# Best Mobile Backend-as-a-Service (mBaaS) Software for Small Business ## How Many Mobile Backend-as-a-Service (mBaaS) Software Products Does G2 Track? **Total Products under this Category:** 40 ### Category Stats (Aug 2026) - **Average Rating:** 4.33/5 The average rating of products in this category, based on all submitted ratings _Last updated: August 01, 2026_ ## How Does G2 Rank Mobile Backend-as-a-Service (mBaaS) Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 700+ Authentic Reviews - 40+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Mobile Backend-as-a-Service (mBaaS) Software ![G2 Grid® for Mobile Backend-as-a-Service (mBaaS) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-backend-as-a-service-mbaas/grids.png?focus%5B%5D=87437&focus%5B%5D=19235&focus%5B%5D=141502&focus%5B%5D=501&focus%5B%5D=75719&focus%5B%5D=71006&focus%5B%5D=25947&focus%5B%5D=16263) Highlighted products: AWS Amplify, Back4app, Xano, Salesforce Heroku, Backendless, Oracle Mobile Hub, Optimove (formely Kumulos), and Parse. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-backend-as-a-service-mbaas/grids.json?focus%5B%5D=aws-amplify&focus%5B%5D=back4app&focus%5B%5D=xano&focus%5B%5D=salesforce-heroku&focus%5B%5D=backendless&focus%5B%5D=oracle-mobile-hub&focus%5B%5D=optimove-formely-kumulos&focus%5B%5D=parse&segment=small-business) **Sponsored** ### DMARC Report Block malware and phishing attacks. A DMARC reporting solution for MSPs, service providers, and businesses who need to monitor and manage a large number of domains for DMARC compliance. Secure and monitor multiple domains with enterprise-grade DMARC management. DMARC Report is a comprehensive email authentication and reporting platform built to give organizations full visibility and control over how their domains are used in email. As phishing, spoofing, and business email compromise attacks continue to rise, simply publishing a DMARC record is no longer enough. DMARC Report helps teams actively monitor DMARC performance, identify unauthorized senders, and confidently move toward enforcement without risking legitimate email delivery. Designed for MSPs, IT service providers, security teams, and growing enterprises, DMARC Report makes it easy to manage DMARC across dozens or even hundreds of domains from a single dashboard. The platform automatically collects, parses, and visualizes DMARC aggregate and forensic reports, transforming complex XML data into clear, actionable insights. Users can instantly see which senders are authentic, which are misaligned, and which may pose a security threat. DMARC Report goes beyond basic reporting by helping organizations understand SPF and DKIM alignment issues that impact both deliverability and security. Detailed source analysis, timeline views, and policy readiness indicators allow teams to troubleshoot authentication problems quickly and prioritize remediation. Real-time alerts notify users of sudden spikes in suspicious activity, helping prevent attacks before they escalate into costly incidents. Built with scale and compliance in mind, DMARC Report supports multi-domain management, role-based access, and team collaboration. MSPs and agencies can easily segment customer domains, provide reporting access, and demonstrate measurable security improvements to clients. For enterprises, the platform simplifies governance by centralizing DMARC oversight while maintaining strict data controls. Privacy and data protection are core to the platform’s design. DMARC Report follows a privacy-first approach to DMARC data handling, making it suitable for organizations operating under strict regulatory and compliance requirements. Unlike tools that prioritize volume over clarity, DMARC Report focuses on accuracy, transparency, and usability—ensuring teams can act on insights without needing deep DMARC expertise. Getting started is fast and straightforward. With guided onboarding and clear recommendations, users can progress from monitoring to quarantine or reject policies with confidence. Flexible pricing tiers accommodate everything from small domain portfolios to high-volume, enterprise-scale environments, with options for annual savings and custom plans. By combining enterprise-grade security, intuitive reporting, and scalable domain management, DMARC Report empowers organizations to protect their brand, improve email deliverability, and reduce the risk of phishing and impersonation attacks. Whether you manage email for a single business or hundreds of clients, DMARC Report provides the visibility and control needed to make DMARC work—at scale and with confidence. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=556&secure%5Bchosen_at%5D=2026-08-03T23%3A06%3A20Z&secure%5Bdisplayable_resource_id%5D=1376&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=156316&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=156316&secure%5Bresource_id%5D=556&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-backend-as-a-service-mbaas%2Fsmall-business&secure%5Btoken%5D=64ffc61e07f813717f7053cc4aeba0d1332057e16154b903552f2e2e713df84c&secure%5Burl%5D=https%3A%2F%2Fdmarcreport.com%2Fpricing%2F&secure%5Burl_type%5D=product_website) ### [AWS Amplify](https://www.g2.com/products/aws-amplify/reviews) AWS Amplify is a comprehensive development platform designed to simplify the creation, deployment, and management of full-stack web and mobile applications. It offers a suite of tools and services that enable developers to build scalable and secure applications with minimal backend expertise. By integrating seamlessly with various AWS services, Amplify accelerates the development process, allowing for rapid iteration and deployment. Key Features and Functionality: - Authentication: Simplifies user authentication by integrating with Amazon Cognito, enabling secure sign-ups, sign-ins, and multi-factor authentication, including social logins. - Serverless Architecture: Manages infrastructure automatically, handling scaling and maintenance, allowing developers to focus on application logic without managing servers. - Data Management: Provides real-time data synchronization and offline capabilities through integration with Amazon S3 for file storage and Amazon AppSync for data synchronization. - Machine Learning Integration: Enhances applications with AI/ML features like text translation and image analysis by integrating with Amazon SageMaker. - Continuous Deployment (CI/CD): Supports continuous integration and deployment by automatically deploying updates from repositories like GitHub, GitLab, and Bitbucket. - Real-Time Data and Notifications: Enables real-time data synchronization and push notifications using AWS AppSync and AWS Pinpoint. Primary Value and Solutions Provided: AWS Amplify addresses the complexities of full-stack application development by offering a unified platform that streamlines both frontend and backend processes. It reduces the time and effort required to build and deploy applications, making it accessible for developers of varying skill levels. By abstracting the intricacies of cloud infrastructure, Amplify allows developers to focus on delivering rich user experiences and robust functionality. Its scalability ensures that applications can grow seamlessly with user demand, while its integration with AWS services provides a secure and reliable foundation for modern web and mobile applications. **Average Rating:** 4.2/5.0 **Total Reviews:** 95 #### How Do G2 Users Rate AWS Amplify? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10) - **Quality of Support:** 8.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind AWS Amplify? - **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd) - **Year Founded:** 2006 - **HQ Location:** Seattle, WA - **Twitter:** @awscloud 2,232,483 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072881eee28a2afe24f8d1bda9f20e3e146b9fb4b214f216411ce2ed6898b31e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Famazon-web-services%2F&secure%5Burl_type%5D=linkedin_company_website) 147,094 employees on LinkedIn® - **Ownership:** NASDAQ: AMZN #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Small, 28% Medium #### What Do G2 Reviewers Say About AWS Amplify? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of AWS Amplify, enabling quick setup and management of scalable applications. - Users appreciate the **ease of scalability** with AWS Amplify, which simplifies building and managing applications effectively. - Users love the **ease of use and integration** of AWS Amplify, streamlining app development and management effectively. - Users value the **seamless integration with AWS services** , enhancing scalability and simplifying the development process of applications. - Users appreciate the **easy integration** of AWS Amplify with frontend frameworks, streamlining development and deployment processes. ##### Cons - Users find AWS Amplify to be **expensive** , especially due to subscription costs and unpredictable billing for resources used. - Users find the **steep learning curve** of AWS Amplify challenging, particularly with complex backend logic and configurations. - Users often face **bug issues** , experiencing difficulties with debugging and overwhelming configuration management in AWS Amplify. - Users find the **difficult navigation** in AWS Amplify frustrating, affecting overall usability and efficiency. - Users face a **steep learning curve** with AWS Amplify, particularly for complex backend logic and configurations. #### What Are Recent G2 Reviews of AWS Amplify? **["Amazon Amplify Speeds Full-Stack