# Best Social Media Analytics Software - Page 21

## How Many Social Media Analytics Software Products Does G2 Track?

**Total Products under this Category:** 315

### Category Stats (Aug 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Rallio | Powered by Ignite Visibility (+0.43%) - Among all products in this category, Rallio | Powered by Ignite Visibility recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Social Media Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 63,600+ Authentic Reviews
- 315+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Social Media Analytics Software
 ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=81808&focus%5B%5D=2814)

Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater&segment=all)

**Sponsored**

### Brand24

Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-08-02T18%3A00%3A22Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=5791&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3Fpage%3D21%26segment%3Dall&secure%5Btoken%5D=3449991c28c30415a6dfcd6ba5f19e27dae557c8ce75feab05daa9ac0cac3c91&secure%5Burl%5D=https%3A%2F%2Fapp.brand24.com%2Fuser%2Fregister-account%2F%3Fcustom_form%3D506%26utm_source%3Dg2.com%26utm_medium%3Dcpc%26utm_campaign%3Dlistings&secure%5Burl_type%5D=custom_url)

### [Unboxed](https://www.g2.com/products/unboxed/reviews)

Unbox Social is an AI-powered social media management suite designed to help brands and agencies of all sizes enhance their online presence. The platform offers comprehensive tools for social media analytics, competition tracking, influencer monitoring, and content scheduling, all within a unified interface. By supporting multiple social media networks, including Instagram, YouTube, Facebook, and Twitter, Unbox Social enables users to streamline their marketing efforts and make data-driven decisions. Key Features and Functionality: - Social Media Analytics: Provides in-depth performance metrics for posts, platforms, and campaigns, allowing users to evaluate strategies and optimize content. - Competition Tracking: Monitors and analyzes competitors' social media activities, offering insights into their content and interactions to help users benchmark and improve their own performance. - Influencer Tracking: Identifies and evaluates influencers across various platforms and industries, delivering detailed insights into their content performance and audience engagement. - Scheduling and Publishing: Allows users to draft, schedule, and publish posts across multiple social media channels, with features like real-time calendar views and customizable templates to streamline content management. Primary Value and User Solutions: Unbox Social addresses the challenges of managing and optimizing social media marketing by offering a centralized platform that integrates analytics, competitor insights, influencer tracking, and content scheduling. This holistic approach empowers users to make informed decisions, enhance engagement, and drive better results across their social media channels. By consolidating these essential tools, Unbox Social simplifies the complexities of social media management, saving time and resources for brands and agencies.

#### Who Is the Company Behind Unboxed?

- **Seller:** [Unbox Social](https://www.g2.com/sellers/unbox-social)
- **Year Founded:** 2018
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=612ba63f99775ee8ec63d9327b9f516dfce33cc697756903b89e3699579e6d60&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funboxsocial&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Unhurd](https://www.g2.com/products/unhurd/reviews)

Un:hurd is an audience development platform designed to empower independent artists, management companies, and record labels by simplifying music marketing and promotion. Serving over 85,000 artists worldwide, Un:hurd offers a suite of tools that enable users to make effective marketing decisions quickly and efficiently.

#### Who Is the Company Behind Unhurd?

- **Seller:** [Unhurd](https://www.g2.com/sellers/unhurd)
- **Year Founded:** 2019
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa7c28b0757bdfd7ba15478f5344ca7adf0172dcbb41521f77b2290e879dff71&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funhurdmusic&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Uptolike](https://www.g2.com/products/uptolike/reviews)

Uptolike allows you to set the buttons of social networks in one click.

#### Who Is the Company Behind Uptolike?

- **Seller:** [Uptolike](https://www.g2.com/sellers/uptolike)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Vidanalyze](https://www.g2.com/products/vidanalyze/reviews)

Vidanalyze is a creator intelligence and YouTube analytics platform that helps creators, marketing teams, agencies, and media businesses discover content opportunities, analyze competitors, identify trending topics, track channel performance, and make data-driven content decisions.

