# Best Real Estate CRM Software - Page 9

## How Many Real Estate CRM Software Products Does G2 Track?

**Total Products under this Category:** 298

### Category Stats (Aug 2026)

- **Average Rating:** 4.3/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Cloze (+4.06%) - Among all products in this category, Cloze recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Real Estate CRM Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,700+ Authentic Reviews
- 298+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Real Estate CRM Software
 ![G2 Grid® for Real Estate CRM Software plotting products by satisfaction and market presence](https://www.g2.com/categories/real-estate-crm/grids.png?focus%5B%5D=1186668&focus%5B%5D=7321&focus%5B%5D=1317342&focus%5B%5D=32533&focus%5B%5D=66255&focus%5B%5D=4133&focus%5B%5D=7280&focus%5B%5D=13815)

Highlighted products: REsimpli, Zillow Premier Agent, Luxury Presence, Rechat, BoldTrail, Contactually by Compass, ResMan, and Follow Up Boss.

Underlying data: [Grid® JSON](https://www.g2.com/categories/real-estate-crm/grids.json?focus%5B%5D=resimpli&focus%5B%5D=zillow-premier-agent&focus%5B%5D=luxury-presence&focus%5B%5D=rechat&focus%5B%5D=boldtrail&focus%5B%5D=contactually-by-compass&focus%5B%5D=resman&focus%5B%5D=follow-up-boss)

**Sponsored**

### Lofty

Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI. A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle. Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=339&secure%5Bchosen_at%5D=2026-08-02T18%3A03%3A29Z&secure%5Bdisplayable_resource_id%5D=339&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=339&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=46501&secure%5Bresource_id%5D=339&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freal-estate-crm%3Fpage%3D9&secure%5Btoken%5D=3de892943f81d6748ea4b9778d7d03ef1a7f1c5ab0cabba2ae0086b8891d4fda&secure%5Burl%5D=https%3A%2F%2Flofty.com%2F%3FfromEmail%3Dtrue%26utm_source%3DG2&secure%5Burl_type%5D=book_demo)

### [RealHound](https://www.g2.com/products/realhound/reviews)

Commercial Real Estate CRM App for apartments, office, retail, industrial, hotels and single-family professionals. Realhound® serves Property Owners, Asset Managers, Commercial Real Estate Brokers and Companies who need to not only track contacts, but also track properties and the relationships of contacts to properties.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind RealHound?

- **Seller:** [REALHOUND](https://www.g2.com/sellers/realhound)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7c3c25f3dd44b4190bb5643a9656daaa58224ee866cf6afc570fd2b8374b537&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frealhound%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of RealHound?

**["Nice CRM and commercial real estate software"](https://www.g2.com/survey_responses/realhound-review-1596178)**

**Rating:** 4.0/5.0 stars

_— Devon A._

[Read full review](https://www.g2.com/survey_responses/realhound-review-1596178)

#### What Are G2 Users Discussing About RealHound?

- [What is RealHound used for?](https://www.g2.com/discussions/what-is-realhound-used-for)

### [REIPro](https://www.g2.com/products/reipro/reviews)

REIPro is the only platform that lets you search for motivated sellers and buyers while providing you with vital details for all types of real estate leads, anywhere.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind REIPro?

- **Seller:** [REIPro](https://www.g2.com/sellers/reipro)
- **Year Founded:** 2024
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=837cf80573d6deef3c5de5e04d541bc2e4b7900e0370fe408c7584ecc22f1a6c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanalyze-real-estate-data%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of REIPro?

**["Great Real Estate Investing Software"](https://www.g2.com/survey_responses/reipro-review-2492740)**

**Rating:** 4.0/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/reipro-review-2492740)

#### What Are G2 Users Discussing About REIPro?

- [What is REIPro used for?](https://www.g2.com/discussions/what-is-reipro-used-for)

### [Residieons Real Estate CRM](https://www.g2.com/products/residieons-real-estate-crm/reviews)

Welcome to Residieons, where real estate management meets innovation! Imagine a tool designed specifically for real estate professionals, anticipating your every need. Take real estate to the next level with ai-based CRM systems. Residieons CRM is not just software; it's a game-changer, tailored to make your real estate journey smoother, more efficient, and ultimately more successful.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Residieons Real Estate CRM?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Residieons Real Estate CRM?

- **Seller:** [Residieons](https://www.g2.com/sellers/residieons)
- **Twitter:** @residieons  
2 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8db6c944fe1e95decd008b0ed706b5d029c63c2394ec33812841594227ddf4a8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresidieons%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Residieons Real Estate CRM?

