Best URL Shortener - Page 4

How Many URL Shortener Products Does G2 Track?

Total Products under this Category: 243

Category Stats (Oct 2026)

  • Average Rating: 4.44/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings

Last updated: October 12, 2026

How Does G2 Rank URL Shortener Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 3,600+ Authentic Reviews
  • 243+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for URL Shortener

G2 Grid® for URL Shortener plotting products by satisfaction and market presence

Highlighted products: Bitly, GoLinks, Rebrandly, CutMe Short, Dub, TinyURL, BL.INK, and T2M URL Shortener.

Underlying data: [Grid® JSON](https://www.g2.com/categories/url-shortener/grids.json?focus%5B%5D=bitly&focus%5B%5D=golinks&focus%5B%5D=rebrandly&focus%5B%5D=cutme-short&focus%5B%5D=dub&focus%5B%5D=tinyurl&focus%5B%5D=bl-ink&focus%5B%5D=t2m-url-shortener)

Audiences by Tr.im

Unlock the power of social data by targeting prospects that engage with your content. URL shorteners comes with vanity domain capabilities, rich engagement analytics and integrated with our data management platform.

Average Rating: 4.2/5.0

Total Reviews: 5

How Do G2 Users Rate Audiences by Tr.im?

  • Quality of Support: 7.5/10 (Category avg: 8.7/10)
  • Branded Shortlinks: 9.4/10 (Category avg: 9.1/10)
  • Bulk URL Creation: 7.2/10 (Category avg: 8.2/10)
  • Historical Shortlink Tracking: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Audiences by Tr.im?

  • Seller: VeerOne
  • Year Founded: 2020
  • HQ Location: Kwun Tong, Hong Kong
  • LinkedIn® Page: www.linkedin.com
    65 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 40% Medium, 40% Small

What Are Recent G2 Reviews of Audiences by Tr.im?

What Are G2 Users Discussing About Audiences by Tr.im?

Btfy

Create short links with privacy in mind

Average Rating: 3.5/5.0

Total Reviews: 5

How Do G2 Users Rate Btfy?

  • Quality of Support: 7.5/10 (Category avg: 8.7/10)
  • Branded Shortlinks: 6.7/10 (Category avg: 9.1/10)
  • Bulk URL Creation: 6.7/10 (Category avg: 8.2/10)
  • Historical Shortlink Tracking: 7.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Btfy?

  • Seller: Btfy
  • Year Founded: 2009
  • HQ Location: Manchester, GB
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Are Recent G2 Reviews of Btfy?

What Are G2 Users Discussing About Btfy?

Cutmy.link

Create Link-In-Bio pages, QR Codes, and track analytics using this all-in-one link toolkit.

Average Rating: 3.9/5.0

Total Reviews: 5

How Do G2 Users Rate Cutmy.link?

  • Quality of Support: 7.2/10 (Category avg: 8.7/10)
  • Branded Shortlinks: 9.2/10 (Category avg: 9.1/10)
  • Bulk URL Creation: 8.3/10 (Category avg: 8.2/10)
  • Historical Shortlink Tracking: 7.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Cutmy.link?

Who Uses This Product?

  • Company Size: 60% Small, 40% Medium

What Are Recent G2 Reviews of Cutmy.link?

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Shortwok

Best URL shortener

Average Rating: 2.0/5.0

Total Reviews: 5

How Do G2 Users Rate Shortwok?

  • Quality of Support: 9.2/10 (Category avg: 8.7/10)
  • Branded Shortlinks: 8.3/10 (Category avg: 9.1/10)
  • Bulk URL Creation: 8.3/10 (Category avg: 8.2/10)
  • Historical Shortlink Tracking: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Shortwok?

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Are Recent G2 Reviews of Shortwok?

What Are G2 Users Discussing About Shortwok?

URLdn

URLDN is a fast, reliable URL shortener and link tracking platform built for marketers, businesses, and creators who want to do more than just shorten links. With URLDN, users can quickly shorten long URLs, create clean and shareable links, generate QR codes, and monitor link performance with built-in tracking tools. Whether you're sharing links on social media, email campaigns, or websites, URLDN helps you understand how your links are performing in real time. Unlike traditional tools like Bitly, URLDN focuses on simplicity, speed, and practical insights—making it easy to manage links while preparing for more advanced analytics.

Average Rating: 4.8/5.0

Total Reviews: 5

How Do G2 Users Rate URLdn?

  • Quality of Support: 9.7/10 (Category avg: 8.7/10)
  • Branded Shortlinks: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind URLdn?

  • Seller: URLDN
  • Year Founded: 2024
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of URLdn?

