# Best Social Media Analytics Software - Page 8 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* The best social media analytics software in 2026 is Sprout Social, rated 4.4 out of 5 on G2 based on 6,400+ verified reviews. For small businesses and agencies, Zoho Social offers a free tier with strong analytics. The highest user-rated tool among the top five is Vista Social at 4.8 stars. 1. Sprout Social — 4.4/5 (6,400+ reviews): Best for social listening and analytics at scale 2. Hootsuite — 4.3/5 (7,200+ reviews): Best for multi-network scheduling and reporting 3. Zoho Social — 4.6/5 (2,900+ reviews): Best for small businesses and agencies 4. SOCi — 4.5/5 (4,000+ reviews): Best for multi-location brands and local search 5. Vista Social — 4.8/5 (1,000+ reviews): Best for small teams wanting scheduling plus analytics *Updated June 2026. Based on 2026 G2 verified review data across 313 products.* Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product. To qualify for inclusion in the Social Media Analytics category, a product must be able to: - Create business goals that can be measured with data indicators - Provide tracking and sharing data - Evaluate audience size, engagement, and demographics - Aggregate social media statistics - Compare data from individual campaigns, posts, or pages ## Top Social Media Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,546 reviews) | Multi-channel social reporting with campaign tagging | "[Clean, Intuitive Workhorse for Reliable Social Scheduling and Reporting](https://www.g2.com/survey_responses/sprout-social-review-13107981)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,309 reviews) | Multi-account scheduling with unified social inbox | "[Social Listening & Consistency: Hootsuite Grew Our Instagram to 73K+](https://www.g2.com/survey_responses/hootsuite-review-13048107)" | | 3 | [Zoho Social](https://www.g2.com/products/zoho-social/reviews) | 4.6/5.0 (2,845 reviews) | Cross-platform scheduling with unified engagement tracking | "[Streamlined Social Media Management with Seamless Integration](https://www.g2.com/survey_responses/zoho-social-review-12562472)" | | 4 | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5.0 (4,489 reviews) | Multi-location social and review management | "[Soci Review for Online Presence](https://www.g2.com/survey_responses/soci-review-11750099)" | | 5 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,109 reviews) | Multi-platform scheduling with unified inbox engagement | "[All-in-One Social Management with Excellent Support and Smart Automations](https://www.g2.com/survey_responses/vista-social-review-13080181)" | | 6 | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5.0 (3,911 reviews) | SEO-driven social scheduling with competitor tracking | "[All-in-One SEO Powerhouse](https://www.g2.com/survey_responses/semrush-review-13039309)" | | 7 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,628 reviews) | Social listening with cross-channel media monitoring | "[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)" | | 8 | [Linktree](https://www.g2.com/products/linktree/reviews) | 4.6/5.0 (96 reviews) | Multi-link bio pages with click analytics | "[All Your Links in One Clean, Simple Hub](https://www.g2.com/survey_responses/linktree-review-12251857)" | | 9 | [Bitly](https://www.g2.com/products/bitly/reviews) | 4.5/5.0 (915 reviews) | Shortened link tracking across social channels | "[There's a lot more to Bitly than shortening links!](https://www.g2.com/survey_responses/bitly-review-13058341)" | | 10 | [Dash Social](https://www.g2.com/products/dash-social/reviews) | 4.7/5.0 (406 reviews) | — | "[Streamlined Social Media Scheduling with Powerful Analytics and Insights](https://www.g2.com/survey_responses/dash-social-review-12861498)" | ## G2 Grid® for Social Media Analytics Software ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=2814&focus%5B%5D=1622) Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Meltwater, and Bitly. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=meltwater&focus%5B%5D=bitly) ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: DashThis (+0.32%) - Among all products in this category, DashThis recorded the largest rating increase compared to last month *Last updated: July 19, 2026* ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 63,200+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Social Media Analytics Software Is Best for Your Use Case? - **Leader:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - **Highest Performer:** [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) - **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Top Trending:** [Predis.ai](https://www.g2.com/products/predis-ai/reviews) - **Best Free Software:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) --- **Sponsored** ### BWT GroupBWT is a technology company with 15+ years of experience delivering custom data solutions, web scraping platforms, and cloud-native applications for enterprises worldwide. Our team of 100+ engineers specializes in turning complex, unstructured data into actionable business intelligence. We help businesses across e-commerce, telecommunications, travel, finance, healthcare, and consumer goods industries automate competitive intelligence, monitor digital shelves, build data pipelines, and develop custom platforms — all running on AWS infrastructure. Our core capabilities include: - Enterprise-grade web scraping and data collection platforms processing 10,000 to 900,000+ daily requests - Custom data engineering pipelines using AWS Glue, S3, RDS, Redshift, and Kinesis - Full-stack application development with cloud-native architectures on AWS ECS, Lambda, and Fargate - AI/ML integration for data enrichment, NLP, and computer vision use cases - UX/UI design for complex data-driven dashboards and platforms We serve Fortune 500 companies, fast-growing startups, and global consulting firms including PwC. Our clients operate in 15+ industries across the US, UK, Europe, Asia, and the Middle East. Key differentiators: - Deep expertise in anti-bot circumvention and large-scale data collection - End-to-end delivery: from architecture design to production support - Compliance-first approach (GDPR, CCPA, HIPAA, SOC 2) - Proven track record with 