# Best Rewards and Incentives Software - Page 11

## How Many Rewards and Incentives Software Products Does G2 Track?

**Total Products under this Category:** 180

### Category Stats (Aug 2026)

- **Average Rating:** 4.59/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Incentivesmart Customer Loyalty (+1.25%) - Among all products in this category, Incentivesmart Customer Loyalty recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Rewards and Incentives Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 60,700+ Authentic Reviews
- 180+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Rewards and Incentives Software
 ![G2 Grid® for Rewards and Incentives Software plotting products by satisfaction and market presence](https://www.g2.com/categories/rewards-and-incentives/grids.png?focus%5B%5D=40682&focus%5B%5D=21084&focus%5B%5D=17633&focus%5B%5D=122148&focus%5B%5D=17634&focus%5B%5D=121516&focus%5B%5D=102938&focus%5B%5D=118605)

Highlighted products: Awardco, Culture Cloud by O.C. Tanner, Achievers, Nectar, Workhuman Social Recognition, Giftogram, Guusto, and Tremendous.

Underlying data: [Grid® JSON](https://www.g2.com/categories/rewards-and-incentives/grids.json?focus%5B%5D=awardco&focus%5B%5D=culture-cloud-by-o-c-tanner&focus%5B%5D=achievers&focus%5B%5D=nectar&focus%5B%5D=workhuman-social-recognition&focus%5B%5D=giftogram&focus%5B%5D=guusto&focus%5B%5D=tremendous)

**Sponsored**

### Gift Baskets Overseas

GiftBasketsOverseas.com is an A-ranked, BBB-accredited company based in the United States that specializes in delivering high-quality corporate gifts to over 200 countries. Everyone in the company is committed to delighting customers with superior service and extraordinary accessibility through a wide array of ordering channels & 24/7 availability. GiftBasketsOverseas.com is renowned globally for providing online & bulk ordering convenience, multilingual customer service, and secure payment options. Learn more at https://corporate.GiftBasketsOverseas.com.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1114&secure%5Bchosen_at%5D=2026-08-04T18%3A08%3A51Z&secure%5Bdisplayable_resource_id%5D=1114&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1114&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1332017&secure%5Bresource_id%5D=1114&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Frewards-and-incentives%3Fpage%3D11&secure%5Btoken%5D=03f7062d61a9ffe6c0e8a5e745a3d75696e6940440c9bfc2fe7e2414436582c9&secure%5Burl%5D=https%3A%2F%2Fcorporate.giftbasketsoverseas.com%2F&secure%5Burl_type%5D=product_website)

### [Orbt](https://www.g2.com/products/orbt-orbt/reviews)

Orbt is a B2B digital payout and distribution solution that makes it simple for businesses to send rewards, refunds, and incentives, instantly and globally. Instead of dealing with slow or complicated payout processes, companies use Orbt to deliver digital gift cards and value directly to their customers or employees in seconds, turning every transaction into digital value. Powered by fintech and backed by Basatne Group, Orbt operates across the USA, Europe, GCC, and beyond, connecting businesses to 1000+ global brands through a single API and easy-to-use management platform. One platform for all digital payouts, making every business transaction faster, smarter, and more seamless. Your Payout, Your Choice.

#### Who Is the Company Behind Orbt?

- **Seller:** [Orbt](https://www.g2.com/sellers/orbt-2026-06-25)
- **HQ Location:** Dallas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3e547f11e5dba9975ccde8da678625abd621cad83b32ae883870ff733dcb73d6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Forbtglobal%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Pazcard](https://www.g2.com/products/pazcard/reviews)

One card to access all allowances (Food, Fuel, Telecom, Gift, L&D & more) provided by employers. Give your employees the maximum accessibility to their tax benefits and plan monthly expenses with Pazcard. Be it ordering food through Zomato or buying groceries from your nearby departmental store - Pazcard is the only instrument your employees need to use.