UTM.io

UTM.io is the all-in-one solution for seamless, effective, and collaborative UTM tracking. Replace that old messy spreadsheet with a streamline solution. Our app simplifies the process of creating and managing UTM links, ensuring consistency and accuracy across all your campaigns. With advanced features like branded domains, click tracking, rules and team collaboration, our platform is perfect for large teams and complex conversions. Sign up today to streamline your marketing workflows and unlock your full potential with UTM.io.

Average Rating: 4.8/5.0

Total Reviews: 12

How Do G2 Users Rate UTM.io?

  • Quality of Support: 8.3/10 (Category avg: 8.7/10)
  • Branded Shortlinks: 10.0/10 (Category avg: 9.1/10)
  • Bulk URL Creation: 9.2/10 (Category avg: 8.2/10)
  • Historical Shortlink Tracking: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind UTM.io?

  • Seller: UTM.io
  • Year Founded: 2018
  • HQ Location: Orlando, Florida
  • Twitter: @utmio
    68 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 75% Small, 25% Large

What Are Recent G2 Reviews of UTM.io?

What Are G2 Users Discussing About UTM.io?

Blanq

Blanq is a custom URL shortening platform for your links. You can add your own domains, track clicks, route links based on certain conditions and manage all your links easily.

Average Rating: 5.0/5.0

Total Reviews: 4

How Do G2 Users Rate Blanq?

  • Quality of Support: 10.0/10 (Category avg: 8.7/10)
  • Branded Shortlinks: 10.0/10 (Category avg: 9.1/10)
  • Bulk URL Creation: 10.0/10 (Category avg: 8.2/10)
  • Historical Shortlink Tracking: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Blanq?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Blanq?

What Are G2 Users Discussing About Blanq?

Trotto

Trotto allows employees to use go links; shorten any URL with a memorable keyword (go/HR or go/code). Remember where to go without looking through your old bookmarks or messages, share with others quickly and easily.

Average Rating: 4.9/5.0

Total Reviews: 4

How Do G2 Users Rate Trotto?

  • Quality of Support: 8.9/10 (Category avg: 8.7/10)
  • Branded Shortlinks: 7.5/10 (Category avg: 9.1/10)
  • Bulk URL Creation: 6.7/10 (Category avg: 8.2/10)
  • Historical Shortlink Tracking: 7.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Trotto?

  • Seller: Trotto
  • Year Founded: 2017
  • HQ Location: San Marcos, US
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 75% Small, 25% Medium

What Do G2 Reviewers Say About Trotto?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Trotto, finding it simple and intuitive for seamless link management.
  • Users appreciate the centralization of Trotto, enjoying seamless access across devices with their Google Account.
  • Users value the convenience of Trotto, enjoying seamless mobility with automatic link synchronization across devices.
  • Users love the ease of access with Trotto, seamlessly using links across devices without setup hassle.
  • Users appreciate the easy setup and deployment of Trotto, finding it simple and intuitive for the whole team.
Cons
  • Users wish for Microsoft Edge support in Trotto, finding its absence a significant limitation compared to competitors.
  • Users find the Trotto product expensive as essential features are locked behind the costly paid plan.
  • Users find the lack of Microsoft Edge support in Trotto disappointing, hoping for better browser compatibility.
  • Users are disappointed by the limited options available, as key features require a paid plan.
  • Users find the lack of Microsoft Edge support in Trotto frustrating and wish for its inclusion.

What Are Recent G2 Reviews of Trotto?

TRSURL URL Shortener

TRSURL is a free open-source URL shortener, to shorten long links and for shortening multiple links into one link. A free URL shortening service that allows you to create as many short URLs as you wish.

Average Rating: 4.1/5.0

Total Reviews: 4

How Do G2 Users Rate TRSURL URL Shortener?

  • Quality of Support: 7.2/10 (Category avg: 8.7/10)
  • Branded Shortlinks: 8.3/10 (Category avg: 9.1/10)
  • Bulk URL Creation: 8.9/10 (Category avg: 8.2/10)
  • Historical Shortlink Tracking: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind TRSURL URL Shortener?

  • Seller: TRSURL
  • Year Founded: 2018
  • HQ Location: Trentham, NZ
  • Twitter: @TRSURL
    2,050 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 25% Large

What Are Recent G2 Reviews of TRSURL URL Shortener?

What Are G2 Users Discussing About TRSURL URL Shortener?

Clkim

Clkim is a URL management platform that analyze, optimize and monetize links, redirect traffic by OS and GEO, Segment users and retarget them on click and monetize traffic with full page interstitial ads.

