Best Loyalty Management Software - Page 11

How Many Loyalty Management Software Products Does G2 Track?

Total Products under this Category: 587

Category Stats (Sep 2026)

  • Average Rating: 4.55/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Froonze Loyalty (+1.77%) - Among all products in this category, Froonze Loyalty recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Loyalty Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 16,000+ Authentic Reviews
  • 587+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Loyalty Management Software

G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, AdvantageClub.ai, Benepik, Mastercard Offers, and Joy Loyalty.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=benepik&focus%5B%5D=mastercard-offers&focus%5B%5D=joy-loyalty)

MLoyal

Mobile based Customer Loyalty Platform

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind MLoyal?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of MLoyal?

What Are G2 Users Discussing About MLoyal?

MyLoyal

MyLoyal is a market-leading white-labelled loyalty and rewards program solution provider for the retail and restaurant industries. We offer a comprehensive platform that enables businesses to manage their loyalty programs, marketing communications, and customer insights in one seamless and user-friendly app without IT involvement. Our intuitive app is available on Android and iOS devices, making it easy for businesses to connect with customers. At MyLoyal, we believe that loyalty is more than just a rewards program. It's an ecosystem where businesses can build long-lasting customer relationships by delivering personalised experiences and valuable rewards. Our platform is designed to help companies to create a value-driven approach to loyalty, combining built-in loyalty programs, marketing communication tools, and advanced customer analytics to deliver results that benefit both the business and the end-user. We are dedicated to empowering businesses to build lasting customer relationships and drive growth through our innovative loyalty and rewards program solutions. Join us today and discover the power of loyalty!

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate MyLoyal?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Integrations: 8.3/10 (Category avg: 8.6/10)
  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)
  • Membership: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind MyLoyal?

  • Seller: MyLoyal
  • Year Founded: 2016
  • HQ Location: Copenhagen, DK
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of MyLoyal?

OptCulture

OptCulture simplifies retail marketing. It replaces fragmented tools with a single AI-powered platform. The goal is simple: maximize customer lifetime value and drive repeat revenue. It unites custom loyalty programs, automated campaigns, and real-time personalization, both online and in-store. The connection doesn’t stop at checkout. OptCulture uses interactive e-receipts and wallet integrations (Apple and Google) to bring shoppers back. First-time buyers become loyal regulars. Every interaction turns into measurable growth. Key Capabilities: - Unified Engagement & Loyalty: Seamlessly combines customizable loyalty programs, campaign automation, offer management, and real-time personalization across all online and offline touchpoints. - Data-Driven Personalization: Leverages a unified view of customer data to trigger automated, targeted campaigns and behavior-based offers that turn first-time buyers into loyal repeat customers. - Enhanced Post-Purchase Experience: Extends engagement past checkout with interactive e-receipts, feedback capture, and direct integration with Apple and Google Wallet for effortless redemption of loyalty cards, coupons, and gift cards.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind OptCulture?

  • Seller: OptCulture
  • HQ Location: Hyderabad, India
  • Twitter: @OptCulture
    348 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
  • Phone: +1 (325) 880-1871

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of OptCulture?

What Are G2 Users Discussing About OptCulture?

PlumReward

PlumReward is a customer loyalty platform designed to enhance customer engagement and drive revenue growth for businesses. Operating through a fully digital tracking system, it eliminates the need for traditional paper or plastic loyalty cards. The platform enables businesses to create personalized offers for each customer, which can be tracked and measured for success. These offers are delivered via text messages, boasting a 98% open rate. Customers can record their visits within 10 seconds without disclosing their phone numbers, ensuring a seamless and secure experience. PlumReward employs advanced technology to combat fraud and provides real-time analytics, offering valuable insights into customer behavior and campaign performance. Key Features and Functionality: - Cardless Loyalty System: Utilizes a completely digital tracking system, removing the need for physical loyalty cards. - Personalized Offers: Allows businesses to create unique, trackable offers tailored to individual customers. - Text Message Delivery: Delivers offers via text messages, achieving a high open rate of 98%. - Simple Entry Process: Enables customers to record their visits quickly without sharing personal information. - Fraud Prevention: Incorporates advanced technology tested to reduce fraudulent activities. - Real-Time Analytics: Provides businesses with immediate insights into customer behavior and campaign effectiveness. Primary Value and User Solutions: PlumReward addresses the challenge of maintaining customer engagement and loyalty in a competitive market. By offering a digital, cardless system, it simplifies the loyalty process for both businesses and customers. The platform's personalized offers and high engagement rates through text message delivery help businesses increase repeat visits and sales. Additionally, its real-time analytics empower businesses to make data-driven decisions, optimizing their marketing strategies and improving overall customer satisfaction.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate PlumReward?