#### Who Is the Company Behind Pazcard?

- **Seller:** [Pazcare](https://www.g2.com/sellers/pazcare)
- **Year Founded:** 2020
- **HQ Location:** Bengaluru, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7c5458ae2455ab27ae614c0e3e1e8f1a4a8f87165c575b9c9fc0147daa487586&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpaz-care%2F&secure%5Burl_type%5D=linkedin_company_website)  
238 employees on LinkedIn®

### [PeerFives](https://www.g2.com/products/peerfives/reviews)

PeerFives is the one-stop solution for all your Peer Recognition and Rewarding requirements. Some of the Top Features of PeerFives include: • A simple User Experience to ensure ease of use. • Points based system to reward employees instantly for good work. • A dedicated Marketplace to redeem points. • An uncomplicated pricing plan to accommodate startups to enterprises. • A data-driven dashboard that provides deeper insights into teams. PeerFives offers users a platform to instantly recognize good work done by their peers. Not only is the great work publicly commended via an organization’s Slack channel, but there is also rewarding of points that can be redeemed for anything the user likes on the Marketplace. The Marketplace is PeerFives’ biggest USP as you no longer need to go through lengthy processes to redeem points. You can redeem them as quickly as you were awarded. PeerFives also offers a Dashboard where Admins and Managerial teams can visualize their teams’ peer recognition and rewarding data to fully understand each user, read between the lines and identify issues or further recognize assets to the team. PeerFives helps any organization to unlock the full potential of their team! What are you waiting for? Download now, start using our free trial. For any further assistance, schedule a meeting with us at https://calendly.com/peerfives.

#### Who Is the Company Behind PeerFives?

- **Seller:** [PeerFives](https://www.g2.com/sellers/peerfives)
- **Year Founded:** 2009
- **HQ Location:** The Colony, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bde42954566c45eb83c34040dd8c4ded60be4626dcdff6158db5ff9b21ed04da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpeerfives&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Perx Rewards](https://www.g2.com/products/perx-rewards/reviews)

Modern consumers expect more value from their purchases and membership than ever before. From supermarkets to mobile networks, banks to fitness facilities - rewards and perks are rapidly becoming an expectation in an era where value has never been more scrutinised. Perx Rewards was designed exclusively for enterprise organisations, providing a ‘plug and play’ white label loyalty solution, with instant access to rewards and benefits from practically every major brand. Scalable with audiences from 1,000 to 1,000,000+ our ‘always on’ rewards model, offers huge value at scale providing thousands of pounds worth of value and tangible savings to end users whilst delivering huge ROI for our clients.

#### Who Is the Company Behind Perx Rewards?

- **Seller:** [Perx Rewards](https://www.g2.com/sellers/perx-rewards)
- **Year Founded:** 2019
- **HQ Location:** Manchester, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=848735f29d91555c7fc4f2e11e95ccf15450942e6fc1e7e21fcddd1372113c9d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpropello-cloud&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

### [Pier39 AI Post-Purchase Offers](https://www.g2.com/products/pier39-ai-post-purchase-offers/reviews)

Pier39 AI's post-purchase platform places advertiser-funded offers on the order confirmation page. Shoppers who take an offer earn store credit with the merchant they bought from, which brings them back for a repeat purchase. Merchants earn revenue on each order at no cost to themselves. They control which offers appear on their store, so the offers stay consistent with the brand and avoid conflicts with their own products. The platform runs on more than 1,500 stores with over 150 advertisers, and installs in minutes with no code required. Pier39 AI integrates with Shopify, Wix, WooCommerce, Salesforce Commerce, Adobe Commerce, and Webflow.

