# Best WhatsApp Marketing Software - Page 14

## How Many WhatsApp Marketing Software Products Does G2 Track?

**Total Products under this Category:** 255

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MyOperator (+8.29%) - Among all products in this category, MyOperator recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank WhatsApp Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 34,000+ Authentic Reviews
- 255+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for WhatsApp Marketing Software
 ![G2 Grid® for WhatsApp Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/whatsapp-marketing/grids.png?focus%5B%5D=1281845&focus%5B%5D=43119&focus%5B%5D=144283&focus%5B%5D=69703&focus%5B%5D=5290&focus%5B%5D=133616&focus%5B%5D=74966&focus%5B%5D=1934)

Highlighted products: WhatsApp Business Platform, Insider One, Wati, respond.io, WebEngage, indigitall, MSG91, and ActiveCampaign.

Underlying data: [Grid® JSON](https://www.g2.com/categories/whatsapp-marketing/grids.json?focus%5B%5D=whatsapp-business-platform&focus%5B%5D=insider-one&focus%5B%5D=wati&focus%5B%5D=respond-io&focus%5B%5D=webengage&focus%5B%5D=indigitall&focus%5B%5D=msg91&focus%5B%5D=activecampaign)

**Sponsored**

### Ada

Ada is an enterprise Agentic Customer Experience (ACX) company that helps large organizations deploy, manage, optimize, and scale AI agents for customer service, with more than 550 AI agents deployed across the world's most demanding enterprise environments. Ada's core differentiator is the ACX Operating Model: the only approach in the category that pairs an enterprise AI platform with structured methodology and expert guidance. The logic behind it is direct: the best customer experiences come from businesses that own and operate their AI agents, not ones that depend on vendors to run them. The companies that own their AI capability are the ones that compound value. Ada's job is to help them get there. Ada delivers that ownership through three components: the ACX Platform (AI agent management across every channel and language, no engineering dependency required), ACX Practice (a structured methodology for building, governing, and scaling an ACX program), and ACX Experts (who work alongside internal teams to build lasting internal fluency). The ACX Platform is designed with these core components: - Reasoning Engine™: A patent-pending intelligence layer that powers the AI agent across all channels using shared customer context, business logic, and configurable policies, with built-in accuracy and safety controls. Consistent experience meets reduced overhead. - Conversation Hub: Deploy an AI agent across voice, messaging, email, and custom channels in 60+ languages, with structured handoff to human agents when escalation is needed. - Performance Center: Tools for building, testing, and optimizing AI agent behavior, including Playbooks for complex multi-step workflows (refunds, rebookings, authentication), Coaching for continuous improvement, and Simulations for safe pre-launch testing. Tracks resolution rate, CSAT, NPS, and custom KPIs. - Developer Toolkit: Pre-built connectors for Salesforce, Zendesk, and ServiceNow, plus APIs, SDKs, and an MCP Server for managing the AI agent from tools like Claude or ChatGPT. - Enterprise-grade security: SOC 2 Type II, GDPR, HIPAA, PCI DSS, and AIUC-1 certified, with Zero Data Retention and regional data residency. Ada was the first ACX platform to have achieved AIUC-1 certification, the world's first AI safety standard specifically designed for customer service agents—and Ada helped write it. Proven customer outcomes include: - IPSY (ecommerce) achieved 943% ROI on its AI investment within four months of using Ada's ACX platform alongside a 63% improvement in automated resolution rate and a 41% improvement in CSAT. Endy (retail) achieved an 85% automated resolution rate during a major national promotion and 75% CSAT during their warehouse sale. - eSky Group (travel) saw a 17-point increase in automated resolution in four months, a 19-point CSAT jump, and 200% ROI—running three brands across 50+ markets with one team on one platform. - Blackhawk Network (fintech) transformed into a mature ACX operation, automatically resolving ~50% of all incoming inquiries across brands and channels, and upskilling frontline agents with plans to expand AI across the entire enterprise. Across Ada's customer base, the impact extends beyond efficiency metrics. At ClickUp, support agents shifted from manually building chatbot content to specializing in product areas and contributing to lifecycle and retention strategy. At Endy, volume relief created new AI coaching and QA roles rather than headcount reductions. Ada is built for enterprise organizations with high-volume, complex support operations across industries including financial services, telecommunications, retail and ecommerce, travel, insurance, and technology.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1009427&secure%5Bchosen_at%5D=2026-08-05T13%3A26%3A30Z&secure%5Bdisplayable_resource_id%5D=1250&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1250&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=37339&secure%5Bresource_id%5D=1009427&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fwhatsapp-marketing%3Fpage%3D14&secure%5Btoken%5D=0f41ff99910ccaaca239ffe24bec80772725229bcdc01ee579fcb0286b76fe97&secure%5Burl%5D=https%3A%2F%2Fwww.ada.cx%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2-clicks&secure%5Burl_type%5D=book_demo)

