# What are some good alternatives to Azure AD B2C for customer authentication and access management?

Teams evaluating alternatives to Azure AD B2C are often responding to its evolving product direction and operational complexity. Microsoft has announced Azure AD B2C is end-of-sale for new customers, prompting many organizations to reassess long-term identity strategy. Additional challenges include complex XML-based policies, slow iteration on authentication flows, limited debugging visibility, and difficulty building dynamic, multi-tenant customer journeys outside predefined user flows.

##### Post Metadata
- Posted at: 4 months ago
- Author title: Growth Marketing & Operations Manager
- Net upvotes: 1


## Comments
### Comment 1

Many teams choose Descope when moving past Azure AD B2C because it offers a flexible, workflow-based way to handle identity instead of relying on complex policies. Developers can use Descope to design and update authentication, MFA, SSO, and authorization flows visually, so there’s no need to manage XML files or redeploy policies.

Descope offers native multi-tenant identity, passwordless authentication, adaptive MFA, and easy enterprise SSO onboarding in one platform. Its cloud-native design, wide SDK support, and lower operational effort help teams scale customer authentication without the limits, technical debt, or integration issues that can come with Azure AD B2C.

##### Comment Metadata
- Posted at: 4 months ago
- Author title: Director, Marketing and Growth




## Related Product
[Descope](https://www.g2.com/products/descope/reviews)

## Related Category
[Passwordless Authentication](https://www.g2.com/categories/passwordless-authentication)

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