200+ completed projects [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-07-19T19%3A16%3A56Z&secure%5Bdisplayable_resource_id%5D=1679&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=132790&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=132790&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3Fpage%3D20&secure%5Btoken%5D=28e92a5a3308a0206a7a2f2e4438f00290215965bfd0d6aba816ce07a9f4addc&secure%5Burl%5D=https%3A%2F%2Fgroupbwt.com%2F&secure%5Burl_type%5D=company_website) --- ## What Are the Top-Rated Social Media Analytics Software Products in 2026? ### 1. [Jooice](https://www.g2.com/products/jooice/reviews) Jooice is an easy-to-use app that allows you to amplify your business' online presence from a single place. Optimize your online listings, manage your reputation and engage with social media. Jooice AI provides recommendations to beat out your competitors and automatically draft responses to customers. Try a free 7-day trial today to see how Jooice can improve your marketing and save you time. Get discovered online, engage with customers and improve your reputation. Leverage Jooice AI to improve your marketing and make your life easier. Stay on top of your business' performance with real-time alerts and reports. Jooice's dedicated customer support ensures you'll always have the help you need. Jooice integrates with all of the major websites, apps and platforms (Google, Facebook, Instagram, Yellow Pages, Angi, etc). Jooice's easy setup wizard lets you post your business quickly across the internet and easily manage your online reputation. **Average Rating:** 4.6/5.0 **Total Reviews:** 11 **How Do G2 Users Rate Jooice?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) **Who Is the Company Behind Jooice?** - **Seller:** [Webidoo](https://www.g2.com/sellers/webidoo) - **Year Founded:** 2017 - **HQ Location:** Milano, IT - **LinkedIn® Page:** https://www.linkedin.com/company/webidoo (357 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 91% Small-Business, 9% Mid-Market #### What Are Jooice's Pros and Cons? **Pros:** - Centralized Management (7 reviews) - Ease of Use (5 reviews) - Simple (5 reviews) - Automation (4 reviews) - Sharing (4 reviews) **Cons:** - Linking Issues (2 reviews) - Difficult Learning (1 reviews) - Difficult Navigation (1 reviews) - Difficult Setup (1 reviews) - Instagram Limitations (1 reviews) ### What Do G2 Reviewers Say About Jooice? *AI-generated summary from verified user reviews* **Pros:** - Users love the **centralized management** of Jooice, simplifying project tracking and enhancing team collaboration effortlessly. - Users appreciate the **ease of use** of Jooice, finding it simple, effective, and well-organized for project management. - Users love the **clarity and focus** of Jooice, effectively managing projects and enhancing team collaboration. - Users love the **automation features** of Jooice, simplifying tasks and enhancing productivity in their workspace. - Users love the **convenience of managing multiple products** in one place, enhancing their online marketing efforts significantly. **Cons:** - Users find the **linking process slow and problematic** , especially with required business account connections for Instagram and Facebook. - Users find the **difficult learning curve** frustrating, struggling to keep up with Jooice's evolving features. - Users find the **difficult navigation** of Jooice frustrating, as it requires time to learn the new features. - Users found the **difficult setup** of Jooice challenging, but appreciated the responsive customer support for assistance. - Users dislike the **requirement for business accounts** to connect Facebook and Instagram for posting, complicating usage. #### What Are Recent G2 Reviews of Jooice? **"[Jooice is very user-friendly](https://www.g2.com/survey_responses/jooice-review-11240721)"** **Rating:** 4.5/5.0 stars *— Verified User in Hospitality* [Read full review](https://www.g2.com/survey_responses/jooice-review-11240721) --- **"[Useful platform to help me out managing reviews, social media, and my listing activities.](https://www.g2.com/survey_responses/jooice-review-11239006)"** **Rating:** 4.5/5.0 stars *— Marco V.* [Read full review](https://www.g2.com/survey_responses/jooice-review-11239006) --- ### 2. [Kuasar Video](https://www.g2.com/products/kuasar-video/reviews) Kuasar Video is an initiative that provides video solutions with artificial intelligence technologies and enables it to reach more audiences up to 1000% thanks to its products. Kuasar Video , using video data from industries advancements together to help retailers grow sales, attain new customers and retain existing ones by personalizing offerings through an in-depth understanding of their customers. Revealing the most accurate content for agencies and content producers, Kuasar Video enables you to produce your content faster and cheaper. We believe in video ! **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Kuasar Video?** - **Seller:** [Kuasar](https://www.g2.com/sellers/kuasar) - **HQ Location:** İstanbul, TR - **LinkedIn® Page:** https://www.linkedin.com/company/kuasar-video/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Kuasar Video? **"[Unlock Your Video's Potential](https://www.g2.com/survey_responses/kuasar-video-review-9529042)"** **Rating:** 5.0/5.0 stars *— Dr Julian v.