# ActiveTrail Reviews **Vendor:** ActiveTrail **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 27 ## About ActiveTrail ActiveTrail is a leading omnichannel marketing automation platform helping businesses create, automate, and optimize email, SMS, and WhatsApp campaigns. By leveraging customer data and behavioral triggers, it delivers highly personalized messages that boost engagement and drive sales. Easy integration with top e-commerce and CRM systems makes it accessible to all marketing teams. Trusted by over 10,000 businesses worldwide, ActiveTrail also offers exceptional, responsive customer support by phone, chat and email. ## ActiveTrail Pros & Cons **What users like:** - Users appreciate the **effective contact management** in ActiveTrail, streamlining lead scoring and enhancing engagement with tailored messaging. (2 reviews) - Users find ActiveTrail's **ease of use** remarkable, thanks to its intuitive design and straightforward setup process. (2 reviews) - Users admire the **easy setup** of ActiveTrail, finding it user-friendly and efficient for initiating campaigns quickly. (2 reviews) - Users highlight the **time efficiency** of ActiveTrail's intuitive tools, streamlining workflows and reducing manual tasks significantly. (2 reviews) - Users value the **automation efficiency** of ActiveTrail for creating targeted, behavior-driven workflows effortlessly across regions. (1 reviews) - Users value the **integrated automation tools** of ActiveTrail, which significantly streamline their email marketing efforts. (1 reviews) - Easy Implementation (1 reviews) - Easy Navigation (1 reviews) - Users value the **user-friendly email customization** and automation features of ActiveTrail for efficient marketing campaigns. (1 reviews) - Engagement Efficiency (1 reviews) **What users dislike:** - Users report issues with **API handling** , particularly automatic fields failing during integrations with other systems. (1 reviews) - Users feel that ActiveTrail has **export limitations** that may hinder more complex marketing needs and workflows. (1 reviews) - Users feel the **high complexity** of ActiveTrail may limit its effectiveness for those needing advanced marketing tools. (1 reviews) - Users often face **integration issues** with ActiveTrail, especially with automatic fields not functioning correctly. (1 reviews) - Users find the **learning curve steep** for advanced automation features, indicating a need for improved tutorials and support. (1 reviews) - Limited Features (1 reviews) - Limited Integrations (1 reviews) - Scheduling Issues (1 reviews) - Slow Performance (1 reviews) ## ActiveTrail Reviews ### 1. Streamlines B2B Marketing with Ease, But Needs Advanced Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Matus B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2026 **What do you like best about ActiveTrail?** I really like how ActiveTrail balances ease of use with effective marketing automation, which is tough to find in many email tools. The workflow builder is straightforward and visual, allowing us to create automated nurture sequences, follow-up funnels, and client onboarding paths without needing technical help or coding. This simplicity is a massive advantage for our small B2B team in Hong Kong. Additionally, I appreciate that the email editor is drag-and-drop and stable, enabling us to build professional, mobile-friendly templates quickly without unexpected formatting issues. This consistency is a real time-saver for crafting client-facing B2B emails. The initial setup was also very straightforward and user-friendly, as we quickly signed up, verified our account, and imported our contact lists from CSV and CRM. **What do you dislike about ActiveTrail?** One area we find limiting is the depth of automation and segmentation. For more advanced B2B nurture funnels—like multi‑stage lead scoring or behavior‑based triggers—it’s not as flexible as more enterprise‑grade tools. We sometimes have to simplify our workflows to fit what the platform supports. For automation, it lacks support for multi‑condition, behavior‑based triggers that we need for B2B lead nurturing. For example, we can’t easily set up workflows that react to combinations of actions—like 'if a contact opens two emails but doesn’t click, send a different follow‑up' or 'exclude clients who already purchased a service'. We also need more flexibility for delays based on time zones, which is critical for us reaching clients across Hong Kong and APAC. **What problems is ActiveTrail solving and how is that benefiting you?** ActiveTrail automates repetitive outreach, saving time on manual emails and enabling personalized, segmented messaging that boosts engagement. ### 2. Flexible Multi-Channel Marketing Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Anuj M. | Sales management, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2026 **What do you like best about ActiveTrail?