**["Best and easy user friendly software"](https://www.g2.com/survey_responses/residieons-real-estate-crm-review-9404251)**

**Rating:** 5.0/5.0 stars

_— Apurva S._

[Read full review](https://www.g2.com/survey_responses/residieons-real-estate-crm-review-9404251)

### [Respacio](https://www.g2.com/products/respacio/reviews)

Respacio is a cloud based CRM system for estate agents. Suitable for international markets.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Respacio?

- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Respacio?

- **Seller:** [Respacio](https://www.g2.com/sellers/respacio)
- **Year Founded:** 2017
- **HQ Location:** Gibraltar, GI
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94b65861d914b3a840c61e7facd1dc2c9a5e21aefb23160935003144b78b2089&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frespacio%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Respacio?

**["Revolutionise Your Real Estate Business with Respacio: A Cloud-Based CRM System."](https://www.g2.com/survey_responses/respacio-review-7984830)**

**Rating:** 5.0/5.0 stars

_— Harsh S._

[Read full review](https://www.g2.com/survey_responses/respacio-review-7984830)

### [Rex CRM](https://www.g2.com/products/rex-software-rex-crm/reviews)

Rex Software is an Australian proptech company based in Newstead, Queensland. Since its launch in 2010, Rex has grown from a small, ambitious startup into a team of over 100 talented people, all dedicated to one thing: building clever tools that help real estate professionals do their jobs better, faster, and with less stress. Today, Rex supports more than ten thousand agencies across Australia, New Zealand and the UK. At the core of Rex Software’s offering is Rex Real Estate CRM, a cloud-based customer relationship management platform built specifically for real estate agencies of all models and sizes. Whether you’re a boutique office or a large franchise network, Rex CRM is designed to be flexible, user-friendly and powerful enough to keep your team running at full speed. It’s loaded with smart features and advanced customisation options, so you can tailor it to suit your business perfectly. With Rex, agents can manage their contacts, listings and communications from anywhere, thanks to a robust mobile app. It also integrates with essential tools like Xero, Zapier and major real estate portals, cutting down double-handling and system hopping. Custom Fields, Custom Tags and an open API allow even more flexibility, giving agencies the power to mould their tech stack around their own processes. Most importantly, Rex CRM helps agents stay on top of their game, keeping them organised, saving time, and making sure no opportunity slips through the cracks. And with Rex Software’s outstanding support team behind you, you’re never on your own. They go beyond tech support, working with you to make sure your team is getting maximum value from the platform. With Rex, it’s more than just software; it’s a partnership for long-term growth.

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Rex CRM?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Lead Management:** 5.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.3/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind Rex CRM?

- **Seller:** [Rex CRM](https://www.g2.com/sellers/rex-crm)
- **Year Founded:** 2010
- **HQ Location:** Newstead, AU
- **Twitter:** @rex\_software  
370 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e3a8cb39e6c2388a5258cfd7e96f617fd1c8c52231b2fefd429567716efd6ef4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frex-software&secure%5Burl_type%5D=linkedin_company_website)  
77 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Rezora](https://www.g2.com/products/rezora/reviews)

Rezora is a digital marketing software for real estate industry.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Rezora?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Rezora?

- **Seller:** [rezora](https://www.g2.com/sellers/rezora)
- **Year Founded:** 2009
- **HQ Location:** Boulder, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49c4a048ff9a09796d5d3af03bc08cedf34be25a10613a92284dc01c946223a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frezora%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Rezora?

**["Digital marketing software for real estate. "](https://www.g2.com/survey_responses/rezora-review-3065323)**

**Rating:** 4.5/5.0 stars

_— sofia w._

[Read full review](https://www.g2.com/survey_responses/rezora-review-3065323)

### [SalesCandy LMS](https://www.g2.com/products/salescandy-lms/reviews)

SalesCandy® is a SalesTech startup that focuses on delivering cutting edge solutions to improve sales team performance.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind SalesCandy LMS?

- **Seller:** [SalesCandy LMS](https://www.g2.com/sellers/salescandy-lms)
- **Year Founded:** 2015
- **HQ Location:** Shah Alam, MY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d310f8e3778016f0e50ff6abb6de4aab71d82f66fbf71730e67521764a711fc3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmhubmy%2F&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About SalesCandy LMS?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **excellent customer support** of SalesCandy LMS, enhancing their experience and operational efficiency.
- Users enjoy the **user-friendly interface** of SalesCandy LMS, making navigation and operation smooth and efficient.
- Users praise the **seamless integration capabilities** of SalesCandy LMS, enhancing productivity and streamlining sales processes effectively.
- Users find the **lead management** capabilities of SalesCandy LMS highly effective in boosting sales productivity.
- Users value the **navigation ease** of SalesCandy LMS, enhancing their overall experience and operational efficiency.