* [Read full review](https://www.g2.com/survey_responses/kuasar-video-review-9529042) --- ### 3. [linktime](https://www.g2.com/products/linktime/reviews) Linktime is developed by sakod, a B2B SaaS company founded by experienced entrepreneurs who previously scaled a business to $10M ARR without external funding. Built with an indie hacker mindset and a focus on human-centric solutions, the team creates simple yet powerful tools for demanding professionals. Linktime is a Chrome extension that analyzes LinkedIn network activity patterns to determine optimal posting times for content creators. The tool tracks your LinkedIn network's connectivity throughout the day to provide data-driven posting recommendations based on when your connections are most active. Key features include: - Daily connectivity pattern tracking of your professional network - Data-driven posting time recommendations based on your specific audience's online presence - Multi-account LinkedIn network analysis from a single interface - One-click account switching for managing multiple LinkedIn profiles Whether you're an employee, solopreneur, or founder, Linktime helps optimize your LinkedIn presence effortlessly. The extension serves content creators who manage one or multiple accounts and want to optimize their posting schedule based on their unique audience's actual online behavior. After analyzing a full day of network activity, Linktime provides users with specific timeframes when their network is most active, enabling them to maximize their content visibility. Based on your network's daily activity, Linktime helps content creators make informed decisions about post timing rather than relying on general assumptions or industry averages. The tool is free, making data-driven posting accessible to all creators. The extension integrates seamlessly with LinkedIn, requiring only a Chrome browser and LinkedIn account credentials to begin analyzing network activity patterns. Each user receives personalized recommendations based on their specific network's behavior, ensuring optimal visibility for their content within their professional community. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate linktime?** - **Attribution:** 10.0/10 (Category avg: 7.9/10) - **Scalability:** 10.0/10 (Category avg: 8.6/10) - **Report Customizability:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind linktime?** - **Seller:** [Sakod](https://www.g2.com/sellers/sakod) - **Year Founded:** 2024 - **HQ Location:** Paris, FR - **LinkedIn® Page:** https://www.linkedin.com/company/linktime/ (5 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are linktime's Pros and Cons? **Pros:** - Multi-platform Posting (1 reviews) ### What Do G2 Reviewers Say About linktime? *AI-generated summary from verified user reviews* **Pros:** - Users love the **multi-platform posting** feature of linktime, significantly enhancing their reach on LinkedIn. #### What Are Recent G2 Reviews of linktime? **"[Since I use linktime, my LinkedIn reach improved a lot.](https://www.g2.com/survey_responses/linktime-review-10498578)"** **Rating:** 5.0/5.0 stars *— Nathan S.* [Read full review](https://www.g2.com/survey_responses/linktime-review-10498578) --- ### 4. [Minter.io](https://www.g2.com/products/minter-io/reviews) Beautiful Twitter, Facebook and Instagram analytics reports, data exporting, benchmarks, hourly updates and other PRO features to grow your brand. Advanced analytics. We provide more in-depth account, Hashtag and Competitor reports to help you grow your audience and increase engagement. Multiple Reports. You can monitor multiple Instagram, Twitter and Facebook accounts, Hashtags and Competitors at the same time. The number of reports you can have is not limited. Historical data for accounts and hashtags and time picker. You can easily access any data and time range for detailed information or compare time ranges with each other. Data Export. All data in your reports can be exported to PDF, CSV, XLS or presentation. You can also schedule your reports to be automatically emailed to you. Slack Integration. Get a quick overview of your account or hashtag performance to your Slack channel. Team access. You can give other users permission to access your reports. This makes shared work easier between departments, as well as agencies and clients. Ads analytics. We offer a feature to allow you to see paid vs organic data for promoted posts for single image posts, videos and carousels on your feeds. Awesome support: We offer speedy, efficient responses anytime you need help by email and live chat! **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Minter.io?** - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Report Customizability:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind Minter.io?** - **Seller:** [Minter](https://www.g2.com/sellers/minter) - **Year Founded:** 2015 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/minter-io (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Minter.io? **"[Great for Instagram Analytics](https://www.g2.com/survey_responses/minter-io-review-1931942)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/minter-io-review-1931942) --- #### What Are G2 Users Discussing About Minter.io? - [What is Minter.io used for?](https://www.g2.com/discussions/what-is-minter-io-used-for) ### 5. [Nexis Newsdesk](https://www.g2.com/products/nexis-newsdesk/reviews) Take your media monitoring to the next level with Nexis Newsdesk: a media intelligence tool that offers the latest news and business content to help you uncover insights and drive business decisions. Newsdesk automatically identifies the most relevant data from every search, visualizing it as charts, graphs and word clouds that can be easily explored and exported. With Newsdesk, go beyond basic coverage reports, analyzing everything from coverage sentiment to trending topics to help you understand how your messages are working in the real world. Newsdesk will transform your media coverage reports into visually appealing media intelligence reports that help shape important business decisions, and automatically translates your searches into beautiful, easy-to-understand coverage analyses that are perfect for sharing earned media progress with your C-Suite. Our clients’ favorite Newsdesk features include: • The ability to conduct comprehensive media monitoring and social listening across a full range of media sources. • Leveraging hundreds of built-in analysis charts and data visualizations for drilling into search results to uncover trends and actionable insights in news and social data. • Sharing actionable insights with C-suite, shareholders, clients, and marketing and sales teams to enable data-driven decisions. • Simple integration of enriched, connected data into in-house applications, analytics engines and other AI ventures using flexible APIs. All reinforced by a dedicated customer success team committed to delivering the support needed to get maximum value from our solutions. **Average Rating:** 4.3/5.0 **Total Reviews:** 63 **How Do G2 Users Rate Nexis Newsdesk?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) **Who Is the Company Behind Nexis Newsdesk?