# Best Influencer Marketing Platforms - Page 17

## How Many Influencer Marketing Platforms Products Does G2 Track?

**Total Products under this Category:** 396

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Influencer Marketing Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,500+ Authentic Reviews
- 396+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Influencer Marketing Platforms
 ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=2814&focus%5B%5D=97128)

Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor)

**Sponsored**

### Tiger Finder

Tiger Finder is an AI-powered influencer discovery platform for TikTok. It helps marketing teams find and shortlist creators for brand campaigns, cutting research time by about 10x compared to traditional workflows. The software searches a database of 5M+ TikTok profiles using semantic search and visual content analysis. Tiger Finder is built for marketing agencies running campaigns across multiple clients, as well as in-house brand teams and social media managers focused on TikTok. Users type what they need in plain language, such as "beauty creators in France with high engagement." Tiger Finder then returns ranked matches based on the visual content creators publish, their audience data, and engagement signals. Most other tools rely on bio keywords, hashtags, and follower counts, while Tiger Finder looks at what creators actually show in their visual content. Tiger Finder is built by YouScan, a social listening company that has tracked social media content since 2009. YouScan's enterprise clients include Samsung, Coca-Cola, McDonald's, and Vodafone. Core features: - Natural language search across 5M+ TikTok creators, with ranked results in seconds. - Visual AI that finds creators by the themes, products, and aesthetics in their videos. - Contact filters that surface creators with public email addresses for direct outreach. - List tools for organizing creators by campaign, client, brand, or market. - Side-by-side comparison views for building shortlists. Tiger Finder has a free tier with 10 searches per month and 24 results per search. The Tiger's Friend plan costs $99 per month and includes unlimited searches and 100 results per search, with 17% off on annual billing. No credit card is needed to start with the free tier.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-03T20%3A53%3A41Z&secure%5Bdisplayable_resource_id%5D=681&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=681&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1822724&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Fpage%3D17&secure%5Btoken%5D=59a2127350d12b3824e5122ed97191bd0894f7d92b1a648b5631a8c404f63f31&secure%5Burl%5D=https%3A%2F%2Ftigerfinder.com%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2clicks&secure%5Burl_type%5D=custom_url)

### [Collab Influencers](https://www.g2.com/products/mformulanet-collab-influencers/reviews)

Find and Hire Influencers We are a Digital Influencers marketplace Our differentiator: ?? Verified Influencers ?? We pay on a credit card ?? Guaranteed service delivery ??? Protected Ordering for Advertisers and Influencers Let's rock ??

#### Who Is the Company Behind Collab Influencers?

- **Seller:** [MFORMULANET](https://www.g2.com/sellers/mformulanet)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=613f387318165b4c55fae4a95a33ff1158497ad3c1a264958e701359a84ec3e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcollabinfluencerscom%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [CollabPals](https://www.g2.com/products/collabpals/reviews)

CollabPals is a YouTube creator collaboration platform helping creators grow their channels organically. Creators connect with each other through shoutouts, community posts, and video mentions. Features include AI-powered creator matching, Community Watch for engagement growth, thumbnail A/B testing, a brand sponsorship marketplace, and a credit-based reward system. Free tier available. Paid plans start at $19 per month.

#### Who Is the Company Behind CollabPals?

- **Seller:** [CollabPals](https://www.g2.com/sellers/collabpals)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Collabry](https://www.g2.com/products/collabry/reviews)