### [Telerivet](https://www.g2.com/products/telerivet/reviews)

Telerivet enables users to create, launch and manage SMS services or interfaces that run on any mobile network.

#### Who Is the Company Behind Telerivet?

- **Seller:** [Telerivet](https://www.g2.com/sellers/telerivet)
- **Year Founded:** 2012
- **HQ Location:** Mountain View, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d950ad7185c43ee8e51fba9128aedf66db5bfcd750cf034c95ac6e16719872d0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftelerivet&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

### [The Botmode](https://www.g2.com/products/the-botmode/reviews)

Thebotmode is an AI-powered SaaS platform built on the WhatsApp Business API, designed to revolutionize customer engagement for D2C brands. Our platform offers a seamless solution for automating customer interactions, streamlining order tracking, and boosting sales through abandoned cart recovery. With Thebotmode, you can provide a personalized experience at scale, automating communication across the entire customer journey. From real-time notifications and order updates to customized messaging flows and AI-driven customer support, we empower you to engage customers effortlessly and convert interactions into sales. Key Features: WhatsApp Integration: Directly connect with customers on the world’s most popular messaging platform, driving higher engagement. Abandoned Cart Recovery: Automatically send messages to customers who leave items in their cart, increasing your recovery rate. AI-Powered Messaging: Leverage AI to engage, support, and convert your audience with automated, contextually relevant interactions. Customizable Workflows: Create tailored messaging flows to enhance customer engagement and drive business growth. Seamless E-commerce Integration: Easily integrate with Shopify, WooCommerce, and other platforms to provide an all-in-one customer communication solution. Why Choose Thebotmode? Increase sales with higher recovery rates and faster customer engagement. Save time by automating repetitive tasks and providing instant responses to customer queries. Scale your customer service while maintaining a personal touch. Offer a seamless integration experience, enabling you to get started quickly and efficiently. Take your customer engagement to the next level with Thebotmode, the all-in-one WhatsApp automation platform designed to help D2C brands grow and succeed.

#### Who Is the Company Behind The Botmode?

- **Seller:** [Koregrow Technologies](https://www.g2.com/sellers/koregrow-technologies)
- **Year Founded:** 2023
- **HQ Location:** Ahmedabad, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=668489c6cff4fd681904a1459580bb78cc18e02643c15c011be901e134b8cd12&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthebotmode&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [The SMS City](https://www.g2.com/products/the-sms-city/reviews)

The SMS City is a messaging automation platform that transforms WhatsApp and SMS into the central command center for your entire business operation. It’s engineered for businesses ready to move beyond simple one-way blasts and embrace intelligent, two-way automation to drive revenue and eliminate manual work. Our platform is built on a single, powerful principle: every message should be an automated, strategic action. We provide the tools to orchestrate your entire customer journey, making your business more efficient, scalable, and impressively responsive. Core Automation Capabilities: Interactive Workflow Automation: This is where the magic happens. Use our intuitive drag-and-drop builder to design complex, two-way conversational flows that react to customer replies and trigger real-time actions in your other systems. Automatically confirm a Cash on Delivery order in Shopify with a simple 'YES' reply, or qualify and schedule sales leads without any human intervention. Automated E-commerce Operations: Seamlessly integrate with Shopify and WooCommerce to automate the entire customer lifecycle via messaging. Recover abandoned carts with intelligent reminders, solicit customer reviews post-delivery, and run automated win-back campaigns to maximize customer lifetime value—all on autopilot. Intelligent Campaign & Broadcast Automation: Go beyond generic marketing. Use granular audience segmentation to run hyper-personalized WhatsApp & SMS campaigns that feel like a one-to-one conversation. Measure what works with a real-time analytics dashboard to continuously optimize your results and ROI. Full Business & API Integration: Embed messaging automation into any existing business process. Our comprehensive REST API allows you to connect The SMS City to your custom CRM, ERP, or internal software, breaking down data silos and creating powerful, real-time notification flows.

