Best Marketing Analytics Tools - Page 26
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Chatterlytics — AI-powered business analytics tool to visualize your business data, create reports and dashboards without any technical data expertise.
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Meet Your New Best Friend CIMS is your go-to tool for influencer marketing, designed to manage all stages of your campaign. Discover, analyse, and assess over 200 million profiles across Instagram,
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Clario reveals insights about your customers, their purchases, and the marketing that drove them.
- Overview
- User Satisfaction
- Seller Details
ConnectQR is a customizable QR code generator and URL shortener developed by Codeifai Limited, specializing in brand protection and consumer engagement solutions. Generate, manage, customize, and down
171 Twitter followers
- Overview
- User Satisfaction
- Seller Details
CoreDirect blends your media buy with ratings, airings and sales results to instantly analyze marketing performance and ROI. It delivers results for short form and long form DRTV advertising, Radio an
99 Twitter followers
- Overview
- User Satisfaction
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Commerce Yield is the monetization platform built for retailers and marketplaces to unlock new revenue streams from their digital properties and first-party data. With modular solutions (ranging from
- Overview
- User Satisfaction
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CustomerLabs Marketing Insights helps marketers who aspire to make data-driven decisions but don’t have access to data analysts.
343 Twitter followers
- Overview
- User Satisfaction
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Darwin CX is a comprehensive SaaS platform designed to empower subscription-based businesses, including publishers, membership organizations, and media companies, by streamlining the management of the
- Overview
- User Satisfaction
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Dashflow is a cutting-edge marketing optimization platform designed to streamline and enhance your marketing efforts from initial reach to maximizing customer lifetime value. By effortlessly unifying
- Overview
- User Satisfaction
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Datahash is specialized in data-driven solutions, focusing on leveraging first-party data and advanced integrations to enhance marketing campaigns and business strategies. We aim to improve lead quali
- Overview
- User Satisfaction
- Seller Details
Datahive360 enables you to automatically collect, merge and unify data from every advertising, analytics, CRM and any other data source, effortlessly. Discover how our zero-code approach to multisourc
- Overview
- User Satisfaction
- Seller Details
Datajoin is a SaaS platform designed to help B2B marketers seamlessly integrate their marketing technology stacks through proprietary 'Micro Integrations.' By connecting leading web analytics tools li
- Overview
- User Satisfaction
- Seller Details
We provide the fastest integration methodology and least involvement from the client side in technical procedures while integrating.
- Overview
- User Satisfaction
- Seller Details
DiGGrowth is one of the leading analytics and attribution platforms widely used by CMOs, Marketers, Performance Marketers, and other marketing professionals. It is specifically designed to help market
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Stop losing sales to friction and fees. Start managing your revenue like a Guru. Digital Manager Guru is the operating system for digital creators, SaaS founders, and event organizers who have outg
- 100% Small-Business