Collabry is an influencer marketing platform that helps brands and agencies discover, evaluate, and contact creators across Instagram, TikTok, and YouTube. Designed for small to mid-sized marketing teams and agencies, Collabry streamlines the creator research and outreach process through AI-powered search and automated insights, replacing manual spreadsheets and hours of profile research with a single, organized workflow. Finding the right creator for a campaign has traditionally required significant time investment — browsing social platforms, manually checking engagement rates, estimating costs, and drafting individual outreach messages. Collabry addresses this by centralizing the entire pre-campaign process into one platform, from initial discovery through to first contact. Users describe their campaign goals, target audience, or ideal creator profile in plain language, and Collabry searches across 400M+ indexed creators to surface ranked matches with AI-generated explanations for each recommendation. Each creator profile includes performance data, audience demographics, content samples, and an AI assessment of brand fit — giving marketers the context they need to make informed decisions quickly. Key features and capabilities include: - AI-powered creator search using natural language queries across Instagram, TikTok, and YouTube - Detailed creator profiles with engagement rates, audience demographics, follower counts, and content samples - AI-generated fit analysis explaining why each creator matches a brand's specific goals and audience - Rate estimation tools providing benchmark pricing by post type (feed post, reel, story set) with actionable negotiation guidance - Automated outreach email generation personalized to each creator and brand context - Multi-brand support with pipeline tools for tracking outreach status across multiple campaigns simultaneously - CSV export for teams that manage creator lists outside the platform Collabry is used by brand marketers, e-commerce teams, and agencies who run influencer campaigns and need a faster, more organized way to identify and vet creators. Most comparable influencer marketing platforms charge upwards of $500–$1,000 per month and are built primarily for enterprise teams with large budgets. Collabry offers the same core discovery, analytics, and outreach functionality at a fraction of the cost, with plans starting at $29/month. A 7-day free trial is available on all plans, allowing teams to search and evaluate real creators before committing to a subscription.

#### Who Is the Company Behind Collabry?

- **Seller:** [Collabry](https://www.g2.com/sellers/collabry)
- **Year Founded:** 2025
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7ef7cf9e20a8ab0fba10014984ca5baa6285cc9e4b285b805ff7dccbcc8cedb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcollabryai&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Collective Voice](https://www.g2.com/products/collective-voice/reviews)

Collective Voice builds meaningful relationships between Marketers and Creators, supporting them with the tools, services, and expertise they need to thrive together. And we do it all with trust, transparency, inclusivity, and a whole lot of passion! Our intuitive platform enables Creators to monetize their content through affiliate links and brand partnerships while gaining in-depth insights and access to an expansive network of retailers. Brand partners benefit from a curated database of high-performing Creators, robust analytics, dynamic content collaborations, and affiliate opportunities. We have everything Creators and Marketers need to succeed, make impactful content, and monetize.

#### Who Is the Company Behind Collective Voice?

- **Seller:** [Collective Voice](https://www.g2.com/sellers/collective-voice)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4021583de460eb5f82bb38e79d3a36be177897268081a88e3c693c03f496e8e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcollectivevoicehq%2F&secure%5Burl_type%5D=linkedin_company_website)  
98 employees on LinkedIn®

### [Confluencr](https://www.g2.com/products/confluencr/reviews)

We are India's Largest Influencer Marketing Agency with influencer network in 16 countries including India. We work with 400+ leading brands to transform their business through Content Driven Influencer Solutions across Social Media Platforms.

#### Who Is the Company Behind Confluencr?

- **Seller:** [Confluencr](https://www.g2.com/sellers/confluencr)
- **Year Founded:** 2018
- **HQ Location:** Bengaluru, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=baeff951a48270ab38083771683ccd33fe287cc7e8742d2aa20eb15b34c33f5b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconfluencr-global-influencer-marketing-agency%2F%3ForiginalSubdomain%3Din&secure%5Burl_type%5D=linkedin_company_website)  
79 employees on LinkedIn®

### [Corq](https://www.g2.com/products/corq/reviews)

CORQ is a influencer intelligence and digital trends platform/service that helps brands hand-select influencers to drive brand awareness and sales. We keep brands completely on the pulse of every trend they need to know about and take the time-sync out of influencer work. CORQ combines the power of data and editorial with a team of dedicated journalists working alongside figures pulled through from social media.