#### Who Is the Company Behind Pier39 AI Post-Purchase Offers?

- **Seller:** [Pier39 AI](https://www.g2.com/sellers/pier39-ai)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c2040f0d497f155744df8aaf5a0154d1aa62065756e5c6355c331271add813d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpier39ai&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [Rewardable](https://www.g2.com/products/rewardable/reviews)

Rewardable is a digital rewards and incentives platform designed for HR professionals, sales and marketing teams, and market researchers. The platform helps businesses boost employee motivation, engage customers throughout the buying cycle, and simplify reward distribution to research participants. Rewardable makes it easy to send digital rewards and incentives worldwide. Send rewards in minutes—whether it's a handful or thousands at a time. We take care of the complexity, so you can effortlessly reward employees, engage customers, and incentivise research participants in multiple currencies. With over 1,000 brands to choose from, recipients get the flexibility to redeem what suits them best. Automate sending, integrate with your existing tools, and track every reward with real-time reporting. And if you ever need support, our expert team is here to help. No hidden fees—just pay for what you send. Try Rewardable today or request a demo to see it in action.

#### Who Is the Company Behind Rewardable?

- **Seller:** [Rewardable](https://www.g2.com/sellers/rewardable)
- **Year Founded:** 2015
- **HQ Location:** Norwich, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6860340aace71a287e5a1a14822d385590b72cd66365a9ff95f8205a8b479998&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthatsrewardable&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Reward Builder](https://www.g2.com/products/reward-builder/reviews)

Reward Builder is an online, self-serve platform designed for HR managers and business leaders to effortlessly create, customize, and deliver branded rewards to their employees and customers. With no minimum orders, contracts, or IT involvement, Reward Builder is a flexible, economical tool that helps organizations design and manage their reward programs efficiently. Each recipient who is recognized receives a Reward certificate – by email, text, or print – that allows them to choose a gift that is most meaningful to them from hundreds of popular gift cards, prepaid cards, and smart home/healthy lifestyle products.

#### Who Is the Company Behind Reward Builder?

- **Seller:** [Reward Builder](https://www.g2.com/sellers/reward-builder)
- **HQ Location:** Chattanooga, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8cf50ee03bb4b0e9de6e361b73ce437d7186c61a4bd98b357fe5fd5d25c228&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Freward-builder&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Reward Chicken](https://www.g2.com/products/reward-chicken/reviews)

Reward Chicken helps companies & creators recognize their teams with fun, gamified rewards and instant recognition. From digital gift cards to branded swag, it turns employee appreciation into a daily habit.

#### Who Is the Company Behind Reward Chicken?

- **Seller:** [BreakerOne9](https://www.g2.com/sellers/breakerone9)
- **Year Founded:** 2019
- **HQ Location:** Portsmouth, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c5babe53979bd8264d16e8c96a092636503ced1834e14d342bacaa4e29885d6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbreakerone9%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Rewards By GCOW](https://www.g2.com/products/rewards-by-gcow/reviews)

GCOW is a US-based digital gift card solutions provider, founded in 2015. Our goal in creating GCOW is to provide a simple and easy-to-use FREE platform designed to simplify the rewarding or cash out process, lower redemption hurdles, and remove friction by allowing a seamless rollout of your rewards offerings. Use our FREE platform to instantly reward or cash out your recipients with gift cards, prepaid Visa® cards, and more. Our API and our client portal solutions can deliver digital gift cards from 600 brands worldwide, supporting 110 countries, 30 different currencies.

#### Who Is the Company Behind Rewards By GCOW?

- **Seller:** [GCOW- Digital Gift Card Solutions](https://www.g2.com/sellers/gcow-digital-gift-card-solutions)
- **Year Founded:** 2018
- **HQ Location:** Las Vegas, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=331401a0884b59df720e266f9e036121e743b6609250e9239c197c5fb4b2d662&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrandedcurrencysolutions&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [RewardTrax](https://www.g2.com/products/rewardtrax/reviews)

RewardTrax helps to create, launch and manage business incentive and reward programs.

