# Best Influencer Marketing Platforms - Page 19

## How Many Influencer Marketing Platforms Products Does G2 Track?

**Total Products under this Category:** 396

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Influencer Marketing Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,500+ Authentic Reviews
- 396+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Influencer Marketing Platforms
 ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=2814&focus%5B%5D=97128)

Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor)

**Sponsored**

### Domo

Domo's AI and Data Products Platform empowers organizations to turn data into actionable insights and solutions. It allows users to seamlessly connect diverse data sources, prepare data for use, and generate dynamic reports and visualizations—all within a single interface. With built-in AI and automation capabilities, teams can easily build and use AI agents, streamline workflows, and create tailored solutions.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-04T19%3A50%3A59Z&secure%5Bdisplayable_resource_id%5D=1181&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=604&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=604&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Fpage%3D19&secure%5Btoken%5D=5adff42060804e47be13b12032d82561a6a86e63b5a075db6bcc53e1876870c4&secure%5Burl%5D=https%3A%2F%2Fwww.domo.com%2Fsolution%2Fai-transform%3Futm_source%3DG2Crowd%26utm_medium%3Ddisplay%26utm_campaign%3DPortalSite_Category_ETL_FY27_NAM%26campid%3D701Vu00002CQHjpIAH&secure%5Burl_type%5D=custom_url)

### [Hashtag Collabz](https://www.g2.com/products/hashtag-collabz/reviews)

Collabz is the UGC marketplace where DTC brands hire vetted creators to produce high-performing video and photo content, managed end-to-end, payouts included.

#### Who Is the Company Behind Hashtag Collabz?

- **Seller:** [Hashtag Collabz](https://www.g2.com/sellers/hashtag-collabz)
- **Year Founded:** 2026
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6f61b23e7a88b85b525193420cc5d47d59e89a21d84a61728b5c95d0a0f746c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhashtag-collabz&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Heylist](https://www.g2.com/products/heylist/reviews)

Heylist is an influencer marketing platform built for brands to discover and collaborate with high-performing nano and micro influencers at scale. Heylist is not just a directory; it's a living, thriving community of trendsetters that values partnerships that resonate. It’s a collaborative ecosystem that celebrates creative collaborations and rewards truly authentic engagement.

#### Who Is the Company Behind Heylist?

- **Seller:** [Heylist](https://www.g2.com/sellers/heylist)
- **Year Founded:** 2022
- **HQ Location:** Montreal, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c3e99fe916b3e23d61f3d4c4cf945dcb3edcb401327ca79297627c0529c6cfb0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fheylist%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [HiVirals](https://www.g2.com/products/hivirals/reviews)

HiVirals – powerful Instagram growth tool delivering real followers through organic, targeted engagement strategies.

#### Who Is the Company Behind HiVirals?

- **Seller:** [HiVirals by PhoneGuard](https://www.g2.com/sellers/hivirals-by-phoneguard)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hobo.Video](https://www.g2.com/products/hobo-video/reviews)

Hobo.Video | The Best Influencer and Creator Marketing Company in India is India’s leading AI-powered influencer marketing platform. We help brands scale with UGC, influencer collaborations, and data-driven campaigns. Since 2019, we’ve powered 1000+ brands, including Wipro and Himalaya, with top-tier influencer marketing strategies. Drive real engagement and maximize ROI—partner with Hobo.Video today!

#### Who Is the Company Behind Hobo.Video?

- **Seller:** [Hobo.Video](https://www.g2.com/sellers/hobo-video)
- **Year Founded:** 2019
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5795aef8371fd6bbe4a3c8b43924d71739be0a0734dd4a91159ab696addbb077&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhobo-video&secure%5Burl_type%5D=linkedin_company_website)  
107 employees on LinkedIn®

### [HOLLYFY](https://www.g2.com/products/hollyfy/reviews)

AI matchmaking platform for advertisers & content creators to transact on influencer marketing, sponsorships, product placement & branded entertainment. Make offers, send proposals, start/complete transactions, and grow your business.

#### Who Is the Company Behind HOLLYFY?

- **Seller:** [HOLLYFY](https://www.g2.com/sellers/hollyfy)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=decb37ff74d7873d54a0fa8b7e74210a2626ae6384404e501c5b22b5f1ef5874&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhollyfy%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hubfluence](https://www.g2.com/products/hubfluence/reviews)

Hubfluence specializes in influencer marketing solutions. The platform offers tools for brands to identify, engage, and manage relationships with influencers across various social media channels. Hubfluence provides analytics and reporting features to measure campaign performance and optimize marketing strategies. The company aims to streamline the influencer collaboration process, making it easier for brands to leverage social media influencers to enhance their marketing efforts and reach target audiences effectively.