** - **Seller:** [LexisNexis](https://www.g2.com/sellers/lexisnexis) - **Year Founded:** 1970 - **HQ Location:** New York - **Twitter:** @NexisSolutions (1,258 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/lexisnexis/ (9,695 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Intern - **Top Industries:** Broadcast Media, Media Production - **Company Size:** 39% Small-Business, 31% Mid-Market #### What Are Nexis Newsdesk's Pros and Cons? **Pros:** - Customization (1 reviews) - Ease of Use (1 reviews) - Simple (1 reviews) **Cons:** - Difficult Navigation (1 reviews) - Learning Curve (1 reviews) - Poor Customer Support (1 reviews) - Poor Response System (1 reviews) - Usability Issues (1 reviews) ### What Do G2 Reviewers Say About Nexis Newsdesk? *AI-generated summary from verified user reviews* **Pros:** - Users value the **customization capabilities** of Nexis Newsdesk, enabling them to create tailored queries effortlessly. - Users value the **ease of use** in Nexis Newsdesk for creating and modifying custom queries effortlessly. - Users appreciate the **flexibility in building custom queries** with Nexis Newsdesk, enhancing their research efficiency. **Cons:** - Users find the **difficult navigation** challenging for new users, often hiding important features and complicating the experience. - Users experience a **steep learning curve** with hidden features and challenging customer service access on Nexis Newsdesk. - Users find navigating **poor customer support** challenging, making it harder to resolve issues effectively. - Users find the **poor response system** frustrating, making it challenging to get timely assistance when needed. - Users find **usability issues** due to hidden features and challenges in reaching customer service, impacting their experience. #### What Are Recent G2 Reviews of Nexis Newsdesk? **"[One stop shop for all Market Intelligence needs](https://www.g2.com/survey_responses/nexis-newsdesk-review-5050842)"** **Rating:** 5.0/5.0 stars *— Verified User in Chemicals* [Read full review](https://www.g2.com/survey_responses/nexis-newsdesk-review-5050842) --- **"[In-Depth, Customizable Earned Media Research](https://www.g2.com/survey_responses/nexis-newsdesk-review-5205279)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/nexis-newsdesk-review-5205279) --- #### What Are G2 Users Discussing About Nexis Newsdesk? - [What is the use of LexisNexis?](https://www.g2.com/discussions/what-is-the-use-of-lexisnexis) - [What type of media does LexisNexis cover?](https://www.g2.com/discussions/what-type-of-media-does-lexisnexis-cover) - [What information does LexisNexis provide?](https://www.g2.com/discussions/nexis-newsdesk-media-monitoring-what-information-does-lexisnexis-provide) - [What is LexisNexis Newsdesk?](https://www.g2.com/discussions/what-is-lexisnexis-newsdesk) ### 6. [Omnilink](https://www.g2.com/products/omnilink/reviews) Omnilink by Iconosquare is a free tool that allows you to create a customizable landing page with multiple redirections using a custom shareable link. Perfect to include in the bio for your social media profile in the snap of your fingers!! It includes tons of valuable features including: - Shareable link to redirect people to your digital world - Customizable landing pages to fit your brand identity - In-depth analytics to get valuable insights about your visitors - Multiple profile management and much more, for free! **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Omnilink?** - **Seller:** [Iconosquare](https://www.g2.com/sellers/iconosquare-c3689ee2-23fa-4cd0-bb84-145bdf4a209c) - **Year Founded:** 2011 - **HQ Location:** Limoges, France - **Twitter:** @iconosquare (30,782 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5225895/ (34 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Omnilink? **"[Functional, nothing new](https://www.g2.com/survey_responses/omnilink-review-7103552)"** **Rating:** 4.0/5.0 stars *— Allen E.* [Read full review](https://www.g2.com/survey_responses/omnilink-review-7103552) --- ### 7. [Outsmart](https://www.g2.com/products/outsmart/reviews) Outsmart is an affordable internet service designed to automatically collects cross-channel analytics from various online marketing channels and presents it as highly informative and actionable insights. **Average Rating:** 3.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Outsmart?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) - **Scalability:** 10.0/10 (Category avg: 8.6/10) - **Report Customizability:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Outsmart?** - **Seller:** [Outsmart](https://www.g2.com/sellers/outsmart) - **Year Founded:** 2016 - **HQ Location:** Bangkok, TH - **Twitter:** @outsmartio (87 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/outsmartio (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 50% Mid-Market #### What Are Recent G2 Reviews of Outsmart? **"[My Daily Benchmark Analytics](https://www.g2.com/survey_responses/outsmart-review-361563)"** **Rating:** 5.0/5.0 stars *— Wissam Y.* [Read full review](https://www.g2.com/survey_responses/outsmart-review-361563) --- #### What Are G2 Users Discussing About Outsmart? - [What is Outsmart used for?](https://www.g2.com/discussions/what-is-outsmart-used-for) ### 8. [People Pattern](https://www.g2.com/products/people-pattern/reviews) People Pattern provides audience insights to companies by using data science to turn public expression into actionable persona sets. **Average Rating:** 3.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate People Pattern?** - **Scalability:** 8.3/10 (Category avg: 8.6/10) - **Report Customizability:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind People Pattern?