#### Who Is the Company Behind Corq?

- **Seller:** [CORQ](https://www.g2.com/sellers/corq)
- **Year Founded:** 2016
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=429f6b92edadcfefba06899ff1d2501e4bdf5026d751d25721ac480259ea26bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcorq&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Creable](https://www.g2.com/products/creable/reviews)

Creable is a price-efficient, all-in-one Influencer Marketing Platform that streamlines the entire Influencer Marketing process. From finding and analyzing the perfect influencers, communicating with them, to managing campaigns, tracking post performance, and automating reporting. With the industry's largest influencer database of 300 million+ influencers across Instagram, TikTok, and YouTube, advanced search functionalities, and a comprehensive suite of AI-powered features, Creable offers affordable pricing, flexible subscription options, and a modern, easy-to-use UI. Leverage Creable's AI-powered insights to maximize ROI by connecting with influencers who not only resonate with your brand but also possess a highly engaged and relevant audience.

#### Who Is the Company Behind Creable?

- **Seller:** [Creable](https://www.g2.com/sellers/creable)
- **Year Founded:** 2021
- **HQ Location:** Remote, OO
- **Twitter:** @creable\_com  
137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48284eab121d3cd7ec00cfa08e36339c8e09e29ed8474f451b77da97e0418144&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreable-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [Creally](https://www.g2.com/fr/products/creally/reviews)

Creally est un système de gestion des influenceurs natif à l'IA qui aide les équipes de marketing d'influence à gérer des partenariats avec des créateurs à grande échelle. Un agent IA automatise l'ensemble du flux de travail des créateurs, de la découverte et de la prise de contact aux vérifications d'audience et aux négociations, permettant aux équipes de travailler avec 10 à 100 fois plus de créateurs sans ajouter de charge de travail manuelle ou de personnel. La plateforme utilise une recherche de créateurs basée sur des thèmes au lieu d'un appariement par mots-clés, applique une notation personnalisée et basée sur la performance des créateurs (Score Creally et Score de Performance), et inclut des contrôles de ciblage et de sécurité de la marque tels que la géographie, la langue, le sexe, la prédiction de l'âge et les mots-clés négatifs. Les équipes peuvent tester les agents IA dans un espace de test dédié en utilisant des données réelles ou synthétiques avant de lancer des campagnes en direct. Creally est conçu pour des flux de travail à haut volume et sert des industries telles que le jeu, la santé, le commerce électronique, la beauté, le commerce de détail, le divertissement et les agences.

#### Who Is the Company Behind Creally?

- **Vendeur:** [Creally](https://www.g2.com/fr/sellers/creally)
- **Année de fondation:** 2025
- **Emplacement du siège social:** N/A
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73923b85178d1f74071d4d5477cf1e78cea6f5c5bcd294caec75f8630a0dc86c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreally%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employés sur LinkedIn®

### [Creatorain](https://www.g2.com/products/creatorain/reviews)

Sendible is an all-in-one social media management software platform designed for businesses, agencies, and marketing teams. It empowers users to efficiently streamline social media processes, including scheduling, engagement, content creation, and performance tracking, to help them grow their audience and achieve their social media goals.

#### Who Is the Company Behind Creatorain?

- **Seller:** [Creatorain](https://www.g2.com/sellers/creatorain)
- **Year Founded:** 2024
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2b89f32ef5e9590519a0883fceb0239f1658813ec3a6408c1006be72b5510648&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fmidwest-ai-solution&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [CreatorCue](https://www.g2.com/products/creatorcue/reviews)

An Influencer Marketing and Brand Growth platform, helping e-commerce/ dropshipping businesses procure influencers at a commission-based agreement, along with a wide-variety of tools which tailors the Influencer's for the brand

#### Who Is the Company Behind CreatorCue?

- **Seller:** [CreatorCue](https://www.g2.com/sellers/creatorcue)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CreatorHero](https://www.g2.com/products/creatorhero/reviews)

CreatorHero is a B2B SaaS CRM platform built specifically for OnlyFans creators & management agencies. It provides chatting management, fan segmentation, mass messaging, PPV analytics, chatter performance tracking, revenue dashboards, and automation workflows for agencies managing creator accounts at scale. Used by 500+ agencies managing 2,000+ creators worldwide.