#### Who Is the Company Behind The SMS City?

- **Seller:** [Walltronix](https://www.g2.com/sellers/walltronix)
- **Year Founded:** 2020
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f1cbb0ea6f53b6d413e2d119c1144b183380e73ebda4bb0e025133d578d81853&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwalltronix&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [TikTask: Schedule Messages](https://www.g2.com/products/tiktask-schedule-messages/reviews)

TikTask is an Android message scheduler for WhatsApp, WhatsApp Business, Instagram, Telegram, Signal, Viber, Gmail, and Slack, plus supported SMS options like Google Messages & others. It’s privacy-first and on-device, your scheduled actions run on your phone, not on a cloud server. Schedule one-to-one or bulk messages for follow-ups, reminders, daily routines, and multi-channel campaigns. Personalize every message using Recipient Lists and Smart Variables (like names and custom fields). Need scale? Use Bulk Import to add phone numbers and contacts from CSV or XLSX, then send to one person or many without copying and pasting. TikTask is built for reliability on Android. Built-in checks help keep automation running even on phones with aggressive battery limits, so your schedules fire on time. 🚀 KEY FEATURES + WhatsApp & Instagram scheduling on Android (plus Telegram, Signal, Viber, Gmail, Slack, X, Google Messages, Samsung Messages, & more) + One-to-one and bulk scheduling + Text Buckets for unique message per recipient + Recipient Lists and Smart Variables for personalization + Bulk Import Recipients from CSV/XLSX (Names, phone numbers & emails, Instagram & X handles, Post & Profile Links) + Privacy-first on-device automation 💡 GREAT FOR + Small business follow-ups and customer retention + Appointment reminders and daily routines + Outreach lists, campaigns, and recurring check-ins WHAT YOU CAN SCHEDULE + Schedule WhatsApp messages + Schedule WhatsApp Business messages + Schedule WhatsApp status updates + Schedule WhatsApp polls + Schedule Instagram messages + Schedule Instagram story posts + Schedule Telegram messages + Schedule Signal messages + Schedule Viber messages + Schedule Slack messages + Schedule emails with Gmail + Schedule SMS with Google Messages Use these schedules for follow-ups, reminders, invitations, marketing updates, and weekly routines across your channels. 💡 REAL-LIFE USE CASES - Build light marketing campaigns across WhatsApp, Instagram, and Telegram without complex SaaS tools - Announce new products, offers, or content drops on a regular schedule using WhatsApp Status, WhatsApp messages, and Telegram messages - Run simple routines for your shop, service, or audience (updates, tips, news) through WhatsApp Business, Instagram Direct Messages, and Slack - Check in with clients after meetings or purchases using scheduled follow-ups in WhatsApp, WhatsApp Business, or Gmail - Run weekly “keep in touch” routines for family, friends, or community groups in WhatsApp, Telegram, or Viber - Schedule birthday messages and yearly greetings in WhatsApp, Instagram Direct Messages, or Telegram so you never forget important dates - Send wedding or event invitations in advance, with reminders as the day gets closer, using WhatsApp, Telegram, and Gmail Disclaimer: TikTask is an independent tool and is not affiliated with or endorsed by WhatsApp, Meta, X, or any other third-party service.

#### Who Is the Company Behind TikTask: Schedule Messages?

- **Seller:** [TikTask](https://www.g2.com/sellers/tiktask)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf1e9b4c590687dc85df21933a6d8bcbab4f6969b569cab62d73f1bd963e0a81&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftiktaskai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Trawiz](https://www.g2.com/products/trawiz/reviews)

Trawiz is an AI-powered growth platform designed specifically for travel and hospitality companies to increase bookings and streamline operations. It helps automate promotions, itinerary creation, lead management, and customer communication using intelligent workflows and integrations. By combining automation with data insights, Trawiz enables businesses to scale efficiently and improve conversion rates.

