# Best WhatsApp Marketing Software - Page 11

## How Many WhatsApp Marketing Software Products Does G2 Track?

**Total Products under this Category:** 259

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MyOperator (+8.29%) - Among all products in this category, MyOperator recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank WhatsApp Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 34,000+ Authentic Reviews
- 259+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for WhatsApp Marketing Software
 ![G2 Grid® for WhatsApp Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/whatsapp-marketing/grids.png?focus%5B%5D=1281845&focus%5B%5D=43119&focus%5B%5D=144283&focus%5B%5D=69703&focus%5B%5D=5290&focus%5B%5D=133616&focus%5B%5D=74966&focus%5B%5D=24807)

Highlighted products: WhatsApp Business Platform, Insider One, Wati, respond.io, WebEngage, indigitall, MSG91, and 360Dialog.

Underlying data: [Grid® JSON](https://www.g2.com/categories/whatsapp-marketing/grids.json?focus%5B%5D=whatsapp-business-platform&focus%5B%5D=insider-one&focus%5B%5D=wati&focus%5B%5D=respond-io&focus%5B%5D=webengage&focus%5B%5D=indigitall&focus%5B%5D=msg91&focus%5B%5D=360dialog)

**Sponsored**

### Orderful EDI

Orderful is a modern Electronic Data Interchange (EDI) platform designed to help logistics providers, retailers, manufacturers, and technology companies efficiently manage their EDI trading partnerships and transactions in real-time. By leveraging advanced technology, Orderful simplifies the complexities often associated with traditional EDI systems, allowing organizations to seamlessly integrate and communicate with their trading partners. The platform primarily targets businesses that require a reliable and streamlined method for exchanging electronic documents, such as purchase orders, invoices, and shipping notices. With the shift towards digital transformation, many companies are seeking to replace outdated EDI infrastructures with more agile solutions. Orderful serves as a bridge for these organizations, enabling them to adopt modern API principles while maintaining essential EDI functionalities. This is particularly beneficial for companies looking to enhance their operational efficiency and responsiveness in a fast-paced market. One of the key features of Orderful is its ability to facilitate rapid onboarding of new trading partners. Organizations can connect with partners in just a matter of days, significantly reducing the time and resources typically required for integration. This is made possible through Orderful's pre-connected network, which provides access to a wide range of trading partners and eliminates the need for extensive manual setup. The platform also offers a self-service experience, empowering users to proactively address issues and manage their EDI transactions without relying heavily on IT support. In addition to its onboarding capabilities, Orderful enhances the overall EDI experience by providing real-time visibility into transactions. Users can track the status of their documents and receive immediate notifications about any discrepancies or issues that may arise. This transparency not only helps in maintaining compliance with trading partner requirements but also fosters stronger relationships by ensuring timely and accurate communication. Orderful stands out in the EDI landscape by combining the robustness of traditional EDI with the flexibility of modern technology. Its user-friendly interface and comprehensive support for various document types make it an attractive solution for businesses aiming to streamline their supply chain operations. By adopting Orderful, companies can not only improve their EDI processes but also position themselves for future growth in an increasingly interconnected digital economy.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1009427&secure%5Bchosen_at%5D=2026-08-07T19%3A43%3A58Z&secure%5Bdisplayable_resource_id%5D=104&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=108982&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=108982&secure%5Bresource_id%5D=1009427&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fwhatsapp-marketing%3Fpage%3D11&secure%5Btoken%5D=447639243206b1c0d6f20139dcaeb2ce7da4d8321877a627ea63420efdb4b8c8&secure%5Burl%5D=https%3A%2F%2Fwww.orderful.com%2Fbook-a-demo%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid_social&secure%5Burl_type%5D=book_demo)

### [Hellotext](https://www.g2.com/products/hellotext/reviews)

Boost sales and automate customer engagement with Hellotext, the leading SMS marketing platform and WhatsApp CRM for eCommerce and small businesses. Whether you need bulk SMS marketing, WhatsApp automation, or customer segmentation, Hellotext provides powerful tools to drive higher conversions and ROI.