Average Rating: 4.7/5.0

Total Reviews: 3

How Do G2 Users Rate Clkim?

  • Quality of Support: 7.8/10 (Category avg: 8.7/10)
  • Bulk URL Creation: 5.0/10 (Category avg: 8.2/10)

Who Is the Company Behind Clkim?

  • Seller: Clkim LTD
  • Year Founded: 2014
  • HQ Location: N/A
  • Twitter: @ClkimSSP
    139 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Clkim?

What Are G2 Users Discussing About Clkim?

Foxly URL Shortner

Foxly allows companies, brands, and entrepreneurs to track & engage with their users differently. You can minimize long links with only a handful of characters, which makes sharing them a breeze. These short URLs are easy for users to remember, which helps to build brand recognition and in return encourages more interaction with URL links. Visit Foxly

Average Rating: 4.2/5.0

Total Reviews: 3

How Do G2 Users Rate Foxly URL Shortner?

  • Quality of Support: 7.5/10 (Category avg: 8.7/10)
  • Branded Shortlinks: 7.5/10 (Category avg: 9.1/10)
  • Bulk URL Creation: 6.7/10 (Category avg: 8.2/10)
  • Historical Shortlink Tracking: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Foxly URL Shortner?

Who Uses This Product?

  • Company Size: 67% Small, 67% Medium

What Are Recent G2 Reviews of Foxly URL Shortner?

Goto Links

Goto tools links are a simple way to share memorable links with colleagues and coworkers. A new hire can now remember go/newhire rather than needing to bookmark the new hire packet.

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Goto Links?

  • Quality of Support: 10.0/10 (Category avg: 8.7/10)
  • Branded Shortlinks: 10.0/10 (Category avg: 9.1/10)
  • Bulk URL Creation: 10.0/10 (Category avg: 8.2/10)
  • Historical Shortlink Tracking: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Goto Links?

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Goto Links?

lc.cx

lc.cx is an enhanced link management platform for Marketers and growth hackers. Brand, share, track and enhance your links. Create short links with your custom domain and increase your CTR. Create QR codes linked to your short links and modify their destination at will. Insert retargeting pixels into your links and retarget anyone who clicked on your links. Deploy a link page to bring together your communication pages and share it on social networks. And finally Monitor all of your links on our powerful analytical platform.

Average Rating: 4.2/5.0

Total Reviews: 3

How Do G2 Users Rate lc.cx?

  • Quality of Support: 8.3/10 (Category avg: 8.7/10)

Who Is the Company Behind lc.cx?

  • Seller: lc.cx
  • Year Founded: 2009
  • HQ Location: Paris, FR
  • Twitter: @lccx_shortener
    29 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of lc.cx?

What Are G2 Users Discussing About lc.cx?

Linkfree

Shorten your URLs, create custom Biolinks and QR Code pages. All with an advanced analysis of your visitors. All with an advanced analysis of your visitors.

Average Rating: 3.0/5.0

Total Reviews: 3

How Do G2 Users Rate Linkfree?

  • Quality of Support: 8.3/10 (Category avg: 8.7/10)
  • Historical Shortlink Tracking: 6.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Linkfree?

Who Uses This Product?

  • Company Size: 67% Small, 33% Large

Linkjoy URL Retargeting

With Linkin Bio, URL Retargeting, and Curated Pages, Linkjoy helps you Increase Brand Awareness, Generate More Leads and Re-Target one-time Visitors. Power up each of your posts on Instagram and take your followers where you need to be. Shorten URLs and run scripts to retarget one time visitors to get more out of your Ads. Create Micro-landing pages in minutes. Build Portfolios, Generate Leads, or redirect your followers. Create mobile-first pages with the most important links in minutes. Retarget visitors and get better analytics. Make Instagram your store. Link each post directly to your products. Track one-time visitors & retarget them for higher ROI. Share and curate third-party content along with yours. Link stories on each of your posts and create branded short links.

Average Rating: 4.3/5.0

Total Reviews: 3

How Do G2 Users Rate Linkjoy URL Retargeting?

  • Quality of Support: 8.9/10 (Category avg: 8.7/10)
  • Branded Shortlinks: 9.2/10 (Category avg: 9.1/10)
  • Bulk URL Creation: 8.3/10 (Category avg: 8.2/10)
  • Historical Shortlink Tracking: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Linkjoy URL Retargeting?

  • Seller: Linkjoy
  • HQ Location: Ahmedabad, IN
  • Twitter: @linkjoysocial
    71 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 133% Small

What Are Recent G2 Reviews of Linkjoy URL Retargeting?

What Are G2 Users Discussing About Linkjoy URL Retargeting?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024