# Best Influencer Marketing Platforms - Page 17

## How Many Influencer Marketing Platforms Products Does G2 Track?

**Total Products under this Category:** 396

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Influencer Marketing Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,500+ Authentic Reviews
- 396+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Influencer Marketing Platforms
 ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=2814&focus%5B%5D=97128)

Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor)

**Sponsored**

### Qminder

Qminder is the leading in-person service platform that helps brick-and-mortar organizations manage appointments, walk-ins, and queues with structure, clarity, and data-driven insights. Built for public sector agencies, healthcare providers, and retail teams, Qminder modernizes front-desk operations while improving the visitor experience. From self-check-in to post-visit feedback, Qminder delivers full visibility into every in-person interaction. With Service Intelligence tools, teams can track live service data - like wait times, volumes, and staff activity - while two-way communication and real-time alerts help reduce confusion and no-shows. Why Qminder? \* Quick onboarding - launch in under a week \* Flexible setup - tailored workflows and APIs \* Better visibility - monitor and optimize in real time \* Reduced manual tasks - eliminate paper, spreadsheets, and guesswork \* Loved by teams - easy to use, easy to scale Built for brick-and-mortar industries Qminder powers service operations for: \* Government offices and public agencies \* Hospitals and healthcare networks \* Retail chains and customer service centers \* Banks and financial institutions \* Universities and student service departments Key features to support every part of the in-person service experience For your visitors - make every visit feel smooth, informed, and frustration-free: \* Visitor website with branded UX \* Appointment scheduling \* Virtual and physical check-in for visitors \* Two-way messaging and visitor notifications \* Feedback collection and satisfaction tracking For your service teams - equip staff with the right tools to stay organized and in control: \* Walk-in and queue management \* Real-time dashboards and role-based clerk tools \* Custom fields and segmentation for tailored workflows For your organization - gain visibility and control across all locations and services: \* Real-time insights and analytics across verticals \* Smart filters by location, staff, service line, and time range \* Seamless integrations with CRM and BI tools \* Exportable data and service KPI analytics \* Full audit logs and data export for compliance Qminder is fully compliant with HIPAA, TX-RAMP, SOC 2 Type II, and GDPR, meeting the highest security standards for public and enterprise use. No setup fees. Transparent pricing. And 1+ billion in-person service interactions (and counting). Whether you’re a city hall, hospital, or retail chain - Qminder brings calm to the chaos of the front desk.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-04T21%3A38%3A30Z&secure%5Bdisplayable_resource_id%5D=2367&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=26029&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=26029&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Fpage%3D17&secure%5Btoken%5D=061e1b40a1a751b4758c39fb4131d0dc240e29f98b4a65c0263f3d0acda99806&secure%5Burl%5D=https%3A%2F%2Fwww.qminder.com&secure%5Burl_type%5D=company_website)

### [Cloutflow](https://www.g2.com/products/cloutflow/reviews)

Cloutflow end-to-end Influencer Marketing Platform is the one stop solution for all your Influencer Marketing requirements. You will create an account \> post a campaign with your brand requirements \> the influencer will apply to your campaign \> you will shortlist the right set of influencers \> run the influencer campaign on the platform \> during the campaign you can track real time progress with our AI reporting dashboard.

#### Who Is the Company Behind Cloutflow?

- **Seller:** [Cloutflow](https://www.g2.com/sellers/cloutflow)
- **Year Founded:** 2021
- **HQ Location:** Gurugram, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e6845ee2161fb61af288274c8c5d9a8ed4fed17246cb542ec0c1656c2cdfc41f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcloutflow&secure%5Burl_type%5D=linkedin_company_website)  
78 employees on LinkedIn®

### [Collab Influencers](https://www.g2.com/products/mformulanet-collab-influencers/reviews)

Find and Hire Influencers We are a Digital Influencers marketplace Our differentiator: ?? Verified Influencers ?? We pay on a credit card ?? Guaranteed service delivery ??? Protected Ordering for Advertisers and Influencers Let's rock ??

