Gamma Wallet — Loyalty, CRM and Community Loyalty platform for local businesses
Gamma Wallet is a cardless loyalty and customer-retention platform for small and medium-sized businesses and their customers. It lets a café, a salon, a bakery, a shop or any local business run a complete loyalty program — rewards, discounts, memberships, store credit and community programs — together with the CRM, analytics and customer messaging that make the program work, all from one platform.
Every reward in Gamma is a reward contract: a recorded, verifiable promise of value between a business and its customer, redeemable as credits at that business. Credits are not money and not a currency, and Gamma never holds, moves or processes money. Customers settle their purchases at the business exactly as they do today; Gamma records the loyalty side — what each customer has earned, what they hold and what they redeem.
What makes Gamma different is Community Loyalty: programs in which the reward grows as more customers take part. Instead of discounting to attract demand, a business offers a reward that becomes more valuable the more its community participates — creating steady, predictable demand without cutting prices.
HOW IT FITS TOGETHER
Gamma is made of four connected parts:
1. Gamma Wallet app (for customers)
One free app holds every reward card, membership, discount card and credit balance a customer has with every Gamma business. There are no plastic cards: the customer shows a single personal QR code at any participating business.
2. Gamma Business app (for business owners and staff)
The counter-side app. The owner registers the business, chooses a reward model, and the team scans the customer's Wallet QR code to give rewards, apply discounts, issue memberships, add direct credit and accept redemptions. It works alongside the business's existing till — no extra hardware is needed.
3. Gamma Business web portal — the Gamma CRM (included with Gamma Business)
The management dashboard at business.gamma-wallet.com, to run and measure the whole program from a computer.
4. Gamma Community portal (for companies, clubs and associations)
Where organizations buy credit from a business in advance and hand it out to their employees or members.
THE EIGHT REWARD MODELS
A business runs one main reward model at a time and can add Direct Credit on top of any of them. In every model the customer shows their QR code, the business records the visit, and the reward contract is created automatically.
1. Instant Rewards — the digital stamp card. A fixed percentage of each purchase is returned to the customer as credits, straight away. Simple and predictable.
2. Incremental Rewards — the more often a customer comes back, the higher their reward percentage grows with each visit. Built to turn occasional visitors into regulars.
3. Layered Rewards — reward levels such as Bronze, Silver and Gold, each with its own reward percentage, based on how much a customer has spent with the business in total. Cards move up to a higher level automatically as customers spend more, and customers are notified when they reach it. The best customers earn more, without the owner lifting a finger.
4. Layered Discounts — the same level structure, applied as automatic discounts that grow with a customer's loyalty.
5. Membership — subscriptions, VIP tiers and exclusive access, managed as digital membership cards that the business can issue and verify at the counter.
6. Direct Credit — the business gives credits directly to a customer outside a purchase: as a welcome gift, an apology, a thank-you or a promotion. The credits can only be spent at that business, so value stays in the business.
7. Community Purchase — customers buy at the counter as usual during a set period. When the period closes, a community reward unlocks, and the more the community bought together, the larger everyone's reward.
8. Community Deposit — customers commit a deposit with the business in advance for a set period. The community grows the reward: when the period ends, the value — increased by everyone's participation — becomes redeemable as credits at the business. The business gains early commitment and new customers; customers gain a reward that grows with their community.
Gamma suggests program settings based on the business's own figures — average customer spend, monthly turnover and the growth the owner wants to reach — and caps how much of a single purchase can count towards a program, so rewards stay sustainable.
FOR CUSTOMERS — THE GAMMA WALLET APP
- One personal QR code for every participating business — one install, every shop
- All reward cards, discount cards and memberships in one place
- Credits balance per business, ready to spend at the counter
- Transfer credits to another Gamma user
- Add existing loyalty cards from other stores, and store contact cards
- A map of nearby Gamma businesses and their current promotions
- Notifications when a reward is earned or a level is reached
FOR BUSINESSES — THE GAMMA BUSINESS APP
- Register the business and start on the free tier, with no sales call needed
- Choose and switch reward models at any time from the app
- Scan the customer's Wallet QR code to give a reward, apply a discount, issue or verify a membership, add direct credit or accept a redemption
- Add staff logins with their own permissions, so the whole team can serve customers
- A printable business QR code and a listing on the Gamma map
THE GAMMA CRM — BUSINESS.GAMMA-WALLET.COM
Included with Gamma Business, the web portal is where the owner runs the program and watches it work.