** I find ActiveTrail very effective for marketing automation for businesses of all sizes, with specific features that are valuable. The intuitive campaign builder, especially the drag-and-drop editor, makes it simple to design professional-looking emails and messages without needing coding skills, saving time and avoiding technical frustration. I also like that I can group audiences by behavior, demographics, purchase history, and custom fields. This allows me to tailor messages to very specific groups, boosting relevance and conversions. The contact management and lead scoring features are great because ActiveTrail organizes my contacts and scores leads based on engagement, letting me focus on the most interested customers and nurture them better. Using ActiveTrail alongside other tools helps streamline workflows and reduces manual work, making it easier to make better-informed decisions. The initial setup was surprisingly easy and user-friendly because the platform guided me through importing contacts, connecting channels like email and SMS, and setting up the first campaigns. The drag-and-drop editor and pre-built templates made the learning curve easier. **What do you dislike about ActiveTrail?** Some of the advanced automation features take time to fully understand, especially for new users, so more guided tutorials and in-platform tips would be helpful. Additionally, expanding third-party integrations and offering more flexibility in template design could enhance the platform. Improving these areas would make ActiveTrail even more powerful and user-friendly, I think. **What problems is ActiveTrail solving and how is that benefiting you?** I use ActiveTrail to manage multi-channel campaigns by automating personalized messages across email, SMS, and WhatsApp. Its intuitive campaign builder saves time and reduces technical frustration. It organizes contacts and scores leads, improving customer engagement by targeting more interested customers. ### 3. Efficient Automation with Room for Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Kylie G. **Reviewed Date:** January 31, 2026 **What do you like best about ActiveTrail?** I love the Visual Customer Journey Builder in ActiveTrail because it offers no-code power with simplicity and granular control, allowing me to build hyper-targeted, behavior-driven workflows without coding. The timezone- and region-specific trigger timing is incredibly impactful for global teams, adjusting delivery to every subscriber's local timezone with just a click, saving us from creating multiple regional journeys. I also appreciate how the builder handles regional conditional logic, embedding specific content for EU, US, or APAC within the same journey node, which cuts our journey build time for global campaigns by 60–70% and eliminates the risk of inconsistent messaging. The initial setup was surprisingly straightforward, and I'd rate the setup support and resources an 8 out of 10. **What do you dislike about ActiveTrail?** Bi-directional data sync is slow (4–24 hours) for enterprise CRMs—critical customer data (e.g., Salesforce lead status, closed-won deals) doesn’t update in ActiveTrail in real time, so journey triggers (e.g., "nurture Salesforce MQLs") are outdated. **What problems is ActiveTrail solving and how is that benefiting you?** ActiveTrail automates manual tasks, improves multichannel coordination, enables advanced personalization, and ensures regional compliance, boosting productivity and engagement. The no-code tools simplify global campaigns, while timezone-specific delivery and regional logic save time and ensure consistent messaging. ### 4. Intuitive Interface with Powerful Automation and Advanced Segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Dusiant S. | Senior QA Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about ActiveTrail?** User-Friendly Interface: The interface feels intuitive, clean, and easy to navigate when creating campaigns. Powerful Automation: It’s simple to build complex, multi-stage, behavior-based customer journeys. Advanced Segmentation: The platform supports detailed targeting based on demographics, behavior, and purchase history, making it easier to reach the right audience. **What do you dislike about ActiveTrail?** a steep learning curve for automation, limited landing page templates, and clunky photo editing tools. **What problems is ActiveTrail solving and how is that benefiting you?** ActiveTrail is a comprehensive, cloud-based, multi-channel marketing platform that solves problems related to inefficient, manual, and disconnected marketing efforts, particularly for small-to-midsize businesses (SMBs). By consolidating email, SMS, and landing page creation into one platform, ActiveTrail helps you save time, reduce costs, ### 5. Modular Customer Contact Management with Powerful Forms and Info Controls **Rating:** 4.5/5.0 stars **Reviewed by:** daniel g. | Website manager, Webmaster, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2026 **What do you like best about ActiveTrail?** A modular system for managing customer contact via email/WhatsApp with information management controls and a website that allows you to build dedicated forms **What do you dislike about ActiveTrail?