#### Who Is the Company Behind Collab Influencers?

- **Seller:** [MFORMULANET](https://www.g2.com/sellers/mformulanet)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=613f387318165b4c55fae4a95a33ff1158497ad3c1a264958e701359a84ec3e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcollabinfluencerscom%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [CollabPals](https://www.g2.com/products/collabpals/reviews)

CollabPals is a YouTube creator collaboration platform helping creators grow their channels organically. Creators connect with each other through shoutouts, community posts, and video mentions. Features include AI-powered creator matching, Community Watch for engagement growth, thumbnail A/B testing, a brand sponsorship marketplace, and a credit-based reward system. Free tier available. Paid plans start at $19 per month.

#### Who Is the Company Behind CollabPals?

- **Seller:** [CollabPals](https://www.g2.com/sellers/collabpals)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Collabry](https://www.g2.com/products/collabry/reviews)

Collabry is an influencer marketing platform that helps brands and agencies discover, evaluate, and contact creators across Instagram, TikTok, and YouTube. Designed for small to mid-sized marketing teams and agencies, Collabry streamlines the creator research and outreach process through AI-powered search and automated insights, replacing manual spreadsheets and hours of profile research with a single, organized workflow. Finding the right creator for a campaign has traditionally required significant time investment — browsing social platforms, manually checking engagement rates, estimating costs, and drafting individual outreach messages. Collabry addresses this by centralizing the entire pre-campaign process into one platform, from initial discovery through to first contact. Users describe their campaign goals, target audience, or ideal creator profile in plain language, and Collabry searches across 400M+ indexed creators to surface ranked matches with AI-generated explanations for each recommendation. Each creator profile includes performance data, audience demographics, content samples, and an AI assessment of brand fit — giving marketers the context they need to make informed decisions quickly. Key features and capabilities include: - AI-powered creator search using natural language queries across Instagram, TikTok, and YouTube - Detailed creator profiles with engagement rates, audience demographics, follower counts, and content samples - AI-generated fit analysis explaining why each creator matches a brand's specific goals and audience - Rate estimation tools providing benchmark pricing by post type (feed post, reel, story set) with actionable negotiation guidance - Automated outreach email generation personalized to each creator and brand context - Multi-brand support with pipeline tools for tracking outreach status across multiple campaigns simultaneously - CSV export for teams that manage creator lists outside the platform Collabry is used by brand marketers, e-commerce teams, and agencies who run influencer campaigns and need a faster, more organized way to identify and vet creators. Most comparable influencer marketing platforms charge upwards of $500–$1,000 per month and are built primarily for enterprise teams with large budgets. Collabry offers the same core discovery, analytics, and outreach functionality at a fraction of the cost, with plans starting at $29/month. A 7-day free trial is available on all plans, allowing teams to search and evaluate real creators before committing to a subscription.

#### Who Is the Company Behind Collabry?

- **Seller:** [Collabry](https://www.g2.com/sellers/collabry)
- **Year Founded:** 2025
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7ef7cf9e20a8ab0fba10014984ca5baa6285cc9e4b285b805ff7dccbcc8cedb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcollabryai&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Collective Voice](https://www.g2.com/products/collective-voice/reviews)

Collective Voice builds meaningful relationships between Marketers and Creators, supporting them with the tools, services, and expertise they need to thrive together. And we do it all with trust, transparency, inclusivity, and a whole lot of passion! Our intuitive platform enables Creators to monetize their content through affiliate links and brand partnerships while gaining in-depth insights and access to an expansive network of retailers. Brand partners benefit from a curated database of high-performing Creators, robust analytics, dynamic content collaborations, and affiliate opportunities. We have everything Creators and Marketers need to succeed, make impactful content, and monetize.

