Passwordless Authentication Software Resources

Many organizations initially build authentication in-house, but over time the hidden costs grow. Maintaining homegrown auth systems requires ongoing engineering for security updates, MFA, SSO, compliance, and scaling. Teams must also manage infrastructure, handle edge cases, and respond to evolving threats, pulling resources away from core product development and increasing long-term risk and cost.

Teams evaluating alternatives to Azure AD B2C are often responding to its evolving product direction and operational complexity. Microsoft has announced Azure AD B2C is end-of-sale for new customers, prompting many organizations to reassess long-term identity strategy. Additional challenges include complex XML-based policies, slow iteration on authentication flows, limited debugging visibility, and difficulty building dynamic, multi-tenant customer journeys outside predefined user flows.

When organizations start selling to enterprise customers, adding SSO and SCIM provisioning often turns into a major engineering effort. Most CIAM platforms need custom work to set up SSO for each tenant, map SCIM attributes, and handle the complex needs of enterprise identity. For fast-moving teams, the time between promising enterprise authentication and actually delivering it can grow, taking developers away from their main product tasks.