# Evidence Reviews **Vendor:** Leap **Category:** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder) **Average Rating:** 4.8/5.0 **Total Reviews:** 3 ## About Evidence Evidence.io provides that same powerful, real-time social proof to websites. After an easy, 4-minute setup, site visitors can see real-time notifications of current website visitors, recent purchases, booked appointments, or any other positive engagement that can help increase buyer confidence and build a greater sense of urgency. ## Evidence Pros & Cons **What users like:** - Users love how **easy it is to set up engaging campaigns** with popup notifications on their websites using Evidence.io. (1 reviews) - Users appreciate the **ease of creation** with Evidence.io, enabling quick setup of engaging notifications without coding. (1 reviews) - Users love the **incredibly easy setup** of Evidence, allowing quick implementation of engaging popup notifications on websites. (1 reviews) - Users appreciate the **easy setup** of Evidence, allowing quick implementation of engaging notifications without coding. (1 reviews) - Users enjoy the **easy implementation of engaging popups** with Evidence.io, making campaign setup quick and accessible. (1 reviews) **What users dislike:** - Users find the platform offers **limited features** , lacking broader marketing automation and necessitating additional tools for integration. (1 reviews) - Users find the focus on popups limits **broader marketing automation capabilities** , requiring additional tools for comprehensive solutions. (1 reviews) ## Evidence Reviews ### 1. Simple and Customizable Popup Notifications for Your Website **Rating:** 4.5/5.0 stars **Reviewed by:** Mark D. | Business Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2025 **What do you like best about Evidence?** What I really like about Evidence.io is how incredibly easy it makes adding engaging popup notifications to any website. Setting up the tracking pixel is straightforward—no coding required—and within minutes you can start running campaigns like displaying live visitor counts, special offers, or announcements. **What do you dislike about Evidence?** It covers the basics really well, the platform focuses primarily on popups and notifications without broader marketing automation features, so you might still need other tools for email nurture or CRM integration. **What problems is Evidence solving and how is that benefiting you?** Evidence.io solves the challenge of building trust, urgency, and conversions on your website through real-time social proof and dynamic calls to action. ### 2. A must-have and excellent tool for social proof! **Rating:** 5.0/5.0 stars **Reviewed by:** Edwyn A. | Fundador, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2021 **What do you like best about Evidence?** I love the user interface, I like the ability they give to their customers to customize almost everything about the look and feel of the popups and alerts, the widgets looks gorgeous! And it is pretty easy, simple and fast to implement in any site :) **What do you dislike about Evidence?** I just wish the Evidence team could be even more active on the product updates, I mean they still continue rolling new updates to the platform however I don't feel like they're too much involved into this or at least not as quickly as I would personally prefer. **Recommendations to others considering Evidence:** This is a great alternative to any other social proof widget plugin you could find out there, I have researched about some in the past and I honestly preferred Evidence above all those, I love the look & feel this widget can provide and the platform user interface, although I think they can still improve it even more in future, so far it has everything you can expect from any professional social proof plugin and has a lot of integrations, just take in mind that it seems (at least to me) that lastly they're pushing updates slowly as I would prefer, however they still working in some improvements and pushing some new features time to time. **What problems is Evidence solving and how is that benefiting you?** This tool can really help me to engage my sites visitors in a proper and effective way, I use it to display announcements, coupons, online visitors but I know I will be extending my use cases once I start with my e-commerce site to provide honest social proof :) ### 3. Great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Ross W. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2020 **What do you like best about Evidence?** It increase my conversion on the landing page by 20% **What do you dislike about Evidence?** Have not found anything yet that I dislike **What problems is Evidence solving and how is that benefiting you?** Showing social proof on my landing page helped me increase conversion rates. - [View Evidence pricing details and edition comparison](https://www.g2.com/products/evidence/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-05+22%3A13%3A50+-0500&secure%5Bsession_id%5D=1bfa1a67-fa17-46be-86c3-81dd17de6d0d&secure%5Btoken%5D=2b995dded0a63279b85b3d8bb62f2bc6824f42522b15d7bced50451bcdf2f942&format=llm_user) ## Evidence Features **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Generative AI** - AI Text Generation **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance ## Top Evidence Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,119 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,159 reviews) - [SlickText](https://www.g2.com/products/slicktext/reviews) - 4.8/5.0 (1,837 reviews)