  • Integrations: 10.0/10 (Category avg: 8.6/10)
  • Loyalty Analytics: 6.7/10 (Category avg: 8.8/10)
  • Membership: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind PlumReward?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of PlumReward?

Points And Rewards For WooCommerce

Convert your visitors and seasonal shoppers into your loyal customers with perfect points and rewards program for WooCommerce.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Points And Rewards For WooCommerce?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Points And Rewards For WooCommerce?

  • Seller: MakeWebBetter
  • Year Founded: 2016
  • HQ Location: Oregon, Portland
  • Twitter: @makewebbetter
    2,232 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Points And Rewards For WooCommerce?

POKET

Poket is an award-winning all-in-one Loyalty Program Software that helps businesses increase repeat sales and attract more new loyal customers. With Poket, merchants can set up any combination of loyalty program types tailored to suit their business no matter what industry they’re in. The platform allows merchants to manage and edit loyalty programs anytime, anywhere and set up promotional rules for automated campaigns tailored precisely to their customers’ spending habits, loyalty balances or campaign performance. The solution has features like referral automation, social media sharing rewards, targeted marketing automation, gamification for customer engagement. Businesses can transact using customer's mobile number or email or even an app and can manage everything via the store access login. Merchants can connect with customers via mobile push notifications, emails, or even SMS. Poket comes with three plans: FREE (Forever), Strong (7-day Free Trial*) & Mighty (7-day Free Trial*). *no credit card required It comes with a 'Poket Rewards' App for customers that allows them to manage and track their rewards, store e-cards & e-vouchers, and refer friends. Merchants can also download 'Poket Business' App built for both Android and iOS.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind POKET?

  • Seller: POKET
  • Year Founded: 2013
  • HQ Location: Singapore, SG
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of POKET?

What Are G2 Users Discussing About POKET?

RapidMule

RapidMule is a gamification-based loyalty platform that helps businesses increase user loyalty and engagement, improve retention, and drive desired behaviors through game-inspired digital experiences. It is designed for product teams, marketers, HR departments, and customer experience professionals who want to apply motivation science to real-world business challenges, without needing to write code. RapidMule enables organizations to turn routine customer or employee interactions into structured, rewarding journeys. These experiences can be applied across multiple use cases, including customer loyalty programs, employee motivation, onboarding flows, and behavioral nudging in digital platforms. The product is particularly useful for companies looking to drive measurable KPIs such as user activation, customer lifetime value, team performance, or internal tool adoption. RapidMule provides a modular interface that allows users to design and deploy gamified flows using predefined templates, custom rules, and event-driven triggers. The platform integrates with existing systems such as CRMs, internal portals, or customer-facing apps, allowing for seamless data synchronization and real-time response to user actions. Key features include: - Event-based trigger engine to assign rewards and progress dynamically based on user behavior - User attributes to create dynamic user journeys - Segmented experiences to tailor engagement strategies by audience type, such as customers, employees, or partners - One-time, repeatable and ranked badges to add a charm and make journey last longer - Multiple leaderboards with multiple timespans - Variety of rewarding scenarios, virtual currencies, wheel of fortunes, chests, reward stores - Internal stock management for physical or limited rewards - Analytics dashboards to track engagement metrics, behavioral trends, and program performance RapidMule is built for flexibility, supporting both short-term campaigns and ongoing engagement programs across different industries such as e-commerce, SaaS, financial services, and HR.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate RapidMule?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Membership: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind RapidMule?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of RapidMule?

Rediem

Sun Bum, Vita Coco, Faherty, and 100+ of the most innovative brands use rediem to turn customer engagement into their highest-LTV channel. We replace transactional loyalty programs with real participation — capturing zero-party data, rewarding behavior over purchases, and building the authentic community signals that drive performance and AI discoverability. 70% higher AOV. 67% higher LTV. 46% more repeat purchases. In the age of AI, authentic community is the only moat. We build it.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Rediem?

  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Rediem?

  • Seller: Rediem
  • Year Founded: 2023
  • HQ Location: New York City, US
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Rediem?

Rehook.ai

rehook.ai is an all-in-one promotion engine. A complete stack which lets you run referral, loyalty, rewards, discounts, coupons, leaderboards, streaks, tiers etc and is flexible, trackable, scalable and secure. With an intuitive rule engine, marketers can simply add/edit/change rules to generate coupons/rewards/cashbacks or any other incentives. rehook.ai lets you experiment and personalize campaigns around user segments, geographies, demographics, journeys and any other attribute- without ever going back to tech.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Rehook.ai?

  • Integrations: 8.3/10 (Category avg: 8.6/10)
  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)
  • Membership: 6.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Rehook.ai?

  • Seller: Rehook
  • Year Founded: 2016
  • HQ Location: Norwich, GB
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Rehook.ai?

Reward-it

Better Loyalty & Gift Card Systems

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Reward-it?