#### Who Is the Company Behind Hellotext?

- **Seller:** [Hellotext](https://www.g2.com/sellers/hellotext)
- **Year Founded:** 2003
- **HQ Location:** Montevideo, UY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f6f2b16876210fa40750439f23140c3b9e197519fda4dd0087744f6c626058f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhellotext&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Helo Broadcast](https://www.g2.com/products/helo-broadcast/reviews)

Helo Broadcast is an AI-powered control platform that helps businesses plan, execute, and optimize large-scale messaging campaigns across channels like WhatsApp, SMS, RCS, Email, and Voice. It enables teams to build customer journeys, personalize content, and automate campaigns using tools like AI Studio, Journey Builder, and Multi-Channel Orchestration (MCO). The platform continuously improves performance with AI-driven recommendations, A/B testing, and real-time optimization for better engagement and ROI. It also ensures compliance and governance through features like Watch Tower, which manages frequency caps, quiet hours, and policy checks across channels. With built-in analytics, failover routing, and scalable infrastructure, it helps businesses deliver measurable results from messaging campaigns efficiently.

#### Who Is the Company Behind Helo Broadcast?

- **Seller:** [Helo.ai by VivaConnect](https://www.g2.com/sellers/helo-ai-by-vivaconnect)
- **Year Founded:** 1997
- **HQ Location:** Plot No. C-7, MIDC Central Rd, opposite Rolta Techno Park, VivaPlex, MIDC, Subhash Nagar, Andheri (E, Mumbai, Maharashtra 400093
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e8453dce21d5144bab501514850dc6aeb2cb9c4eb2179507c5cf7920a63aca18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsayheloai&secure%5Burl_type%5D=linkedin_company_website)  
286 employees on LinkedIn®
- **Ownership:** Vikram Raichura

### [Hostao](https://www.g2.com/products/hostao/reviews)

Hostao L.L.C. is a leading web hosting and domain registration company dedicated to providing reliable, secure, and affordable hosting solutions for businesses of all sizes. With a customer-centric approach, Hostao ensures that every client receives top-notch support and a seamless hosting experience. Key Features: Web Hosting Services: Offering a variety of hosting plans including shared hosting, VPS hosting, dedicated servers, and cloud hosting to cater to different business needs. Domain Registration: Easy and affordable domain registration services with a wide range of TLDs. Managed Services: Comprehensive managed services including website maintenance, security, and performance optimization. E-commerce Solutions: Robust hosting solutions designed to support e-commerce platforms with high performance and security. 24/7 Customer Support: Dedicated support team available 24/7 to assist with any issues or queries. Custom Solutions: Tailored hosting solutions to meet specific business requirements and ensure optimal performance. Products & Services: Shared Hosting: Affordable plans for small to medium-sized websites. Easy-to-use control panel and one-click installations. VPS Hosting: Scalable virtual private servers with dedicated resources. Full root access and customization options. Dedicated Servers: High-performance dedicated servers for large websites and applications. Complete control over server configurations and settings. Cloud Hosting: Flexible and scalable cloud hosting solutions. High availability and redundancy for maximum uptime. Domain Registration: Wide selection of domain extensions. Easy management and renewal options. Customer Testimonials: "Hostao's hosting services have been a game-changer for our business. The uptime is excellent, and their support team is always ready to help." - [Customer Name], [Company Name] "We've been using Hostao for our e-commerce site, and the performance has been outstanding. Highly recommend their services!" - [Customer Name], [Company Name] Contact Information: Website: www.hostao.com Support Email: support@hostao.com Phone Number: +1 (323) 744-7383 Address: Ste 1200, 1309 Coffeen Ave, Sheridan, WY 82801, United States

#### Who Is the Company Behind Hostao?

- **Seller:** [Hostao](https://www.g2.com/sellers/hostao)
- **Year Founded:** 2016
- **HQ Location:** Pathanamthitta, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bb7e24819eba3b67d1a5f32f42b54f277adb450f5103d9aa24530e74d6f7213&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhostao&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Implifie](https://www.g2.com/products/implifie/reviews)