** - **Seller:** [People Pattern](https://www.g2.com/sellers/people-pattern) - **Year Founded:** 2013 - **HQ Location:** Austin, US - **LinkedIn® Page:** https://www.linkedin.com/company/people-pattern (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 9. [Picmaker](https://www.g2.com/products/picmaker/reviews) Picmaker - The smart AI-powered social media platform! With 1M+ users and counting, Picmaker is the ultimate all-in-one solution for businesses and individuals looking to boost their social presence. Discover trending topics, create stunning designs, schedule posts, engage audience, and analyze metrics - all in one place. Plus, Picmaker's AI features helps you with endless design suggestion, smart post captions, best time to publish , trending content and staying ahead of the competition. Get started for free with one of 10,000 built-in professional social media templates. Get access to 100 million images, 100,000 icons, colors, objects, shapes, and graphic elements that make your social graphics unique. Or, bring in our content calendar and one click scheduler, and get started right away - all within minutes. Visit https://www.picmaker.com/ to create a login id. If you already have a login id, visit https://accounts.animaker.com/login/picmaker/. **Average Rating:** 4.7/5.0 **Total Reviews:** 111 **How Do G2 Users Rate Picmaker?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 10.0/10 (Category avg: 8.6/10) - **Report Customizability:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Picmaker?** - **Seller:** [Animaker, Inc](https://www.g2.com/sellers/animaker-inc) - **Year Founded:** 2015 - **HQ Location:** San Francisco, California - **Twitter:** @animakerhq (4,054 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3579051/ (204 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Director - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 80% Small-Business, 16% Mid-Market #### What Are Picmaker's Pros and Cons? **Pros:** - Content Creation (1 reviews) - Creation Ease (1 reviews) - Customer Service (1 reviews) - Customer Support (1 reviews) - Customizability (1 reviews) **Cons:** - Limited Templates (1 reviews) - Missing Features (1 reviews) - Template Issues (1 reviews) ### What Do G2 Reviewers Say About Picmaker? *AI-generated summary from verified user reviews* **Pros:** - Users love the **extensive YouTube thumbnail templates** and easy customization options provided by Picmaker. - Users love the **ease of creation** with Picmaker's vast templates and quick customer support to customize effortlessly. - Users praise the **quick customer support** of Picmaker, ensuring a smooth experience during customization. - Users praise the **quick customer support** of Picmaker, ensuring assistance is readily available when needed. - Users value the **customizability** of Picmaker, finding it easy to personalize templates for their needs. **Cons:** - Users find the **limited templates** available in Picmaker restrictive for their design needs across various categories. - Users express disappointment over the **lack of diverse templates** for various categories in Picmaker. - Users find the **limited template selection** frustrating, as it restricts creativity in various categories. #### What Are Recent G2 Reviews of Picmaker? **"[Having excellent photos made this tool suitable to produce content that is visually appealing.](https://www.g2.com/survey_responses/picmaker-review-9077626)"** **Rating:** 5.0/5.0 stars *— Snehal B.* [Read full review](https://www.g2.com/survey_responses/picmaker-review-9077626) --- **"[Great Site](https://www.g2.com/survey_responses/picmaker-review-8316386)"** **Rating:** 5.0/5.0 stars *— Verified User in Education Management* [Read full review](https://www.g2.com/survey_responses/picmaker-review-8316386) --- #### What Are G2 Users Discussing About Picmaker? - [Do you recommend Picmaker for graphic design, and what features do you find most useful?](https://www.g2.com/discussions/do-you-recommend-picmaker-for-graphic-design-and-what-features-do-you-find-most-useful) - [What is the best thumbnail maker for YouTube?](https://www.g2.com/discussions/what-is-the-best-thumbnail-maker-for-youtube) - 1 comment - [How do you use Picture Maker?](https://www.g2.com/discussions/how-do-you-use-picture-maker) - [How do you use Picmaker?](https://www.g2.com/discussions/how-do-you-use-picmaker) - [What is Picmaker?](https://www.g2.com/discussions/what-is-picmaker) - 1 comment ### 10. [Plus One Social](https://www.g2.com/products/plus-one-social/reviews) One simple app that quickly gets you to the heartbeat of social. With one-click, you'll harness the power of social analytics. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Plus One Social?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) **Who Is the Company Behind Plus One Social?** - **Seller:** [SocialNuts](https://www.g2.com/sellers/socialnuts) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of Plus One Social? **"[Plus One Social Review](https://www.g2.com/survey_responses/plus-one-social-review-40300)"** **Rating:** 4.5/5.0 stars *— Verified User in Higher Education* [Read full review](https://www.g2.com/survey_responses/plus-one-social-review-40300) --- #### What Are G2 Users Discussing About Plus One Social? - [What is Plus One Social used for?](https://www.g2.com/discussions/what-is-plus-one-social-used-for) ### 11. [Popsters](https://www.g2.com/products/popsters/reviews) Popsters is a social media content analytics tool to analyze any social media pages and spy on your competitors. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Popsters?** - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.3/10 (Category avg: 8.6/10) - **Report Customizability:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind Popsters?** - **Seller:** [Popsters](https://www.g2.com/sellers/popsters) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Popsters? **"[Popsters Honest Review By Real User](https://www.g2.com/survey_responses/popsters-review-7463554)"** **Rating:** 4.5/5.0 stars *— Nitin K.* [Read full review](https://www.g2.com/survey_responses/popsters-review-7463554) --- ### 12. [ROIALTY OneVoice](https://www.g2.com/products/roialty-onevoice/reviews) Roialty social listening and analytics solutions help brands make smarter decision based on real-time insights from social conversations. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate ROIALTY OneVoice?** - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 6.7/10 (Category avg: 8.6/10) - **Report Customizability:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind ROIALTY OneVoice?