#### Who Is the Company Behind RewardTrax?

- **Seller:** [Performance Systems Group](https://www.g2.com/sellers/performance-systems-group)
- **HQ Location:** Atlanta, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=690ff6cb17fe2c5d8a6bbd4080d17af2dd8ea3240abebd2b6c6a6e73a20648b9&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperformance-systems-group-inc.&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [RewardX](https://www.g2.com/products/rewardx/reviews)

Most expensive incentive problems in todays world are solved by enabling self-funded, outcome-driven rewards with RewardX. Rather than relying on large upfront budgets, our platform helps design performance-linked reward campaigns where incentives are triggered only when users take meaningful actions — increasing ROI and reducing wastage.

#### Who Is the Company Behind RewardX?

- **Seller:** [VE3](https://www.g2.com/sellers/ve3)
- **Year Founded:** 2010
- **HQ Location:** London, GB
- **Twitter:** @ve3global  
40 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82e440df48b748d4a5d07134754796eca3facd18cda9b91e4d7e4885d299320d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fve3%2F&secure%5Burl_type%5D=linkedin_company_website)  
74 employees on LinkedIn®

### [Schenkwerk](https://www.g2.com/products/schenkwerk/reviews)

Schenkwerk is a digital voucher platform designed to help businesses in the gastronomy and retail sectors increase revenue and attract new customers. It enables merchants to sell digital vouchers directly through their websites, offering a seamless and efficient solution for both businesses and consumers. Key Features and Functionality: - Easy Integration: Schenkwerk's voucher app can be integrated into any website within minutes, requiring no programming skills. For businesses without a website, Schenkwerk provides a personalized voucher shop with customizable branding. - Customizable Voucher Designs: Merchants can create personalized voucher designs that align with their brand identity, catering to various occasions and customer preferences. - Multiple Payment Options: Customers can purchase vouchers conveniently using PayPal or credit cards, ensuring a smooth transaction process. - Real-Time Reporting: The platform offers a comprehensive dashboard that provides real-time insights into voucher sales and transactions, helping businesses monitor performance effectively. - Simple Redemption Process: Vouchers can be redeemed easily via QR codes, either through the Schenkwerk dashboard or by scanning with a smartphone, streamlining the redemption process for both staff and customers. Primary Value and Solutions Provided: Schenkwerk addresses the need for businesses to offer digital vouchers without incurring monthly costs or complex setup procedures. By facilitating the sale of digital vouchers, it helps businesses boost their revenue streams and attract new customers. The platform's user-friendly integration, customizable designs, and efficient management tools simplify the voucher sales process, allowing businesses to focus on their core operations while enhancing customer engagement and satisfaction.

#### Who Is the Company Behind Schenkwerk?

- **Seller:** [ByteBakery UG (haftungebschränkt)](https://www.g2.com/sellers/bytebakery-ug-haftungebschrankt)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ShakePe](https://www.g2.com/products/shakepe/reviews)

ShakePe is India’s leading platform for automating and managing all types of business spend. Expensing, rewarding, incentivizing and managing all aspects of spend will be a worry of the past. Our proprietary technology and product enables seamless digitisation of enterprise spend such as rewards, incentives and payouts. Companies across sectors such as FMCG, Pharma, Industrials, Auto, and BFSI have deployed ShakePe’s robust, world class platform to digitally transform their reward systems, channel incentives, partner payouts, and other business spends. Our suite of products enable companies to optimize their partner programs’ growth, engagement and loyalty while delivering revenue growth and customer satisfaction.