Development with an Intuitive, All-in-One Platform"](https://www.g2.com/survey_responses/aws-amplify-review-13180573)** **Rating:** 4.0/5.0 stars _— Atharva P._ [Read full review](https://www.g2.com/survey_responses/aws-amplify-review-13180573) **["Fast deploys, decent auth, but CLI and console need better sync"](https://www.g2.com/survey_responses/aws-amplify-review-12737160)** **Rating:** 4.5/5.0 stars _— Md Mudassir A._ [Read full review](https://www.g2.com/survey_responses/aws-amplify-review-12737160) #### What Are G2 Users Discussing About AWS Amplify? - [What is AWS Amplify used for?](https://www.g2.com/discussions/what-is-aws-amplify-used-for) - 2 comments - [Is AWS amplify free?](https://www.g2.com/discussions/is-aws-amplify-free) - 2 comments - [Who uses AWS amplify?](https://www.g2.com/discussions/who-uses-aws-amplify) - 1 comment - [Should I use AWS amplify?](https://www.g2.com/discussions/should-i-use-aws-amplify) - [What AWS amplify?](https://www.g2.com/discussions/what-aws-amplify) ### [Back4app](https://www.g2.com/products/back4app/reviews) Your Application's Backend, Simplified. Launch your backend in minutes with no infrastructure hassles. Our low-code platform, ready-to-use components, and AI-powered tools will help you build faster and scale without limits. **Average Rating:** 4.8/5.0 **Total Reviews:** 65 #### How Do G2 Users Rate Back4app? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10) - **Quality of Support:** 9.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind Back4app? - **Seller:** [Back4app](https://www.g2.com/sellers/back4app) - **Year Founded:** 2015 - **HQ Location:** Sunnyvale, CA - **Twitter:** @back4app 3,469 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8d780450702d146be7990d933932994e1eeee69d384189eeec34ee2b71791c33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10107398%2F&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 85% Small, 3% Medium #### What Do G2 Reviewers Say About Back4app? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Back4app, highlighting its quick setup and exceptional documentation support. - Users value the **excellent customer support** from Back4App, ensuring timely assistance and reliable hosting for projects. - Users value the **clear and informative documentation** of Back4app, which simplifies their development process significantly. - Users note the **easy setup** of Back4app, making it beginner-friendly and time-efficient for app development. - Users value the **reliable cloud services** of Back4App, praising its consistent improvements and excellent customer support. ##### Cons - Users want **missing features** like better logs and database editing capabilities in Back4app's free version. - Users find **insufficient guidance** on database editing and limits, leading to confusion and reliance on support for issues. - Users find the **resource limitations** of Back4app challenging, particularly with storage and clarity on usage limits. - Users struggle with **storage issues** on Back4App, as limits are reached quickly and resources feel insufficient. - Users feel there could be an **easier way to edit database columns** , as current options are limited. #### What Are Recent G2 Reviews of Back4app? **["Simple Integration, Fair Pricing"](https://www.g2.com/survey_responses/back4app-review-13110342)** **Rating:** 4.5/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/back4app-review-13110342) **["Very Useful IT Support and Great Service"](https://www.g2.com/survey_responses/back4app-review-12916921)** **Rating:** 5.0/5.0 stars _— Max G._ [Read full review](https://www.g2.com/survey_responses/back4app-review-12916921) ### [Xano](https://www.g2.com/products/xano/reviews) Xano is the fastest way to create a scalable backend for any app or agent — from mission-critical software to your latest vibe-coded project. As a unified platform, Xano gives you everything you need to build and deploy production-grade software — visually, with code, or through AI — and launch in minutes. Connect to any frontend, deploy with one click, and scale to millions of users. Trusted by 70,000+ builders. How It Works Building modern software usually means stitching together a mess of tools: databases, API gateways, serverless runtimes, integrations, auth, infrastructure, CI/CD, and monitoring. For AI agents, you’ll also need an orchestrator to plan, call tools, and manage workflows. With Xano, you get it all in one place — including a built-in agent builder. - Model data, compose logic, and expose secure APIs. - Integrate with any system and scale automatically. - Design AI agents that use your data and APIs, call external tools, and run server-side with full observability and guardrails. Works With Any Frontend. Use Xano with Lovable, Bolt, WeWeb, Retool, or custom code. Deploy your server-side logic, data, and runtime on Xano with production-grade compliance and reliability. When your prototype is ready to go live, you don’t have to rebuild — Xano scales with you. Why Teams Choose Xano - Infrastructure handled: Compliance, reliability, and scaling are built-in. - All-in-one tooling: Database, APIs, runtime, integrations, monitoring, and more. - Flexible building: Non-coders can use AI or the visual canvas, while pro devs can write and sync code in their IDE. Simply put: Xano takes care of the backend so you can focus on the business logic that makes your app unique. **Average Rating:** 4.7/5.0 **Total Reviews:** 67 #### How Do G2 Users Rate Xano? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10) - **Quality of Support:** 9.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Xano? - **Seller:** [Xano](https://www.g2.com/sellers/xano) - **Company Website:** www.xano.com - **Year Founded:** 2014 - **HQ Location:** Woodland Hills, US - **Twitter:** @xano 50 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d82ff751848a1ac027e020449b825301c0e8bc68640261a2638ac856d76d9cdb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fxano%2F&secure%5Burl_type%5D=linkedin_company_website) 52 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 88% Small, 7% Medium #### What Do G2 Reviewers Say About Xano? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Xano, enabling quick project deployment and efficient problem-solving. - Users rave about Xano's **user-friendly no-code development** , enabling complex solutions with swift, intuitive backend setup. - Users emphasize the **incredibly fast performance** of Xano, enabling quick setup and efficient backend operations. - Users praise Xano for its **fast and helpful customer support** , enhancing their development experience and problem-solving efficiency. - Users appreciate the **easy setup** of Xano, allowing quick transitions and efficient back-end development without DevOps worries. ##### Cons - Users find **missing features** in Xano, specifically in data backup, database access, and complex data operations. - Users find Xano to be **expensive** especially for resource-heavy applications and advanced features, which can lead to higher costs. - Users find that a **learning difficulty** exists due to the need for some technical knowledge and user interface challenges. - Users report **limited features** in Xano, particularly in version control and data restore capabilities, causing frustration. - Users express concerns over **increasing costs** for advanced features and resource-heavy applications in Xano. #### What Are Recent G2 Reviews of Xano? **["Xano: a robust and scalable backend, ideal for centralizing business logic via API"](https://www.g2.com/survey_responses/xano-review-12593013)** **Rating:** 5.0/5.0 stars _— Frederic L._ [Read full review](https://www.g2.com/survey_responses/xano-review-12593013) **["Xano - Easier way to manage Database"](https://www.g2.com/survey_responses/xano-review-11230940)** **Rating:** 4.0/5.0 stars _— Nolan T._ [Read full review](https://www.g2.com/survey_responses/xano-review-11230940) #### What Are G2 Users Discussing About Xano? - [What does Xano do?](https://www.g2.com/discussions/what-does-xano-do) - 1 comment - [What is no code backend?](https://www.g2.com/discussions/what-is-no-code-backend) - 1 comment - [What is Xano?](https://www.g2.com/discussions/what-is-xano) - 1 comment - [What is XANO used for?](https://www.g2.com/discussions/what-is-xano-used-for) ### [Salesforce Heroku](https://www.g2.com/products/salesforce-heroku/reviews) Heroku is a cloud application platform that combines compute, data, and workflow with a high-productivity developer experience. Heroku Enterprise offers the same great developer experience along with enterprise-grade control, collaboration, and compliance. The platform gives enterprise teams the quickest path to delivering trusted customer experiences at scale. -Enhanced privacy in a network-isolated runtime environment -Seamless scalability to meet enterprise demand -Simplified compliance with PCI, HIPPA, SOC, and other standards -Automated, CI/CD workflows for optimal team collaboration -Integration with Salesforce data to build personalized experiences -Ecosystem of 150+ third-party add-on services to accelerate development -Unified dashboard to manage apps, add-ons, billing, permissions, and more. For more information, visit: https://www.heroku.com/enterprise **Average Rating:** 4.2/5.0 **Total Reviews:** 143 #### How Do G2 Users Rate Salesforce Heroku? - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.8/10) - **Quality of Support:** 7.