Best Marketing Analytics Tools - Page 26

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 650

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 72,000+ Authentic Reviews
  • 650+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, LocaliQ, CleverTap, and AgencyAnalytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=localiq&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics)

AgencyReporter

AgencyREPORTER makes it easy to track results for your clients. Easily get access to customer CRMs and report on Won Deals. Go beyond Google Analytics data and get true user journeys tied to phone calls, form fills, and more. Show your clients which leads were brought in from your Google Ad campaigns, SEO work, and Facebook ads.

Who Is the Company Behind AgencyReporter?

  • Seller: JumpDEMAND
  • Year Founded: 2012
  • HQ Location: Calgary, Alberta
  • Twitter: @ActiveDEMAND
    3,133 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    33 employees on LinkedIn®

Agentcroft Insights

Agentcroft Insights is a marketing intelligence platform that consolidates data from 14 channels, including Google Ads, Meta, GA4, TikTok, HubSpot, and Salesforce. The platform provides real-time, full-funnel attribution that connects marketing spend to revenue. An adaptive knowledge graph processes business data to surface customer behavior patterns, spending efficiency, and market trends, adjusting as conditions shift. Automated reports translate performance data into plain English explanations with actionable recommendations. The platform responds to natural language questions about campaign performance with evidence-based answers. Budget adjustment suggestions include projected impact forecasts. Competitor intelligence tracking identifies emerging market opportunities. The fact database expands over time, allowing strategic decisions to build on accumulated knowledge rather than starting from scratch with each analysis.

Who Is the Company Behind Agentcroft Insights?

AI Chat Assist

AI Chat Assist is an AI campaign manager built for founders and marketing teams who run Meta ad campaigns and want qualified leads — without the manual work of managing budgets, creative testing, and performance monitoring themselves. Most paid ad campaigns fail not because of bad targeting but because no one is managing the execution layer consistently. Budget decisions get made too slowly. A/B tests run without reaching statistical significance. Leads come in unfiltered and sales teams waste time on people who were never going to buy. AI Chat Assist replaces that manual execution layer with an automated system — budget allocation that shifts in real time, A/B testing built into every campaign, CPA guardrails that pause spend before it's wasted, and lead qualification filtering that means only intent-matched leads reach your team. The platform connects to your existing Meta ads account and works alongside your current setup. No rebuilding campaigns. No new workflow to learn. The AI runs in the background — monitoring, adjusting, and filtering — while you focus on strategy and growth. Used by 200+ founders, solopreneurs, and agencies across Meta advertising campaigns.

Who Is the Company Behind AI Chat Assist?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

AITA

AITA: Machine Learning - Powered Marketing Mix Modeling to optimize your media investment Revolutionize your marketing strategy with AITA, the cutting-edge SaaS solution that brings the power of AI to Marketing Mix Modeling (MMM). AITA transforms complex marketing data into clear, actionable insights in minutes, not months. Key Features: - Self-Service Platform: Take full control of your data and analysis without dependency on external agencies - Lightning-Fast Analysis: Get comprehensive insights in just 25 minutes - Unlimited Modeling: Create and run as many models as you need without extra costs - AI-Driven Optimization: Maximize ROI with intelligent budget allocation recommendations - Predictive Forecasting: Plan future campaigns with accurate sales predictions - Omnichannel Integration: Analyze impact across all channels, from TV to social media - User-Friendly Interface: Designed by marketers, for marketers AITA democratizes advanced marketing analytics, making enterprise-level insights accessible to businesses of all sizes. Whether you're a growing startup or a multinational corporation, AITA provides the tools you need to optimize your marketing mix and drive real results. Benefits: - Make data-driven decisions with confidence - Eliminate guesswork in budget allocation - Understand the true impact of each marketing channel - Adapt quickly to market changes with agile modeling - Justify marketing spend with concrete ROI figures AITA is more than just an analytics tool – it's your partner in marketing excellence. Join industry leaders who are already using AITA to revolutionize their marketing strategies and achieve unprecedented ROI. Ready to transform your marketing approach? Try AITA today and experience the future of marketing mix modeling.

Who Is the Company Behind AITA?

