Statistical Analysis Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Statistical Analysis Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Statistical Analysis Software Articles
How Descriptive Statistics Helps You Better Understand Data
When asked about statistical analysis, people throw around words like numbers and research.
by Devyani Mehta
What Is Data Sampling? How to See the Bigger Picture
When you need an answer and need it fast, wouldn’t it be nice to ask everyone in the world who could help find an answer?
by Mara Calvello
Qualitative vs. Quantitative Data: Which to Use in Research?
Data analysis is broad, exploratory, and downright complex.
by Devin Pickell
Correlation vs. Regression: Key Differences and Similarities
We’ve all heard “correlation doesn’t imply causation,” but what does it really mean?
by Mara Calvello
What Is Actuarial Science? Discover Courses, Jobs, and Salary
If you've always had a knack for mathematics and enjoy applying statistical analysis to solve real-world problems, then a career in actuarial science might be perfect for you.
by Mara Calvello
Null Vs. Alternative Hypothesis
Null and alternative hypotheses are assumptions researchers use during statistical analysis to understand relationships between two or more independent and dependent variables or phenomena. Analysts, researchers, and statisticians use statistical analysis software to perform complex null and hypothesis analysis testing.
by Sudipto Paul
How Statistical Analysis Methods Take Data to a New Level in 2023
If your business isn’t taking a close look at its data, there’s a whole world of possibilities that you're missing.
by Mara Calvello
What Is Regression Analysis? Types, Importance, and Benefits
Businesses collect data to make better decisions.
But when you count on data for building strategies, simplifying processes, and improving customer experience, more than collecting it, you need to understand and analyze it to be able to draw valuable insights. Analyzing data helps you study what’s already happened and predict what may happen in the future.
by Devyani Mehta
What Is Statistical Modeling? When and Where to Use It
You can interpret data in multiple ways.
by Sagar Joshi
Statistical Analysis Software Glossary Terms
Statistical Analysis Software Discussions
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Question on: TelmarHelixa
What should I look for in a cross-media planning tool?Buyers often look for tools that connect audience intelligence to reach modelling, scenario planning, duplication analysis and the ability to build scenarios with intuitive workflows and customisation options that fit different planning needs.
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An effective cross-media planning tool should help teams move from audience strategy into practical planning decisions across channels. Buyers often look for the ability to forecast reach holistically, understand duplication and overlap between media types and test planning scenarios before investment is committed.
It is also important that the workflow supports real-world complexity, such as planning across digital and traditional channels, applying audience definitions consistently and incorporating bespoke media or custom channel inputs when needed. The best tools make this process intuitive for planners, without requiring heavy manual stitching across separate systems.
TelmarHelixa is designed around this integrated approach, connecting audience intelligence directly to reach modelling, reach curves and scenario planning so teams can evaluate cross-channel plans in one environment with the flexibility to adapt to different planning needs and data maturity levels.
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Question on: TelmarHelixa
Can brands use their own proprietary audience segments in planning tools?Many brands have internal audience frameworks based on CRM, research or strategic segmentation. Planning tools increasingly need to accommodate client defined audience logic so insights and media decisions align with how the organisation already thinks about consumers.
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Yes, many brands have proprietary audience definitions that sit alongside syndicated media surveys, often shaped by internal research, CRM strategy or long-term segmentation work. Planning tools are increasingly expected to accommodate these client-defined audience structures so media decisions align with how the organisation already thinks about its consumers, not only how standard survey segments are packaged.
In practice, this means being able to reflect a brand’s proprietary audience logic within the same environment used to analyse and plan against established media survey data and allowing teams to evaluate reach, channel mix and scenario outcomes using strategic segments that are specific to the brand.
TelmarHelixa supports this through custom audience builds, enabling proprietary audience frameworks to be incorporated into audience insight and cross-media planning workflows across subscribed media surveys.
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Statistical Analysis Software Reports
Mid-Market Grid® Report for Statistical Analysis
Winter 2026
G2 Report: Grid® Report
Grid® Report for Statistical Analysis
Winter 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Statistical Analysis
Winter 2026
G2 Report: Grid® Report
Momentum Grid® Report for Statistical Analysis
Winter 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Statistical Analysis
Winter 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Statistical Analysis
Fall 2025
G2 Report: Grid® Report
Small-Business Grid® Report for Statistical Analysis
Fall 2025
G2 Report: Grid® Report
Mid-Market Grid® Report for Statistical Analysis
Fall 2025
G2 Report: Grid® Report
Grid® Report for Statistical Analysis
Fall 2025
G2 Report: Grid® Report
Momentum Grid® Report for Statistical Analysis
Fall 2025
G2 Report: Momentum Grid® Report

