#### Who Is the Company Behind Collective Voice?

- **Seller:** [Collective Voice](https://www.g2.com/sellers/collective-voice)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4021583de460eb5f82bb38e79d3a36be177897268081a88e3c693c03f496e8e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcollectivevoicehq%2F&secure%5Burl_type%5D=linkedin_company_website)  
98 employees on LinkedIn®

### [Confluencr](https://www.g2.com/products/confluencr/reviews)

We are India's Largest Influencer Marketing Agency with influencer network in 16 countries including India. We work with 400+ leading brands to transform their business through Content Driven Influencer Solutions across Social Media Platforms.

#### Who Is the Company Behind Confluencr?

- **Seller:** [Confluencr](https://www.g2.com/sellers/confluencr)
- **Year Founded:** 2018
- **HQ Location:** Bengaluru, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=baeff951a48270ab38083771683ccd33fe287cc7e8742d2aa20eb15b34c33f5b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconfluencr-global-influencer-marketing-agency%2F%3ForiginalSubdomain%3Din&secure%5Burl_type%5D=linkedin_company_website)  
79 employees on LinkedIn®

### [Corq](https://www.g2.com/products/corq/reviews)

CORQ is a influencer intelligence and digital trends platform/service that helps brands hand-select influencers to drive brand awareness and sales. We keep brands completely on the pulse of every trend they need to know about and take the time-sync out of influencer work. CORQ combines the power of data and editorial with a team of dedicated journalists working alongside figures pulled through from social media.

#### Who Is the Company Behind Corq?

- **Seller:** [CORQ](https://www.g2.com/sellers/corq)
- **Year Founded:** 2016
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=429f6b92edadcfefba06899ff1d2501e4bdf5026d751d25721ac480259ea26bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcorq&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Creable](https://www.g2.com/products/creable/reviews)

Creable is a price-efficient, all-in-one Influencer Marketing Platform that streamlines the entire Influencer Marketing process. From finding and analyzing the perfect influencers, communicating with them, to managing campaigns, tracking post performance, and automating reporting. With the industry's largest influencer database of 300 million+ influencers across Instagram, TikTok, and YouTube, advanced search functionalities, and a comprehensive suite of AI-powered features, Creable offers affordable pricing, flexible subscription options, and a modern, easy-to-use UI. Leverage Creable's AI-powered insights to maximize ROI by connecting with influencers who not only resonate with your brand but also possess a highly engaged and relevant audience.

#### Who Is the Company Behind Creable?

- **Seller:** [Creable](https://www.g2.com/sellers/creable)
- **Year Founded:** 2021
- **HQ Location:** Remote, OO
- **Twitter:** @creable\_com  
137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48284eab121d3cd7ec00cfa08e36339c8e09e29ed8474f451b77da97e0418144&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreable-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [Creally](https://www.g2.com/products/creally/reviews)

Creally is an AI-native Influencer Workflow System that helps influencer marketing teams run creator partnerships at scale. An AI Agent automates the full creator workflow—from discovery and outreach to audience checks and negotiations—enabling teams to work with 10×–100× more creators without adding manual workload or headcount. The platform uses theme-based creator search instead of keyword matching, applies personalized and performance-based creator scoring (Creally Score and Performance Score), and includes targeting and brand-safety controls such as geography, language, gender, age prediction, and negative keywords. Teams can test AI Agents in a dedicated Playground using real or synthetic data before launching live campaigns. Creally is designed for high-volume workflows and serves industries including gaming, health, e-commerce, beauty, retail, entertainment, and agencies.

#### Who Is the Company Behind Creally?

- **Seller:** [Creally](https://www.g2.com/sellers/creally)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73923b85178d1f74071d4d5477cf1e78cea6f5c5bcd294caec75f8630a0dc86c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreally%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Creatorain](https://www.g2.com/products/creatorain/reviews)

Sendible is an all-in-one social media management software platform designed for businesses, agencies, and marketing teams. It empowers users to efficiently streamline social media processes, including scheduling, engagement, content creation, and performance tracking, to help them grow their audience and achieve their social media goals.

