# What is UTM in Google?

What is UTM in Google?

##### Post Metadata
- Posted at: over 3 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

UTM stands for Urchin Tracking Module, which is a simple code that can be added to the end of a URL to help track website traffic sources and campaign performance in Google Analytics. UTM parameters can be added to URLs for various marketing campaigns such as social media, email marketing, or paid search to track which sources or channels are generating traffic and conversions. The data collected through UTM tracking can help marketers optimize their campaigns and make informed decisions about their marketing strategies.

##### Comment Metadata
- Posted at: about 3 years ago
- Author title: Hiring major league professionals to help businesses optimize their customer data stack!




## Related Product
[UTM.io](https://www.g2.com/products/utm-io/reviews)

## Related Category
[Unified Threat Management (UTM)](https://www.g2.com/categories/unified-threat-management-utm)

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