##### Cons

- Users find the **limited customization options** of SalesCandy LMS restrict their ability to tailor the platform to their needs.

#### What Are Recent G2 Reviews of SalesCandy LMS?

**["Smoothest Sales Management Software!"](https://www.g2.com/survey_responses/salescandy-lms-review-8183239)**

**Rating:** 4.5/5.0 stars

_— Krrish B._

[Read full review](https://www.g2.com/survey_responses/salescandy-lms-review-8183239)

### [Street.co.uk](https://www.g2.com/products/street-co-uk/reviews)

A multi-award-winning CRM, Street.co.uk is built with modern technology that no other agency software offers. It’s a CRM that is finally fit for today, and the future. Street.co.uk is designed to help agents win instructions around the clock, provide an unparalleled customer experience, and streamline their operations in ways that have a direct impact on their bottom line. With Street.co.uk’s next-generation CRM, companion app and client-facing apps, agents are empowered to do more, faster, with less admin - whether they’re in the office or on the road - while delivering a service that wows.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Street.co.uk?

- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Street.co.uk?

- **Seller:** [Street Group](https://www.g2.com/sellers/street-group)
- **Year Founded:** 2020
- **HQ Location:** Manchester, GB
- **Twitter:** @street\_platform  
283 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2ac06cab8f60698e08b86a8dd73133d5323239993dc87aae31c2b3ca41eb5c69&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstreet-co-uk%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Street.co.uk?

**["The best CRM we've ever used!"](https://www.g2.com/survey_responses/street-co-uk-review-8325923)**

**Rating:** 5.0/5.0 stars

_— Josh G._

[Read full review](https://www.g2.com/survey_responses/street-co-uk-review-8325923)

### [The Real Estate Platform (REP)](https://www.g2.com/products/the-real-estate-platform-rep/reviews)

The Real Estate Platform (REP) is industry leading cloud-based software, empowering companies around the world to effectively manage and grow their business. REP is secure, configurable, multi-lingual, and multi-currency, offering the flexibility needed to support a wide array of global requirements. REP is powered by Phoenix Software, a Canadian-based company leveraging over 21 years of experience providing software as a service to the global real estate industry. Every REP instance is uniquely configured to meet your needs. We’ll work with you to understand your local market, technology landscape, and business objectives to deliver a solution that meets your specific requirements. REP is secure, cloud-based, mobile-friendly, multi-lingual, multi-currency and responsive, offering the flexibility needed to support a wide array of global requirements. Empower Every Level of Your Organization: For the Region - Improve lead generation with SEO optimized websites displaying all of your listings, offices and agents. REP also provides proven productivity tools to all levels of your organization – encouraging cooperation, accountability and growth. For the Office - Streamline operations with the ability to control listing publication, track agent activity and productivity, monitor lead response times, create marketing for recruitment, and easily transfer agents, agendas, contacts and listings. For the Agent - Grow agent business with powerful lead, contact and listing management tools, like the agent productivity dashboard, on-demand and drip marketing campaigns, automated buyer follow-up, synchronized agendas, a mobile app, and agent cooperation manager. Request a demo @ realestateplatform.com Overview Video - https://youtu.be/xvIhPUaJosw

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate The Real Estate Platform (REP)?

- **Lead Management:** 8.3/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind The Real Estate Platform (REP)?

- **Seller:** [Phoenix Software](https://www.g2.com/sellers/phoenix-software)
- **Year Founded:** 2016
- **HQ Location:** Mississauga, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4b92dbbbc5492a021ac9f59b7c33322c4f9453ef04e2ec205edb4a63e73b1a6a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fphoenixsoftware%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of The Real Estate Platform (REP)?

**["Best place to grow your real estate business. "](https://www.g2.com/survey_responses/the-real-estate-platform-rep-review-3482153)**

**Rating:** 4.5/5.0 stars

_— Jeeva J._

[Read full review](https://www.g2.com/survey_responses/the-real-estate-platform-rep-review-3482153)

#### What Are G2 Users Discussing About The Real Estate Platform (REP)?

- [What is The Real Estate Platform (REP) used for?](https://www.g2.com/discussions/what-is-the-real-estate-platform-rep-used-for)