  • Seller: Indaru
  • Year Founded: 2020
  • HQ Location: Barcelona, ES
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Aixel

Aixel is an AI-powered measurement and performance optimization platform that helps brands maximize ROI from their paid marketing spend. With powerful Conversion API infrastructure and seamless integrations across Meta, Google, Snapchat, TikTok, CRM systems, and e-commerce platforms, Aixel unifies all customer interactions into one reliable data layer. Aixel automatically stitches user journeys across ads, websites, apps, and messaging channels like WhatsApp—giving marketers an accurate, privacy-safe view of performance. Its advanced attribution, marketing signals enhancement, and real-time analytics help reduce wasted ad spend while increasing ROAS. Beyond measurement, Aixel uses AI to analyze ad performance, landing pages, funnels, and user paths to identify drop-off points and recommend improvements. Brands use Aixel to improve tracking accuracy, strengthen remarketing audiences, optimize campaigns, and accelerate growth with cleaner, richer first-party data.

Who Is the Company Behind Aixel?

  • Seller: Aixel
  • Year Founded: 2025
  • HQ Location: Bangalore , IN
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

AllFactors

Web analytics to drive your marketing & growth Get actionable insights in seconds! Power all your marketing with data, no code. Automatically measure conversions, audio & videos, readership, ad performance, create short links & more.

Who Is the Company Behind AllFactors?

Alocta

Alocta is a marketing analytics platform built to make marketing performance easier to understand. Marketers often have useful data spread across various platforms, like YouTube, Google Ads, Facebook, Instagram, and others. Each has its own dashboard, terminology, and reporting structure, making it harder to see the bigger picture or understand what changed. Alocta brings that analytics together in one place. But with a twist… Review individual platforms, drill into posts, videos, campaigns, ad groups, and ads, or see overall marketing performance through a unified view. With Merge Platforms, you can combine channel-level analytics. With Merge Posts, you can select 2-3 posts or videos from the same platform and view their combined performance. Merge Ads also lets you combine 2-3 campaigns, ad groups, or ads performance together. Alocta also includes Claro. Claro's Full Take lets you compare timeframes, such as the last 14 days against the previous 14 days, and turns the changes into simple, plain-English insights that are easy to understand. Ask Claro adds an intelligent layer where you can ask direct questions about your marketing, understand your performance, explore ideas, and plan what to do next. Built for marketers, founders, agencies, freelancers, and teams who want more clarity in analytics.

Who Is the Company Behind Alocta?

  • Seller: Alocta
  • Year Founded: 2026
  • HQ Location: Karachi, PK
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Anatics

Anatics is a marketing data management and data transformation platform. Anatics is designed to drive confidence in marketing spend and data interoperability with a focus on customer data management, performance analysis, revenue attributions, target lead acquisition and returns on advertising spend.

Who Is the Company Behind Anatics?

  • Seller: Anatics
  • Year Founded: 2010
  • HQ Location: Calgary, CA
  • Twitter: @anaticsAI
    10 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

Animo

Animo is a media intelligence platform that brings online and offline marketing measurement together in one place. It is built for marketing managers, media buyers, performance teams and agencies who invest across many channels and need to know what each one really contributes to the business. Most teams jump between ad platforms, each reporting its own success. Animo connects Google Ads, Meta (Facebook and Instagram), TikTok, LinkedIn, Snapchat, YouTube, Outbrain, Taboola, GA4 and Google Search Console in a few clicks, with no code and no spreadsheets. You get a real-time, unified view of spend, conversions and cost per result across every campaign and channel. Online Dashboard (self-service, from $100/month) - All online campaigns in one grid, with cross-channel comparison of spend, results and cost per result - Website analytics from GA4 and an SEO panel from Search Console - Optimization pages per platform with campaign-level recommendations: what to scale, pause or fix - E-commerce analytics, social organic performance, campaign groups and influencer activity - Looker Studio access and an API for your own reporting - AI assistant access through MCP: ask Claude or ChatGPT about your marketing data in plain language Marketing Mix Modeling (MMM) When you are ready to go beyond platform-reported attribution, Animo's MMM measures the incremental contribution of every channel to your own KPIs, such as leads, sales, calls or store visits. Models are reviewed with you every quarter and show saturation points and where the next dollar will work hardest. Offline media Animo measures TV, radio, out-of-home and press side by side with digital, so online and offline finally sit in one evidence-based picture. Every plan starts with a 14-day free trial, no credit card required, and larger accounts get a dedicated success manager.

