# Best Employee Advocacy Software - Page 3

## How Many Employee Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 45

### Category Stats (Aug 2026)

- **Average Rating:** 4.55/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Vulse (+1.32%) - Among all products in this category, Vulse recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Employee Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 7,300+ Authentic Reviews
- 45+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Employee Advocacy Software
 ![G2 Grid® for Employee Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/employee-advocacy/grids.png?focus%5B%5D=104472&focus%5B%5D=163098&focus%5B%5D=2913&focus%5B%5D=10460&focus%5B%5D=125854&focus%5B%5D=1391088&focus%5B%5D=15277&focus%5B%5D=4421)

Highlighted products: DSMN8, Vista Social, Oktopost, Sociabble, Hootsuite Amplify, Sharebee, Sprout Social Employee Advocacy, and EveryoneSocial.

Underlying data: [Grid® JSON](https://www.g2.com/categories/employee-advocacy/grids.json?focus%5B%5D=dsmn8&focus%5B%5D=vista-social&focus%5B%5D=oktopost&focus%5B%5D=sociabble&focus%5B%5D=hootsuite-amplify&focus%5B%5D=sharebee&focus%5B%5D=sprout-social-employee-advocacy&focus%5B%5D=everyonesocial)

**Sponsored**

### Axero

Axero is a modern intranet and digital workplace platform that brings your people, content, and communication into one searchable, branded hub. Built for mid-size and enterprise companies, Axero is where HR leaders, internal communications teams, and IT administrators bring everything together — so employees can find information, collaborate on projects, and stay connected to what's happening across the company, no matter where they work. Key features and capabilities include: - Intranet & communication hub — Company news, announcements, and updates in one place, where every employee can actually see them - Knowledge management — Organized document libraries and wikis so nothing gets buried and information stays current - Team collaboration — Workspaces, task management, and project tools that keep teams moving without the back-and-forth - Tool consolidation — A native form builder, newsletter manager, and LMS mean fewer tools to juggle. And with Axero App Manager, teams can build and deploy custom tools right inside the platform - People directory & profiles — Find the right person fast with employee search and org charts that actually reflect how the company is structured - Integrations — Connects with SharePoint, Microsoft 365, Google Workspace, Slack, and more so teams aren't starting from scratch Axero works for everyone — from employees who want drag-and-drop tools, to developers who want REST APIs, CSS overrides, webhooks, and full control through Axero App Manager. The result is an intranet that looks like your brand and works the way your people do. Available in the cloud or on-premise, with role-based permissions and SSO support. And when you work with Axero, you get more than software — you get a dedicated client success team that's with you through implementation, adoption, and everything after.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1436&secure%5Bchosen_at%5D=2026-08-06T22%3A28%3A41Z&secure%5Bdisplayable_resource_id%5D=2181&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=2181&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=4940&secure%5Bresource_id%5D=1436&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femployee-advocacy%3Fpage%3D3&secure%5Btoken%5D=25e430edeaeb393623bd3d36fe248f2dabf15c207df0326387f6eb83106d1674&secure%5Burl%5D=https%3A%2F%2Faxerosolutions.com%2Fg2-landing-page%3Futm_campaign%3DG2%2520Advertising%26utm_source%3DG2%26utm_medium%3Demployee%2520communications&secure%5Burl_type%5D=custom_url)