### [Trackxi](https://www.g2.com/products/trackxi/reviews)

Trackxi is a modern, AI-powered real estate transaction management software designed to simplify, automate, and track every step of the real estate deal, helping users close transactions faster and more efficiently. Built for real estate agents, teams, transaction coordinators, and brokerages. Trackxi streamlines workflows by replacing manual checklists, spreadsheets, and scattered updates with a centralized, cloud-based platform that keeps everyone on the same page. It enables seamless collaboration with clients and partners while providing complete visibility at every stage. With features like visual timelines, automated reminders, customizable workflows and integrated communication that sends timely updates to all parties, Trackxi ensures everyone stays informed, avoids missed deadlines, and enhances client satisfaction. Trackxi’s AI Assistant allows users to get answers directly within the chatbot. Meanwhile, Trackxi’s AI Sales Document Extraction feature speeds up the transaction creation by automatically extracting the key details - saving time and reducing manual work while avoiding errors. Trackxi helps real estate professionals stay organized, accountable, and in control - all in one platform.

**Average Rating:** 5.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Trackxi?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Trackxi?

- **Seller:** [Trackxi](https://www.g2.com/sellers/trackxi)
- **HQ Location:** Portland, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=281c02edcc3d0c4ea5f35b14a23faef466076509c2c071510f09d7a7a095f01e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrackxi&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Trackxi?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **fantastic customer support** from Trackxi, enhancing their experience and confidence in the product.
- Users commend the **ease of use** of Trackxi, appreciating its intuitive design and excellent support throughout their experience.
- Users value the **exceptional support and service** from Trackxi, enhancing their experience in real estate management.
- Users praise the **email automation** of Trackxi for its promptness and stress-free management of transactions.
- Users appreciate Trackxi's **excellent email marketing system** , enjoying timely and stress-free transaction management and support.

#### What Are Recent G2 Reviews of Trackxi?

**["Complete Transaction Management"](https://www.g2.com/survey_responses/trackxi-review-7683875)**

**Rating:** 5.0/5.0 stars

_— Miles P._

[Read full review](https://www.g2.com/survey_responses/trackxi-review-7683875)

**["After Much Research - Trackxi is The One"](https://www.g2.com/survey_responses/trackxi-review-9753276)**

**Rating:** 5.0/5.0 stars

_— Penny T._

[Read full review](https://www.g2.com/survey_responses/trackxi-review-9753276)

### [VortexWeb](https://www.g2.com/products/vortexweb/reviews)

At VortexWeb, we are dedicated to empowering businesses to overcome challenges in internal communication, collaboration, productivity, and management through innovative solutions powered by Bitrix24 and AI technology. With over four years of expertise in Technology, Management, Sales, and Marketing, we specialize in helping entrepreneurs and organizations develop effective digital strategies. Our approach leverages cutting-edge technology to scale sales, enhance productivity, and drive revenue growth. Our IT consultancy, which partners with industry leaders such as Bitrix24, Kommo, Pipedrive, and Monday.com. We provide customized software solutions tailored to the unique needs of our clients across more than ten countries, currently serving over 15 enterprises and over 100 companies. Our commitment is to deliver personalized services that ensure our clients thrive in today’s competitive landscape. We take pride in contributing to the success of numerous prominent companies, helping them tackle challenges across Pre-Sales, Sales, Post-Sales, and Customer Success. Driven by a passion for collaboration and innovation, we invite you to connect with us to discuss how we can address the challenges your organization faces and explore transformative solutions together!

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate VortexWeb?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Lead Management:** 10.0/10 (Category avg: 8.5/10)
- **Contact & Account Management:** 6.7/10 (Category avg: 8.5/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

#### Who Is the Company Behind VortexWeb?

- **Seller:** [VortexWeb](https://www.g2.com/sellers/vortexweb)
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=32e96d4c211782163e3e5c93405c01aed2f07e4960e0c6f6bb0775fe1cbaca3d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvortexwebcloud&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of VortexWeb?

**["Fast Response, Great Support, and User-Friendly Custom Apps"](https://www.g2.com/survey_responses/vortexweb-review-13175603)**

**Rating:** 5.0/5.0 stars

_— kevin B._

[Read full review](https://www.g2.com/survey_responses/vortexweb-review-13175603)

### [Web4Realty LeadBank](https://www.g2.com/products/web4realty-leadbank/reviews)

Enage your leads with automated notices.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Web4Realty LeadBank?

- **Seller:** [Web4Realty](https://www.g2.com/sellers/web4realty)
- **Year Founded:** 2010
- **HQ Location:** Oakville, CA
- **Twitter:** @Web4Realty  
941 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e454e3a603f145e304cf7436668e6b9c71a86f3006a68cd00ccc29df166f8099&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fweb4realty&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are G2 Users Discussing About Web4Realty LeadBank?