#### Who Is the Company Behind ShakePe?

- **Seller:** [ShakeDeal](https://www.g2.com/sellers/shakedeal)
- **Year Founded:** 2016
- **HQ Location:** Bangalore , IN
- **Twitter:** @ShakePeOfficial  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a28bc9a79218dfc92245c23797d700000fd03d98dd14aa73bb446be589bc81ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshakepe%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Spendstream](https://www.g2.com/products/spendstream/reviews)

Spendstream helps customer-facing businesses launch their own branded rewards, cashback and gift card platform without building the infrastructure themselves. Through our API and fully managed white-label solution, businesses can reward users when they shop with major UK brands including supermarkets, retailers and everyday merchants. Rewards can be issued as cashback, account credit, competition entries, loyalty points or another brand-specific currency. The result: a new revenue stream, stronger customer engagement, higher repeat interaction and a more valuable customer proposition. Spendstream is particularly suited to prize draw companies, fintechs, loyalty platforms, membership businesses, publishers, communities and any business that wants to monetise customer spending outside its own checkout. Founded by Bradley Blake, who has over 20 years’ experience in cashback, rewards and loyalty, Spendstream combines sector expertise with flexible technology built for fast deployment.

#### Who Is the Company Behind Spendstream?

- **Seller:** [Spendstream](https://www.g2.com/sellers/spendstream)
- **Year Founded:** 2025
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=df256786351cb46b3260a14e7085ae31d4f39c39cab75ca1ead3c85b375dfe7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspendstream&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [SPUR](https://www.g2.com/products/rewardz-spur/reviews)

SPUR is a digital reward marketplace that delivers gift card solutions to support incentivisation, user acquisition, retention, and engagement across multiple geographies. It offers three access options—API integration, distribution dashboard, or digital wallet—without requiring additional app downloads. The marketplace features digital gift cards, tech gadgets, and curated experiences from over 2,000 partners in 30+ countries. Built-in gamification options, both standard and customised, enhance user engagement and excitement. Campaign management tools enable organisations to plan, track, and optimise reward initiatives, making SPUR a flexible solution for diverse corporate goals.

#### Who Is the Company Behind SPUR?

- **Seller:** [Rewardz](https://www.g2.com/sellers/rewardz)
- **Year Founded:** 2012
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=098211199ffe94c6fd311a75de7436cd5c14da12dd12c7f8071b7355611d04c3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frewardz-private-limited&secure%5Burl_type%5D=linkedin_company_website)  
65 employees on LinkedIn®

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Rewards and incentives software offers businesses a platform to send rewards to their customers, partners, or employees. Business accounts are tracked and managed through online portals, where incentives can be purchased and delivered using a simple interface. The types of rewards offered may include gift cards, prepaid cards, vouchers, or tangible gifts. Some platforms offer a rewards API for businesses to automate incentive delivery through their own website or application. These providers curate a rewards catalog through partnerships with online merchants, retailers, restaurant chains, travel agencies, or other entertainment companies and resell or manage the distribution of the rewards.

Rewards and incentives software can be used in a variety of ways. The most common one is corporate gifting software, which focuses on rewarding employees to boost employee engagement and satisfaction. Additionally, there are B2B rewards and incentives, including channel partner promotions, sales incentives, client gifting, etc., to nurture or convert qualified leads and reward loyal partners. On the flip side, there are B2C rewards and incentives that cater to rewarding loyal customers and boosting brand loyalty and customer advocacy. Lastly, there are research incentives that typically reward research and survey participants for market research purposes to drive participation in research studies.

Marketing, sales, and human resources (HR) teams utilize reward and incentives software to reward loyal customers, incentivize referrals, and boost employee engagement. Some rewards and incentives platforms may not include built-in features for managing relationships with recipients or identifying customers and employees worthy of recognition. Instead, businesses can use [performance management software](https://www.g2.com/categories/performance-management) to help identify standout employees or [loyalty management software](https://www.g2.com/categories/loyalty-management) to create a customer loyalty program.

To qualify for inclusion in the Rewards and Incentives category, a product must:

- Provide a catalog for digitally sourcing and delivering rewards such as gift cards, vouchers, or tangible gifts
- Be intended for rewarding a business’s customers, employees, or partners
- Allow users to track rewards at every stage, from delivery to redemption
- Include features for managing budgets and spending for rewards

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