# Best Loyalty Management Software - Page 26

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*


Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV).

If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos).

To qualify for inclusion in the Loyalty Management category, a product must:

- Enroll valuable, loyal, or interested customers in a loyalty program
- Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc.
- Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards
- Capture customer data including purchase history, membership status, and engagement with the loyalty program
- Integrate with other marketing or commerce software





## Top Loyalty Management Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Smile.io](https://www.g2.com/products/smile-io/reviews) | 4.6/5.0 (449 reviews) | Shopify-native points-and-referral loyalty automation | "[Amazing Loyalty Program for Shopify: Referrals, VIP Tiers, and Fast Performance](https://www.g2.com/survey_responses/smile-io-review-13084504)" |
| 2 | [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) | 4.6/5.0 (603 reviews) | Shopify-native tiered loyalty and retention programs | "[Simple to Navigate, Easy Rewards Page Customisation, Great Support](https://www.g2.com/survey_responses/loyaltylion-review-13070775)" |
| 3 | [Owner.com](https://www.g2.com/products/owner-com/reviews) | 4.8/5.0 (402 reviews) | — | "[Efficient Logistics and Stellar Support with Owner.com](https://www.g2.com/survey_responses/owner-com-review-13075874)" |
| 4 | [Okendo](https://www.g2.com/products/okendo/reviews) | 4.7/5.0 (407 reviews) | Shopify-native loyalty with unified review incentivization | "[Okendo: Effortless Photo & Video Reviews That Build Shopper Trust](https://www.g2.com/survey_responses/okendo-review-13049768)" |
| 5 | [AdvantageClub.ai](https://www.g2.com/products/advantageclub-ai/reviews) | 4.8/5.0 (854 reviews) | AI-personalized employee rewards redemption and recognition | "[AdvantageClub.ai: A Seamless Corporate “Third Space” with Powerful Rewards and Automation](https://www.g2.com/survey_responses/advantageclub-ai-review-13071508)" |
| 6 | [Mastercard Offers](https://www.g2.com/products/mastercard-offers/reviews) | 4.6/5.0 (17 reviews) | Automatic cashback and curated offer redemption | "[Big Savings, Lounge Access, and Hidden Offers](https://www.g2.com/survey_responses/mastercard-offers-review-12818120)" |
| 7 | [Yotpo](https://www.g2.com/products/yotpo/reviews) | 4.3/5.0 (255 reviews) | Unified loyalty, reviews, and SMS retention | "[Effortless Setup and Customer Engagement with Yotpo](https://www.g2.com/survey_responses/yotpo-review-12262971)" |
| 8 | [Joy Loyalty](https://www.g2.com/products/joy-loyalty/reviews) | 4.8/5.0 (72 reviews) | Shopify-native tiered loyalty and referral automation | "[Great loyalty app with excellent support.](https://www.g2.com/survey_responses/joy-loyalty-review-12578304)" |
| 9 | [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | 4.2/5.0 (611 reviews) | Omnichannel loyalty automation with AI-driven segmentation | "[Powerful Marketing Automation with Some Learning Curve](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13093428)" |
| 10 | [Kangaroo Rewards](https://www.g2.com/products/kangaroo-rewards/reviews) | 4.7/5.0 (70 reviews) | Loyalty, SMS, and email campaigns unified | "[Makes Customer Loyalty Easy to Manage](https://www.g2.com/survey_responses/kangaroo-rewards-review-13075399)" |


## G2 Grid® for Loyalty Management Software
![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=1219583&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=4506&focus%5B%5D=1424044)
Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Mastercard Offers, Yotpo, and Joy Loyalty.
Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=yotpo&focus%5B%5D=joy-loyalty)


## How Many Loyalty Management Software Products Does G2 Track?
**Total Products under this Category:** 439

### Category Stats (Jul 2026)
- **Average Rating**: 4.54/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Reelo (+1.12%) - Among all products in this category, Reelo recorded the largest rating increase compared to last month
*Last updated: July 15, 2026*


## How Does G2 Rank Loyalty Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,500+ Authentic Reviews
- 439+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Loyalty Management Software Is Best for Your Use Case?