** Automatic fields in integrations sometimes fail. When there is an automatic information field and you use integrations from other systems, the system doesn't know how to handle it well. **What problems is ActiveTrail solving and how is that benefiting you?** By sending emails in bulk. By checking spam policy in Israel and compliance with the law. That is, a user who has requested not to receive information from us will not receive it. ### 6. Love it **Rating:** 5.0/5.0 stars **Reviewed by:** Oswaldo F. | Insurance specialists, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about ActiveTrail?** Great for tracking. Very good too . Would recommend **What do you dislike about ActiveTrail?** There is not something bad I would say I love it **What problems is ActiveTrail solving and how is that benefiting you?** It’s helping me keep on track and see how is my productivity ### 7. Multifunctional with quality support, but needs to improve email delivery rate. **Rating:** 5.0/5.0 stars **Reviewed by:** Callum A. **Reviewed Date:** December 19, 2025 **What do you like best about ActiveTrail?** I like ActiveTrail's excellent data analysis features, which provide comprehensive real-time reports that can show information such as email opens, link clicks, and user geographic distribution. It also allows data to be exported to Excel or CSV. It supports A/B testing, which can help us find the best marketing strategy. ActiveTrail's customer support is also very high-quality, with multiple channels such as live chat, phone, and support portal, responding quickly and able to solve user problems in a timely manner. The pricing is flexible and affordable, with multiple payment options and different package choices, which is particularly suitable for growing businesses. ActiveTrail's marketing automation features save me time and manpower. With a simple drag-and-drop builder, I can easily create complex automated workflows to achieve precise personalized marketing. The rich template resources enhance the efficiency of our marketing campaign creation, not only significantly shortening the creation time for emails, SMS, and landing pages but also helping us quickly plan and execute multi-channel marketing campaigns. **What do you dislike about ActiveTrail?** Delivery rate instability: Occasionally, there may be issues with email delivery, which could result in some marketing information not reaching customers in a timely manner, affecting the effectiveness of marketing campaigns, reducing customer engagement, and lowering the return on marketing investment. Poor quality of email lists: The presence of a large number of invalid, expired, or inactive email addresses in the list can lead to undeliverable emails. Using unverified or purchased email lists can also lead to high complaint rates, damaging the sender's reputation and affecting the delivery rate. Poor domain and IP reputation: If the sending domain or IP address is blacklisted due to poor historical sending behavior or frequent complaints, emails will be difficult to deliver successfully. When sharing an IP address, the poor sending behavior of other users can also affect one's own IP reputation. **What problems is ActiveTrail solving and how is that benefiting you?** ActiveTrail solves the problems of low marketing efficiency and poor personalized customer experience. It optimizes my marketing campaigns and enhances customer engagement and conversion rates through contact management, landing page creation, and data analysis features. ### 8. Budget friendly option for mass marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Deepanshi Y. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2025 **What do you like best about ActiveTrail?** It displays to me my marketing efforts and effectively i can navigate or switch through my content of emails to make it more effective. **What do you dislike about ActiveTrail?** Though I do marketing through social media and emails majorly, i think people who are into more complex layout for marketing needs may find it falling short of some more tools that they might need to make their work easier **What problems is ActiveTrail solving and how is that benefiting you?** It has helped me out better than Linkedin in reaching out to my customers and also keeps me updated on my emails, their results and reach output, i dont have to do the hassle of noting everything on to an excel sheet or notepad just so I have everything at one place. Automated newsletters and emails to customers have saved my time and efforts by a mile. ### 9. Excellent Multi-channel capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Dao K. | IT Director, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about ActiveTrail?** As an email marketing application, ActiveTrail has a drag-and-drop editor for easy customization of the emails and integrated automation tools that save me a lot of work. Having both the opportunity to market through SMS and WhatsApp as well as using emails I was able to reach the customers. **What do you dislike about ActiveTrail?