- [What is Web4Realty LeadBank used for?](https://www.g2.com/discussions/web4realty-leadbank-what-is-web4realty-leadbank-used-for)
- [What is Web4Realty LeadBank used for?](https://www.g2.com/discussions/what-is-web4realty-leadbank-used-for)

### [Zenu](https://www.g2.com/products/zenu/reviews)

Zenu is an all-in-one real estate CRM and website platform built specifically for Australian real estate agents and agencies. Founded in 2016 and 100% Australian-owned, Zenu combines customer relationship management, a no-code real estate website builder, marketing automation, and lead generation into a single connected system removing the need to juggle multiple disconnected tools. With Zenu, agents can manage their full client database, send bulk SMS and email campaigns, coordinate open and private inspections, track appraisals and leads, and automate follow-ups with built-in auto-responders. The integrated website builder lets non-technical users create and maintain professional, lead-generating real estate websites without writing code, while CTAs, lead magnets, and prospecting tools (including off-market features) help convert website visitors into clients.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Zenu?

- **Seller:** [Zenu](https://www.g2.com/sellers/zenu)
- **HQ Location:** Melbourne, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c397076af4266499eb005c9b1b2266f63731269873dfbd5c2078631f3b65dc1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzenu---simple-real-estate-software&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Zenu?

**["A Game-Changer in Real Estate CRM Software"](https://www.g2.com/survey_responses/zenu-review-8746923)**

**Rating:** 4.0/5.0 stars

_— Verified User in Commercial Real Estate_

[Read full review](https://www.g2.com/survey_responses/zenu-review-8746923)

### [AalzaTech Real Estate CRM](https://www.g2.com/products/aalzatech-real-estate-crm/reviews)

AalzaTech’s Real Estate CRM is a complete solution for builders and developers, streamlining the entire sales lifecycle - from lead capture to customer onboarding, property inventory, and revenue tracking. It offers a powerful dashboard, role-based access, employee and channel partner management, and project & flat tracking. With modules for leads, bookings, onboarding, financials, and expenses, the CRM ensures transparency, control, and productivity while maintaining security and scalability.

#### Who Is the Company Behind AalzaTech Real Estate CRM?

- **Seller:** [Aalzatech Software Solutions](https://www.g2.com/sellers/aalzatech-software-solutions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [AcquiOS](https://www.g2.com/products/acquios/reviews)

AcquiOS is an AI-powered commercial real estate underwriting platform that converts offering memorandums (OMs) and T12 financials into complete financial models, DCF analyses, and investment committee decks in minutes, all using your existing Excel and PowerPoint templates. Other platforms tell you what deals cost. AcquiOS tells you what they're worth. Built for CRE acquisitions teams as an AI-native alternative to Dealpath, RedIQ, ARGUS Enterprise, and Reonomy. THE PROBLEM WE SOLVE: CRE acquisitions teams spend 5-10 hours per deal on IC deck preparation. They're drowning in 50+ broker emails daily, spending a week reconciling leases vs. rent rolls vs. ARGUS for 100+ tenant properties, and dealing with costly human errors from manual data entry. HOW IT WORKS: 1. Email or Upload — Forward broker emails or upload OMs directly 2. AI Extraction + Chat — Data extracted with citations. Chat to explore deals. 3. Adjust Assumptions Live — Change inputs, see IRR update in 5-10 seconds 4. Decision Ready — IC deck + DCF in YOUR templates, with AcquiScore ranking KEY CAPABILITIES: - AcquiScore — Proprietary 0-100 deal scoring with PROCEED/PASS recommendations - Template Preservation — Populates YOUR Excel models and IC deck templates - ARGUS-Level Rigor — Renewal probabilities, TI/LC, downtime in auditable Excel - Citation-Level Sourcing — Every number traced back to source documents - Lease Discrepancy Detection — Auto-flag mismatches between documents - Chat Across Pipeline — "Compare NOI growth for my Texas properties" - Knowledge Base Learning — Deal #100 is smarter than Deal #1 PROPERTY TYPES: Multifamily, Industrial, Retail, Office, Logistics/Corporate M&A COMPARED TO ALTERNATIVES: Unlike Dealpath (pipeline tracking only) or RedIQ (multifamily data only), AcquiOS automates the full underwriting workflow end-to-end. Unlike ARGUS, it works with your existing Excel templates and requires no rebuilding. Purpose-built for the AI era. SECURITY: SOC 2 compliant with private cloud deployment options for enterprise clients. FOUNDED BY: - David Fields — Ex-Disney M&A, Head of Investments at Michael Eisner's Family Office - Eytan Elbaz — Co-Creator of Google AdSense, Co-Creator of Scopely - Dan Rahmel — Former AI/ML Engineer for Intuit

