Generates a privacy-focused, persistent first-party identifier controlled by you, which is double-encrypted and synchronised across all your domains. It creates a single identity for both your authenticated and anonymous audience, allowing you to understand individuals, and serve them relevant personalised content. - Privacy compliance: Generates a unique identifier on consent that can be revoked. - Extended cookie windows: Generates a durable / persistent first-party cookie. - Single identity across domains: Ensures single view of customer across the enterprise. - Single view of customer: Allows for end-to-end journey analysis across the enterprise. - Lowers Cost: Removes duplication, lowers related platform fees and delivers savings fast. - Privacy-focused: Reduces risk of data exposure, protecting brand and consumer privacy. - Near zero latency: Identifiers are generated in milliseconds, with all processing done in memory. - Improved Attribution: Creates a common durable denominator across your enterprise. - Activation: Match and activate directly with premium publishers, achieving industry leading match rates.