Who Is the Company Behind Animo?

  • Seller: Animo
  • Year Founded: 2023
  • HQ Location: Tel Aviv, IL
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Appranking

Appranking is now Foxdata! New Brand, New Features. Appranking is an all-in-one data analytics platform for improving app visibility and leveling up app marketing performance. Our variety of smart insights tools can help app marketers who need the following service: ASO intelligence, ASA intelligence, Market Intelligence, Keyword research, Competitor research, and so on. Whether you are an app developer, app operator, or app marketer, Appranking provides premium intelligence and reliable customer support at Google Play & iOS app market. For more information about Appranking, please visit the website: appranking.com and start your free trial. Why Appranking? ➢All-in-one Platform: Data analysis and app marketing performance management solution. Fuel your apps and games growth, maximize global traffic, boost conversion, lower install cost, and level up competitiveness. ➢Cost-Effective: We offer affordable prices and professional services to help you quickly make your app promotion decisions smarter, faster, and more measurable. Appranking provides you with a super cost-effective experience. ➢Easy-To-Use: We pursue the simplest mode of operation. It can meet the needs of companies and teams of different sizes, and for improving the app growth results you can get the most information with the least amount of action. Appranking's Main Features Market Intelligence: Actionable app market intelligence to get your up-to-date markets crucial metrics, and growth insights by monitoring top-ranked apps’ strategies in your category. Global market analysis, new trends detection, and segment performance metrics monitor accelerate valuable insights into the greater app economy. ASA Intelligence: Turn insights into actions to drive your paid traffic acquisition progress, simplifies complex data, and empower you with a unified view of ASA campaign performance. Deep into top bidding apps' ads strategies in your industry, allowing your ads campaigns for maximum results. Metadata Insights: Analyze data changes of metadata under different versions of your app and see exactly how the competitor has made a metadata update to compare the content of your application title, subtitle, description, and keyword fields for creating effective metadata and driving traffic. Keyword Tools: From keyword discovery to subsequent tracking, Appranking has a variety of keyword tools to assist you, which include Keyword Suggestions, Keyword Research, Keyword Optimization, Keyword Monitoring, etc. Maximize the global reach in App Store search results and enlarge app discoverability with these keyword optimization tools. Competitor Analysis: Add your competitors' apps, then easily spy on the traffic performance and keyword distribution of their apps in real time for uncovering competitors' targeting strategies. Appranking also provides Aso Report through your choice which will present the comparison between your app and your competitors in all aspects. Ratings & Reviews: Monitor your app's ratings and reviews within a set time period and the latest and most comprehensive professional data analysis will be presented according to the different iterations of your app and countries, providing you with an integrated tool to manage your app's ratings and reviews.

Who Is the Company Behind Appranking?

Appsumer

Software that lets you aggregate, analyse and optimise all your channels effortlessly in one place, to accelerate growth

Who Is the Company Behind Appsumer?

  • Seller: Appsumer
  • Year Founded: 2015
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Atracker

Atracker is a self-hosted affiliate tracking software for media buyers and performance marketers, offering real-time monitoring of campaigns, conversions, and ROI. Operating on a server-based model, it ensures complete data control while managing complex campaigns across multiple traffic sources and regions, processing millions of events per second. The software distributes traffic using over 50 parameters, with automatic geographic detection and fraud protection to block bots, click farms, VPNs, and proxies. Built-in AI supports campaign management, reporting, and task scheduling via natural language commands, integrating with OpenAI, Anthropic, and Qwen APIs. Atracker connects with CRMs and ad networks through APIs, includes A/B testing tools, and provides customizable notifications via Telegram, email, and more. Historical data storage spans up to three years with bank-level security, and users can import data from other tracking platforms without loss.

Who Is the Company Behind Atracker?

Attain Measurement

Attain Measurement uses permissioned, commerce data to help advertisers measure the return on ad spend (ROAS) and conversion rate (CVR) of their programmatic campaigns in real-time. It also provides access to in-depth insights on your converting audience that can be used to optimize your marketing strategy.

Who Is the Company Behind Attain Measurement?

  • Seller: Attain
  • Year Founded: 2019
  • HQ Location: Chicago, US
  • LinkedIn® Page: www.linkedin.com
    182 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026