Dashboards and analytics
- Active service dashboard showing the running program and its totals
- The four numbers that matter: purchases recorded, rewards given, direct credits issued and rewards redeemed — as running totals and as a weekly chart
Customers and cards
- Every customer card in one list: nickname, status, start and end dates, and any details the customer chose to share
- Issue a card to a specific customer on the level the owner chooses
- Keep a card on a fixed level when a customer should not move automatically
- Optional requirement for customers to share personal details before a card is issued
Levels and program settings
- Reward levels, discount levels and membership levels
- Each level defined by the customer's total spend ("spent more than / spent up to"), with a live preview and an example set of levels while editing
- Levels with no spend range can be assigned by hand only
- Direct credit settings and service management
Transactions
- Every transaction named and typed: who, when, how much, and whether it was a purchase, a reward, a direct credit, a community purchase or a redemption — the full history, not a summary
- Amounts shown in the business's own currency
Customer communication
- Broadcasts to the customers who actually shop with the business — in the app, by push notification or by email
- One broadcast a week reaching up to 100 customers is included, with more available when needed
- Customer reviews and ratings in one place
Business profile and presence
- Business information, logo and locations on the map
- Menu / Price List: publish a menu or price list behind a permanent link and QR code to print and display. Every update is reviewed before customers see it, and the approved version stays online in the meantime
- Business users: add and manage staff accounts
Organizations (Client Groups)
- Companies, clubs and associations can buy credit from the business up front for their employees or members — new, committed demand for the business
AI Assistant
- Owners can let Claude, the AI assistant made by Anthropic, help run the business in plain language: update the profile, menu, levels, offers and broadcasts, manage staff, or read the statistics
- Claude signs in with a personal access token the owner creates and can disable at any time — never with the owner's password
- Sensitive areas such as subscriptions, keys and QR codes stay off-limits to the assistant
- The connector is open source: github.com/Gamma-Wallet/gamma-business-mcp
COMMUNITY LOYALTY AND ORGANIZATIONS
Community Loyalty connects a business with a group of people who share something — a company's staff, a sports club, an association or a neighbourhood.
- Through the Gamma Community portal, an organization buys credit from a business in advance and distributes it to its members, who receive it directly in their Gamma Wallet
- Gamma is free for the organization and its members; the service is covered by the business's own Gamma plan
- The business gains a committed group of customers and early, predictable demand
- Community Purchase and Community Deposit reward the whole group as participation grows
TRUST AND TRANSPARENCY
- Every reward action is recorded as a digitally signed reward contract between the business and the customer, so both sides can verify what was promised and what was redeemed
- Credits are a promise of value at a specific business — not money and not crypto
- Customers decide which personal details to share with each business
WHO IT IS FOR
Independent and small-to-medium businesses serving local customers — cafés, restaurants, bakeries, salons, shops and service businesses — and the organizations that want to give their members value there.
KEY BENEFITS
- Bring customers back more often with rewards that grow with loyalty and with community participation
- Grow demand without discounting, through Community Loyalty
- Know your customers: every card, level and transaction in one CRM
- Talk to the customers who actually shop with you
- No plastic cards, no extra hardware: customers use one app for every shop
- Start free: download the Gamma Business app, register and begin on the free tier
- Available in many European languages, for customers and businesses alike
Website: www.gamma-wallet.com
Help center: blog.gamma-wallet.com
Who Is the Company Behind Gamma Wallet?
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Seller: Gamma
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Year Founded: 2025
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HQ Location: Limassol, CY
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LinkedIn® Page: www.linkedin.com
1 employees on LinkedIn®