- **Leader:** [Smile.io](https://www.g2.com/products/smile-io/reviews)
- **Highest Performer:** [TrustWILL](https://www.g2.com/products/trustwill/reviews)
- **Easiest to Use:** [Owner.com](https://www.g2.com/products/owner-com/reviews)
- **Top Trending:** [Owner.com](https://www.g2.com/products/owner-com/reviews)
- **Best Free Software:** [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews)


---

**Sponsored**

### Sangfor Cloud Platform

Sangfor Technologies is a rising global challenger in enterprise IT, helping organizations simplify Digital and AI transformation with secure, AI-enabled cloud infrastructure. Headquartered in Shenzhen (China), Sangfor serves over 100,000 customers worldwide across 100+ countries and regions. Sangfor has 22+ international offices across Asia-Pacific, Middle East, Europe and Latin America regions. Sangfor Cloud Platform (SCP) is built for large and mid-sized enterprises, based on a business-centric HCI architecture that integrates compute, storage, networking, virtualization, and security into a unified, software-defined platform. Sangfor Cloud Platform enables organizations to build secure, scalable, and flexible private and hybrid cloud environments. With centralized management, intelligent resource scheduling, and elastic infrastructure capabilities, Sangfor Cloud Platform simplifies cloud operations and reduces management complexity through standardized and automated processes. Built on a secure, reliable, and scalable architecture, it enables businesses to efficiently run mission-critical workloads while supporting future growth and expansion. To strengthen data protection and business continuity, Sangfor Cloud Platform also combines built-in security and resilience capabilities, including anti-ransomware protection, high availability, disaster recovery, and automated resource optimization, with seamless integration to leading backup solutions from Veeam and Cohesity. Sangfor Cloud Platform is trusted by large and mid-market enterprises across APAC, the Middle East, Europe, and LATAM. It is recognized as a Leader in the G2 Grid® for Server Virtualization and Hyperconverged Infrastructure in the Summer 2026 report. Sangfor Technologies has also been widely recognized by Gartner for its innovation, market presence, and customer satisfaction across the cloud and hyperconverged infrastructure landscape: ▪ Sangfor Recognized as a Representative Vendor in 2026 Gartner® Market Guide for Cloud Infrastructure Sovereign Solutions ▪ Sangfor Technologies Ranked among Top 5 Largest HCIS Vendors by Revenue in Asia-Pacific in the 2026 Gartner® Market Share Report ▪ Sample Vendor for VMware Alternative in Hyperconverged Infrastructure by Gartner ▪ Strong Performer in the Gartner® Peer Insights™ Voice of the Customer for Full-Stack HCI Software Whether you're modernizing legacy infrastructure, building a private or hybrid cloud, or seeking a powerful VMware alternative, Sangfor Cloud Platform delivers the performance, security, and simplicity needed to accelerate digital and AI transformation.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-07-16T09%3A17%3A09Z&secure%5Bdisplayable_resource_id%5D=1339&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1243328&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1243328&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3Fpage%3D11&secure%5Btoken%5D=37a10026d25d908aa83415360aec8bb493252a290c0957e166ba7ddb7675fe0f&secure%5Burl%5D=https%3A%2F%2Fwww.sangfor.com%2Freports%2Fcloud-and-infrastructure%2Frequest-a-demo-sangfor-hci-for-vmware-alternative%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2_clicks%26utm_term%3Dbook_demo_cta_button&secure%5Burl_type%5D=custom_url)

---


## What Is Loyalty Management Software?

[Demand Generation Software](https://www.g2.com/categories/demand-generation)

## What Software Categories Are Similar to Loyalty Management Software?

- [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
- [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives)
- [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)