G2

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/23/2023

"A Versatile UTM Management Tool for Effective Campaign Tracking"

5/5

What do you like best about UTM.io?

I've been using UTM.io, an indispensable marketing tool in my stack. It's intuitive, making link management and campaign tracking very easy and consistent. Here's what I like best:

User-friendly interface: UTM.io has a clean interface for easy navigation. Creating and managing UTM parameters is effortless with a well-organized dashboard.

Customizable templates: With UTM.io, you can create and save customized templates for UTM parameters, saving time when running similar campaigns. Cloning and making minor adjustments is super convenient.

Built for collaboration and teamwork: UTM.io enables seamless teamwork by allowing template sharing, campaign collaboration, and assigning roles to team members, ensuring consistency.

Customized URL shortener: The tool goes beyond tracking, offering URL shortening using your custom domains for easy sharing and tracking across different mediums.

Chrome extension: The UTM.io Chrome extension allows me to quickly and easily create UTM links on the go. Review collected by and hosted on G2.com.

What do you dislike about UTM.io?

In my experience with UTM.io, I've found it to be quite reliable overall. However, there are occasional glitches or bugs. Most times, they are very minor issues that do not break the app. Review collected by and hosted on G2.com.

What problems is UTM.io solving and how is that benefiting you?

I use UTM.io ensures consistency in UTM parameter implementation across different marketing channels and campaigns. With a centralized dashboard, I can maintain uniformity in tagging URLs, reducing the chances of errors or inconsistencies in tracking. This accuracy in UTM implementation leads to more reliable and trustworthy campaign data. Review collected by and hosted on G2.com.