#### Who Is the Company Behind AcquiOS?

- **Seller:** [ReadyAI](https://www.g2.com/sellers/readyai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

[Compensation Management Software](https://www.g2.com/categories/compensation-management)

[Live Chat Software](https://www.g2.com/categories/live-chat)

[Zero Trust Networking Software](https://www.g2.com/categories/zero-trust-networking)

[Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation)

[Sales Enablement Software](https://www.g2.com/categories/sales-enablement)

Similar Categories

- [Brokerage Management](/categories/brokerage-management)
- [Integrated Workplace Management Systems (IWMS)](/categories/integrated-workplace-management-systems-iwms)
- [Lease Administration](/categories/lease-administration)
- [Property Management](/categories/property-management)
- [Multiple Listing Service (MLS)](/categories/multiple-listing-service-mls)

- [Real Estate Marketing](/categories/real-estate-marketing)
- [Real Estate Activities Management](/categories/real-estate-activities-management)
- [AI Virtual Staging](/categories/ai-virtual-staging)
- [Community Association Management](/categories/community-association-management)
- [Home Inspection](/categories/home-inspection)

- [Lease Accounting](/categories/lease-accounting)
- [Other Real Estate](/categories/other-real-estate)
- [Package Tracking](/categories/package-tracking)
- [Property Access Management](/categories/property-access-management)
- [Property Intelligence](/categories/property-intelligence)

[Browse Real Estate CRM Themes](/categories/real-estate-crm/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Real estate CRM software helps real estate professionals identify, track, and manage customer interactions with current and prospective buyers and renters. These solutions can simplify multiple business processes, such as the preleasing pipeline, prospecting deals, managing sales, relationship tracking, and scheduling property tours. Besides industry-specific benefits, a real estate CRM platform can allow for better organization, quicker response rates in speaking to clients, improve client satisfaction, and promptly respond to new leads to generate more business for the agency. These systems can benefit both brokers and real estate agents, as real estate CRMs can allow them to manage clients and prospects that want to rent or purchase a home through their office or agency.

While most real estate CRMs focus on helping realtors manage their relationships with buyers and renters, some products are designed for real estate development companies as opposed to traditional agencies. Additionally, there are several common integrations that help expand a real estate CRM’s product functionality. By connecting real estate CRM software to [multiple listing services software](https://www.g2.com/categories/multiple-listing-service-mls), real estate agents can receive alerts when prospects are looking at listed properties. [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) and [real estate activities management software](https://www.g2.com/categories/real-estate-activities-management) can also work with a CRM product to manage financial records, administrative files, internal communications, websites, and branding for a real estate agency.

To qualify for inclusion in the Real Estate CRM category, a product must:

- Enable real estate professionals to communicate with buyers or renters via business instant messaging, text, email, or call
- Track, capture, and manage client leads in an organized database
- Import real estate leads from internet data exchange (IDX) sites or internet listing services
- Provide or integrate with a real estate marketing platform

Show More

* * *

## How Do You Choose the Right Real Estate CRM Software?

### What You Should Know About Real Estate CRM Software

### What is Real Estate CRM Software?

Real estate agents are constantly on the go and are always “on." They must attract new clients, maintain communication with existing clients, keep up to date on listings, track contracts and the existing sales pipeline, advertise their personal brand, maintain an active social media presence, and know how to leverage tech to keep in front of their competition and prospective clients. Real estate CRM software helps unify priorities and tasks, working in the best interest of the agent that uses the software.

Real estate CRM software is more than a glorified lead capturing, generating, and tracking tool. Real estate CRM software is a client, contract, and agent database specifically designed for the real estate industry. Real estate CRM software helps agents and businesses serve their clients better by centralizing and integrating all agent activities into a consolidated system. Real estate CRM software has the capability to automate workflows, analyze agent interactions and sales cycles, and optimize and track client correspondence. With a real estate CRM, real estate agents and brokers can be more efficient and productive with their time, as well as ensure improved, engaging personalization.

Key Benefits of Real Estate CRM Software

- Consolidates and organizes lead and contact information into a searchable database
- Automates workflows and time-consuming tasks
- Optimizes marketing automation efforts
- Tracks and reports on agent performance and business operations data
- Integrates with MLS systems and other relevant third-party software

### Why Use Real Estate CRM Software?

Aside from data centralization and workflow automation, real estate professionals leverage real estate CRM software for two significant reasons: to increase efficiency and improve client relationships.