### [Buyapowa](https://www.g2.com/products/buyapowa/reviews)

Buyapowa is an enterprise referral and reward platform designed for regulated, high-consideration markets. For more than a decade, we’ve helped enterprise brands rethink how they grow. We design and run reward-led customer acquisition and retention programmes for industries including telecoms, energy, insurance, financial services and gaming — sectors where compliance requirements, eligibility rules, cooling-off periods and financial risk shape every customer journey. Most marketing technology was built for retail: fast clicks, simple funnels and short decision cycles. Regulated industries don’t operate that way. Trust isn’t optional — it’s structural. Buyapowa combines behavioural design, incentive strategy and robust reward infrastructure to help brands activate structured advocacy. Our platform supports customer referral programmes, employee referral, partner and affiliate growth, influencer mechanics, intermediary and broker programmes, lead generation referrals, welcome offers and reward payout campaigns. The platform is flexible by design. Clients can deploy a single solution or integrate multiple programme types across acquisition and retention, all powered by one advocacy infrastructure. Built-in validation logic, fraud controls, reward sourcing and automated fulfilment help ensure programmes operate responsibly, measurably and in line with regulatory requirements. Buyapowa helps brands formalise what already happens informally: customers recommending businesses they believe in. The result is measurable growth, lower acquisition costs, improved conversion rates and stronger retention — driven by trust, not just traffic.

**Average Rating:** 4.5/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate Buyapowa?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Integrations:** 10.0/10 (Category avg: 8.4/10)
- **Content optimization:** 10.0/10 (Category avg: 8.7/10)
- **Coworker content:** 10.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Buyapowa?

- **Seller:** [Buyapowa](https://www.g2.com/sellers/buyapowa)
- **Year Founded:** 2011
- **HQ Location:** London, London
- **Twitter:** @buyapowa  
2,725 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70d751a88965949f190f29c91fe7401e82e5375d4a7063fde1c5eae24d2a17e7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuyapowa%2F&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Telecommunications, Oil & Energy
- **Company Size:** 44% Medium, 42% Large

#### What Do G2 Reviewers Say About Buyapowa?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive customer support** of Buyapowa, consistently highlighting quick issue resolution and attentive service.
- Users appreciate the **ease of use** of Buyapowa, finding it simple yet powerful for maximizing customer engagement.
- Users appreciate the **supportive representatives** and the user-friendly interface of Buyapowa, enhancing their overall experience.
- Users value the **efficient management** offered by Buyapowa, highlighted by responsive support and easy campaign integration.
- Users value the **easy-to-use referral programs** of Buyapowa, appreciating the visibility and support throughout the setup process.

##### Cons

- Users express dissatisfaction with **limited customization** options, desiring more flexibility in templates and reporting exports.
- Users seek improved **reporting flexibility** in Buyapowa for better customization and management of dashboards and templates.
- Users experience **inaccurate analytics** that complicate performance tracking and make insights difficult to interpret.
- Users find **integration issues** with BI tools limit performance tracking and complicate their collaboration efforts.
- Users experience a **lack of information** with Buyapowa due to missing public pricing and demo options.

#### What Are Recent G2 Reviews of Buyapowa?

**["Helpful Team and Reward System That Lightens Our Workload"](https://www.g2.com/survey_responses/buyapowa-review-13116428)**

**Rating:** 4.0/5.0 stars

_— Liam K._

[Read full review](https://www.g2.com/survey_responses/buyapowa-review-13116428)

**["Straightforward, User-Friendly Referrals with Helpful Support"](https://www.g2.com/survey_responses/buyapowa-review-13077245)**

**Rating:** 4.5/5.0 stars

_— Olivia S._

[Read full review](https://www.g2.com/survey_responses/buyapowa-review-13077245)

### [Heyoo.ai - Employee Advocacy and Thought Leadership for LinkedIn](https://www.g2.com/products/heyoo-ai-employee-advocacy-and-thought-leadership-for-linkedin/reviews)

