Holty is a white-label patient engagement and retention platform built for private clinics and hospitals. It is not a booking marketplace and not a thin scheduling app bolted onto a website. Holty gives a healthcare provider its own branded patient app, its own clinic back office, and its own data infrastructure, connected directly to the systems the provider already runs, so the clinic owns its app, its patients, and its data outright.
The problem Holty solves
Private clinics typically lose revenue in three places rarely measured together. Appointment no-shows account for roughly 23.5% of bookings industry-wide. Close to 48% of patients visit a clinic once and never return. And approximately 23% of clinic calls go unanswered, becoming bookings made with a competitor instead. Holty treats these as one connected problem and builds a single system to address all three, rather than shipping a booking widget alone.
What Holty includes
Patient mobile app. Available on iOS and Android under the clinic's own brand, patients search for a doctor by specialty, symptom, or name, see live availability, and book in a few taps, 24/7. Before accessing medical records, patients complete an eKYC identity check, a photo ID plus a selfie, verified once in about two minutes. Patients can then view lab results, imaging reports, and visit summaries pulled directly from the clinic's own system, download or share documents in one tap, and pay by card, in-app wallet, subscription, or family-pay account. Clinics can also bundle services into branded care programs, turning a single visit into a higher-value package.
Telemedicine with AI-guided triage. Video consultations run inside the same app, so a doctor and patient connect with full context already available. Ahead of booking, patients can describe their symptoms to an AI Symptom Helper, which suggests the right specialty and routes them to the appropriate doctor. This is a routing layer, not a diagnostic one: the AI never diagnoses, prescribes, or recommends treatment. Every clinical decision stays with a licensed doctor.
Retention engine. This is the part most patient apps skip, and it directly addresses the 48% churn figure above. Staff describe a patient audience in plain language, for example "patients overdue for a checkup", and Holty builds that segment automatically from real patient and visit data, no manual list-building, no analyst required. From there, a multi-channel campaign, push, SMS, or email, launches in a few clicks under the clinic's own brand. Automated win-back sequences re-engage lapsed patients, and smart reminders reduce no-shows by making rescheduling a one-tap action instead of a phone call.
Clinic back office. A web-based staff portal gives the team one place to manage patient records, doctor profiles, an examination review queue, and user roles, administered without code. Digital intake forms, e-consent, document workflows, and campaign dashboards live in the same system staff already use day to day.
How it's built
Holty connects directly to a clinic's existing hospital information system through a live, two-way sync, not a migration: the clinic's existing system remains the system of record, and no historical data is extracted or reloaded.
Holty also offers a genuine choice of deployment with full feature parity either way. A clinic can run Holty fully self-hosted, on its own infrastructure, with no managed cloud dependency required, or choose a managed EU cloud deployment with a named data center, operated by Holty. Most competing platforms are cloud-only; Holty treats data sovereignty as a deployment decision every clinic should be free to make, not an enterprise afterthought.
Patient identity is protected through secure sign-in with automatic lockout after repeated failed attempts, every change across the system is tracked in an audit trail, and payment activity is logged with personal data masked. Medical files are only ever accessible to the patient they belong to, never through a public link.
Proof at real scale
Holty runs today in full production at Medpark International Hospital, Moldova's largest private hospital, serving more than 150 doctors with complete, live, two-way integration into the hospital's existing information system. This is not a pilot or a demo environment.
How Holty is priced
Holty is licensed software, not a marketplace. There is no commission on bookings and no percentage taken from patient volume. A clinic pays a predictable, fixed license or subscription fee, independent of how many patients it serves, and every patient interaction builds the clinic's own brand rather than a platform's.
Who Is the Company Behind HOLTY?