#### Who Is the Company Behind CreatorHero?

- **Seller:** [CreatorHero](https://www.g2.com/sellers/creatorhero)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **Twitter:** @CreatorHeroApp  
73 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=001c8c52d844ea7cad6943287e87d8a9d3d52e605901803d2ecece1cf4bb3ffa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreatorhero%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [CreatorsJet](https://www.g2.com/fr/products/creatorsjet/reviews)

CreatorsJet est une plateforme tout-en-un pionnière qui permet aux créateurs de contenu et aux agences de bénéficier de solutions fluides, allant de la création rapide de Jet Kit à la connectivité sociale multi-plateforme et au partage de statistiques en temps réel, facilitant les collaborations de marque sans effort.

#### Who Is the Company Behind CreatorsJet?

- **Vendeur:** [CreatorsJet](https://www.g2.com/fr/sellers/creatorsjet)
- **Emplacement du siège social:** Middletown, US
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e875eb5edff19503d2f9460fb27de9da48eaa0378d1f52896323c9c2f2ae9962&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreatorsjet%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employés sur LinkedIn®

### [creatorsxchange](https://www.g2.com/products/creatorsxchange/reviews)

CreatorsXchange is India’s most advanced tech‑enabled influencer marketplace, built to empower brands and creators to collaborate seamlessly. Our platform connects ambitious brands with high-performing creators across YouTube, Instagram, LinkedIn, Facebook, and top blogging platforms, enabling campaigns that drive real results. Whether its a brand looking for impactful influencer campaigns or a creator seeking consistent collaboration opportunities, CreatorsXchange is the one‑stop platform for meaningful, result‑driven partnerships.

#### Who Is the Company Behind creatorsxchange?

- **Seller:** [CreatorsXchange](https://www.g2.com/sellers/creatorsxchange)
- **Year Founded:** 2020
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2d66a8a6ed42364f3e57139c53aa23d6dd6500d037f7315ff5c7bbb11a4d5406&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreatorsxchange&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Creator Whitelisting](https://www.g2.com/products/creator-whitelisting/reviews)

Launch ads from real creator accounts to maximize performance. Manage creator permissions, whitelisting, approvals, payments, and campaign execution from a single platform to scale authentic creator advertising.

#### Who Is the Company Behind Creator Whitelisting?

- **Seller:** [Icon](https://www.g2.com/sellers/icon-2026-07-08)
- **Year Founded:** 2024
- **HQ Location:** New York, New York, United States
- **Twitter:** @icon
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b9f053c2209ba112ea16c83fabb2c5e9bdb4de735d1ee17660a96be8bd3ad1c0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ficon%2F&secure%5Burl_type%5D=linkedin_company_website)  
135 employees on LinkedIn®

### [CRMzz](https://www.g2.com/fr/products/crmzz/reviews)

CRMzz est une plateforme de développement, d'engagement et de fidélisation des clients avec un moteur de recherche et de gestion d'influenceurs pour aider à amplifier l'exposition de la marque. Une page de listing d'entreprise qui collecte les contacts des clients et des avis vidéo sur leur expérience avec le service ou le produit, en retour, les clients recevraient des offres promotionnelles et des réductions. Une plateforme de marketing social qui permet aux influenceurs de promouvoir des entreprises en utilisant leurs listes SMS, Email et Réseaux Sociaux.

#### Who Is the Company Behind CRMzz?

- **Vendeur:** [CRMzz](https://www.g2.com/fr/sellers/crmzz)
- **Emplacement du siège social:** N/A
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f0f33f0aeb2b21b94136541dc8d1b32ef1c64f174b264500b0aa6be6024625ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrmzz2%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employés sur LinkedIn®

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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands.

There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns.

Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers.

To qualify for inclusion in the Influencer Marketing Platforms category, a product must:

- Provide tools that enable users to search for social influencers within an influencer network or across social networks
- Allow users to filter through and segment influencers according to a series of factors
- Offer campaign management and communication tools with which users can communicate and manage influencers
- Provide a dashboard through which users can visualize and evaluate influencer campaign performance
- Facilitate importing and exporting of influencer data, including contact information

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