#### Who Is the Company Behind Trawiz?

- **Seller:** [TraWiz AI](https://www.g2.com/sellers/trawiz-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Trikon Agentic CX](https://www.g2.com/products/trikon-agentic-cx/reviews)

Trikon Agentic CX is an AI-driven customer experience and WhatsApp automation platform designed to help businesses transform their customer interactions on WhatsApp from manual chat handling to intelligent, automated engagement. It combines powerful automation with conversational AI to: ✅ Automate and personalise customer conversations directly inside WhatsApp ✅ Qualify and follow-up with leads automatically ✅ Resolve customer queries in real time using intelligent agents ✅ Trigger backend workflows and business processes without human intervention ✅ Scale support, sales, and engagement without adding teams Agentic CX uses AI agents that understand customer intent, act on behalf of your business, and handle tasks such as booking, lead nurturing or support — all inside WhatsApp, giving businesses a new way to run customer interactions.

#### Who Is the Company Behind Trikon Agentic CX?

- **Seller:** [Trikon Software Labs](https://www.g2.com/sellers/trikon-software-labs)
- **HQ Location:** Mangalore , IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=672d077b167f8990c5f2666c5fe087d2991dfc7fadf59d180c903bad99baaaf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrikon-software-tech%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [TXTImpact](https://www.g2.com/products/txtimpact/reviews)

TXTImpact is a leading multichannel text messaging platform that enables businesses to run bulk messaging campaigns across SMS, MMS, RCS, WhatsApp, and SMS APIs — all from a single, powerful dashboard: TXTImpact Omnihub. Built for modern communication, TXTImpact helps businesses connect, engage, and convert faster with scalable, compliant, and high-delivery messaging solutions. Trusted by over 5,000 businesses, it has earned its reputation as a reliable messaging partner for small and medium-sized enterprises. Launch targeted mass texting campaigns worldwide with advanced segmentation, automation, and real-time analytics. Whether you need broadcast messaging, picture messaging (MMS), rich media RCS campaigns, WhatsApp messaging, SMS gateway integrations, mobile landing pages, text-to-email functionality, or QR code integrations — TXTImpact delivers everything you need to drive instant engagement. With TXTImpact, businesses can streamline promotional campaigns, appointment reminders, customer support, and internal communications through one centralized platform. We provide a wide range of innovative features tailored to your specific needs, seamless integrations with CRM and email platforms, and secure, regulation-compliant messaging backed by a 99.9% uptime guarantee. What sets TXTImpact apart is our commitment to exceptional customer support and ensuring your success at every step. Whether you're looking to enhance engagement, build stronger customer relationships, or drive measurable results, TXTImpact has the tools and expertise to help you achieve your goals. At TXTImpact, we’re not just a messaging provider we’re your trusted partner in transforming communication strategies and taking your business to the next level. Powerful business texting at a lower cost. TXTImpact plans start at just $29/month, with SMS credits from $0.0387 each and high-volume pricing as low as $0.0075 per message—helping you scale communication while reducing costs.

**Average Rating:** 4.8/5.0

**Total Reviews:** 10

#### Who Is the Company Behind TXTImpact?

- **Seller:** [TXTImpact](https://www.g2.com/sellers/txtimpact)
- **Year Founded:** 2002
- **HQ Location:** New York, US
- **Twitter:** @txtimpact  
331 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19c23880c5a3ff034d9332586f3beed06e9ee9e9e6133f4bcd5f532efc53eb0f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwire2air-txtimpact%2F&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About TXTImpact?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** of TXTImpact remarkable, enjoying its intuitive interface and seamless integration options.
- Users value the **prompt and proactive customer support** of TXTImpact, enhancing their overall marketing experience significantly.
- Users appreciate the **automation** features of TXTImpact, which significantly streamline their SMS campaign processes.
- Users appreciate the **easy integration options** of TXTImpact, seamlessly connecting with tools like Salesforce and Mailchimp.
- Users value the **user-friendly design** of TXTImpact, enjoying seamless setups and excellent customer support throughout.

##### Cons

- Users appreciate the seamless integration but desire **more integration options** to align better with their workflows.
- Users find the **dashboard issues** frustrating, particularly regarding its outdated look and slow registration process.
- Users find the **analytics and reporting limitations** frustrating, craving deeper insights and better CRM integration.