Heyoo.ai is an executive LinkedIn publishing and employee advocacy platform for small and large B2B teams. It enables organisations to run structured thought leadership and coordinated employee advocacy to generate LinkedIn visibility, pipeline and revenue at scale. Marketing teams manage executive LinkedIn publishing through approval workflows, voice note input and strategic planning. At the same time Marketing can launch advocacy campaigns to larger groups of employees and enable them to post. Heyoo generates personalised post suggestions per employee and per campaign. Instead of copy-paste content, these post suggestions are tailored to each employee's individual tone of voice profile, role and expertise. Heyoo is built for organisations managing LinkedIn visibility across multiple profiles. It supports teams coordinating executive and employee voices with structure, governance and measurable reporting. Designed for companies aligning multiple voices around shared strategic themes, Heyoo enables structured advocacy and thought leadership with clear performance insights (impressions, reach, comments, reactions and more) for individuals and the whole organisation. Unlike traditional advocacy tools using generic templates, every post is personalised and editable, increasing credibility and adoption. Compared to standalone AI writing tools, Heyoo combines campaign management, executive workflows, activation, scheduling and reporting in one system, closing the gap between content creation, coordinated distribution and measurable execution. The Heyoo agent monitors selected topics and sources in real time to generate timely content aligned with company goals. Advanced LinkedIn analytics track impressions, engagement, reach, clicks and performance across executives, employees, teams & departments and timeframes. The platform integrates with Slack, Microsoft Teams, Salesforce, HubSpot and offers API access. Heyoo supports B2B organisations across industries with measurable LinkedIn impact. Founded in 2023, Heyoo.ai is headquartered in the Netherlands and serves B2B companies such as Payhawk, Swarco, Serviceplan Group, Peple by Visma and many more, coordinating employee advocacy and executive thought leadership.

**Average Rating:** 4.6/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Heyoo.ai - Employee Advocacy and Thought Leadership for LinkedIn?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Content optimization:** 10.0/10 (Category avg: 8.7/10)
- **Coworker content:** 10.0/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Heyoo.ai - Employee Advocacy and Thought Leadership for LinkedIn?

- **Seller:** [Heyoo.ai](https://www.g2.com/sellers/heyoo-ai)
- **Year Founded:** 2025
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f91d44fca66ab19353dcc16053be66b99dd47eb68d57fc666e61d8555ec7ebb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fheyooai%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Heyoo.ai - Employee Advocacy and Thought Leadership for LinkedIn?

**["Empowers Authentic Employee Voices While Staying On-Brand"](https://www.g2.com/survey_responses/heyoo-ai-employee-advocacy-and-thought-leadership-for-linkedin-review-13186791)**

**Rating:** 5.0/5.0 stars

_— Tomas S._

[Read full review](https://www.g2.com/survey_responses/heyoo-ai-employee-advocacy-and-thought-leadership-for-linkedin-review-13186791)

**["Make employee posting easy and authentic"](https://www.g2.com/survey_responses/heyoo-ai-employee-advocacy-and-thought-leadership-for-linkedin-review-12483592)**

**Rating:** 5.0/5.0 stars

_— Adrie S._

[Read full review](https://www.g2.com/survey_responses/heyoo-ai-employee-advocacy-and-thought-leadership-for-linkedin-review-12483592)

### [Paiger](https://www.g2.com/products/paiger/reviews)

Our platform helps you discover new opportunities ahead of your competitors and helps to build relationships with candidates and clients on social. We're big believers in your recruiters being the best marketing strategy possible, so we give you the tools to unleash the power of your recruiters and tap into larger networks. With Paiger you can Identify new customers, Research for the perfect outreach, Nurture by building a personal brand, Recruit candidates from social and turn your recruiters into advocates. We are used by over 2000+ recruiters and marketers. Winners of Recruitment Marketing Solution of the Year in 2020 and APSCo's Innovator of the Year in 2019.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Paiger?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)

#### Who Is the Company Behind Paiger?

- **Seller:** [Paiger](https://www.g2.com/sellers/paiger-734bbc4e-77e1-4946-968d-c6cc55f9ecfd)
- **Year Founded:** 2018
- **HQ Location:** Loughton, GB
- **Twitter:** @paiger\_co  
940 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2fd33a88860e4a8bcc62472db265baed31a410589c5030da80e68e5b13fdb5eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpaigerco%2F&secure%5Burl_type%5D=linkedin_company_website)  
52 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of Paiger?