** The landing page creation tool in ActiveTrail seems quite limited. In this case, even for more complex landing pages, I still have to use another tool, which can be quite inconvenient at times. **What problems is ActiveTrail solving and how is that benefiting you?** I have considered ActiveTrail my primary choice of the platform for executing my email marketing campaigns. The reachability aspect of the marketing services allows me to get to my target market in a number of ways. ### 10. Strong integration with my current CRM application **Rating:** 4.5/5.0 stars **Reviewed by:** Mohamed T. | Branding Assistant, Oil & Energy, Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about ActiveTrail?** As for the specific functionalities, ActiveTrail’s interface is rather user-friendly, thus making it easy to design an e-mail campaign. This means that I can build great looking emails in a short time and the templates are a good starting point. **What do you dislike about ActiveTrail?** To my surprise, the landing page builder feels rather crude and is quite limited compared to the other MA tools that I worked with. Some aspects of customization are limited, which is why I can’t create unique, brand-specific landing pages. **What problems is ActiveTrail solving and how is that benefiting you?** ActiveTrail has made my email marketing much more efficient. All the processes that begin with creating a campaign to the use of the automated triggered mails are done under one roof. ### 11. Enables accurate segmentation and automation **Rating:** 4.5/5.0 stars **Reviewed by:** Luis S. | Project Scheduler, Hospitality, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2024 **What do you like best about ActiveTrail?** ActiveTrail is enables me to develop effective and appealing email marketing campaigns quickly without necessarily coding. In addition, the themes offer a solid base depending on the objectives of the marketing campaigns. **What do you dislike about ActiveTrail?** They do not seem profound to me – the simple data analysis is provided. I could not analyze other variables within the emails like the most clicked links, places at which users bailed in the email process. **What problems is ActiveTrail solving and how is that benefiting you?** I have been able to use ActiveTrail to help me drive my email marketing. Honestly, the interface is really friendly, and the drag-’n’-drop editor is a great benefit to avoid coding the emails from the scratch. ### 12. Amazing tool for marketing automation **Rating:** 4.5/5.0 stars **Reviewed by:** Uzair H. | SEO Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2023 **What do you like best about ActiveTrail?** ActiveTrail has proven to be a fantastic marketing tool for our company. It's got a bunch of cool features that make my marketing efforts a breeze and bring out compelling results. With this tool in hand, I craft and automate email campaigns, create optimized landing pages and pop-ups, and amp up engagement with SMS marketing. The best part about it is that it gathers real-time insights through surveys, which help us fine-tune my strategies. Plus, it is easy to implement if you know how to and links up with platforms like Facebook and Zapier real quickly and provides seamless workflows. Its AI predictive delivery is on point, nailing the perfect email timing. It's easy to use every day without any training. It's like an ALL-IN-ONE automation tool for any marketer like me, and the price for it is totally worth it, as we use it almost every day, and where ever I get stuck there CSR is always there to the rescue. **What do you dislike about ActiveTrail?** The only problem that we faced while adopting this tool was its implementation as we were new to something like this. However, if you have worked on anything similar it wont be much of a problem. Its been more than one year and its going great for me. **What problems is ActiveTrail solving and how is that benefiting you?** The Active Trail has been benefiting me by saving a lot of the time and effort that I spent on multiple tools for various marketing purposes. back then I used to have a different tool for different channels. However, with active trail, now its all together under one umbrella and the unified and streamlined workflow has made a drastic difference for me and my team. ### 13. One stop for all social media marketing requirements **Rating:** 4.5/5.0 stars **Reviewed by:** Rakesh K. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about ActiveTrail?** The software in it has various advanced level of functionalities and service providing tools for increasing your marketing and sales. Enhencing and increasing customers and trafficing at your digital platforms. The communication tool is also there in this, that helps to interact and keep your customers and audience always engaged and interacted. Keeps you to track and manage your digital marketing content portfolios, and has the capability in it for managing and handling your multiple digital marketing platforms and accounts easily. And generates and gives the analytical report for all the post and campaigns posted. this also can support and manages your business emails for email content marketing and customer interaction through mails. **What do you dislike about ActiveTrail?