#### Who Is the Company Behind Hubfluence?

- **Seller:** [Hubfluence](https://www.g2.com/sellers/hubfluence)
- **Year Founded:** 2024
- **HQ Location:** Philadelphia, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=50c1ec57141595781de26471ae1274435ded8227ef0043c98086ae9218878bdd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhubfluenceio%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hyperr Manage](https://www.g2.com/products/hyperr-manage/reviews)

Hyperr Manage is a Instagram influencer analytics and roster management platform designed for brands, agencies, and influencer marketing teams. It helps users track, analyze, and manage their influencer collaborations with detailed audience insights, engagement analytics, and performance metrics. With Hyperr Manage, you can easily monitor influencer demographics, audience authenticity, engagement rates, and campaign results to make smarter marketing decisions. As one of the best Instagram influencer analytics tools, Hyperr Manage simplifies influencer relationship management while providing actionable data to optimize influencer marketing campaigns and maximize ROI.

#### Who Is the Company Behind Hyperr Manage?

- **Seller:** [Hyperr Volt](https://www.g2.com/sellers/hyperr-volt)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cbdd3884c454e95fbc6c7b6828a7789fc9a16088b51dcb410ddb57706de0d69c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhyperr-volt%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Infla](https://www.g2.com/products/infla/reviews)

Infla is a creator management and campaign performance platform for teams that work with influencers, creators, and agents. It helps businesses manage creator profiles, campaigns, deals, metrics, and performance data in one place, replacing scattered spreadsheets, DMs, and manual reporting. Infla creates a single source of truth for every creator, including their platforms, history, commercial terms, campaign results, and ROI. The platform automatically enriches and normalizes creator data across platforms, helping teams keep information consistent and up to date as they scale. Users can track campaign performance, evaluate creators more consistently, and understand ROI without building manual reports from scratch. Infla is designed for solo agents, growing influencer teams, and SMBs that need more structure, visibility, and control over creator operations. It offers a fast 5-minute setup, requires no coding knowledge, and includes a 30-day free trial with no credit card required. With Infla, teams can stop juggling spreadsheets and messages and start managing creator growth through a disciplined, scalable system.

#### Who Is the Company Behind Infla?

- **Seller:** [Infla](https://www.g2.com/sellers/infla)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Influboard](https://www.g2.com/products/influboard/reviews)

Influboard is a UGC creator & Influencer tracking tool for brands managing influencer campaigns across TikTok, Instagram and YouTube. Track views, likes, comments, engagement rate, posting frequency and follower growth automatically - no creator login required. Auto-refresh keeps metrics current on a schedule. Built for marketing teams who need creator performance analytics without expensive influencer marketing platforms.

#### Who Is the Company Behind Influboard?

- **Seller:** [Influboard](https://www.g2.com/sellers/influboard)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [influData](https://www.g2.com/products/infludata/reviews)

influData enables GDPR-compliant, detailed search and analysis of over 20 million influencers and their audiences on Instagram, TikTok, YouTube, Twitch, Snapchat, and Facebook, along with a comprehensive and customizable campaign management that includes tracking, reporting, and social listening. The tool has already proven its value in over 5,000 campaigns and is suitable for agencies, brands, and companies of all sizes. Influencer Search & Analysis: Our AI-powered prompt search delivers relevant creators within seconds. In addition, influData offers more than 50 search and filter criteria for creators, audiences, and content. Thanks to AI-generated profile summaries and the interactive Co-Pilot, you get all the key insights on an influencer’s performance, audience data, and brand fit for campaigns at a glance. The influData analyses provide detailed insights into followers and clearly distinguishes real followers from fake ones. This allows you to analyze creators not only faster, but also with more precision. Campaign Management: influData's influencer campaign management tool offers detailed tracking and reporting for both campaigns and individual creators. Social listening, customizable dashboards, semantic analyses, and community insights help you stay on top of how well your campaign is resonating with your target audience. You’ll receive early warnings for potential backlashes, along with deep audience insights and tools for monitoring brand growth and competitor activity. All content - including stories - is automatically detected, stored, and analyzed, providing a solid foundation for data-driven reporting, smart optimizations, and clear performance evaluation. GDPR compliance influData is a GDPR-compliant solution. The data are stored exclusively on European servers. The tool’s effectiveness is evident through numerous satisfied clients, including esteemed brands like Kia, Purelei, Teufel, L'Osteria, OBI, Deichmann, Gymondo, Beiersdorf, Sky, Villeroy & Boch, Babor, MotelOne, Jägermeister, Flaconi, and Henkel.

#### Who Is the Company Behind influData?

- **Seller:** [influData](https://www.g2.com/sellers/infludata)
- **HQ Location:** Vienna, AT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=db3d61f44ba78e5323fa31c6544bf8b626699869922715e23230396f2f1ed33b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfludata&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [Influeencer](https://www.g2.com/products/influeencer/reviews)

Find, filter, and connect with influencers at scale

#### Who Is the Company Behind Influeencer?

- **Seller:** [Schiocco](https://www.g2.com/sellers/schiocco)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [influencerIMPACT](https://www.g2.com/products/influencerimpact/reviews)

mmi Analytics are the global standard for beauty industry analytics. 100% of our revenues come from the beauty industry so we can deliver on the specifics for your beauty brand. We have been supporting the beauty and personal care industry for over 15 years. influencerIMPACT helps you discover, validate, connect and run campaigns with authentic social influencers. We cover Instagram including Stories, TikTok and YouTube and provide ROI data for your campaigns - all through a beauty lens. We allow you to reduce the time spent on identifying the best influencers using demographics, audience location, interest, gender and activity. We have built our platform on flexibility offering the facility to scale up and down the number of influencers depending on your needs.

