Best Marketing Automation Software - Page 65

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 996

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: itracMarketer (+11.11%) - Among all products in this category, itracMarketer recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 105,300+ Authentic Reviews
  • 996+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Attentive, Salesforce Marketing Cloud, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo)

Venntive

Venntive offers integrated marketing, sales and customer success platform.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Venntive?

  • Seller: Venntive
  • Year Founded: 2010
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 200% Medium

What Are Recent G2 Reviews of Venntive?

What Are G2 Users Discussing About Venntive?

Vero Connect

Who Is the Company Behind Vero Connect?

  • Seller: Vero
  • Year Founded: 2012
  • HQ Location: Sydney, NSW
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

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Vertex Growth

VertexGrowth empowers small and mid-sized businesses to find, engage, and convert customers in minutes, at 1/10th the cost of enterprise tools.

Who Is the Company Behind Vertex Growth?

Vestorly

Vestorly is a technology company unlike any other. We make content work for companies across their entire organization with a robust content curation engine that enables businesses to significantly increase engagement and click-through rates. By creating highly personalized streams of curated content, Vestorly's Content Management Engine (CME) leverages AI to discover, filter, and individualize content feeds thereby surfacing the right content for the right person. Vestorly unleashes the power of content by allowing content to be leveraged effectively across different business activities to increase engagement, brand trust, and create individualized touchpoints with your audience. Vestorly’s software integrates through a seamless API into existing marketing automation and business platforms. For enterprise organizations, Vestorly offers a white-glove curation service that delivers the perfect content stream for communications, marketing and business intelligence purposes.

Average Rating: 3.7/5.0

Total Reviews: 3

Who Is the Company Behind Vestorly?

  • Seller: Vestorly
  • Year Founded: 2012
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Vestorly?

Vioby LinkDirector

Vioby LinkDirector is a cloud-based search marketing optimization solution for SEM campaign managers designed to be fully compatible with existing infrastructures.

Who Is the Company Behind Vioby LinkDirector?

  • Seller: Vioby
  • Year Founded: 2012
  • HQ Location: Boston, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

VirtusNova

Who Is the Company Behind VirtusNova?

  • Seller: Wilken
  • Year Founded: 2024
  • HQ Location: Köln, DE
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Voost Multichannel

Tus campañas en horas, no en semanas. Automatiza la creación y distribución de piezas publicitarias o de comunicación para cada campaña, canal y formato. PARA QUIÉN Empresa de gran consumo: · con alto volumen de campañas · con diversos canales de distribución · con múltiples medios de comunicación o publicitarios · con varias business units USUARIOS Equipo de marketing, agencia contratada o Voost directamente si se desea llave en mano. QUÉ SOLUCIONA La necesidad de crear y distribuir cientos de piezas de forma recurrente que además cumplan con las guidelines de marca. Cada campaña (estacional, de lanzamiento o promoción) requiere múltiples adaptaciones y su distribución a diversos destinatarios. Voost Multichannel parte de tus propios datos, sin que tengas que cambiar nada porque nosotros hacemos las conexiones puente.

Who Is the Company Behind Voost Multichannel?

VoraPal

VoraPal is the growth platform for service businesses. The VoraPal Platform combines funnels, CRM, email and WhatsApp automation, client portal and payments in one login, while VoraPal Managed Services builds and runs that growth system for established service businesses through Growth Audit™, Growth OS Build™, Growth Launch™ and Growth Optimisation™.

Who Is the Company Behind VoraPal?

Voyage

Leading retail and D2C brands use Voyage to quickly scale their SMS subscriber list, drive revenue sustainably, cultivate customer loyalty, and increase customer lifetime value. Maximizing customer lifetime value (CLTV) is the north star of every SMS platform. But we don't just talk the talk, we walk the walk. Our innovative SMS platform (with the most advanced SMS-first segmentation builder on the market) is paired with expertise from our team of accomplished eCommerce founders and best-in-class technical product managers — so you send the right message to the right person at the right time. With Voyage, you quickly scale your SMS subscriber list, drive revenue with versatile campaigns and automations, and learn about your subscribers with actionable insights — all inside one innovative and user-friendly platform.

Who Is the Company Behind Voyage?

Who Uses This Product?

  • Company Size: 100% Medium

Wally Your Smart Wallet

Wally is a digital wallet platform that enables businesses to issue and manage various types of credentials, such as loyalty cards, event tickets, membership cards, and access passes, directly within Apple Wallet and Google Wallet. This approach eliminates the need for physical cards or dedicated mobile applications, streamlining the user experience and enhancing customer engagement. One of Wally's primary features is its ability to deliver real-time updates to digital passes. For instance, when a customer earns loyalty points or a stamp, their digital card is instantly updated to reflect the new balance. This immediacy ensures that customers are always aware of their current status and rewards, fostering a sense of progress and satisfaction. The platform also supports push notifications and location-based reminders. Businesses can send timely offers, event updates, or renewal reminders directly to a customer's lock screen, increasing the likelihood of engagement. For example, a restaurant can notify nearby customers of a lunch special, or a gym can remind members of an upcoming class. Security is a cornerstone of Wally's design. Digital passes are encrypted and can be revoked instantly if necessary, providing businesses with control over their credentials. This feature is particularly beneficial for access control, ensuring that only authorized individuals can enter restricted areas. Additionally, the use of NFC technology allows for contactless interactions, enhancing both security and convenience. Wally's versatility extends across various industries. In retail, businesses can implement digital stamp cards or points-based loyalty programs that customers can join with a simple scan. The hospitality sector can offer mobile keys and guest loyalty cards, while healthcare providers can issue digital patient and staff credentials with appointment reminders and secure access features. From a technical perspective, Wally offers a unified API that abstracts the complexities of managing Apple and Google's certificate requirements. This simplification allows development teams to integrate and deploy wallet-based solutions rapidly. The platform also provides analytics and insights, enabling businesses to track pass issuance, installations, and customer interactions, thereby informing marketing strategies and operational decisions. In summary, Wally empowers businesses to modernize their customer engagement strategies by leveraging the ubiquity and functionality of digital wallets. By replacing physical cards with dynamic, secure, and interactive digital passes, Wally enhances the customer experience, provides valuable insights, and streamlines operations across multiple industries.

Who Is the Company Behind Wally Your Smart Wallet?

WeatherAds

WeatherAds is the world's #1 weather based marketing platform for digital advertisers. Easily set up automated weather-based rules for Google Ads, Facebook and Instagram, YouTube & Programmatic RTB campaigns. Trigger ads, modify bids and change creative based on any type of weather imaginable. Get more clicks, more conversions, reduce ad spend and increase advertising ROI. Get started for free: https://www.weatherads.io

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate WeatherAds?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind WeatherAds?

Who Uses This Product?

  • Company Size: 50% Medium, 25% Large

What Are Recent G2 Reviews of WeatherAds?

What Are G2 Users Discussing About WeatherAds?

Weezmo

Who Is the Company Behind Weezmo?

  • Seller: Nayax
  • Year Founded: 2005
  • HQ Location: Herzliya, IL
  • LinkedIn® Page: www.linkedin.com
    728 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025