** In this platform the space or memory issue is the biggest problem, it sometimes gets difficult when you wanted to attach multiple images to your mails campaign. **What problems is ActiveTrail solving and how is that benefiting you?** We are using it on regular basis for growing our company and increasing our productivity and services day by day and enhencing our customer interaction. This is helping us to manage our multiple marketing channels of social media and communication channels. ### 14. One of the best marketing automation tool with excellent customer support **Rating:** 3.0/5.0 stars **Reviewed by:** Muhammad A. | Order Boker in P&G, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2023 **What do you like best about ActiveTrail?** ActiveTrail is a powerful marketing automation tool with excellent customer support that always ready to overcome our challenges **What do you dislike about ActiveTrail?** It is difficult for a beginner to know where to start, Due to a complex UI/UX and a lot of features that confuse the beginner about where to start. **What problems is ActiveTrail solving and how is that benefiting you?** ActiveTrail saves my time and money by automating my marketing campaigns and helps me to make changes statistics and gives better results from my marketing campaigns ### 15. Great Marketing Automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Rebecca S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2023 **What do you like best about ActiveTrail?** The marketing automation system is very powerful. we can create many automatized scenarios depending on the behavior of our customers. RThey have a multichannel solution (emailing, sms, whatsapp, social). I tested several solutions but Activetrail is definitely the best one. And their customer support is very responsive. **What do you dislike about ActiveTrail?** it would be great if there are more templates **What problems is ActiveTrail solving and how is that benefiting you?** I needed help to create my campaigns + scenarios and Activetrail was very responsive. ### 16. One Stop solutions for Marketing automations **Rating:** 5.0/5.0 stars **Reviewed by:** Anal P. | Analyst - Marketing Analytics , Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2022 **What do you like best about ActiveTrail?** I like the way Activetrail has range of tailored services around marketing and marketing automations which helps up increase my marketing conversions and ROI by just making marketing automations and landing pages and help generate leads **What do you dislike about ActiveTrail?** I feel like there can be increase in number of integrations available with Activetrail so that we can track and report the analytics better at some other CRM and platform in a whole. Other than that this one of the best tool. **What problems is ActiveTrail solving and how is that benefiting you?** Best part of Activetrail is its adaptibility and how we can easily use it to setup our marketing landing pages and marketing automations. It's one of the best in the business of marketing automation and i am leveraging that to increase my leads quality. ### 17. Great for creating client landing paging **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about ActiveTrail?** Great collection of pre made landing page templates, allows even clients that arent designers to make pages. **What do you dislike about ActiveTrail?** Nothing so far, everything has been working smoothly. **Recommendations to others considering ActiveTrail:** Great product that is worth trying with a free trial. **What problems is ActiveTrail solving and how is that benefiting you?** Not all clients are designers so they can easily use this create landing pages that actually convert and convert well. ### 18. one stop robust marketing solution **Rating:** 4.0/5.0 stars **Reviewed by:** Disha A. | Student, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2022 **What do you like best about ActiveTrail?** i like that they have multiple tailored services. my biggest go to tool has to be their email templates. **What do you dislike about ActiveTrail?** it is a problem when i need to upload a particular picture everytime i need to send an email campaign. i would love if they added storage services **What problems is ActiveTrail solving and how is that benefiting you?** marketing solutions. email campaign, landind pages, sms, surveys and automation ### 19. Best site for marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2021 **What do you like best about ActiveTrail?** Trust me this is the best website for marketing. Offers so much more than just email marketing. I just loved the various options provided by the site like SMS, online surveys etc. **What do you dislike about ActiveTrail?** It's just incredible. I did not find any fault till now. **What problems is ActiveTrail solving and how is that benefiting you?