#### Who Is the Company Behind influencerIMPACT?

- **Seller:** [mmi Analytics](https://www.g2.com/sellers/mmi-analytics)
- **Year Founded:** 2014
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=81ca8cb175eaa0bc8931e8222321e6809650e37c7eef2f30abb679e30de69039&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmy-market-insight%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [Influencer Marketing AI](https://www.g2.com/products/influencer-marketing-ai/reviews)

Transform Your Sales with the Power of Influencer Marketing. With InfluencerMarketing.ai, discover your ideal influencers, manage seamless campaigns, and achieve exceptional ROI in your influencer marketing efforts.

#### Who Is the Company Behind Influencer Marketing AI?

- **Seller:** [IMAI](https://www.g2.com/sellers/imai)
- **Year Founded:** 2017
- **HQ Location:** Tel Aviv, IL
- **Twitter:** @imai\_platform  
157 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=17f4892bec92df468789bc2273d3e8fe329928642ce007d21a6399b30245577d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimai%2F&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

### [Influencer marketing Management](https://www.g2.com/products/influencer-marketing-management/reviews)

Influencer Marketing Management is the structured process of planning, executing, tracking, and optimizing influencer campaigns to drive measurable business results. It goes beyond simply collaborating with creators. It involves strategy development, creator vetting, campaign coordination, performance monitoring, and ROI analysis. In short, it turns influencer collaborations into scalable marketing systems. Why Influencer Marketing Management Matters Platforms like Instagram, YouTube, and LinkedIn host millions of creators. While this creates opportunity, it also creates complexity. Brands face challenges such as: Identifying authentic creators Managing multiple collaborations simultaneously Ensuring content quality and brand alignment Tracking real ROI beyond vanity metrics Without proper management, influencer campaigns often lack consistency and measurable outcomes. Key Components of Influencer Marketing Management 1. Strategy & Goal Setting Clear objectives drive effective campaigns. Whether the goal is brand awareness, lead generation, app installs, or marketplace growth, the strategy defines creator selection, content format, and platform choice. 2. Creator Discovery & Vetting Effective management includes: Audience demographic analysis Engagement rate evaluation Fake follower detection Brand fit assessment Historical performance review This ensures the selected influencers align with the brand’s target audience and campaign goals. 3. Campaign Execution & Coordination Managing influencer campaigns involves: Clear briefs and content guidelines Timeline tracking Approval workflows Deliverable management Payment coordination Strong operational management reduces delays and ensures consistent campaign delivery. 4. Performance Tracking & ROI Measurement True influencer marketing management focuses on measurable outcomes, including: Reach and impressions Engagement rate Click-through rate (CTR) Conversions and sales Cost per acquisition (CPA) Overall ROI Data-driven insights enable optimization and scalability. AI-Driven Influencer Marketing Management Modern influencer management platforms leverage AI to improve accuracy and efficiency. AI helps with: Audience authenticity checks Predictive performance analysis Smart creator matching Content sentiment analysis Campaign optimization recommendations This reduces manual effort and improves campaign effectiveness. How Hobo.Video Supports Influencer Marketing Management Hobo.Video is an AI-enabled influencer marketing and UGC platform that helps brands manage campaigns at scale. Key capabilities include: AI-powered creator discovery Access to a large trained influencer network Structured campaign execution workflows UGC content production Marketplace and reputation management Performance-focused reporting The platform is designed to help brands move from one-off influencer collaborations to structured, ROI-driven influencer programs.

#### Who Is the Company Behind Influencer marketing Management?

- **Seller:** [Neuriun](https://www.g2.com/sellers/neuriun)
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=43ca96dc01b45a38fbc6cf2a77966d033d99a34822d14cc38f1939039f023a6d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fneuriun%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Influencer Searcher](https://www.g2.com/products/influencer-searcher/reviews)

Influencer Searcher is a tool used to identify influencers based on the nature of their content (e.g. fashion, gaming, mom) and give insights into their audience. The tool also helps you keep track and manage influencer campaigns by grouping together influencers you're working with on a certain campaign.

#### Who Is the Company Behind Influencer Searcher?

- **Seller:** [Influencer Searcher](https://www.g2.com/sellers/influencer-searcher)
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=60966ba531571b7f2fefbf45b57bcda1912004c23045348a56f75a44c9536082&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfluencer-searcher&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands.

There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns.

Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers.

To qualify for inclusion in the Influencer Marketing Platforms category, a product must:

- Provide tools that enable users to search for social influencers within an influencer network or across social networks
- Allow users to filter through and segment influencers according to a series of factors
- Offer campaign management and communication tools with which users can communicate and manage influencers
- Provide a dashboard through which users can visualize and evaluate influencer campaign performance
- Facilitate importing and exporting of influencer data, including contact information

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