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Salesforce Heroku? - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce 579,511 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 employees on LinkedIn® - **Ownership:** NYSE:CRM #### Who Uses This Product? - **Who Uses This:** Software Engineer, Founder - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Small, 28% Medium #### What Do G2 Reviewers Say About Salesforce Heroku? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Salesforce Heroku, enjoying its straightforward setup and management capabilities. - Users value the **automation capabilities** of Heroku, streamlining tasks like file processing and real-time synchronization. - Users appreciate the **robust customer support** of Salesforce Heroku, enhancing their development experience significantly. - Users appreciate the **deployment ease** of Salesforce Heroku, making it simple to start and scale projects effortlessly. - Users value the **flexibility** of Salesforce Heroku, as it supports multiple programming languages for diverse development teams. ##### Cons - Users face **poor customer support** , particularly regarding billing issues and account deletions that lack clear communication and recovery options. - Users face **authentication issues** with Salesforce Heroku due to login problems triggered by IP changes. - Users report **difficult debugging** experiences with Salesforce Heroku, finding it challenging to resolve issues effectively. - Users express concern over **downtime issues** due to severe account deletion policies and lack of recovery options. - Users express frustration with **email notification issues** , risking unexpected account deletions and lack of recovery options. #### What Are Recent G2 Reviews of Salesforce Heroku? **["Fast, Effortless Deployments with Salesforce Heroku’s Seamless Scalability"](https://www.g2.com/survey_responses/salesforce-heroku-review-12560455)** **Rating:** 5.0/5.0 stars _— Verified User in Financial Services_ [Read full review](https://www.g2.com/survey_responses/salesforce-heroku-review-12560455) **["Heroku Simplifies Event Log Downloads but Has Login Issues with IP Changes"](https://www.g2.com/survey_responses/salesforce-heroku-review-11816571)** **Rating:** 4.0/5.0 stars _— Wajih N._ [Read full review](https://www.g2.com/survey_responses/salesforce-heroku-review-11816571) #### What Are G2 Users Discussing About Salesforce Heroku? - [What is Salesforce Heroku used for?](https://www.g2.com/discussions/what-is-salesforce-heroku-used-for) - 1 comment - [Is heroku good for hosting?](https://www.g2.com/discussions/is-heroku-good-for-hosting) - [What are two features of Heroku connect?](https://www.g2.com/discussions/salesforce-heroku-what-are-two-features-of-heroku-connect) - [What can I use Heroku for?](https://www.g2.com/discussions/what-can-i-use-heroku-for) - [What is the use of Heroku in Salesforce?](https://www.g2.com/discussions/what-is-the-use-of-heroku-in-salesforce) ### [Backendless](https://www.g2.com/products/backendless/reviews) Backendless is a visual app development platform that offers a full range of low-code and no-code tools for app and web developers of all experience levels. Backendless features include a component-based UI Builder, real-time database, user authentication and management suite, push notification and in-app messaging console, Codeless logic builder, API management, and much more. Backendless was designed from the backend first, making it a perfect backend compliment to any coded or no-code frontend. The Backendless platform's visual approach and pre-built APIs make it easy to build the backend of any app up to 10 times faster than with traditional coding solutions and at a fraction of the cost. **Average Rating:** 4.4/5.0 **Total Reviews:** 56 #### How Do G2 Users Rate Backendless? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.8/10) - **Quality of Support:** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Backendless? - **Seller:** [Backendless](https://www.g2.com/sellers/backendless) - **Year Founded:** 2012 - **HQ Location:** Frisco, TX - **Twitter:** @Backendless 1,549 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a70db4a022cf88a11ccdee4a25a30b12b95344c55c08e6b4f8a289ed5d96fd83&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbackendless-corp%2F&secure%5Burl_type%5D=linkedin_company_website) 24 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 98% Small, 2% Medium #### What Are Recent G2 Reviews of Backendless? **["Backendless is built for beginners"](https://www.g2.com/survey_responses/backendless-review-9166931)** **Rating:** 5.0/5.0 stars _— Dustin S._ [Read full review](https://www.g2.com/survey_responses/backendless-review-9166931) **["Best Customisable Solution"](https://www.g2.com/survey_responses/backendless-review-9203551)** **Rating:** 5.0/5.0 stars _— Rob D._ [Read full review](https://www.g2.com/survey_responses/backendless-review-9203551) #### What Are G2 Users Discussing About Backendless? - [What is Backendless used for?](https://www.g2.com/discussions/what-is-backendless-used-for) - 1 comment ### [Oracle Mobile Hub](https://www.g2.com/products/oracle-mobile-hub/reviews) Build and deploy mobile apps and intelligent chatbots that connect to any backend system with Autonomous Mobile Cloud Enterprise. **Average Rating:** 4.2/5.0 **Total Reviews:** 32 #### How Do G2 Users Rate Oracle Mobile Hub? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10) - **Quality of Support:** 7.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind Oracle Mobile Hub? - **Seller:** [Oracle](https://www.g2.com/sellers/oracle) - **Year Founded:** 1977 - **HQ Location:** Austin, TX - **Twitter:** @Oracle 827,997 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website) 208,078 employees on LinkedIn® - **Ownership:** NYSE:ORCL #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 44% Small, 35% Large #### What Are Recent G2 Reviews of Oracle Mobile Hub? **["Fast paced Application Development tool."](https://www.g2.com/survey_responses/oracle-mobile-hub-review-7249545)** **Rating:** 4.5/5.0 stars _— Shravan K._ [Read full review](https://www.g2.com/survey_responses/oracle-mobile-hub-review-7249545) **["Oracle is in the top 5 providers i have used"](https://www.g2.com/survey_responses/oracle-mobile-hub-review-8450489)** **Rating:** 4.0/5.0 stars _— Chelsey L._ [Read full review](https://www.g2.com/survey_responses/oracle-mobile-hub-review-8450489) #### What Are G2 Users Discussing About Oracle Mobile Hub? - [Is there an Oracle app?](https://www.g2.com/discussions/oracle-mobile-hub-is-there-an-oracle-app-0ecb563f-51a9-4b07-98c9-97ee55271878) - [Is there an Oracle app?](https://www.g2.com/discussions/oracle-mobile-hub-is-there-an-oracle-app-ce9e9b9e-c598-4915-bec4-2fb7cfda558a) - [Is there an Oracle app?](https://www.g2.com/discussions/oracle-mobile-hub-is-there-an-oracle-app) - [Is there an Oracle app?](https://www.g2.com/discussions/is-there-an-oracle-app) - [What is Visual Builder Studio?](https://www.g2.com/discussions/oracle-mobile-hub-what-is-visual-builder-studio) ### [Optimove (formely Kumulos)](https://www.g2.com/products/optimove-formely-kumulos/reviews) With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go. **Average Rating:** 4.8/5.0 **Total Reviews:** 29 #### How Do G2 Users Rate Optimove (formely Kumulos)? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10) - **Quality of Support:** 9.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind Optimove (formely Kumulos)? - **Seller:** [Optimove](https://www.g2.com/sellers/optimove) - **Year Founded:** 2012 - **HQ Location:** New York - **Twitter:** @Optimove 5,475 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a2d0cdd82f1c1def1160108437b8228fba304189302e0b18e9d0ac3ac28906e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F227901%2F&secure%5Burl_type%5D=linkedin_company_website) 572 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 60% Small, 30% Medium #### What Are Recent G2 Reviews of Optimove (formely Kumulos)? **["Kumulos brings more benefits to our app than just notifications and in-app messaging."](https://www.g2.com/survey_responses/optimove-formely-kumulos-review-5153899)** **Rating:** 5.0/5.0 stars _— Francis d._ [Read full review](https://www.g2.com/survey_responses/optimove-formely-kumulos-review-5153899) **["The easiest way to start engaging your mobile customers"](https://www.g2.com/survey_responses/optimove-formely-kumulos-review-4521969)** **Rating:** 5.0/5.0 stars _— Jay P._ [Read full review](https://www.g2.com/survey_responses/optimove-formely-kumulos-review-4521969) #### What Are G2 Users Discussing About Optimove (formely Kumulos)? - [What does Kumulos do?](https://www.g2.com/discussions/what-does-kumulos-do) - [What is the use of Kumulos?](https://www.g2.com/discussions/what-is-the-use-of-kumulos) - [How much does Kumulos cost?](https://www.g2.com/discussions/how-much-does-kumulos-cost) ### [Parse](https://www.g2.com/products/parse/reviews) Just focus on creating amazing user experiences and forget about complex infrastructure. Use Parse in your app and easily add a powerful cloud database, versatile push notification services, analytics tracking, and more. **Average Rating:** 3.7/5.0 **Total Reviews:** 41 #### How Do G2 Users Rate Parse? - **Has the product been a good partner in doing business?:** 6.2/10 (Category avg: 8.8/10) - **Quality of Support:** 6.