Implifie is a powerful communication platform designed to enhance customer engagement and optimise sales processes through the WhatsApp Business API. This solution empowers businesses to transform customer interactions into actionable insights, utilising advanced WhatsApp Chatbots to streamline communication. By leveraging these tools, companies can efficiently manage customer inquiries, generate qualified leads, and boost sales growth. Implifie is tailored for businesses looking to refine their customer communication strategies across various industries. With its intuitive interface and shared inbox feature, teams can easily collaborate, ensuring every customer query is addressed in a timely manner. This platform is ideal for businesses that rely on customer interactions, including e-commerce, service providers, and support teams. Implifie also supports WhatsApp drip campaigns and segmented broadcast messages, enhancing marketing outreach and fostering improved customer retention. A key strength of Implifie is its seamless integration capabilities. The platform offers easy plug-and-play options, enabling businesses to connect with their existing systems and CRM tools. This includes popular platforms such as Zoho, Shopify, WooCommerce, Wix, WebEngage, Razorpay, and Shiprocket. By incorporating WhatsApp into their current workflows, organisations can streamline operations and ensure a smooth, cohesive customer experience across all touchpoints. Implifie’s WhatsApp Chatbots also play a pivotal role in automating customer interactions. These intelligent bots can manage a range of tasks, from answering frequently asked questions to guiding customers through the sales process. This not only reduces the workload for human agents but also ensures that customers receive prompt and accurate responses, enhancing satisfaction. The ability to convert conversations into actionable insights further enables businesses to make data-driven decisions and better align their offerings with customer needs. Overall, Implifie offers a robust solution for businesses aiming to leverage WhatsApp for customer engagement. With its emphasis on ease of use, integration flexibility, and automation features, Implifie is an essential tool for organisations seeking to enhance their communication strategies and accelerate sales growth.

#### Who Is the Company Behind Implifie?

- **Seller:** [Implifie Technologies](https://www.g2.com/sellers/implifie-technologies)
- **Year Founded:** 2023
- **HQ Location:** Vadodara, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9eb1668a96525559085c7384a3103d0275971b8e83cadbcdd171bf6a6a685f2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimplifie-technologies&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Insell](https://www.g2.com/products/insell/reviews)

Insell is a WhatsApp Business API platform for Indian businesses — combining AI-powered calling, CRM automation, n8n workflow integration, and multi-agent chat management. Helps real estate agents, coaching institutes, clinics, and digital agencies automate sales follow-ups, support, and marketing broadcasts on WhatsApp without technical complexity. Based in Gurgaon, India. Official Meta Business Partner.

#### Who Is the Company Behind Insell?

- **Seller:** [Insell](https://www.g2.com/sellers/insell)
- **Year Founded:** 2025
- **HQ Location:** gurugram, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2b759c4ab08860ef8bc3ee2d2ef88ebaccd11cf5a3e970352db0eeae6abe0765&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsell-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [iSend Professional](https://www.g2.com/products/isend-professional/reviews)

AUTOMATE MARKETING ON WHATSAPP! TRANSFORM MESSAGING WITH YOUR CUSTOMER IN A WINNING COMMUNICATION! See how iSend can help you enhance your customer relationship strategy by providing a complete set of tools for: Send bulk Whatsapp and SMS messages to customers Whatsapp and SMS notifications when a new order is created Get a notification on new client/order Use own mobile phone with your Whatsapp account and your SIM

#### Who Is the Company Behind iSend Professional?

- **Seller:** [iSend](https://www.g2.com/sellers/isend)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [jetly](https://www.g2.com/products/jetly/reviews)

Jetly is a professional platform for managing and automating WhatsApp conversations. It brings together messaging, campaigns, automation, and integrations — all in one simple, powerful system.

#### Who Is the Company Behind jetly?

- **Seller:** [JETLY INFORMATION TECHNOLOGY](https://www.g2.com/sellers/jetly-information-technology)
- **Year Founded:** 2025
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aca353e2502fbfe57d65959d25b4b6f15d9361309622d251a5d25742003e3a37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjetlyai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Keaz](https://www.g2.com/products/keaz/reviews)

