Sales intelligence software helps companies use internal and external data to increase sales and improve sales processes. Companies use sales intelligence software to improve the quality and quantity of sales leads by using B2B contact databases to find new opportunities and provide salespeople with the information they need to take advantage of them, including contact information, job titles, and firmographics. Some solutions also offer buying signals or additional insights, such as recent funding, transfer of companies, changes in tech stack, data from buyer intent tools, etc., to assist salespeople in timely outreach. Marketing and sales executives use this type of software to define and implement sales strategies based on this data combined with external data in their CRM software, such as lists of prospects, B2B contact databases, etc. These solutions help salespeople increase productivity, establish meaningful connections, and enrich prospect or customer data, among other key benefits.
To qualify for inclusion in the Sales Intelligence category, a product must:
- Provide information and insights about prospects, which can be combined with business data generated by companies
- Include functionality to search company lists and identify potential customers based on custom criteria or alert salespeople with predictive insights on potential customers based on trigger events
- Provide and source accurate contact information for potential customers, such as direct dials or verified email addresses
- Integrate with sales and marketing software, as well as analytics, business intelligence, or data management solutions
