Best Marketing Automation Software - Page 47

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 706

Category Stats (Sep 2026)

  • Average Rating: 4.39/5 (↓0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Jobin.cloud (+1.58%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 93,400+ Authentic Reviews
  • 706+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

Vero Connect

Who Is the Company Behind Vero Connect?

  • Seller: Vero
  • Year Founded: 2012
  • HQ Location: Sydney, NSW
  • Twitter: @getvero
    2,403 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Vertex Growth

VertexGrowth empowers small and mid-sized businesses to find, engage, and convert customers in minutes, at 1/10th the cost of enterprise tools.

Who Is the Company Behind Vertex Growth?

VirtusNova

Who Is the Company Behind VirtusNova?

  • Seller: Wilken
  • Year Founded: 2024
  • HQ Location: Köln, DE
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Wally Your Smart Wallet

Wally is a digital wallet platform that enables businesses to issue and manage various types of credentials, such as loyalty cards, event tickets, membership cards, and access passes, directly within Apple Wallet and Google Wallet. This approach eliminates the need for physical cards or dedicated mobile applications, streamlining the user experience and enhancing customer engagement. One of Wally's primary features is its ability to deliver real-time updates to digital passes. For instance, when a customer earns loyalty points or a stamp, their digital card is instantly updated to reflect the new balance. This immediacy ensures that customers are always aware of their current status and rewards, fostering a sense of progress and satisfaction. The platform also supports push notifications and location-based reminders. Businesses can send timely offers, event updates, or renewal reminders directly to a customer's lock screen, increasing the likelihood of engagement. For example, a restaurant can notify nearby customers of a lunch special, or a gym can remind members of an upcoming class. Security is a cornerstone of Wally's design. Digital passes are encrypted and can be revoked instantly if necessary, providing businesses with control over their credentials. This feature is particularly beneficial for access control, ensuring that only authorized individuals can enter restricted areas. Additionally, the use of NFC technology allows for contactless interactions, enhancing both security and convenience. Wally's versatility extends across various industries. In retail, businesses can implement digital stamp cards or points-based loyalty programs that customers can join with a simple scan. The hospitality sector can offer mobile keys and guest loyalty cards, while healthcare providers can issue digital patient and staff credentials with appointment reminders and secure access features. From a technical perspective, Wally offers a unified API that abstracts the complexities of managing Apple and Google's certificate requirements. This simplification allows development teams to integrate and deploy wallet-based solutions rapidly. The platform also provides analytics and insights, enabling businesses to track pass issuance, installations, and customer interactions, thereby informing marketing strategies and operational decisions. In summary, Wally empowers businesses to modernize their customer engagement strategies by leveraging the ubiquity and functionality of digital wallets. By replacing physical cards with dynamic, secure, and interactive digital passes, Wally enhances the customer experience, provides valuable insights, and streamlines operations across multiple industries.

Who Is the Company Behind Wally Your Smart Wallet?

Weezmo

Who Is the Company Behind Weezmo?

  • Seller: Nayax
  • Year Founded: 2005
  • HQ Location: Herzliya, IL
  • LinkedIn® Page: www.linkedin.com
    728 employees on LinkedIn®

Wevion

Wevion is multi-platform advertising software that unifies campaign management across Meta, Google, TikTok, Taboola, Snapchat, and Outbrain. It integrates with Shopify and WooCommerce, discovering accounts, pixels, and product catalogs via OAuth without login credentials. Wavo, the AI copilot, offers write access to all six platforms with advanced tools, supporting ten language models and three execution modes, requiring user approval for actions. The bulk launcher deploys campaigns across accounts, while cross-platform rules automation reallocates budgets based on ROAS and CPA. Profitability analytics calculate true margins by factoring in costs like shipping and taxes. Mobile access ensures full functionality with data syncing every fifteen minutes. Multi-account audience management, creative analytics, and Telegram alerts streamline reporting and real-time monitoring.

Who Is the Company Behind Wevion?

whatsmark

One WhatsApp platform for marketing, sales & support — with AI that builds your automations.

Who Is the Company Behind whatsmark?

XCMworkflow

Who Is the Company Behind XCMworkflow?

  • Seller: XCM
  • HQ Location: New York, New York, United States
  • LinkedIn® Page: www.linkedin.com
    1,629 employees on LinkedIn®

XMPie Circle

Who Is the Company Behind XMPie Circle?

  • Seller: XMPie
  • Year Founded: 2000
  • HQ Location: Israel
  • LinkedIn® Page: www.linkedin.com
    65 employees on LinkedIn®

YETI

Who Is the Company Behind YETI?

  • Seller: Yeti
  • Year Founded: 2023
  • HQ Location: Ahmedabad, IN
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025