--- title: Leanplum Reviews meta_title: 'Leanplum Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 97 reviews by the users' company size, role or industry to find out how Leanplum works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 97 scale: '5' date_modified: '2026-09-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Leanplum Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

User Insights

Average based on 97 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Leanplum Reviews (97)

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Reviews

Leanplum Reviews (97)

View 1 Video Reviews
4.2
97 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and powerful A/B testing capabilities of Leanplum, highlighting its effectiveness in managing multi-channel marketing campaigns. The platform's ability to integrate various communication methods allows for seamless customer engagement, making it a valuable tool for marketers. However, some users note that the analytics interface could be improved for better usability.
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Verified User in Photography
AP
Verified User in Photography
Mid-Market (51-1000 emp.)
"Easy CRM Basics, but Email Sending Issues and Unresolved Support"
0.5/5
What do you like best about Leanplum?

Simple to use CRM platform with all the basics Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

We encountered sending issues that weren't rectified by support, meaning we we sending to fewer customers than planned and needed to do hot fixes for each campaign Review collected by and hosted on G2.com.

Caleb S.
CS
Caleb S.
Product Marketing Manager
Small-Business (50 or fewer emp.)
"Great program with excellent features"
4.5/5
What do you like best about Leanplum?

The main page displays all past and upcoming campaigns making it easy to find any information. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

The only (very minor) downside is that sometimes campaigns will not fire on their own when scheduled to do so and often require manual fixes. Very difficult to set up review prompts especially via Android. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Terrible support and average tool"
0.5/5
What do you like best about Leanplum?

The tool is excellent for the company's basic needs - send visually appealing emails, analyze the basic metrics, and work with filters to get the audiences you wish. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

First of all, I feel that Sales reps tricked us into buying the tool while promising aspects that do not exist and cannot be developed. After confronting this situation with proof - LeanPlum representatives were just sad but even did not say sorry.

The support is really terrible - no attention to your problem; you always will get a bunch of links to read, which even do not solve the issue. Asking to jump on a call or show around the solution is not helping. They avoid and usually ignore this request.

The tool is missing a folding system for the campaigns and audiences, it can get very messy, you need to think about taxonomy.

Also, simple campaigns are not possible to do, as they have minimum triggers developed, and if you want something at least a bit smarter - you need get your developers.

In general, if you do not have a dev team eager to help you - do not buy this tool. Review collected by and hosted on G2.com.

Hunter B.
HB
Hunter B.
Senior Product Manager
Mid-Market (51-1000 emp.)
"An amazing tool"
5/5
What do you like best about Leanplum?

Leanplum gives power to the product team to manipulate the game as they wish. You can communicate and change your player experience at the drop of a hat in an easy-to-use customer experience. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

Leanplum right now needs to work on its response time. Segmentation can take an additional launch of the game to become active, which presents a problem when trying for something that must be instant. The UI/UX for the campaigns must also be improved. Review collected by and hosted on G2.com.

Pratyush R.
PR
Pratyush R.
search engine optimization
Mid-Market (51-1000 emp.)
"my expirence is awesome, showing the accurate datas for use. thanks leanplum!!"
5/5
What do you like best about Leanplum?

its data accuracy as well as varity of specification to check locations, sending instant pushup notification to people in bulk. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

it won't be able to capture duplicate data, and shows error, while searching for particular device locations. Review collected by and hosted on G2.com.

RJ
Richard J.
Enterprise (> 1000 emp.)
"True customer targeting within TD Bank app"
5/5
What do you like best about Leanplum?

The ability to create custom messages with incredible flexibility and target them to customer behavior. Our business partners are lining up to have campaigns for their products within the app since we have rolled it out. We have run a number of awareness campaigns to help with Voice of the Customer concerns for mobile deposit as well as targeted messages informing customers who use specific products about how to avoid problems with their accounts. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

It is a little awkward to figure out how to target a test device. Setting up rules takes a bit of work to know that you are targeting the correct group. It is a little difficult to work with nested campaigns. Review collected by and hosted on G2.com.

AR
Angelika R.
Senior CRM Manager
Small-Business (50 or fewer emp.)
"Great tool with a lot of functionalities with a even greater support team"
5/5
What do you like best about Leanplum?

We use Leanplum to address our customers on all channels: In-App Messages, Web Pop-Ups, Push and E-Mail. The tool is potent with many great functionalities that help you orchestrate your marketing activities from one platform. It is pretty easy to set up multi-channel campaigns and edit e-mail templates. Moreover, the analytics section, in this case, is excellent and very useful for deep dive into data. Email functionalities are good, especially the content management for templating is straightforward and flexible. I love it! The support service is outstanding! You will always have very well-trained customer support on our site that answers very specifically to your questions. There is nothing such as pre-written general answers to your concern. It always feels like you are working in a team on a specific issue. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

If you are very focused on e-mail marketing, Leanplum has some debts that they need to work on, such as state of the art "subject-line testing" or "deliverability reports on one-click", "or some centralized content editing." The reporting section in certain aspects is not helpful for our specific reporting aspects. I guess for the "general" customers with everyday needs it works well. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Verified User in Food & Beverages
Mid-Market (51-1000 emp.)
"Lacks some features"
1.5/5
What do you like best about Leanplum?

Email builder is pretty similar to other similar tools and email builders I've used in the past. Pretty easy to send emails and push notifications out. Their customer support is easy to reach, quick to respond, and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

It lacks some functionality like static audience lists, clear email performance reports (for example, no unsubscribe rate data), and most importantly, conversion attribution. Review collected by and hosted on G2.com.

Akina E.
AE
Akina E.
Sales And Marketing Specialist
Enterprise (> 1000 emp.)
"A social marketing company that will help you advertise your brand more effectively"
4.5/5
What do you like best about Leanplum?

This software is adept at handling consumer data and personalization. The event setup method in Leanplum is efficient and straightforward. Leanplum provides a range of measures to assess how incidents impact consumer cooperation with the product. If you fully integrate with SDK submit point-by-point affiliation and product buy instances, Leanplum will give you remarkable client and financial data. Leanplum's crusade preparation practice is both normal and creative. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

The cloud-based version is difficult to use, the interface functionality is limited. It is helpful but not much user-friendly. Before using the app, Leanplum must be learned and understood. When one line of code is incorrect, the program constantly crashes. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Verified User in Internet
Mid-Market (51-1000 emp.)
"All-in-one engagement platform"
5/5
What do you like best about Leanplum?

With Leanplum we are managing our entire user lifecycle — from onboarding and activation to re-engagement of dormant users. We use a full breath of channels like push notifications, email, in-app messaging, and app inbox, which allows us to coordinate and orchestrate our communication without spamming our users with the same message across different channels. When launching new features, we also tend to set up feature flags in Leanplum and do coordinated rollouts with messaging. Leanplum truly is an all-in-one engagement platform. Review collected by and hosted on G2.com.

What do you dislike about Leanplum?

Judging from the latest updates, Leanplum is definitely doubling down on the mobile channels. However, I was pleasantly surprised to see that their Web SDK now supports Google Tag Manager. Leanplum can do a lot more there — automatic event tracking, more web templates, etc. Review collected by and hosted on G2.com.

Questions about Leanplum? Ask real users or explore answers from the community

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GU
Guest User
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Last activity over 4 years ago

What is Leanplum used for?

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GU
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Last activity almost 4 years ago

When was Leanplum founded?

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Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Perceived Cost

$$$$$
Leanplum Comparisons
Leanplum Features
Conversion Goal
Application Attribution
Campaign Analysis
Alerts/Notifications
Email Campaigns
Audience Segmentation
Optimization