#### Who Is the Company Behind Vidanalyze?

- **Seller:** [Vidanalyze](https://www.g2.com/sellers/vidanalyze)
- **HQ Location:** Dhaka, BD
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7571b3d443410a6b98aa810ecf5e456944da5a747b0a8193da09d0be01bf3cd8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvidanalyze&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Vidooly Media Tech](https://www.g2.com/products/vidooly-media-tech/reviews)

Vidooly helps online video publishers, advertisers, media companies and agencies to succeed in digital video across all platforms through its best in-class insights.

#### Who Is the Company Behind Vidooly Media Tech?

- **Seller:** [Vidooly](https://www.g2.com/sellers/vidooly)
- **Year Founded:** 2014
- **HQ Location:** Noida, IN
- **Twitter:** @vidoolydotcom  
1,889 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e17ff31fd53eba16838cc65a01e5a6345da1045fd2e6e011409e502fbb01852&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3561755&secure%5Burl_type%5D=linkedin_company_website)  
37 employees on LinkedIn®

### [VidStats](https://www.g2.com/products/vidstats/reviews)

VidStats is an AI-driven analytics platform designed to empower YouTube creators with data-driven insights and tools. VidStats aims to democratize channel growth by simplifying complex analytics, making them accessible and actionable for creators worldwide. VidStats offers a comprehensive suite of tools to enhance your YouTube channel's performance: Advanced Analytics Dashboard: Visualize key metrics like views, watch time, and engagement rates. Content Recommendations: Receive personalized video ideas based on audience preferences and current trends. Audience Segmentation: Access detailed demographic and psychographic data to tailor your content. Trend Analysis: Stay updated with real-time trending topics and keywords in your niche. Optimal Posting Schedule: Get data-driven recommendations for the best times to upload videos. Competitor Benchmarking: Compare your channel's performance against top creators. Content Optimization: Improve your video titles, descriptions, and tags with AI-powered suggestions. Script Writer: Generate compelling video scripts tailored to your audience. Global Traffic Insights: Understand your worldwide reach and traffic sources. Engagement Rate Analysis: Track and enhance your video engagement rates. Universal Share: Easily share your content across various social media platforms. Content Idea Generator: Generate unique content ideas based on your niche and audience preferences. With VidStats, creators can make informed decisions to accelerate their channel's growth and success.

#### Who Is the Company Behind VidStats?

- **Seller:** [VidStats](https://www.g2.com/sellers/vidstats)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ViralMoment](https://www.g2.com/products/viralmoment/reviews)

ViralMoment is a video intelligence platform designed to help global brands and agencies unlock insights from video-first social media. Founded with the mission of simplifying video analysis, ViralMoment leverages AI technology to process and analyze video content at scale. We have a team specializing in AI, social intelligence, and marketing analytics. ViralMoment serves industries like entertainment, beauty, retail, and tech, partnering with leading fortune 500 brands and beyond. ViralMoment uses advanced AI to analyze video content from platforms like TikTok, YouTube Shorts, Instagram, Pinterest, RedNote and more. Our AI extracts insights from on-screen text, audio, captions, and metadata, providing a complete picture of video content. Features include brand perception tracking, competitor benchmarking, cross-platform intelligence, and scalable insights through intuitive dashboards. ViralMoment’s ability to process hundreds of thousands of videos daily makes it an essential tool for marketing and analytics teams. ViralMoment helps brands understand how their messaging resonates with audiences, measure performance against competitors, and identify key narratives in video-first conversations. It addresses the limitations of traditional social listening tools by providing deep insights into video content, empowering teams to make smarter, faster decisions. By turning social video noise into actionable intelligence, ViralMoment enables users to refine strategies, uncover opportunities, and stay ahead in a rapidly evolving digital landscape.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### Who Is the Company Behind ViralMoment?