#### What Are Recent G2 Reviews of TXTImpact?

**["Best and affordable SMS Marketing Tool"](https://www.g2.com/survey_responses/txtimpact-review-11828266)**

**Rating:** 5.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/txtimpact-review-11828266)

**["Best Mass texting Tool with a Lot of other Features"](https://www.g2.com/survey_responses/txtimpact-review-11503462)**

**Rating:** 5.0/5.0 stars

_— Ashwini D._

[Read full review](https://www.g2.com/survey_responses/txtimpact-review-11503462)

#### What Are G2 Users Discussing About TXTImpact?

- [What is Txtimpact used for?](https://www.g2.com/discussions/what-is-txtimpact-used-for) - 3 comments

### [Updatrr - WhatsApp Automation for Shopify](https://www.g2.com/products/updatrr-whatsapp-automation-for-shopify/reviews)

Updatrr is the WhatsApp integration app with WhatsApp Business API to send personalized WhatsApp notifications. Recover lost sales with whatsapp abandoned cart alerts, get whatsapp order confirmation, keep customers informed. It's a real-time updater with order/shipment/payment updates, and reduce RTO with COD confirmation. Features include WhatsApp Abandoned Cart, WhatsApp Order Confirmation, Order Updater, Chat, COD Confirmations and Marketing Campaigns. It's a customer updater on WhatsApp. - Abandoned Cart Reminders - WhatsApp Order Confirmation & Order/Delivery Updates - WhatsApp Marketing, Chatbot & Sell on WhatsApp with Catalog - Review Reminders & Repeat Purchase Reminders - WhatsApp Business API with Assisted Onboarding & Dedicated Support

#### Who Is the Company Behind Updatrr - WhatsApp Automation for Shopify?

- **Seller:** [Prizma Commerce](https://www.g2.com/sellers/prizma-commerce)
- **HQ Location:** Gurgaon, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2dab04f8c8ced00f476e21bec5ee54cc74dd2865bce5ff4fa14060093afaf142&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprizmacommerce%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [UrOperator Dialer](https://www.g2.com/products/uroperator-dialer/reviews)

UrOperator is a communication platform software that integrates call and WhatsApp services for businesses. The system features call routing, IVR systems, call tracking, automated WhatsApp responses, notification integration, message analytics, and secure communication channels. UrOperator provides email services with campaign analytics, automated responses, and customizable templates, while also offering specialized solutions for the hospitality industry that include reservation management and customer engagement tools. The platform allows businesses to monitor calls in real time, integrates with CRM systems for improved workflows, and maintains cloud services for consistent availability. UrOperator enables companies to unify their communication channels.

#### Who Is the Company Behind UrOperator Dialer?

- **Seller:** [TAK MEN GLOBAL PRIVATE LIMITED](https://www.g2.com/sellers/tak-men-global-private-limited)
- **Year Founded:** 2017
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8901a18af83c90261dacb55a38a86875cfbba44a0a0afd93dbd0a9d20747221b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Furoperator-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Vitesse](https://www.g2.com/products/vitesse/reviews)

Vitesse is a Customer Engagement Platform (CEP) that leverages the power of Meta (WhatsApp Business Platform, Instagram, and Messenger) to deliver personalized, advanced conversational solutions. Our platform moves beyond basic chat, offering robust automation and dynamic Flows to optimize customer interactions. We help you strengthen connections and drive conversions across all key channels with a unified, scalable system.

#### Who Is the Company Behind Vitesse?

- **Seller:** [Vitesse](https://www.g2.com/sellers/vitesse)
- **HQ Location:** Bogota, Colombia
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [WAAPI](https://www.g2.com/products/waapi/reviews)

WAAPI is an AI-powered customer engagement platform built for businesses that manage sales, support, and customer communication through WhatsApp. The platform brings customer conversations, teams, automation, campaigns, customer records, and AI into one shared workspace. Businesses can connect their WhatsApp Cloud API number, organize conversations in a collaborative team inbox, assign chats to employees or departments, add internal notes, track customer history, and maintain clear ownership of every conversation. WAAPI’s configurable AI Agent can answer routine customer questions using approved business information such as services, pricing, policies, FAQs, and operating procedures. It supports Arabic, English, and automatic language matching. Businesses remain in control by defining when the AI should respond and when a conversation should be handed over to a human team member. WAAPI also includes WhatsApp template management, targeted marketing campaigns, customer segmentation, automated conversation workflows, sales pipelines, follow-up tasks, SLA and CSAT tracking, analytics, team permissions, phone-number privacy controls, APIs, webhooks, and integrations with external business systems. With WAAPI, businesses can respond faster, reduce repetitive work, prevent missed opportunities, and give customers a consistent experience from the first automated reply to the final human interaction—all without losing the personal touch of WhatsApp.