Keaz is a specialized WhatsApp marketing solution built for Shopify, designed specifically for small and mid-sized e-commerce brands in Germany, Austria, and Switzerland. The platform enables merchants to easily run effective WhatsApp newsletter campaigns focused on reactivating existing customers—without the need for prior experience or a dedicated marketing team. Unlike many other WhatsApp tools, Keaz is built with one goal in mind: driving more revenue through better conversions. Instead of focusing on customer support features, Keaz minimizes support-related workload on WhatsApp, allowing users to fully focus on marketing and sales. At the heart of Keaz are its Journeys: These allow automated messages to be triggered by events in Shopify—ensuring that reactivation campaigns are sent at the optimal time with the highest likelihood of converting. It’s a data-driven approach to customer engagement that helps merchants turn timing into a competitive advantage. Keaz is known for its clean user interface and ease of use. It includes everything merchants need to scale their business with WhatsApp: smart automation, clear analytics, powerful segmentation, and fast campaign setup. Keaz positions itself as the leading WhatsApp marketing tool for small and medium-sized Shopify stores in the DACH region, helping brands turn WhatsApp into one of their most profitable marketing channels.

#### Who Is the Company Behind Keaz?

- **Seller:** [Keaz](https://www.g2.com/sellers/keaz)
- **Year Founded:** 2022
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=637f40eba53ffaaec9e643d8e63422a6650542ac5999e5a10c5deb2798570812&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkeazberlin%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

### [Kliovo](https://www.g2.com/products/kliovo/reviews)

Kliovo is an AI-powered business operating system for restaurants, schools, clinics, and retail businesses with WhatsApp CRM, automation, and omnichannel communication tools.

#### Who Is the Company Behind Kliovo?

- **Seller:** [Starlit Stockpile](https://www.g2.com/sellers/starlit-stockpile)
- **Year Founded:** 2026
- **HQ Location:** Texas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=edf3b360ebbc0f58d7fcba72ba22ebe9f56f6b21c0efa0fe8fc40a52caaf3fa5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkliovo&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Leanhook](https://www.g2.com/products/leanhook/reviews)

Omni channel communication platform & Whatsapp business solution provider. Everything you need to reach out to the right customers at the right time.

#### Who Is the Company Behind Leanhook?

- **Seller:** [Leanhook](https://www.g2.com/sellers/leanhook)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=447068de53291900485b7be6cce5ea9358193b9b7d61124dc569ffaf7e4d9985&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleanhook%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [LemCRM](https://www.g2.com/products/lemcrm/reviews)

LemCRM is a cutting-edge WhatsApp CRM tool designed to enhance team communication and customer relationship management. By integrating features such as bulk messaging, customizable chat tabs, and CRM integrations, we provide businesses with a unified platform to manage conversations, track leads, and collaborate effectively. Our mission is to simplify and optimize WhatsApp interactions, turning them into actionable insights that drive business growth.

#### Who Is the Company Behind LemCRM?

- **Seller:** [LemCRM](https://www.g2.com/sellers/lemcrm)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e4a3a0c6a9fc51dd3de433e8eea1d681947ddf2fa06d83806048d541991c3d44&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flemcrm%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Lion CRM - WhatsApp CRM Chrome Extension](https://www.g2.com/products/lion-crm-whatsapp-crm-chrome-extension/reviews)

Lion CRM - The King of WhatsApp CRM Transform your WhatsApp Web into a complete business CRM with Lion CRM Chrome Extension. Perfect for Sales Teams, Freelancers, Small Businesses, and Marketing Agencies. KEY FEATURES: AI Chatbot - Triple integration with ChatGPT, Google Gemini and DeepSeek for smart auto-replies Bulk Messaging - Send personalized messages to thousands of contacts instantly Kanban Boards - Visual pipeline management for leads and deals Message Scheduling - Schedule messages and auto follow-ups Custom Tabs - Organize chats into categories for better management Webhooks - Connect with 3rd party tools and automations Status Automation - Post text, image, or video statuses automatically Contact Export - Export WhatsApp contacts easily 9 Languages Supported - Use Lion CRM in your preferred language SINGLE USER PRICING: India: Rs.1770/year International: $20/year 7-Day FREE Trial included - No credit card required We are 10x CHEAPER than competitors! WHITELABEL PRICING: (7-Day FREE Trial) Starter Plan: $50 one-time + $2.50/user/month Growth Plan: $100 one-time + $2.00/user/month Enterprise Plan: $150 one-time + $1.00/user/month Launch your own branded WhatsApp CRM business. Set your own pricing, create unlimited user licenses. Your customers never see Lion CRM — only YOUR brand. Perfect for Agencies, Resellers, and Entrepreneurs. WHO IS IT FOR: Small Businesses, Freelancers, Startups, Sales Teams, Marketing Agencies, Real Estate Agents, E-commerce Sellers, Service Providers, and Customer Support Teams. Built in India by Lotsofcode Private Limited