- **Seller:** [ViralMoment](https://www.g2.com/sellers/viralmoment)
- **Year Founded:** 2021
- **HQ Location:** Menlo Park, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=104bdff888f59e43847d3c58850c016aa779d65fb1a7d9e3f32d6ea828144b8e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviralmoment&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About ViralMoment?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **user-friendly interface** of ViralMoment, which enhances research efficiency and supports marketing strategies.
- Users value the **social media management features** of ViralMoment for enhancing marketing strategies and client insights.
- Users enjoy the **variety of relevant videos** from ViralMoment, enhancing marketing insights through advanced features like image recognition.
- Users find **analytics invaluable** for identifying trending videos and influencers, aiding client marketing and strategy decisions.
- Users value the **advanced capabilities** of ViralMoment, particularly its image recognition and text search features.

##### Cons

- Users often find **irrelevant content** in ViralMoment, causing delays in locating useful information among results.
- Users find the **search functionality slow** , making it difficult to locate relevant content efficiently.
- Users experience **slow performance** with ViralMoment, requiring multiple attempts to retrieve desired data accurately.

#### What Are Recent G2 Reviews of ViralMoment?

**["Very useful"](https://www.g2.com/survey_responses/viralmoment-review-10826849)**

**Rating:** 5.0/5.0 stars

_— Verified User in Research_

[Read full review](https://www.g2.com/survey_responses/viralmoment-review-10826849)

**["Viral Moment solves for video!"](https://www.g2.com/survey_responses/viralmoment-review-10801994)**

**Rating:** 5.0/5.0 stars

_— Wendy S._

[Read full review](https://www.g2.com/survey_responses/viralmoment-review-10801994)

### [Viralspy](https://www.g2.com/products/viralspy/reviews)

Viralspy is a research software for social media marketing that gives you content ideas and insights into what is the most engaging and trending. Use it to find what content is trending on Instagram in your niche right now. Creators use it to find data-driven content ideas and curators use it to find viral content to repost. Social media managers who want to generate healthy Instagram organic growth of real followers will find in Viraslpy what content gets the maximum reach and the most engagement. It automates the process of finding what well-performed content to post. It does it by analyzing hashtags and accounts, your niche competitors, their reels, etc. Viralspy shows you what’s already viral on Instagram in your niche, so you can reshare this content or create your own unique content. In other words, Viralspy doesn’t only help you grow your Instagram account but also dominate your niche by staying relevant. Viralspy Features: Analyze your competitor's best content. Create custom reports about other accounts’ best-performing content on Instagram. Save time on finding the most popular and engaging content, download it to repost, or use it as creative inspiration for your own unique content! Our robots scrape information from Instagram at lightning speed, taking just 3 minutes to scrape information from 1,000 social media posts. How long do you think it would take you to read and compare 1,000 social media posts manually? Research #hashtags. You can find the best-performing posts of multiple hashtags all at once. Find interesting content in your niche effortlessly by using Viralspy to search for hashtag keywords. Find Instagram reels for ideas or repost. Reels finding is one of the most sought-after features for Instagram marketers. The reports of Viralspy include advanced filters and sorting options. You can sort the content by engagement rate and filter it by content type.

#### Who Is the Company Behind Viralspy?

- **Seller:** [DSM Solutions LTD](https://www.g2.com/sellers/dsm-solutions-ltd)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Welov](https://www.g2.com/products/welov/reviews)

MAXIMIZA TU IMPACTO EN REDES SOCIALES CON CONTENT INTELLIGENCE Y ANÁLISIS DE DATOS PARA SOCIAL MEDIA MANAGERS 🚀 Más allá de los "me gusta" hay un mundo lleno de ventajas estratégicas. ¡Adéntrate en el análisis competitivo y toma la delantera! Welov te ofrece: medición total, análisis cualitativos, automatización de informes y gestión de redes sociales con Metricool. Visualiza tus mejores posts; encuentra tendencias y explora territorios de contenido con nuestros filtros; visualiza tus datos en dashboards; realiza escucha social y disfruta de las mejores integraciones. Pide una demo y disfruta de 21 días gratis. Welov. Smile With Data. 😊

