Giftly is an online platform that provides a flexible option for giving and receiving gifts. It allows users to create personalized gift cards that can be sent digitally or printed out, providing recipients with the freedom to choose how they wish to redeem them. Customers can select from a wide range of local and national merchants, including restaurants, retailers, and entertainment venues, or choose a general gift card that lets recipients decide where they want to spend it. Giftly does not require merchants to be enrolled, as it reimburses users through various methods once the gift card is redeemed.