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Parse? - **Seller:** [Parse](https://www.g2.com/sellers/parse) - **Year Founded:** 2011 - **HQ Location:** Menlo Park, CA - **Twitter:** @parseit 70,975 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd9df9dfd023f7f6bdf6980eb02cf220838848f77f1cf6cb49edf17d66c310c5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2696789%2F&secure%5Burl_type%5D=linkedin_company_website) 96 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 74% Small, 19% Large #### What Are Recent G2 Reviews of Parse? **["Awesome, Simple Backend Services"](https://www.g2.com/survey_responses/parse-review-191970)** **Rating:** 4.0/5.0 stars _— Patrick W._ [Read full review](https://www.g2.com/survey_responses/parse-review-191970) **["Good service"](https://www.g2.com/survey_responses/parse-review-7192639)** **Rating:** 4.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/parse-review-7192639) #### What Are G2 Users Discussing About Parse? - [What is Parse used for?](https://www.g2.com/discussions/what-is-parse-used-for) ### [Apache Usergrid](https://www.g2.com/products/apache-usergrid/reviews) Apache Usergrid is an open-source Backend-as-a-Service) composed of an integrated distributed NoSQL database, application layer and client tier with SDKs for developers looking to rapidly build web and/or mobile applications. It provides elementary services (user registration & management, data storage, file storage, queues) and retrieval features (full text search, geolocation search, joins) to power common app features. **Average Rating:** 3.8/5.0 **Total Reviews:** 21 #### How Do G2 Users Rate Apache Usergrid? - **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.8/10) - **Quality of Support:** 7.5/10 (Category avg: 8.5/10) #### Who Is the Company Behind Apache Usergrid? - **Seller:** [The Apache Software Foundation](https://www.g2.com/sellers/the-apache-software-foundation) - **Year Founded:** 1999 - **HQ Location:** Wakefield, MA - **Twitter:** @TheASF 66,168 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b8484c4bb31e87bc0ba9e683d86f2af14309539343a063507c88bcdcff98434d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F215982%2F&secure%5Burl_type%5D=linkedin_company_website) 2,470 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 68% Small, 23% Medium #### What Are Recent G2 Reviews of Apache Usergrid? **[""Apache Usergrid: Empowering Scalable and Flexible Backend Solutions with Real-Time Capabilities""](https://www.g2.com/survey_responses/apache-usergrid-review-9045709)** **Rating:** 4.5/5.0 stars _— Dhairya R._ [Read full review](https://www.g2.com/survey_responses/apache-usergrid-review-9045709) **["Choosing Apache Usergrid has proven to be a brilliant decision for my projects."](https://www.g2.com/survey_responses/apache-usergrid-review-8983431)** **Rating:** 5.0/5.0 stars _— Vivek V._ [Read full review](https://www.g2.com/survey_responses/apache-usergrid-review-8983431) #### What Are G2 Users Discussing About Apache Usergrid? - [What is Apache Usergrid used for?](https://www.g2.com/discussions/what-is-apache-usergrid-used-for) Spotlight Categories [Background Check Software](https://www.g2.com/categories/background-check) [Contract Lifecycle Management (CLM) Software](https://www.g2.com/categories/contract-lifecycle-management-clm) [Webinar Platforms](https://www.g2.com/categories/webinar) [Session Replay Software](https://www.g2.com/categories/session-replay) [Pricing Software](https://www.g2.com/categories/pricing) Similar Categories - [Mobile Development Platforms](/categories/mobile-development-platforms) - [Drag and Drop App Builder](/categories/drag-and-drop-app-builder) - [Mobile Development Frameworks](/categories/mobile-development-frameworks) - [Mobile App Debugging](/categories/mobile-app-debugging) - [Mobile App Testing](/categories/mobile-app-testing) - [Enterprise App Store](/categories/enterprise-app-store) - [Low-Code Mobile App Builder](/categories/low-code-mobile-app-builder) - [Mobile Analytics](/categories/mobile-analytics) - [Mobile App Optimization](/categories/mobile-app-optimization) - [Other Mobile Development](/categories/other-mobile-development) [Browse Mobile Backend-as-a-Service (mBaaS) Themes](/categories/mobile-backend-as-a-service-mbaas/themes) ![Adam Crivello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam Crivello") AC Researched and written by [Adam Crivello](https://research.g2.com/insights/author/adam-crivello) Updated Products classified in the overall Mobile Backend-as-a-Service (mBaaS) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Mobile Backend-as-a-Service (mBaaS) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Mobile Backend-as-a-Service (mBaaS) category. In addition to qualifying for inclusion in the Mobile Backend-as-a-Service (mBaaS) Software category, to qualify for inclusion in the Small Business Mobile Backend-as-a-Service (mBaaS) Software category, a product must have at least 10 reviews left by a reviewer from a small business. Show More