Frontify Reviews & Product Details

I like that Frontify is very user-friendly and easy to use. It eliminates the chaos of outdated files, broken links, and all the PDF brand manuals, which is a huge time saver. I also really appreciate its AI brand assistant, which allows me to get easy and fast results on what changes to make to both my leads and my brand, as well as for the campaigns I'll be using it for. The AI helps streamline the services I provide to clients and assists in developing strategies to approach the current markets. Additionally, the initial setup was rather easy, as our IT department was able to set everything up quickly, and I could enter the environment without any problems. Review collected by and hosted on G2.com.

I find that the time it takes to install and download Frontify on my desktop could be streamlined. It requires too many steps, which can be cumbersome. Also, the templates available within Frontify need more flexibility and customization options. Currently, I'm limited in how much I can personalize them, sometimes to the point where I need to switch to Canva to get the design flexibility I need. Review collected by and hosted on G2.com.

I like that Frontify makes it easy to keep everything in one place. It’s simple to find the right brand assets and guidelines without having to search through different folders or platforms. Review collected by and hosted on G2.com.

What I dislike most so far is the limited flexibility within sections. It would be helpful to create additional subsections within an existing section so more specific information can be grouped where it’s relevant, rather than having it apply more broadly across the page. Review collected by and hosted on G2.com.

I like that Frontify keeps everything in one specific place and makes it visual. The guidelines are interactive and easy to use, and I can use customizable templates. I also like the fast search across thousands of assets. It helps me find the approved version of a project instead of guessing, and it’s easy and straightforward to use. The templates and guidelines automate more of the process, so the team can work with them without me being involved. I don’t have to deal with email requests and a filled inbox. I value the DAM, guidelines, templates, and intuitive interface for the team, and I found installation and setup easy. Review collected by and hosted on G2.com.

Sometimes I find the site really laggy. Keyword filtering is kind of limited: search relies on exact matches on tags and general data, so unless everyone tags consistently, some assets get lost. The page builder is a tad rigid. Asset migration was difficult, though I think it would have been with any platform. Review collected by and hosted on G2.com.

The AI powered brand assistance is a great asset that helps teams flag when something doesn’t fit with the wider brand image. I think particularly when people first enter a company this can be a really useful tool. Review collected by and hosted on G2.com.

Can sometimes not be the smoothest interface and easy editing processes. The Initial setup requires a lot of time and effort which can be a deterrent. Review collected by and hosted on G2.com.

It has a sleek design, an intuitive drag-and-drop interface, and a wide range of integrations with the apps we already rely on. I especially appreciate being able to organize and easily search all our brand assets in one place. Review collected by and hosted on G2.com.

This is a DAM that makes the most sense for organizations managing a large volume of assets at scale. It can feel overwhelming at first, particularly for smaller organizations that may not need all the available features. I also encountered some limitations with customization, which made it more difficult to tailor the platform to our specific needs. Review collected by and hosted on G2.com.

Brand consistency. As a graphic designer myself, that is what is most important to me. Frontify saves time, helps me stay organized and helps with easier collaboration. Review collected by and hosted on G2.com.

As much as I like Frontify, I would say the biggest thing I dislike about it would be the price tag. That is something so small and a simple con compared to all the pros Frontify offers. Review collected by and hosted on G2.com.

Organization of subfolders and tags makes it easy to collaborate across teams and find assets that are relevant to various business lines. Everything in one place Review collected by and hosted on G2.com.

Sometimes too granular and hard to sort by latest or most current asset. I also think it is a cumbersome process for our team to continue to update multiple places Review collected by and hosted on G2.com.

I use Frontify as a brand portal for our global product and it helps with brand governance. I like that it provides a global platform that is easy to use. The templates tool is really efficient and time saving from a business perspective. Generally, the user interface is quite user-friendly, even for those who aren't tech-savvy. It's a friendly program that provides valuable insights into how the business utilizes Frontify. It helps identify opportunities we could take advantage of, making it a reliable portal that everyone can trust. It's also a helpful tool for the brand team to communicate the brand efficiently and engagingly. Review collected by and hosted on G2.com.

I think a challenge for us is that because we are a global business, our brand guidelines are in English, and we have lots of markets where English isn't their native language. So having something in the future where we can reskin our page in a localized language for each market would be really helpful. Review collected by and hosted on G2.com.

I like Frontify a lot for its easy-to-use interface, which really makes the experience so much easier compared to other brands. The templates are a big plus for me, as they make my work much easier. The initial setup was relatively easy too. Review collected by and hosted on G2.com.

It's harder for beginners, but once you know what you're doing, it's easy. Review collected by and hosted on G2.com.

I like that Frontify provides one single source of truth for all things related to our global brand. It really helps with brand consistency and efficiency, saving time and enhancing internal brand reach. I appreciate how they stay up-to-date with the needs of their clients through aggressive development of new features. The support I get is excellent across all ends, be it joint marketing, customer success management, or online support. It's very straightforward to set up, especially since we had time to prepare during the procurement process. This helps our brand team stay at the forefront and serve the organization effectively. I find it very likely that I would recommend Frontify, as I've even done check-ins with potential clients. Review collected by and hosted on G2.com.

The same as for all third-party platforms, some kind of information has to be hosted internally. This goes for many global companies. Review collected by and hosted on G2.com.