** Best part of the Active Trail is it knows how to adapt to the system. I run small business that needed a newsletter aka advertisement. Just within few minutes the letter was ready using this platform. And it's very interactive that we get to know that if the customer has made purchase or not. How was their experience. Overall great site. ### 20. one stop marketing solution **Rating:** 4.0/5.0 stars **Reviewed by:** Disha A. | Key Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2022 **What do you like best about ActiveTrail?** i like how they have multiple services on 1 platform **What do you dislike about ActiveTrail?** storage services for media such as photos, videos, gifs **What problems is ActiveTrail solving and how is that benefiting you?** i get help via email templates that they provide ### 21. Great Tool for Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Moh A. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2021 **What do you like best about ActiveTrail?** Best part of active Trail is there automation. Specially for eCommerce website, automation is best part to engage with user. Also newsletter option by Active Trail is really helpful **What do you dislike about ActiveTrail?** Well, there e-mails may have header issue that's why 20-30% email get bounce or get into spam folder. **Recommendations to others considering ActiveTrail:** If you are looking email marketing tools in affordable price then Active Trail is best tool for you. **What problems is ActiveTrail solving and how is that benefiting you?** Help to automate business and keep updating users. ### 22. Bad Service...lost my data **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2021 **What do you like best about ActiveTrail?** The price is good compared with similar apps. **What do you dislike about ActiveTrail?** The support service is really bad. A traumatic experience for anyone looking for a simple newsletter sending service. My service was closed and deleted because the newsletter was including links to external pages. No previous information or warnings were given to us. They just closed the service. **What problems is ActiveTrail solving and how is that benefiting you?** Emails Newsletters. ### 23. Easy to use, feature-packed email marketing program **Rating:** 5.0/5.0 stars **Reviewed by:** Scott R. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2019 **What do you like best about ActiveTrail?** Simple to utilize and get acquainted with; there are various sorts of messages to browse; wide assortment of accessible formats, customization alternative through the HTML manager; included advantage of SMS and point of arrival creation; messages can be seen on various stages (work area/versatile) **What do you dislike about ActiveTrail?** Mechanization highlight is somewhat dubious for somebody who is new to utilizing an email advertising program/administration. Could be better if the choices and capacities under have a straightforward depiction or clarification. **Recommendations to others considering ActiveTrail:** Try the service first to see if it fits your needs. After all, the 30-day trial is free. They won't even require you to put credit card details when you sign up for the free trial. **What problems is ActiveTrail solving and how is that benefiting you?** I've been searching for a solid email administration so I chose to attempt ActiveTrail's free preliminary. Among the things I like about this program is that evaluating did not depend on what number of messages you send. Despite the bundle you pick, you can send boundless messages. As far as possible relies upon the quantity of contacts. As a little online entrepreneur, I have under 500 delivers to send messages to this moment, so the least expensive bundle is now enough to cover my needs. The dashboard is anything but difficult to explore and comprehend when all is said in done, and I question anybody will ever think that its hard to utilize. It didn't take well before I get acquainted with utilizing it. ### 24. Great for new businesses; very user-friendly, and has very flexible payment scheme. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2019 **What do you like best about ActiveTrail?** I immensely appreciate how user-friendly ActiveTrail is. Their automation system is presented like a flow-chart, so those who are not quite familiar with marketing automation software, like me, can easily accomplish the template. And speaking of templates, they have numerous email templates to choose from. My business is still young, so I'm thankful for their payment options, which is very flexible in terms of growing my contact list. **What do you dislike about ActiveTrail?** I wish they have promos ike the special savings on one-year programs. But considering their various email packages and flexible price range,not having that promo is well within reason. **What problems is ActiveTrail solving and how is that benefiting you?