# Best Retargeting Software - Page 4

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Retargeting software helps companies serve display ads across the internet to users who have previously visited their website. Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance. Once the visitor leaves the website, these pixels notify retargeting platforms to serve certain ads based on the pages that person visited on the original website. These tools help marketers focused their advertising budget on people who are already familiar with their brand and have engaged in some way.

To qualify for inclusion in the Retargeting category, a product must:

- Attach pixels or identifiers to website visitors
- Use cookies to serve a company’s ads to those website visitors across other sites online






## How Many Retargeting Software Products Does G2 Track?
**Total Products under this Category:** 74

### Category Stats (Jun 2026)
- **Average Rating**: 4.29/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Realize (+3.39%) - Among all products in this category, Realize recorded the largest rating increase compared to last month
*Last updated: June 24, 2026*


## How Does G2 Rank Retargeting Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 74+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Retargeting Software Is Best for Your Use Case?

- **Leader:** [AdRoll](https://www.g2.com/products/adroll/reviews)
- **Highest Performer:** [Customers.ai](https://www.g2.com/products/customers-ai/reviews)
- **Easiest to Use:** [Convertful](https://www.g2.com/products/convertful/reviews)
- **Top Trending:** [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
- **Best Free Software:** [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)


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[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1714&secure%5Bdisplayable_resource_id%5D=279&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=279&secure%5Bplacement_resource_ids%5D%5B%5D=277&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1397417&secure%5Bresource_id%5D=1714&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fretargeting%3Fpage%3D4&secure%5Btoken%5D=f083fbbe0698ff83c3bec26ee7361cfd385b3c88fd87a516076f18102e046a62&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fresources%2Fgenstudio-for-performance-marketing-free-trial.html%3Fsdid%3D5JRH81SF%26mv%3Daffiliate%26s_cid%3D701WQ00001mjUKMYA2%26s_iid%3D701WQ00001QhaITYAZ&secure%5Burl_type%5D=custom_url)

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## What Is Retargeting Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Retargeting Software?

- [Display Advertising Software](https://www.g2.com/categories/display-advertising)
- [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
- [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)
- [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)
- [Native Advertising Software](https://www.g2.com/categories/native-advertising)