**Efficiency —** Because real estate CRM software automatically collects client information and sets up reminders and notifications about milestones and notable events, real estate agents do not need to chase down that information. That kind of information is crucial to accurately personalize client correspondence, but it takes time to gather and analyze. Real estate CRM software automates menial, time-consuming tasks, allowing agents to respond quickly and deliberately.

**Strengthens client relationships —** Real estate CRM software allows agents to minimize unnecessary back and forth with a client about housing requirements by collecting and processing preferences and the like. During and after a closed deal, real estate CRM software tracks the behaviors and interactions of clients with agents, which help in predicting the feedback that an agent may receive from a satisfied or unsatisfied customer. Real estate CRM software also helps agents maintain a light, not bombarding, touch with follow-ups and can set referrals in motion.

### Who Uses Real Estate CRM Software?

**Real estate agents —** Real estate agents use real estate CRM software to better track their sales pipeline, contracts, and client correspondence. Agents benefit from the one-stop shop that a real estate CRM offers, reducing the myriad different software systems, physical repositories, and applications that they might previously have used to keep track of their activities and clients.

**Real estate investors —** Real estate investors can leverage real estate CRM’s data reporting and visualization functionality to present and model business data. Real estate CRM’s data consolidation capability helps investors see the number of deals won in a specific time period and the total value of all deals currently in the pipeline, while supporting the creation of long-term portfolio strategies.

**Mortgage lenders —** While [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) does exist as a tailored solution for the lending industry, lenders can still leverage real estate CRM to manage contacts, aggregate documents, and prioritize tasks. While a real estate CRM cannot integrate as neatly with a loan origination system (LOS) like a mortgage CRM can, it is still a useful tool that can help consolidate information to improve client relationships and loan cycles.

### Kinds of Real Estate CRM Software

Real estate CRM software is further segmented into commercial, residential, rental, and condominium, as well as by price points. The needs and requirements of each type of real estate focus varies, as will the CRM solution that can best serve or adapt to business operations. However, the following segment will discuss the two different ways to deploy real estate CRM into a business.

**Cloud-based —** Web- or cloud-based real estate CRM software can either be bought on a subscription basis or as a one-time download. A cloud-based real estate CRM is helpful for real estate agents that are always on-the-go, enabling them to access or update listings or client information in real time. Cloud-based solutions can be more cost-effective than on-premises deployed CRMs.

**On-premises —** While on-premises real estate CRM software may be more expensive and require extra hardware or infrastructure updates, on-premises deployment promises security of client and business data.

### Real Estate CRM Software Features

Not all real estate CRMs are alike, considering that some are designed for residential versus commercial real estate and ownership versus rental real estate properties. However, some features are standard across all real estate CRMs.

**Contact management —** Contact management functionality offers the ability to segment and categorize contacts and leads by type of lead, referral status, history, and preferences. Usually these kinds of categorizations appear as filter fields or tags. The more flexible or customizable the fields are, the better for ease of use. A real estate CRM’s contact database should also be navigable, since the database will be the repository of any future interaction or communication.

**Listing management —** Whether a real estate CRM’s listing management means a seamless MLS synchronization or a customizable listing database, this is a crucial feature. What use is a centralized system of client, listing, and agent personas if it cannot provide a 360-degree overview of the prospective client? Listing management also touches upon document storage and management, as well as event or transaction tracking.

**Email management —** Email and e-newsletter templates help real estate agents send off to-the-point emails that still exude friendliness and thoughtfulness. A robust email management feature helps agents put together and send off proposals, participate in drip email campaigns, and take advantage of any extra features, like multiple language support.

**Mobile solution —** Specific to cloud- or web-based solutions, real estate CRMs that provide a mobile application or support mobile devices better suit the traveling lifestyle of a field agent.

### Trends Related to Real Estate CRM Software

Technology has disrupted the real estate sector, and businesses must keep up with the convenience factor of completely online real estate transactions.

**Emphasis on consumer experience —** Online listing marketplaces have changed the real estate experience. Now, prospective homeowners have already most likely begun their search online. It is up to real estate agents to provide a personalized, stellar consumer experience that rivals the convenience factor of shopping online. Nurturing relationships are key, and real estate CRM software makes that easier for real estate agents. Automated follow-ups, listing matches, SEO, and referral management help build the agent’s brand but also facilitate numerous consumer touch points that can turn into a closed deal.