** The biggest challenge we had was how to grow our audience with our limited budget. Looking at other software, they're pricing don't seem to give much room for growing businesses like us to grow our contact lists. A competitor's price for 500 contacts is $10, whereas ActiveTrail prices 1,000 contacts at $12. Just from that, deciding was a no-brainer for me. And to think that it has has all the integration, and other features that it's competitors offer. More importatly, ActiveTrail's marketing automation was a huge help in building personalized automated customer journeysthe software also great for in creating professional landing pages that the captured contact information from our leads. ### 25. Starting an email campaign the easy way **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy S. | Shipping Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2018 **What do you like best about ActiveTrail?** I like that the interface in the software is incredibly easy to use to affectively start an email marketing campaign. It allows businesses to help keep track of promotions and especially small business is starting out. I like how you can monitor all your email marketing campaigns with this program. I also like how it allows you to keep track of everything you’ve done or everything yet to do. Such a sufficient amazing program. **What do you dislike about ActiveTrail?** I don’t like how the SMS feature is incredibly buggy still needs to be worked out but its Incredibly easy to not mind everything else doubles for what it lacks. **Recommendations to others considering ActiveTrail:** I think you need to look at all the prices and give this a free trial spin it monitors everything you do and everything you have yet to do so keep at it and I’m pretty sure you’ll be able to have an effective marketing campaign for your company. **What problems is ActiveTrail solving and how is that benefiting you?** This is a great program for small businesses and business is a like to start out email marketing campaigns it’s pretty much the iOS/Apple for business is starting an email campaign. Marketing sufficiently and accurately as possible it does all the dirty work for you. I also like how it implements effective marketing through email and walks you through if stuck. It also effectively help some marketing campaigns for those that know how to do it and those that don’t this effectively executes an email marketing campaign ### 26. ActiveTrail will make email marketing even better! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2018 **What do you like best about ActiveTrail?** ActiveTrail is one of the standard and renowned tool available in this space. We are using this tool to fulfill all our email marketing needs. With ActiveTrail, we create our email templates in more efficient way as it has a very flexible email template builder with a lot of pre-designed email template with the help of this we can create our mailers in more efficient way. **What do you dislike about ActiveTrail?** Sometimes there are problem from the server end which occurs very rare. What I do not like much about ActiveTrail is that I think it's a bit expensive, but I think its effectiveness is worth the investment. **Recommendations to others considering ActiveTrail:** If you are looking for an email marketing solution with automation and other standard and advance email marketing features **What problems is ActiveTrail solving and how is that benefiting you?** With ActiveTrail we are getting a one stop solution for all our email marketing needs which helps in improving our lead the most efficient way with better targeting of all our With ActiveTrail we are getting a one stop solution for all our email marketing needs which helps in improving our lead the most efficient way with better targeting of all our leads and customers. If you are looking for an email marketing solution with automation and other standard and advance email marketing features ### 27. I love activetrail. Really easy to work with. **Rating:** 5.0/5.0 stars **Reviewed by:** Vasil P. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2019 **What do you like best about ActiveTrail?** Very cool automations grid. It works great, and i have almost 10 running email and sms automations **What do you dislike about ActiveTrail?** Interface could be a bit more modern, it looks abit old school in my opinion. **What problems is ActiveTrail solving and how is that benefiting you?** email marketing and sms campaigns, customer journeys, transactional messages, customer service surveys, landing pages for my campaigns ## ActiveTrail Discussions - [What is ActiveTrail used for?](https://www.g2.com/discussions/what-is-activetrail-used-for) - [View ActiveTrail pricing details and edition comparison](https://www.g2.com/products/activetrail/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-04+10%3A26%3A31+-0500&secure%5Bsession_id%5D=c2b53e61-728f-4744-b91b-e220afca7bf3&secure%5Btoken%5D=8900e0cc8deb30e918430be0aaa6876980ec72ff29e6c8f61933ed911c00c3ba&format=llm_user) ## ActiveTrail Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top ActiveTrail Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,114 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,158 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) - 4.3/5.0 (1,097 reviews)