  • Integrations: 8.3/10 (Category avg: 8.6/10)
  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)
  • Membership: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Reward-it?

  • Seller: Reward-it
  • Year Founded: 2012
  • HQ Location: Northampton, GB
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large, 100% Medium

What Are Recent G2 Reviews of Reward-it?

What Are G2 Users Discussing About Reward-it?

SailPlay Loyalty

SailPlay Loyalty is an industry leader in Customer Loyalty Software, Loyalty Rewards Programs, Loyalty Marketing and Gift Card Management around the globe. With SailPlay Loyalty you can manage points and rewards, marketing campaigns both on your web site and in your brick and mortar stores.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate SailPlay Loyalty?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind SailPlay Loyalty?

  • Seller: SailPlay
  • Year Founded: 2012
  • HQ Location: New York, New York
  • Twitter: @SailPlay
    1,066 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of SailPlay Loyalty?

What Are G2 Users Discussing About SailPlay Loyalty?

SessionM (a Capillary Technologies Company)

SessionM is a customer engagement platform empowering the world's most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate SessionM (a Capillary Technologies Company)?

  • Integrations: 8.3/10 (Category avg: 8.6/10)
  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)
  • Membership: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind SessionM (a Capillary Technologies Company)?

  • Seller: SessionM
  • Year Founded: 2011
  • HQ Location: Boston, US
  • LinkedIn® Page: www.linkedin.com
    44 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Do G2 Reviewers Say About SessionM (a Capillary Technologies Company)?

AI-generated summary from verified user reviews

Pros
  • Users value the efficiency of SessionM for delivering timely, personalized offers and enhancing customer engagement.
  • Users appreciate the personalized rewards from SessionM, enhancing customer engagement through targeted offers and seamless transactions.
  • Users appreciate the effective onboarding process of SessionM, enhancing customer engagement with personalized rewards and marketing.
  • Users value the personalized rewards of SessionM, enhancing customer engagement through targeted marketing campaigns.
  • Users value the personalized rewards and marketing campaigns that enhance customer engagement through targeted offers.
Cons
  • Users find the technical issues during setup and integration significantly challenging and time-consuming.
  • Users find the initial setup time-consuming, requiring significant effort and expertise for proper integration.

What Are Recent G2 Reviews of SessionM (a Capillary Technologies Company)?

Simpliconnect

Simpliconnect provides an all-in-one solution for C-Store and Gas Station loyalty rewards programs. Our platform offers a suite of products and services to help drive customer engagement including a customizable mobile app and SKU-level rewards and reporting. Simpliconnect offers seamless POS integration and scan data loyalty reporting.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Simpliconnect?

  • Integrations: 6.7/10 (Category avg: 8.6/10)
  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)
  • Membership: 6.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Simpliconnect?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Simpliconnect?

Social Hub.AI

Based on innovative technologies such as Cloud- Native, LLM and Web3, the integrated design of CRM, CDP and MA is adopted to help brands build Omni-channel consumer operation capabilities.

Average Rating: 4.3/5.0

Total Reviews: 11

How Do G2 Users Rate Social Hub.AI?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Social Hub.AI?

  • Seller: Techsun
  • Year Founded: 2000
  • HQ Location: Singapore, SG
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 73% Small, 27% Medium

What Do G2 Reviewers Say About Social Hub.AI?

AI-generated summary from verified user reviews

Pros
  • Users value the cutting-edge AI technology of Social Hub.AI for enhancing customer insights and personalized campaigns.
  • Users value the deep insights into customer behavior provided by Social Hub.AI for tailored, impactful campaigns.
  • Users value the cutting-edge tools of Social Hub.AI, enhancing customer insights and personalized branding strategies.
  • Users value the personalization capabilities of Social Hub.AI, enabling impactful, tailored campaigns that connect with audiences.
  • Users value the personalization services of Social Hub.AI, enabling impactful and tailored brand campaigns that resonate deeply.
Cons
  • Users feel that the customer support of Social Hub.AI needs significant improvement for better assistance.
  • Users note that customer support is lacking, indicating a need for better assistance and responsiveness.

What Are Recent G2 Reviews of Social Hub.AI?

Socios: Fidelity App

La app Socios Fidelity es una plataforma digital diseñada para fortalecer la relación entre las empresas y sus clientes más valiosos. A través de una interfaz intuitiva, los socios pueden acceder a beneficios exclusivos, consultar sus puntos de recompensa en tiempo real, gestionar ofertas personalizadas y mantenerse al día con las últimas novedades y promociones. La app simplifica la experiencia de fidelización, facilitando el canje de premios, la consulta del nivel de membresía y la recepción de comunicaciones a medida — todo en un solo lugar.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Socios: Fidelity App?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Socios: Fidelity App?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024