#### Who Is the Company Behind Lion CRM - WhatsApp CRM Chrome Extension?

- **Seller:** [Lotsofcode](https://www.g2.com/sellers/lotsofcode)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Lodgestory Unified Inbox](https://www.g2.com/products/lodgestory-unified-inbox/reviews)

Whether you need automated campaigns or large-scale bulk messaging, Lodgestory manages it all in one place. Send order notifications, promotional offers, payment reminders, festive greetings, and more — with zero hassle. Our AI-powered campaign engine guides you with ready suggestions, smarter targeting, and perfect timing to maximize engagement and conversions.

#### Who Is the Company Behind Lodgestory Unified Inbox?

- **Seller:** [Marrg Global Tech](https://www.g2.com/sellers/marrg-global-tech)
- **Year Founded:** 2020
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6f2b7c65f51d68553a6205a5e264c03fee44872866e6f6c404442fd29aadc33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flodgestory%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Mably](https://www.g2.com/products/mably/reviews)

Mably is Brazil's largest WhatsApp API infrastructure platform. Official Meta Business Partner processing 10M+ messages per month with 99.9% uptime. Two products: Mably Cast for campaign broadcasting and Mably Hub for customer service. Zero number blocking, gradual warming, automatic rotation and 24/7 monitoring.

#### Who Is the Company Behind Mably?

- **Seller:** [Mably](https://www.g2.com/sellers/mably)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Marichi Solutions](https://www.g2.com/products/marichi-solutions/reviews)

Marichi helps businesses sell, collect, onboard and support customers on WhatsApp with automation, routing, and CRM-grade visibility.

#### Who Is the Company Behind Marichi Solutions?

- **Seller:** [Marichi Solutions](https://www.g2.com/sellers/marichi-solutions)
- **Year Founded:** 2009
- **HQ Location:** US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=966399b43cf46e18b5779e1a758eaa6ac582d5c58fe1bfced88866ffb40f0082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarichi-solutions&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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[Browse WhatsApp Marketing Themes](/categories/whatsapp-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 9, 2026

WhatsApp marketing software enables businesses to leverage WhatsApp as a marketing channel through the WhatsApp Business API, streamlining the creation, automation, management, and analysis of personalized conversational, promotional, and transactional messages sent to subscribers on their mobile devices.

### Core Capabilities of WhatsApp Marketing Software

To qualify for inclusion in the WhatsApp Marketing category, a product must:

- Reach mobile users through business-led WhatsApp messaging
- Provide an opt-in opportunity for new WhatsApp subscribers
- Provide conversational, promotional, or transactional messaging capabilities
- Provide analytics or insights into WhatsApp marketing efforts

### Common Use Cases for WhatsApp Marketing Software

Marketing and customer support teams use WhatsApp marketing platforms to engage audiences through a high-open-rate mobile channel. Common use cases include:

- Sending targeted promotional and transactional messages to opted-in subscribers at scale
- Providing real-time customer support through two-way WhatsApp conversations
- Enhancing omnichannel marketing campaigns by integrating WhatsApp alongside other messaging channels

### How WhatsApp Marketing Software Differs from Other Tools

Most WhatsApp marketing platforms also include features found in [SMS marketing software](https://www.g2.com/categories/sms-marketing), [email marketing software](https://www.g2.com/categories/email-marketing), and [push notification software](https://www.g2.com/categories/push-notification), making them well-suited for teams building out a broader mobile messaging strategy. They integrate with [CRM software](https://www.g2.com/categories/crm) and other marketing platforms to enable coordinated omnichannel campaign execution.

### Insights from G2 on WhatsApp Marketing Software

Based on category trends on G2, message automation and subscriber engagement analytics stand out as the most valued capabilities. High message open rates and improved customer response rates stand out as primary outcomes of adoption.

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