**["Amazing App that all recruiters need to have!"](https://www.g2.com/survey_responses/paiger-review-1899897)**

**Rating:** 5.0/5.0 stars

_— Wayne G._

[Read full review](https://www.g2.com/survey_responses/paiger-review-1899897)

**["Problem solving at its best!"](https://www.g2.com/survey_responses/paiger-review-4329040)**

**Rating:** 5.0/5.0 stars

_— Michael M._

[Read full review](https://www.g2.com/survey_responses/paiger-review-4329040)

#### What Are G2 Users Discussing About Paiger?

- [What is Paiger used for?](https://www.g2.com/discussions/what-is-paiger-used-for)

### [Interact](https://www.g2.com/products/interact/reviews)

Interact is the AI-native employee experience platform trusted by more than 1,500 enterprise organizations and over 4 million users worldwide. Built on 15+ years of intranet expertise, Interact unifies your intranet, internal communications and HR tools in one employee experience platform, giving every employee the right information for their role, whether they work at a desk, in the field or on the frontline. For internal communications teams, Interact ​delivers messaging that really works. Plan campaigns in an editorial calendar, then publish once and deliver everywhere: intranet, email, mobile app, Microsoft Teams, Slack, SMS and digital signage. Auto-translation into 100+ languages reaches global, multilingual and deskless workforces, and analytics go beyond page views to prove reach, engagement and business impact. For HR and People teams, Interact unlock the self-service that empowers high performance. Automate onboarding with pre-start homepages and checklists, drive policy compliance with mandatory reads and acknowledgment dashboards, and surface benefits, handbooks and answers through AI-powered search: customers have taken open-enrollment completion from 79% to 100% and cut HR enquiries by 35% in ten weeks. For finance and executive leadership, Interact consolidates fragmented, overlapping tools into a single platform and provides a measurable return. Model productivity gains, faster onboarding and improved retention across both desk-based and frontline workers, and connect employee engagement directly to business outcomes, so budget owners can see the value. Interact is enterprise-ready by design: ISO 27001 and SOC 2 Type II certified, GDPR compliant, with AES-256 encryption, SAML single sign-on, granular permissions, approval workflows and data residency across the US, EU, Canada and Australia. Interact integrates with 100+ enterprise tools, including Microsoft 365, SharePoint, Teams, Google Workspace, Workday, UKG, ServiceNow, Zendesk and Slack, with an open API for custom workflows. Interact is AI-native, not a bolted-on AI extension, with integrated AI accelerating content creation, personalizing delivery by role and location, answering employee questions with cited sources, detecting and surfacing recognition, tracking sentiment and translating in real time. Agent Builder lets teams create custom automations without developers. Trusted by global enterprises including Levi Strauss & Co., Domino's, New York Life, Piedmont Healthcare and Teva, Interact turns everyday moments, from onboarding to recognition, into connected experiences that drive retention and performance. Stop tolerating irrelevant content, broken search and disconnected apps. Give every employee one place that works.

**Average Rating:** 4.5/5.0

**Total Reviews:** 70

#### How Do G2 Users Rate Interact?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)

#### Who Is the Company Behind Interact?

- **Seller:** [Interact](https://www.g2.com/sellers/interact-2026-06-29)
- **Company Website:** www.interactsoftware.com
- **HQ Location:** Manchester, United Kingdom
- **Twitter:** @IntranetExperts  
5,048 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0eabec4f6400d289cddea48476772006681514ea8ebcb7452d56d8eac33d486&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1473063%2F&secure%5Burl_type%5D=linkedin_company_website)  
237 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Hospital & Health Care, Financial Services
- **Company Size:** 46% Medium, 41% Large

#### What Do G2 Reviewers Say About Interact?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Interact, enhancing navigation and content creation effortlessly.
- Users value the **great customer support** provided by Interact, enhancing their overall communication experience.
- Users value the **user-friendly interface** of Interact, enhancing navigation and making setup and usage seamless.
- Users value the **easy setup process** of Interact, appreciating its user-friendly design for seamless navigation.
- Users value the **effective communication platform** of Interact, enhancing information sharing and team alignment in a digital workspace.