**Data aggregation —** Data is crucial to the success of a real estate agency. Data about listings, client preferences, and the market all need to be collected and digested before being leveraged. Real estate CRM software has already allowed agents and brokers to better spend their time wielding such data, but now it looks like real-time interaction with the data is on the rise. Simply using a real estate CRM doesn’t wipe out the competition when it comes to better listings, but real-time data management can give agents a leg up regarding the management of client relationships.

**Automation —** Real estate CRM frees up agents’ time by automating menial tasks. That automation also reduces wasted time, working hard to deduplicate entered data and keeping listings and client information as up to date as possible. Real estate CRM is also good for tracking overall operations to identify any inefficiencies that keep agents from performing well. Now, artificial intelligence-powered automation can further optimize tasks like accurate segmentation, personalization, and organizational efficiency.

### Potential Issues with Real Estate CRM Software

**Inflexibility —** A solution that either lacks in customization options or flexibility to adapt to a business’ requirements will fail. The buyer should research just how customizable a set of features or dashboards are and try out the solution in a free trial to discover whether fields and displays can be easily edited, deleted, or added to.

**Lack of integration —** Investing in a single real estate CRM does not equal a dramatic overhaul of a real estate agency. The CRM will help, but simple integration to other real estate solutions is necessary for the business to succeed. No solution will integrate with every piece of real estate tech out there, so the buyer should keep in mind the generic and industry-specific systems that are already in place.

**Difficult learning curve —** Complete adoption of any software is desired, but that can only happen if the learning curve isn’t too steep or cumbersome. Humans are creatures of habit, and real estate agents are already stretched thin due to the enormous amount of multitasking that is expected of them. Software that isn’t intuitive, requires exhaustive training, or doesn’t come with easy-to-reach vendor support will fail.

**Expensive —**"You get what you pay for" is an adage that applies to real estate CRM software. The cheapest solution won’t be as effective in optimizing the duties and responsibilities of a real estate agent, but buyers must ask a vendor’s sales reps what is included in the price of the solution. Is vendor support an additional charge? What kind of infrastructure or hardware requirements does a solution require in order to work well?

### Software and Services Related to Real Estate CRM Software

Below are several solutions that can be used in conjunction with real estate CRM software or as alternatives to real estate CRM software, based on user needs:

**Mortgage CRM —** Mortgage lenders and brokers can use real estate CRM software to keep track of their clients and important documents. However, they are better served by turning to industry-specific [mortgage CRM software](https://www.g2.com/categories/mortgage-crm) to optimize business operations, since the latter understands the ins and outs of the lending industry.

**Real estate marketing —** [Real estate marketing software](https://www.g2.com/categories/real-estate-marketing) streamlines the advertising of a real estate professional’s services and properties, taking into consideration different channels and SEO strategies. Most real estate marketing software integrates neatly with real estate CRM software to better generate and capture leads from websites and other forms of digital presence.

**Brokerage management —** Any real estate professional can use real estate CRM, including brokers. A real estate CRM allows real estate agents and brokers to perform better and close deals more effectively by freeing up manual time spent on necessary but time-consuming tasks like sending follow-up emails and sifting through listings. Real estate CRM software usually integrates easily with [brokerage management software](https://www.g2.com/categories/brokerage-management) for a comprehensive real estate agency management solution.

**Real estate activities management —** [Real estate activities managment software](https://www.g2.com/categories/real-estate-activities-management) eases the tracking of a real estate professional’s sales, transactions, and other relevant performance metrics. Transaction management and contract management are common features of real estate activities management software, which can be made even more simple and streamlined via integration with a real estate CRM.

**Multiple listing service (MLS) listing —** Unlike generic CRMs, real estate CRMs are designed to parse through and collect listing information from [multiple listing service (MLS) listings](https://www.g2.com/categories/multiple-listing-service-mls-listing) to better match clients with their dream homes.

**Real estate investment management —** Real estate investors can use real estate CRM software to keep track of their clients and sync with any listing system. However, [real estate investment management software](https://www.g2.com/categories/real-estate-investment-management) goes one step further because it is designed to handle real estate investment-specific activities.

**CRM —** Real estate CRM is just one example of industry-specific [CRM software](https://www.g2.com/categories/crm). A real estate agency or business can use a general CRM to organize their contact databases and keep track of their sales cycles and transactions. Additionally, some general-purpose CRM vendors have begun to roll out industry-specific customizations.

**CRM all-in-one —** [CRM all-in-one software](https://www.g2.com/categories/crm-all-in-one) bundles together CRM and marketing automation functionality to fulfill the needs of small businesses. Real estate CRM goes beyond simple lead tracking and nurturing and focuses on optimizing and nurturing client relationships, and that includes providing marketing automation functionality for real estate professionals.