#### Who Is the Company Behind WAAPI?

- **Seller:** [DIGITAL SHIFT](https://www.g2.com/sellers/digital-shift-2026-07-29)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [waappbusiness](https://www.g2.com/products/waappbusiness/reviews)

Plataforma de WhatsApp Marketing Envía mensajes masivos a través de WhatsApp Con Waapp Business, envía mensajes masivos, personalizados y automatizados que generan respuestas reales.

#### Who Is the Company Behind waappbusiness?

- **Seller:** [waappbusiness](https://www.g2.com/sellers/waappbusiness)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Waaru](https://www.g2.com/products/waaru/reviews)

Waaru is an AI-native WhatsApp Business automation platform that helps businesses handle customer conversations at scale - without hiring more staff or building complex technical infrastructure. Most WhatsApp automation tools work on a simple rule: if a customer sends X, reply with Y. This works until a customer says something unexpected - at which point the bot fails, the conversation dies, and the lead is lost. Waaru was built to solve exactly this problem. At the core of Waaru is a self-learning AI agent. On setup, the AI reads the business's website, product catalog, FAQs, and uploaded documents - building a knowledge base automatically. It then handles incoming WhatsApp conversations using that knowledge, answers questions accurately, qualifies leads, takes orders, and books appointments. After deployment, the AI learns from every real customer interaction and improves continuously, with no manual retraining required. When a conversation goes off the expected path mid-flow, Waaru's AI injection capability steps in - handles the unexpected input using the knowledge base, and resumes the structured conversation flow exactly where it left off. No dead ends. No confused replies. No lost customers. Beyond AI, Waaru provides a full WhatsApp Business operations platform: Conversation flow builder — a visual, drag-and-drop canvas with 21 node types. Businesses build structured conversation journeys using text messages, interactive buttons, list menus, WhatsApp native forms, conditional branching, API calls, delays, media, and product catalog messages - all without writing code. Integrations — Waaru connects to external systems via a native REST API node. Out-of-the-box integrations include Razorpay for in-conversation payment links, Shopify for order and product data, and any CRM, PMS, doctor-patient system, or D2C ecommerce backend that exposes an API or webhook. Inbound webhooks can trigger conversation flows from external events. Team inbox — a shared inbox where human agents manage conversations that the AI escalates or that require personal attention. When the AI hands off, the agent sees the full conversation history, the AI's prior responses, and all contact details - so the customer never repeats themselves. Broadcast campaigns — businesses can send Meta-approved template messages to opted-in contacts at scale, with audience segmentation, scheduled sending, and delivery and read rate tracking. Pricing transparency — Waaru passes Meta's WhatsApp conversation fees through at cost with zero markup. Businesses pay Meta's published per-conversation rates directly and pay Waaru only for the platform. Compliance and security — Waaru is compliant with India's Digital Personal Data Protection Act 2023. Infrastructure is hosted on AWS Mumbai (ap-south-1). Every workspace is fully isolated - no customer's data is accessible to another. Conversation data is never used to train AI models. All webhook communications use HMAC signature verification. Waaru supports multiple AI providers — Anthropic Claude, Google Gemini, and OpenAI GPT - giving businesses flexibility in their AI stack. The platform is built on Meta's official WhatsApp Business Cloud API and is suitable for businesses across e-commerce and D2C, healthcare and clinics, real estate, hotels and hospitality, financial services, and digital agencies managing multiple client accounts.