##### Cons

- Users express frustration over the **lack of features** , noting unfulfilled requests and cumbersome processes in Interact.
- Users express disappointment with the **missing features** in Interact, highlighting outdated designs and unaddressed requests.
- Users find **navigation difficult** , noting that essential features and settings are often hidden and hard to access.
- Users find **layout issues** challenging, particularly with text wrapping around images and hidden configuration options.
- Users find **organizational challenges** with Interact, citing cumbersome permissioning and hard-to-locate configuration options as major issues.

#### What Are Recent G2 Reviews of Interact?

**["A neat and ever-evolving intranet solution with a great support team"](https://www.g2.com/survey_responses/interact-review-12809901)**

**Rating:** 4.0/5.0 stars

_— Eleanor C._

[Read full review](https://www.g2.com/survey_responses/interact-review-12809901)

**["Outstanding Support from Interact"](https://www.g2.com/survey_responses/interact-review-13147215)**

**Rating:** 5.0/5.0 stars

_— Tora S._

[Read full review](https://www.g2.com/survey_responses/interact-review-13147215)

### [Please Share](https://www.g2.com/products/please-share/reviews)

Please Share, an employee advocacy solution specifically built for Slack, is the fastest and easiest way for employees to share and engage with approved news and announcements! Companies of all sizes and industries can leverage the convenience, ubiquity, and familiarity of Slack to encourage employees to share and/or engage with approved blogs, news, job postings, and other content on Twitter, LinkedIn, and Facebook. Affordable and effective, Please Share provides a way for companies to supercharge their employee advocacy marketing, social media and social selling initiatives while simplifying the process of encouraging team members to share company content across social and professional networks.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Please Share?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Integrations:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Please Share?

- **Seller:** [Inspired Concepts](https://www.g2.com/sellers/inspired-concepts)
- **Year Founded:** 2014
- **HQ Location:** Boston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=188cf6c6eac6674bc926e1b62dd7acea755180fca23c42a474862bd894d5d3ab&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finspired-concepts-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Please Share?

**["Easy, quick and effective way to boost employee advocacy!"](https://www.g2.com/survey_responses/please-share-review-5432486)**

**Rating:** 5.0/5.0 stars

_— Sebastian C._

[Read full review](https://www.g2.com/survey_responses/please-share-review-5432486)

#### What Are G2 Users Discussing About Please Share?

- [What is Please Share used for?](https://www.g2.com/discussions/what-is-please-share-used-for)

### [Seenit](https://www.g2.com/products/seenit/reviews)

Seenit is the all-in-one employee content platform that turns employee voices into content that drives hiring, communication, and culture. With AI designed to amplify voices not replace them, Seenit makes it easy to collect, create, and share authentic employee stories. Guided remote and live recording, AI teleprompting, and a simple brand-safe video editor empower any team member to produce professional, user-generated content. Host, embed, and manage finished videos with built-in analytics to measure impact. From self-recorded clips to multi-perspective stories, Seenit enhances every aspect of employee storytelling, from recruitment to engagement.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Seenit?

- **Integrations:** 6.7/10 (Category avg: 8.4/10)
- **Content optimization:** 8.3/10 (Category avg: 8.7/10)
- **Coworker content:** 6.7/10 (Category avg: 8.2/10)

#### Who Is the Company Behind Seenit?

- **Seller:** [https://seenit.io/](https://www.g2.com/sellers/https-seenit-io)
- **Year Founded:** 2014
- **HQ Location:** Shoreditch, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd66114cd8ab82b5caf9aeb5a925ccfa1e89e49ae34b2b0c26442653e63f9f81&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5211452&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium, 100% Small

#### What Are Recent G2 Reviews of Seenit?

**["Accumulate an abundance of authentic video content"](https://www.g2.com/survey_responses/seenit-review-9859096)**

**Rating:** 4.0/5.0 stars

_— Harshit S._

[Read full review](https://www.g2.com/survey_responses/seenit-review-9859096)

