing Analytics" What do you dislike about Adjust? One drawback is that the website frequently experiences errors and sometimes fails to load pages ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Reliable Attribution and Clear Campaign Insights" What do you dislike about Adjust? Loading large datasets may take longer than expected. ##### 2. Complexity Users find Adjust's interface **overwhelmingly complex** for new users, making setup and navigation challenging. [ See 38 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610321&qs=pros-and-cons#reviews) See Related User Reviews ![Puja .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Puja .") P Puja . Enterprise (\> 1000 emp.) 5.0/5 "Reliable Attribution & Strong Fraud Prevention for Confident Marketing Decisions" What do you dislike about Adjust? One downside of Adjust is that its interface and reporting structure can feel slightly complex for new users, and advanced features often require a le ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Best-in-Class Mobile Measurement with Strong Attribution and Fraud Control" What do you dislike about Adjust? Advanced features require onboarding Custom reporting needs simplification ##### 3. Expensive Users find the **pricing model too high** compared to alternatives, which can hinder adoption for smaller businesses. [ See 34 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610815&qs=pros-and-cons#reviews) See Related User Reviews ![Abbas H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abbas H.") AH Abbas H. Small-Business (50 or fewer emp.) 4.5/5 "Excellent Mobile Ad Fraud Detection with Stable Integrations" What do you dislike about Adjust? Dashboard can be confusing/limited compared to rivals, cohort reporting can be complex, some report poor customer service/setup help. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Effortless Integrations and Seamless Marketing Platform Testing" What do you dislike about Adjust? I don't have any specific complaints about Adjust, but I do believe there is always potential for improvement, particularly when it comes to technical ##### 4. Dashboard Issues Users often face **dashboard issues** with slow loading times and limited customization options impacting analysis efficiency. [ See 33 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1609970&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Great Value and Fast Tech Support, With Room to Grow" What do you dislike about Adjust? -Takes time to understand attribution for Google/Organic and iOS -can't easily download raw data of users directly from dashboard ![Rahul K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rahul K.") RK Rahul K. Enterprise (\> 1000 emp.) 4.5/5 "Accurate Attribution and Strong Campaign Transparency" What do you dislike about Adjust? One challenge is that the dashboard and reporting interface can sometimes feel complex, especially for non-technical users. Certain advanced reports r ##### 5. Slow Performance Users experience **slow performance** with report loading and data transition, affecting efficiency during critical analysis periods. [ See 33 mentions ](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610399&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Reliable Attribution and Clear Campaign Insights" What do you dislike about Adjust? Loading large datasets may take longer than expected. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Granular Analytics and Structured Dashboards Elevate the Experience" What do you dislike about Adjust? Sometimes you have to wait long for data to refresh ![Phương Anh L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Phương Anh L.") PL Phương Anh L. UA Executive Small-Business (50 or fewer emp.) 3/17/2026 "Reliable Attribution and a Clean Dashboard for Confident Campaign Scaling" 5/5 What do you like best about Adjust? What I like best about Adjust is its reliable attribution and clean dashboard. It makes it easy to track performance, analyze cohorts/LTV, and confidently scale campaigns thanks to strong fraud prevention and solid integrations with major ad networks. Review collected by and hosted on G2.com. What do you dislike about Adjust? What I dislike about Adjust is that it can feel a bit complex and less flexible for deep analytics, and the pricing is relatively high compared to some alternatives. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Adjust solves three core problems: Unclear attribution → It shows exactly which channels drive installs and revenue, so I know where to scale. Ad fraud & fake users → It filters fraudulent installs before they affect data, protecting budget and keeping metrics accurate. Fragmented data → It centralizes data from all ad networks into one dashboard for easier decision-making. Benefit to me: I can spend UA budget more efficiently, trust my data, and optimize LTV/ROAS with confidence Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tung V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tung V.") TV Tung V. Content Analysis Mid-Market (51-1000 emp.) 3/3/2026 "Adjust: Powerful, Reliable MMP with an Intuitive Dashboard" 5/5 What do you like best about Adjust? What I like best about Adjust is its powerful tracking link system, which is essential for our social media communications at FPT Play. It allows our team to generate custom tracking links for every post and video we share across Facebook, TikTok, and YouTube. The real-time reporting is incredibly accurate, helping us see exactly how many users are clicking through from our social content to the app. This granularity is vital for optimizing our engagement strategies and ensuring our exclusive movie and TV content reaches the right audience Review collected by and hosted on G2.com. What do you dislike about Adjust? Honestly, there isn't much to complain about. If I had to pick one minor thing, the technical documentation for advanced features can be a bit dense for beginners. However, their customer support team is extremely responsive and helpful, so any integration hurdles are resolved very quickly. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? I use Adjust daily to monitor user acquisition for our entertainment platform, FPT Play. Specifically, I utilize Adjust's tracking links embedded across our official social media posts (Facebook, TikTok, and YouTube) to accurately measure traffic and conversion rates. This allows our communications team to identify which specific content pieces or social channels are driving the highest volume of new users for our exclusive movie collections and live TV services Review collected by and hosted on G2.com. Show More 3/4/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Huy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Huy T.") HT Huy T. Marketing Content Analyst Lead Mid-Market (51-1000 emp.) 3/3/2026 "Adjust Delivers Robust, Precise Mobile Attribution and Granular Post-Install Insights" 5/5 What do you like best about Adjust? I use Adjust daily in my role as a Marketing Content Analyst at FPT Play to track social-driven acquisition performance for our mobile app. Our primary use case is measuring click-to-install flows from both paid and organic social media campaigns. We generate dedicated Adjust tracking links with structured parameters (campaign, adgroup, creative, content format) to differentiate performance across Facebook, TikTok, and influencer-driven traffic. Adjust allows us to: + Monitor click, install, and reattribution data in one unified dashboard + Analyze conversion rates from social click → install + Break down performance by campaign and creative-level parameters + Validate platform-reported installs against Adjust’s attribution logic The ability to align social tracking links with in-app events gives us clearer visibility beyond just installs. We can evaluate which social content formats drive higher downstream engagement rather than relying solely on CTR or engagement metrics. From a reporting standpoint, Adjust serves as our single source of truth for acquisition performance, especially when platform-level data discrepancies occur. Review collected by and hosted on G2.com. What do you dislike about Adjust? Tracking setup requires disciplined parameter governance. If campaign naming conventions are not strictly standardized across teams, reporting fragmentation can occur. Additionally, while the documentation is comprehensive, some sections related to attribution windows and advanced tracking configuration assume technical familiarity, which may require additional alignment with engineering teams during implementation. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Before implementing Adjust, we faced inconsistencies when comparing social platform install reports with internal app analytics. It was difficult to confidently attribute installs to specific content initiatives. With Adjust in place, we now have: + Reliable click-to-install attribution based on defined attribution windows + Clear differentiation between paid social and organic traffic sources + Centralized performance validation across channels + More accurate install reporting for internal stakeholders This has enabled us to optimize content distribution strategy based on verified install impact rather than platform-reported metrics alone, improving acquisition efficiency and decision-making accuracy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Giang P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Giang P.") GP Giang P. User Acquisition Small-Business (50 or fewer emp.) 4/14/2026 "Pivot Table Reports That Make Campaign Insights Faster and Clearer" 5/5 What do you like best about Adjust? I can choose to view reports in a pivot table, which helps me filter my campaign information faster and more clearly without having to switch tabs. It saves me time. Review collected by and hosted on G2.com. What do you dislike about Adjust? Sometimes it has trouble loading and fails to update data (which usually happens with Mintegral). It can take a while to get fixed because I have to contact the person in charge each time. It would really help if there were a notification explaining the issue and an estimated waiting time for it to be resolved, so I wouldn’t need to reach out to anyone. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? My data and reports are scattered across different networks. The report view helps me save time because it gives me multiple options for viewing the data, so I can quickly find what I need. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tan D.") TD Tan D. Data Analyst Mid-Market (51-1000 emp.) 4/15/2026 "Seamless Data Exports, Accurate Attribution, and Rock-Solid Fraud Prevention" 5/5 What do you like best about Adjust? I love how seamless the raw data export and real-time callbacks are, which makes syncing data with our BI tools incredibly easy. The attribution is highly accurate, and their fraud prevention helps me keep our datasets clean and reliable without manual filtering Review collected by and hosted on G2.com. What do you dislike about Adjust? The learning curve for the newer dashboard can be a bit steep at first, and some advanced reporting features are locked behind higher-tier plans. However, once everything is set up, the data quality is so good that these minor issues don't really matter Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Adjust solves the huge headache of fragmented data by centralizing all our attribution in one place with high accuracy. This allows me to stop chasing inconsistent numbers across different platforms and focus on delivering high-impact insights that actually grow our ROI Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Linh Đan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Linh Đan B.") LB Linh Đan B. UA Marketing Executive Small-Business (50 or fewer emp.) 3/26/2026 "Incredibly Intuitive Dashboard for Clear User Acquisition Insights" 5/5 What do you like best about Adjust? The platform’s interface is incredibly intuitive. I appreciate how the dashboard simplifies complex data sets, making it easy to visualize user acquisition sources at a glance without feeling overwhelmed by technical clutter Review collected by and hosted on G2.com. What do you dislike about Adjust? I find the delayed cost reporting quite frustrating when trying to scale campaigns quickly. Waiting 12 hours for spend data to refresh is a significant bottleneck. There’s also a noticeable gap sometimes around 15-20% between the ad revenue reported in the dashboard and our actual backend numbers Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? We use Adjust to solve the complexity of multi-channel tracking. Previously, our data sets were inconsistent, making it nearly impossible to identify the true source of our installs. Adjust provides the transparency needed to cut through the noise, ensuring we aren't overspending on low-impact sources and instead focusing our resources on the most profitable user segments. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Phuong N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Phuong N.") PN Phuong N. Social Content Analytics Mid-Market (51-1000 emp.) 4/24/2026 "Easy Tracking URLs That Reveal Which Campaigns Drive High-Quality Installs" 5/5 What do you like best about Adjust? I love how easy it is to create and track tracker URLs for different social campaigns. It allows me to see exactly which content pieces or influencers are driving high-quality app installs, rather than just looking at vanity metrics like likes or shares Review collected by and hosted on G2.com. What do you dislike about Adjust? The social media reporting could be even better if it integrated more directly with specific platform ad managers for a side-by-side view. Also, the mobile app version of the dashboard is a bit limited for deep on-the-go analysis Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Adjust solves the problem of 'dark social' by helping me attribute app downloads to specific posts or links. This helps me prove the value of our social content strategy and spend our production budget on the formats that actually convert Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Thị Đài Trang T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thị Đài Trang T.") TT Thị Đài Trang T. User Acquisition Marketing Utilities Mid-Market (51-1000 emp.) 3/22/2026 "Granular Real-Time Data That Helps Us Maximize ROI" 5/5 What do you like best about Adjust? The things I love most about Adjust is the granular data it provides. It helps me compare the performance of different ad networks in real-time, allowing our team to identify which channels have the best ROI. This level of transparency has been crucial in helping us reallocate budget away from low-performing sources and toward those that actually drive growth Review collected by and hosted on G2.com. What do you dislike about Adjust? Sometimes the data syncing with third-party partners can have a slight delay, which makes real-time optimization a bit tricky during high-velocity campaigns. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? The biggest problem Adjust solves for us is data fragmentation across multiple ad networks. Instead of manually stitching together reports from Facebook, Google, and TikTok, we now have a single source of truth. This has streamlined our reporting process, saving our team at least 10 hours of manual work every week Review collected by and hosted on G2.com. Show More 4/2/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Eduardus Guntur Arga M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eduardus Guntur Arga M.") EM Eduardus Guntur Arga M. Quality Assurance Specialist Small-Business (50 or fewer emp.) 5/10/2026 "RealTime Logs and Raw Data Export Make Release Validation Fast" 5/5 What do you like best about Adjust? I frequently use the realtime logs, testing tools, and raw data export during feature testing and release validation. For example, when testing new campaign tracking, deferred deep links, or onboarding funnels, Adjust allows me to quickly confirm whether events such as registration, KYC completion, first deposit, and first trade are recorded correctly. This speeds up release validation significantly because I can verify tracking behavior without relying on multiple tools or waiting for manual reports. Review collected by and hosted on G2.com. What do you dislike about Adjust? The main challenge for QA (us) is still the iOS integration. Verifying attribution in the iOS environment tends to be more complicated and less consistent than Android, which means we often spend additional time troubleshooting to ensure early events are tracked correctly. This extra debugging effort can slow down our overall QA testing and release validation process when using Adjust. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? Prior to adopting Adjust, confirming that deep links and custom in app events were attributed correctly during QA required a lot of manual checking and often became a release bottleneck. With Adjust’s realtime testing and log validation, we can immediately confirm whether tracking and event payloads are working as expected. This has streamlined our testing process, cut down hours of repetitive verification each sprint, and given the team stronger confidence in our overall tracking reliability. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Ha M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ha M.") HM Ha M. Small-Business (50 or fewer emp.) 5/9/2026 "Centralized Attribution with Accurate Insights" 5/5 What do you like best about Adjust? I really appreciate Adjust for its accurate attribution tracking, which helps us see which channels drive quality installs and registrations. Having all campaign data in one centralized dashboard really simplifies performance analysis, making it much easier to optimize campaigns efficiently across multiple channels. I also value the ability to use Adjust for mobile attribution and event tracking across our marketing activities, as it helps identify high-quality users and channels with the best ROI. The fact that it centralizes attribution data makes campaign tracking, reporting, and performance optimization so much more efficient. The reliable fraud prevention features and a more centralized reporting experience for managing campaigns across channels are also standout advantages. Review collected by and hosted on G2.com. What do you dislike about Adjust? One area that could be improved in Adjust is the dashboard usability. Some reports and filtering options can feel a bit complex for new users, especially when managing multiple campaigns at the same time. Data synchronization can also occasionally have slight delays, which may affect real-time campaign monitoring. Review collected by and hosted on G2.com. What problems is Adjust solving and how is that benefiting you? I use Adjust for mobile attribution and event tracking. It centralizes data, making reporting and campaign optimization efficient. It helps identify which channels drive the most installs and ROI. The accurate attribution and centralized dashboard simplify performance analysis across channels. Review collected by and hosted on G2.com. 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