Gamma

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Serving customers since
2025
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Gamma Wallet

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Gamma Wallet is a customer loyalty, retention and engagement platform for small and medium-sized businesses. It helps turn one-time customers into regulars through digital rewards, personalized incentives, memberships, CRM tools and community-based loyalty. Unlike programs built on points or discount cards, Gamma gives businesses many ways to reward customers: instant rewards, incremental rewards, tiered rewards and discounts, memberships, direct credits, and Community Purchase and Community Deposit pools. All rewards are issued as credits customers can actually use. No special hardware is needed: customers identify themselves with the QR code in their Gamma Wallet, one app for every participating shop. Gamma CRM Every Gamma Business account includes a web CRM. The dashboard tracks purchases, rewards given, direct credits issued and redemptions, as running totals and week by week. Every transaction is named and typed, giving a complete customer history. Reward, membership and discount levels, locations, staff logins, reviews and customer groups are all managed in one place, and changes apply at the counter instantly. Businesses can message their customers in-app, by push notification or by email. Gamma Community Gamma Community is a free web platform for companies, clubs, unions and associations. An organization registers, is approved, and agrees terms directly with local retailers, who set a reward percentage for its members. Members receive their benefits automatically in Gamma Wallet, with nothing to print or claim. Organizations can distribute credit to members evenly or targeted, track usage per retailer, message members and add co-managers. Retailers gain a steady stream of committed new customers. Community Loyalty Community Loyalty lets businesses engage groups of customers around shared rewards and purchasing goals. Rewards grow as more customers take part, driving repeat visits and demand without discounting. Key capabilities: - Digital loyalty, rewards and credits - Retention and repeat-purchase campaigns - Built-in CRM with full transaction history and weekly analytics - Customer groups and targeted engagement - Memberships, VIP programs and tiered levels - Community Purchase and Community Deposit pools - Community platform for organizations and their members - In-app, push and email communication - Multi-location and staff management - Customer reviews - Business and customer apps for iOS and Android Gamma is built for retailers, cafés, restaurants, bakeries, gyms, salons, boutiques and other customer-facing businesses, and for organizations that want to give their members everyday benefits at local shops. Gamma's approach is simple: help businesses build more valuable customer relationships while giving customers rewards they can actually use.

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HQ Location:
Limassol, CY

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What is Gamma?

Gamma Wallet is a comprehensive digital platform that connects clients and retailers through innovative reward, loyalty, and collective purchasing systems. It functions as a cardless multi-wallet, eliminating the need for physical loyalty cards by allowing users to access digital passes across all participating businesses. The platform offers a variety of specialized services designed to create mutual benefits: Crowd Pooling: It features Prepaid Crowd Deposit and Over-the-Counter Crowd Purchase Pools, which allow clients to maximize their financial value and immediate rewards through collective buying. For retailers, these pools guarantee upfront revenue, aid in accurate inventory forecasting, and drive high in-store traffic and sales volume. Dynamic Loyalty & Rewards: Gamma Wallet replaces traditional upfront discounting with Incremental and Individual Instant Rewards. This system creates compounding loyalty for clients, where consecutive visits multiply the reward percentages, acting as a powerful behavioral retention engine for retailers. It also offers Layered Rewards and Discounts that automatically progress as a customer's loyalty increases, allowing retailers to optimize profits by targeting specific customer segments. Direct Credit & Ecosystem Lock-in: The platform utilizes a Direct Credit System that grants clients flexible store credit while ensuring that 100% of the issued reward value is recycled directly back into the specific retailer's business. Reward Points Market: A unique feature is the Client Exchange Reward Points Market, which transforms trapped points into liquid assets by allowing clients to trade unwanted rewards (like movie points) for rewards they actually need (like coffee points) with other users. This acts as a zero-cost customer acquisition and referral tool for retailers. Memberships & CRM: The platform supports VIP Membership Programs with total anonymity for users, providing predictable, stable revenue streams for retailers.

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Year Founded
2025