#### Who Is the Company Behind Welov?

- **Seller:** [Welovroi S.L.](https://www.g2.com/sellers/welovroi-s-l)
- **Year Founded:** 2011
- **HQ Location:** Las Palmas de Gran Canaria, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=656c4fb00ffd88852fe8a75d679864881df0aaefe0c93fd72be2921144c58c06&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwelovio%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Whatsdash](https://www.g2.com/products/whatsdash/reviews)

Whatsdash is an automated marketing reporting tool for companies or businesses. It’s generally used to create marketing reports & track analytics. It helps marketers to track data and create insightful professional reports from various sources like Google Analytics, Google Ads, Mailchimp, Shopify, Hubspot, and so on. It is an automated tool with the feature of a custom dashboard where you can have all your necessary software as integrations under 1 single unified dashboard so that you don't need to manage credentials of different sites or generate reports manually. Key Features Here are some of the standout features of Whatsdash: Share Reports Create professional, client-ready reports in seconds using automated reporting tools. Streamline your workflow and make reporting effortless. Automated Reports Create and deliver polished client reports automatically, exactly when you need them. White-Label Branding Make every report your own—add your logo, domain, and theme for a polished, branded presentation. Easy Drag & Drop Editor Build client-specific reports and dashboards in minutes using our simple drag-and-drop editor. Multiple Data Sources Bring data from multiple platforms together into one dashboard for unified reporting. Custom Data Sources Connect CSVs and Google Sheets to design marketing reporting dashboards that fit your clients’ needs. Ready-to-Use Widgets Save time with preconfigured widgets designed to display key metrics instantly. Customizable Widgets Pick your own metrics and dimensions, and display them as charts or tables for fully personalized dashboards. Customizable Metrics Use metrics from any data source and define formulas to generate insights that matter most. Brand-Friendly Themes Apply themes to match your brand colors and style for a polished client experience. Fully Customizable Dashboards Pick your data, widgets, and layout to build reporting dashboards that fit your workflow. Ready-to-Use Templates Start with professionally designed templates to build marketing analytics dashboards and reports effortlessly. Personalized Templates Turn your dashboards into reusable templates to generate reports for different clients quickly. Client Management Improve the client experience by keeping your agency organized and clients updated—without constant back-and-forth. AI-Powered Reports Get smart, automated insights with AI-powered reports that analyse your data and highlight what matters most. Client Portal Give clients secure, branded access to their data and reports anytime, all in one place. Customer Support Get fast, reliable support—our team is known for helping customers instantly. Track Performance Track all your campaigns and client data in this real-time marketing analytics tool to see what’s working and what needs attention. Gain Insights Turn your data into clear, actionable insights to make smarter decisions for your clients. Campaign Dashboard Compare current campaign performance with previous periods to track growth and results at a glance. Access Control Manage who can view and edit dashboards, reports, and data to keep your agency and client information secure. Conclusion is an automated marketing-reporting and dashboard tool built for marketers and agencies. It consolidates data from multiple sources (analytics platforms, ad networks, SEO tools, social media, e-commerce) into unified dashboards and reports.

#### Who Is the Company Behind Whatsdash?

- **Seller:** [Manas Mandal](https://www.g2.com/sellers/manas-mandal)
- **Year Founded:** 2022
- **HQ Location:** kolkata, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd1930a5ce43583d07f2317d034e1ecb788e63d02ea2b43a5041931ff0aa6cbc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89583458&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Winky-AXE](https://www.g2.com/products/winky-axe/reviews)

Winky Axe is a smart tool that helps you find successful influencer marketing campaigns relevant to your niche or category. This way, you can make better marketing decisions, knowing what works best for your audience, and scaling that knowledge for your campaigns.