** - **Seller:** [ROIALTY](https://www.g2.com/sellers/roialty) - **Year Founded:** 2014 - **HQ Location:** Milano, Italy - **Twitter:** @ROIALTY_live (405 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9276145 (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Enterprise, 50% Mid-Market #### What Are Recent G2 Reviews of ROIALTY OneVoice? **"[Intuitive Software with various solutions ](https://www.g2.com/survey_responses/roialty-onevoice-review-1667574)"** **Rating:** 4.0/5.0 stars *— Stefano C.* [Read full review](https://www.g2.com/survey_responses/roialty-onevoice-review-1667574) --- **"[Great tool for calls](https://www.g2.com/survey_responses/roialty-onevoice-review-1598852)"** **Rating:** 4.5/5.0 stars *— Verified User in Human Resources* [Read full review](https://www.g2.com/survey_responses/roialty-onevoice-review-1598852) --- #### What Are G2 Users Discussing About ROIALTY OneVoice? - [What is ROIALTY OneVoice used for?](https://www.g2.com/discussions/what-is-roialty-onevoice-used-for) ### 13. [Socialays](https://www.g2.com/products/socialays/reviews) Socialays is an AI-powered tool that automates the process of reading, analyzing, and categorizing comments by their sentiment. Socialays tracks and detects potentially harmful comments across your social media channels, and easily auto-hides them, so it protects your brand reputation. **Average Rating:** 1.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Socialays?** - **Attribution:** 0.0/10 (Category avg: 7.9/10) - **Scalability:** 0.0/10 (Category avg: 8.6/10) - **Report Customizability:** 0.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Socialays?** - **Seller:** [Socialays](https://www.g2.com/sellers/socialays) - **Year Founded:** 2020 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/34884063 (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Socialays's Pros and Cons? **Cons:** - Software Glitches (1 reviews) ### What Do G2 Reviewers Say About Socialays? *AI-generated summary from verified user reviews* **Cons:** - Users experience **super glitchy software** that hinders account addition and impacts overall usability. ### 14. [Social Elephants](https://www.g2.com/products/social-elephants/reviews) Social Media Management Platform ☞ social customer care | KPIs reports | hashtag tracking | competitors benchmark A complete set of functions to assure a smart social media management: PUBLISHER: prepare post drafts, assign them for review, get approval and schedule them across social networks. CONTENT: monitor and engage with social conversations, provide efficient social customer care and assign tasks to other users. Tag content by topic of interest and get relevant KPIs in real time to reveal the best performing posts. Search through the whole available historic data with powerful filters. INSIGHTS: access advanced metrics related with the daily/monthly activity of your channels, monitor your audience, engagement, reach and useful statistics related to content. Collect data in a visual and intuitive way with interactive graphs which allow easy detection of successful content campaigns. COMMUNITY: analyze your community, point out the most active fans/followers and the influencers, understand their interests and needs, providing a full Social Customer Relationship Management. **Average Rating:** 3.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Social Elephants?** - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.3/10 (Category avg: 8.6/10) - **Report Customizability:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Social Elephants?** - **Seller:** [Social Elephants](https://www.g2.com/sellers/social-elephants) - **Year Founded:** 2012 - **HQ Location:** Mataró, ES - **Twitter:** @socialelephants (1,112 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2794356 (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are G2 Users Discussing About Social Elephants? - [What is Social Elephants used for?](https://www.g2.com/discussions/what-is-social-elephants-used-for) ### 15. [SocialPano](https://www.g2.com/products/socialpano/reviews) SocialPano is an all-in-one social media management and analysis platform. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate SocialPano?** - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.3/10 (Category avg: 8.6/10) - **Report Customizability:** 6.7/10 (Category avg: 8.1/10) **Who Is the Company Behind SocialPano?** - **Seller:** [SocialPano](https://www.g2.com/sellers/socialpano) - **HQ Location:** N/A - **LinkedIn® Page:** http://www.linkedin.com/company/socialpano (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of SocialPano? **"[The tool that transforms my daily routine in an innovative way.](https://www.g2.com/survey_responses/socialpano-review-9005406)"** **Rating:** 4.5/5.0 stars *— Salvador R.* [Read full review](https://www.g2.com/survey_responses/socialpano-review-9005406) --- ### 16. [Stori](https://www.g2.com/products/stori/reviews) Stori saves all your Stories and you can view them everytime you want from all your devices. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Stori?** - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.3/10 (Category avg: 8.6/10) - **Report Customizability:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind Stori?** - **Seller:** [Francesco Marassi](https://www.g2.com/sellers/francesco-marassi) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Stori? **"[Stori is an excellent option!](https://www.g2.com/survey_responses/stori-review-10616029)"** **Rating:** 5.0/5.0 stars *— Víctor C.* [Read full review](https://www.g2.com/survey_responses/stori-review-10616029) --- ### 17. [TrueSocialMetrics](https://www.g2.com/products/truesocialmetrics/reviews) TrueSocialMetrics a social media analytics tool. **Average Rating:** 3.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate TrueSocialMetrics?** - **Attribution:** 3.3/10 (Category avg: 7.9/10) - **Scalability:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind TrueSocialMetrics?** - **Seller:** [TrueSocialMetrics](https://www.g2.com/sellers/truesocialmetrics) - **Year Founded:** 2012 - **HQ Location:** Las Vegas, US - **LinkedIn® Page:** http://www.linkedin.com/company/truesocialmetrics-com (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are G2 Users Discussing About TrueSocialMetrics? - [What is TrueSocialMetrics used for?](https://www.g2.com/discussions/what-is-truesocialmetrics-used-for) ### 18. [Tweet Archivist](https://www.g2.com/products/tweet-archivist/reviews) Tweet Archivist is a Twitter analytics tool to search, archive, analyze, visualize, save and export tweets based on a search term or hashtag **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Tweet Archivist?** - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 10.0/10 (Category avg: 8.6/10) - **Report Customizability:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind Tweet Archivist?** - **Seller:** [TweetArchivist](https://www.g2.com/sellers/tweetarchivist) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of Tweet Archivist? **"[Great way to analyze your company's Twitter presence](https://www.g2.com/survey_responses/tweet-archivist-review-1547628)"** **Rating:** 4.0/5.0 stars *— Verified User in Education Management* [Read full review](https://www.g2.com/survey_responses/tweet-archivist-review-1547628) --- #### What Are G2 Users Discussing About Tweet Archivist? - [What is Tweet Archivist used for?](https://www.g2.com/discussions/what-is-tweet-archivist-used-for) ### 19. [Unbox Social](https://www.g2.com/products/unbox-social/reviews) Unbox Social is a AI-powered Social Media Tool that helps brands and agencies of all sizes with Competition Tracking & Social Media Analytics. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind Unbox Social?** - **Seller:** [Unbox Social](https://www.g2.com/sellers/unbox-social) - **Year Founded:** 2018 - **HQ Location:** Mumbai, IN - **LinkedIn® Page:** https://www.linkedin.com/company/unboxsocial (6 employees on LinkedIn®) #### What Are Recent G2 Reviews of Unbox Social? **"[Must have Social Media & Competitive Analysis Tools](https://www.g2.com/survey_responses/unbox-social-review-4938465)"** **Rating:** 4.5/5.0 stars *— xig e.* [Read full review](https://www.g2.com/survey_responses/unbox-social-review-4938465) --- #### What Are G2 Users Discussing About Unbox Social? - [What is Unbox Social used for?](https://www.g2.com/discussions/what-is-unbox-social-used-for) ### 20. [Whoosh](https://www.g2.com/products/whoosh/reviews) Whoosh - is your new social media magic tool! Build outstanding brand communication strategy through all social channels to beat competitors and to gain impressive business results. - Social media management Number of followers, Engagement Rate, Influence Score, Hashtags efficiency - all of this is on the top of your fingers - Competitive analysis Benchmarks, formal and contextual criteria of competitors' brand activity in social networks in easy-to-understand dashboards and charts - Brand presence improval Recommendations of how to improve text to get more engagements based on Tone of Voice, Sentiment, Style Take Your Social Media Management to the Next (Magic) Level **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Whoosh?** - **Attribution:** 5.0/10 (Category avg: 7.9/10) - **Scalability:** 5.0/10 (Category avg: 8.6/10) - **Report Customizability:** 5.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Whoosh?** - **Seller:** [Whoosh](https://www.g2.com/sellers/whoosh) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business #### What Are Recent G2 Reviews of Whoosh? **"[This is amazing powerful screen cleaner effectively removes dirt and smudges from devices](https://www.g2.com/survey_responses/whoosh-review-10383827)"** **Rating:** 5.0/5.0 stars *— Niharika H.* [Read full review](https://www.g2.com/survey_responses/whoosh-review-10383827) --- **"[Great Computer products that are office essentials](https://www.g2.com/survey_responses/whoosh-review-8972076)"** **Rating:** 5.0/5.0 stars *— Maria Q.* [Read full review](https://www.g2.com/survey_responses/whoosh-review-8972076) --- ### 21. [101Thing](https://www.g2.com/products/101thing/reviews) Turn social media into a ‚Äòdigital 101' service for citizens and gather intelligence on social media in a manageable and cost effective way. Using a blend of Microsoft Social Engagement, Dynamics 365 and Microsoft's Cognitive Services, 101Thing can monitor and gather intelligence from thousands of messages over social media. **Who Is the Company Behind 101Thing?** - **Seller:** [cloudThing](https://www.g2.com/sellers/cloudthing) - **Year Founded:** 2020 - **HQ Location:** London, England, United Kingdom - **Twitter:** @cloud_thing (496 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/kerv/ (612 employees on LinkedIn®) ### 22. [Almund](https://www.g2.com/products/almund/reviews) Almund is a marketing automation platform for D2C brands to drive intelligent customer engagement. Almund Provides E-commerce insights as well as social media insights which helps D2C brands understand their customers better than ever. Our mission is to create an ecosystem that is an accumulation of technology, educating our customers at the same time building a community that helps each other thrive. The user can view all the Shopify e-commerce metrics, Google Analytics, and Meta analytics by pulling data from the integrated social media accounts on how their posts and campaigns are performing and gain insights into how their store is performing. Ecommerce analytics can provide you with data-driven insights into how shoppers interact with your site — both the good and the bad. These insights take the guesswork and subjectivity out of website optimization, and uncover opportunities for improvement and innovation. Social media analytics is the process of collecting and analyzing audience data shared on social networks to improve an organization's strategic business decisions. **Who Is the Company Behind Almund?** - **Seller:** [Almund,Inc.](https://www.g2.com/sellers/almund-inc) - **Year Founded:** 2021 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/almund (2 employees on LinkedIn®) ### 23. [alphin](https://www.g2.com/products/alphin/reviews) alphin is the leading marketing platform for local businesses in Europe. alphin provides local business owners with easy and affordable software solutions to centralize and automate their full customer lifecycle management. Currently, 1000+ local businesses in Austria, Germany, Israel and the UK rely on alphin, when it comes to winning andretaining clients through all relevant online channels. Digital marketing offers local companies unprecedented opportunities to grow quickly and sustainably. With alphin 80+ digital native and local loving people from all over the world made it their mission to ensure that every single local business can benefit from it. And that every local business owner can thereby focus on what they really love: their business. Interested in some hard facts? alphin was founded in 2017, is headquartered in Berlin and generates a 7-figure ARR already today. **Who Is the Company Behind alphin?