#### Who Is the Company Behind Waaru?

- **Seller:** [Narayana Nexus](https://www.g2.com/sellers/narayana-nexus)
- **Year Founded:** 2021
- **HQ Location:** Bengaluru
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73e8c677bbf750c3feaff68031d93e3419ea64b8e55bd2e7199ac7c7b048b2b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnarayananexus%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [WABB](https://www.g2.com/products/wabb/reviews)

WABB is a WhatsApp automation platform specifically designed to support small and medium-sized businesses (SMBs) in enhancing customer engagement, optimizing support operations, and maximizing sales opportunities. By offering a flexible, no-code chatbot builder, seamless integrations, and powerful automation features, WABB enables businesses to stay connected with their customers 24/7—without increasing overhead costs. The platform is particularly well-suited for SMBs that are looking to modernize their communication processes. In an environment where traditional channels like email and phone calls are becoming less effective, WABB provides a highly responsive, conversational interface that aligns with how today’s customers prefer to communicate. WABB’s core features include: A drag-and-drop bot builder with support for sequences and conditional logic Broadcasts and campaigns for customer outreach Webhook and API integrations that connect seamlessly with third-party tools AI-powered responses for intelligent automation Advanced analytics to track performance, engagement, and user behavior Live-Chat with ability to add your team-members These capabilities allow businesses to automate repetitive tasks, reduce support costs, respond to customer queries in real time, and prevent lost sales due to missed messages. The platform also helps reduce churn and increase customer loyalty by enabling ongoing, personalized communication throughout the customer journey. WABB is built by the team behind BotConversa, a successful chatbot platform launched in the Brazilian market, which scaled to over 30,000 customers. Leveraging that experience, WABB brings a similar vision to the global SMB space, focusing on affordability, ease of use, and reliability. By combining intelligent automation with WhatsApp’s ubiquity, WABB empowers small businesses to build stronger customer relationships, streamline operations, and compete more effectively in today’s fast-paced digital landscape.

#### Who Is the Company Behind WABB?

- **Seller:** [WABB](https://www.g2.com/sellers/wabb)
- **HQ Location:** Bengaluru , IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3d0da3c2ef5b863f8aac48ef4db527951f36643519076c08b62846d1d05918b1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwabb-chatbot&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [WAbulk: WhatsApp bulk message sender](https://www.g2.com/products/wabulk-whatsapp-bulk-message-sender/reviews)

Send personalized bulk WhatsApp messages directly from WhatsApp Web. No API, no setup. Simple and safe WhatsApp bulk message sender for outreach and follow-ups.

#### Who Is the Company Behind WAbulk: WhatsApp bulk message sender?

- **Seller:** [WAbulk](https://www.g2.com/sellers/wabulk)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

[Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management)

[Voice Recognition Software](https://www.g2.com/categories/voice-recognition)

[Threat Intelligence Software](https://www.g2.com/categories/threat-intelligence)

[Employee Engagement Software](https://www.g2.com/categories/employee-engagement)

[Project Management Software](https://www.g2.com/categories/project-management)

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- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse WhatsApp Marketing Themes](/categories/whatsapp-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 9, 2026

WhatsApp marketing software enables businesses to leverage WhatsApp as a marketing channel through the WhatsApp Business API, streamlining the creation, automation, management, and analysis of personalized conversational, promotional, and transactional messages sent to subscribers on their mobile devices.

### Core Capabilities of WhatsApp Marketing Software

To qualify for inclusion in the WhatsApp Marketing category, a product must:

- Reach mobile users through business-led WhatsApp messaging
- Provide an opt-in opportunity for new WhatsApp subscribers
- Provide conversational, promotional, or transactional messaging capabilities
- Provide analytics or insights into WhatsApp marketing efforts

### Common Use Cases for WhatsApp Marketing Software

Marketing and customer support teams use WhatsApp marketing platforms to engage audiences through a high-open-rate mobile channel. Common use cases include:

- Sending targeted promotional and transactional messages to opted-in subscribers at scale
- Providing real-time customer support through two-way WhatsApp conversations
- Enhancing omnichannel marketing campaigns by integrating WhatsApp alongside other messaging channels

### How WhatsApp Marketing Software Differs from Other Tools

Most WhatsApp marketing platforms also include features found in [SMS marketing software](https://www.g2.com/categories/sms-marketing), [email marketing software](https://www.g2.com/categories/email-marketing), and [push notification software](https://www.g2.com/categories/push-notification), making them well-suited for teams building out a broader mobile messaging strategy. They integrate with [CRM software](https://www.g2.com/categories/crm) and other marketing platforms to enable coordinated omnichannel campaign execution.

### Insights from G2 on WhatsApp Marketing Software

Based on category trends on G2, message automation and subscriber engagement analytics stand out as the most valued capabilities. High message open rates and improved customer response rates stand out as primary outcomes of adoption.

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