#### Who Is the Company Behind Winky-AXE?

- **Seller:** [Winky LTD](https://www.g2.com/sellers/winky-ltd)
- **Year Founded:** 2018
- **HQ Location:** NYC, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0ebba561115af1587c8369ecf0f9352c91704221bd6da18da570722a1eac9da&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwinkyindustry&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [Wiselytics](https://www.g2.com/products/wiselytics/reviews)

Wiselytics is a Social Media Analytics tool that provides insights on the social media performance of the company on every channel.

#### Who Is the Company Behind Wiselytics?

- **Seller:** [Wiselytics](https://www.g2.com/sellers/wiselytics)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Workado](https://www.g2.com/products/workado/reviews)

Workado gives your team a centralized location to manage your agency's operations

#### Who Is the Company Behind Workado?

- **Seller:** [Workado](https://www.g2.com/sellers/workado)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Zavy](https://www.g2.com/products/zavy/reviews)

Zavy provides smart analytics to optimise your activity, power up your performance and grow your organisation on social media.

#### Who Is the Company Behind Zavy?

- **Seller:** [Zavy](https://www.g2.com/sellers/zavy)
- **Year Founded:** 2015
- **HQ Location:** Auckland, NZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4be7b32b05ff3f54be0170fa4593dceb8d4627e1e21d8b253aae6ff8d3d49e47&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzavy&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Zenbu](https://www.g2.com/products/zenbu/reviews)

Cost-effective and Intelligent Social Media Measurement Tool Get a 360° review of your Facebook content and learn how to improve your performance on social media. Zenbu offers a set of tools that make it easy to track and analyze the performance and value of your Facebook content. Spend less time on reporting and more time on creating high-quality content with a simple yet powerful toolbox, containing: Quick, Custom Reporting Build custom reports and dashboards for yourself or your clients with Reports. Create your own report from scratch or use one of our pre-built templates for faster results. - Drag & drop widgets make reporting fast and easy - Add your logo and colors for quick customization - Export and share with clients, investors, and your team Content Performance Dashboard Track your content performance in one place with the Performance Dashboard. Instantly see how you compare to your competitors or other industries by using the benchmarking feature. - See all your key metrics in one place - Consistently track progress each month - Benchmark your performance against your competitors or other industries Content Analyzer Discover which content worked best and why with the Content Analyzer, you can also categorize your content, save searches for later, run split tests, and more. - Track content and ad campaigns - Categorize content for easier analysis - Save searches for faster access

#### Who Is the Company Behind Zenbu?

- **Seller:** [Zenbu](https://www.g2.com/sellers/zenbu)
- **Year Founded:** 2014
- **HQ Location:** Copenhagen, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f0637c2254330491194c3b7f0ce6974667d80ddc09907054f0937d21da471c6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5253875&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

- Create business goals that can be measured with data indicators
- Provide tracking and sharing data
- Evaluate audience size, engagement, and demographics
- Aggregate social media statistics
- Compare data from individual campaigns, posts, or pages

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* * *

## How Do You Choose the Right Social Media Analytics Software?

### What You Should Know About Social Media Analytics Software

### What is Social Media Analytics Software?

Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media.

Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical.

Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike.

With social media analytics software, you can:

- Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel
- Understand social media following through audience demographics
- Identify the content that best resonates with audiences to use as a basis for future marketing strategies
- Discover influencers to tap into as potential brand advocates
- Track performance of paid social media campaigns to determine ROI
- Gain insights on competitors through competitive analysis functionality

### Why Use Social Media Analytics Software?

There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well.

Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions.

Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

### Who Uses Social Media Analytics Software?

What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic.

For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics.

Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software.

A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

### Social Media Analytics Software Features

Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include:

**Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement.

**Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement.

**Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience.

**Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience.

**Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result.

**Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees.

### Software and Services Related to Social Media Analytics Software

There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers.

Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.