** - **Seller:** [Freachly](https://www.g2.com/sellers/freachly) - **Year Founded:** 2017 - **HQ Location:** Berlin, DE - **LinkedIn® Page:** https://www.linkedin.com/company/alphin (34 employees on LinkedIn®) ### 24. [Alto Social Analytics](https://www.g2.com/products/alto-social-analytics/reviews) Alto helps you to draw clear insights, and to make informed decisions from the millions of conversations online every day. **Who Is the Company Behind Alto Social Analytics?** - **Seller:** [Alto Social Analytics](https://www.g2.com/sellers/alto-social-analytics) - **Year Founded:** 2012 - **HQ Location:** Madrid, ES - **LinkedIn® Page:** https://www.linkedin.com/company/alto-intel/ (74 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Alto Social Analytics's Pros and Cons? **Pros:** - Analytics (1 reviews) - Helpful (1 reviews) **Cons:** - Difficult Setup (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About Alto Social Analytics? *AI-generated summary from verified user reviews* **Pros:** - Users find the **easy-to-navigate dashboard** of Alto Social Analytics beneficial for tracking social trends and digital threats. - Users find the **helpful insights** of Alto Social Analytics invaluable for monitoring social trends and digital threats. **Cons:** - Users find setup to be **difficult** , as it may not fully provide all the features needed. - Users are frustrated by the **limited features** of Alto Social Analytics, which complicates their overall experience. ### 25. [AnaliTICPRO](https://www.g2.com/products/analiticpro/reviews) You can Analytic PRO collect, classify and analyze, in real time, everything that is being said in social networks and digital media on your brand, your competitors or any topic of your interest. **Who Is the Company Behind AnaliTICPRO?** - **Seller:** [AnaliTIC](https://www.g2.com/sellers/analitic) - **Year Founded:** 2010 - **HQ Location:** Viña del Mar, CL - **Twitter:** @Analitic (2,959 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2391570 (34 employees on LinkedIn®) ## What Is Social Media Analytics Software? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Analytics Software? - [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Suites](https://www.g2.com/categories/social-media-suites) --- ## How Do You Choose the Right Social Media Analytics Software? ### What You Should Know About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality. --- ## What Are the Most Common Questions About Social Media Analytics Software? *AI-generated · Last updated: June 3, 2026* ### Which solution supports competitor benchmarking in social analytics Based on G2 reviews, these products are most often associated with competitor benchmarking and comparison workflows in recent feedback. - [Hootsuite](https://www.g2.com/products/hootsuite) — competitor research and thought leadership tracking. - [Sprout Social](https://www.g2.com/products/sprout-social) — competitor reports for campaign comparisons. - [Zoho Social](https://www.g2.com/products/zoho-social) — competitor tracking with custom reports. - [Fanpage Karma](https://www.g2.com/products/fanpage-karma) — benchmarking pages across social platforms. ### Which tool supports real-time social data visualization Based on G2 reviews, these tools are most often linked to dashboards, visual reports, and live monitoring workflows. - [Meltwater](https://www.g2.com/products/meltwater) — dashboards for mentions and share of voice. - [Hootsuite](https://www.g2.com/products/hootsuite) — intuitive dashboards for campaign insights. - [Dash Social](https://www.g2.com/products/dash-social) — visual analytics and performance dashboards. - [Sprout Social](https://www.g2.com/products/sprout-social) — visual reports and campaign tracking. ### Which vendor provides AI-powered sentiment tracking Based on G2 reviews, these vendors are most associated with AI-supported sentiment tracking and monitoring use cases. - [Meltwater](https://www.g2.com/products/meltwater) — AI summaries and sentiment monitoring. - [Sprout Social](https://www.g2.com/products/sprout-social) — sentiment flags and listening workflows. - [YouScan](https://www.g2.com/products/youscan) — AI sentiment analysis across channels. - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — AI sentiment and trend analysis. ### What are social media analytics tools Social media analytics tools are platforms teams use to track content performance, engagement, audience activity, and reporting across one or more social channels. In recent G2 reviews, users consistently describe them as a way to centralize metrics, compare results across networks, monitor comments or mentions, and turn social data into clearer decisions. Reviewers also tie these tools to faster reporting, campaign reviews, and better visibility into which posts resonate. Depending on the product, buyers also mention dashboards, scheduling, inbox management, competitor analysis, sentiment monitoring, and shareable reports as part of the broader analytics workflow. ### What features define modern Social Media Analytics According to verified users, modern social media analytics is defined by centralized dashboards, customizable reports, cross-platform tracking, and easier access to engagement trends. Recent reviews also highlight visual reporting, scheduled or automated reports, audience and post-performance analysis, and the ability to compare channels or campaigns in one view. Many reviewers connect strong analytics tools with workflow benefits too, such as approval flows, content calendars, unified inboxes, and integrations that reduce switching between apps. More advanced use cases mentioned in G2 reviews include competitor benchmarking, sentiment analysis, social listening, and AI-assisted insights that help teams surface patterns faster and explain results more clearly to stakeholders.