#### Who Is the Company Behind Creatorain?

- **Seller:** [Creatorain](https://www.g2.com/sellers/creatorain)
- **Year Founded:** 2024
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2b89f32ef5e9590519a0883fceb0239f1658813ec3a6408c1006be72b5510648&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fmidwest-ai-solution&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [CreatorCue](https://www.g2.com/products/creatorcue/reviews)

An Influencer Marketing and Brand Growth platform, helping e-commerce/ dropshipping businesses procure influencers at a commission-based agreement, along with a wide-variety of tools which tailors the Influencer's for the brand

#### Who Is the Company Behind CreatorCue?

- **Seller:** [CreatorCue](https://www.g2.com/sellers/creatorcue)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CreatorHero](https://www.g2.com/products/creatorhero/reviews)

CreatorHero is a B2B SaaS CRM platform built specifically for OnlyFans creators & management agencies. It provides chatting management, fan segmentation, mass messaging, PPV analytics, chatter performance tracking, revenue dashboards, and automation workflows for agencies managing creator accounts at scale. Used by 500+ agencies managing 2,000+ creators worldwide.

#### Who Is the Company Behind CreatorHero?

- **Seller:** [CreatorHero](https://www.g2.com/sellers/creatorhero)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **Twitter:** @CreatorHeroApp  
73 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=001c8c52d844ea7cad6943287e87d8a9d3d52e605901803d2ecece1cf4bb3ffa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreatorhero%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [CreatorsJet](https://www.g2.com/products/creatorsjet/reviews)

CreatorsJet is a pioneering all-in-one platform empowering content creators, and agencies with seamless solutions, from quick Jet Kit creation to multi-platform social connectivity and real-time stat sharing, facilitating effortless brand collaborations.

#### Who Is the Company Behind CreatorsJet?

- **Seller:** [CreatorsJet](https://www.g2.com/sellers/creatorsjet)
- **HQ Location:** Middletown, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e875eb5edff19503d2f9460fb27de9da48eaa0378d1f52896323c9c2f2ae9962&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreatorsjet%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [creatorsxchange](https://www.g2.com/products/creatorsxchange/reviews)

CreatorsXchange is India’s most advanced tech‑enabled influencer marketplace, built to empower brands and creators to collaborate seamlessly. Our platform connects ambitious brands with high-performing creators across YouTube, Instagram, LinkedIn, Facebook, and top blogging platforms, enabling campaigns that drive real results. Whether its a brand looking for impactful influencer campaigns or a creator seeking consistent collaboration opportunities, CreatorsXchange is the one‑stop platform for meaningful, result‑driven partnerships.

#### Who Is the Company Behind creatorsxchange?

- **Seller:** [CreatorsXchange](https://www.g2.com/sellers/creatorsxchange)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2d66a8a6ed42364f3e57139c53aa23d6dd6500d037f7315ff5c7bbb11a4d5406&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreatorsxchange&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Creator Whitelisting](https://www.g2.com/products/creator-whitelisting/reviews)

Launch ads from real creator accounts to maximize performance. Manage creator permissions, whitelisting, approvals, payments, and campaign execution from a single platform to scale authentic creator advertising.

#### Who Is the Company Behind Creator Whitelisting?

- **Seller:** [Icon](https://www.g2.com/sellers/icon-2026-07-08)
- **Year Founded:** 2024
- **HQ Location:** New York, New York, United States
- **Twitter:** @icon
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b9f053c2209ba112ea16c83fabb2c5e9bdb4de735d1ee17660a96be8bd3ad1c0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ficon%2F&secure%5Burl_type%5D=linkedin_company_website)  
135 employees on LinkedIn®

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[Browse Influencer Marketing Platforms Themes](/categories/influencer-marketing-platforms/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands.

There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns.

Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers.

To qualify for inclusion in the Influencer Marketing Platforms category, a product must:

- Provide tools that enable users to search for social influencers within an influencer network or across social networks
- Allow users to filter through and segment influencers according to a series of factors
- Offer campaign management and communication tools with which users can communicate and manage influencers
- Provide a dashboard through which users can visualize and evaluate influencer campaign performance
- Facilitate importing and exporting of influencer data, including contact information

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