### [SHIELD Analytics](https://www.g2.com/products/shield-analytics/reviews)

Shield is the only LinkedIn analytics tool you need. Connect personal LinkedIn profiles and get real-time analytics on organic content performance — including impressions, engagement, follower growth, audience demographics, and earned media value. Browse your entire post history across connected accounts. Find the highlights. Identify patterns. Learn what works and what doesn't. Use powerful search and filters to slice data by keyword, hashtag, post type, profile, or custom date range — and compare performance across time periods. Shield's AI-powered Agent turns your data into decisions. Ask your data questions in natural language, get content recommendations backed by real metrics, and generate reports in seconds. Built for individuals, teams, and agencies. Whether you're tracking one profile or hundreds, Shield scales with you — with workspaces, user roles, and multi-profile dashboards. Trusted by creators and brands in 50+ countries.

**Average Rating:** 3.2/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate SHIELD Analytics?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.4/10)

#### Who Is the Company Behind SHIELD Analytics?

- **Seller:** [Shield Intelligence](https://www.g2.com/sellers/shield-intelligence)
- **Year Founded:** 2018
- **HQ Location:** Copenhagen
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=75aeb2b7709044ce80596d3555befae4ad5f07e83d26ce4ecd8d48569a09d109&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshieldapp%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About SHIELD Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **analytics insights** SHIELD Analytics provides, highlighting their top-performing LinkedIn posts effectively.

##### Cons

- Users find SHIELD Analytics **overpriced** and report unreliable support that delays access and resolutions significantly.
- Users experience a **poor response system** that delays resolution and impacts access to SHIELD Analytics.

#### What Are Recent G2 Reviews of SHIELD Analytics?

**["Full Insights into Your Personal Brand Reach"](https://www.g2.com/survey_responses/shield-analytics-review-5199793)**

**Rating:** 5.0/5.0 stars

_— Kate E._

[Read full review](https://www.g2.com/survey_responses/shield-analytics-review-5199793)

**["A must for every content creator"](https://www.g2.com/survey_responses/shield-analytics-review-6897573)**

**Rating:** 4.0/5.0 stars

_— Ariel C._

[Read full review](https://www.g2.com/survey_responses/shield-analytics-review-6897573)

#### What Are G2 Users Discussing About SHIELD Analytics?

- [Does Linkedin have analytics?](https://www.g2.com/discussions/does-linkedin-have-analytics)
- [What is Linkedin shield?](https://www.g2.com/discussions/what-is-linkedin-shield)
- [What is Shield Tool?](https://www.g2.com/discussions/what-is-shield-tool)

### [Brand Networks](https://www.g2.com/products/brand-networks-brand-networks/reviews)

Turn your people into creators and their content into paid performance. Brand Networks is the creator and employee advocacy platform that enables your employees, fans, associates, and partners, no matter their experience, to create brand-safe content at scale and amplify it through paid media. The platform behind the world's largest and most impactful creator programs Brand Networks empowers brands to turn anyone into an organic content creator-from corporate employees and retail associates, to loyal fans, event attendees, and loyalty program members. BN is the leading platform for employee advocacy and employee-generated content (EGC), and the only company that bridges organic content creation to paid media amplification. Unlike traditional advocacy platforms that focus on resharing pre-written corporate content, BN enables original content creation, published natively across TikTok, Instagram, Facebook, LinkedIn, YouTube, Pinterest, NextDoor, Snapchat, and X-all from a single app. When original content is ready to post, BN's AI brand safety technology scans every post before it goes live to ensure it meets every standard. Once published, in-app gamification and incentive management keep your creators engaged and posting. Once your creators are posting and their organic content shows what resonates with their social networks, our AI ad buying technology-built on nearly two decades of campaign data-amplifies top performers across paid channels. We bridge the gap between organic and paid on a single connected platform.

#### Who Is the Company Behind Brand Networks?

- **Seller:** [Brand Networks](https://www.g2.com/sellers/brand-networks)
- **Year Founded:** 2006
- **HQ Location:** Rochester, New York, United States
- **Twitter:** @brandnetworks  
2,666 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae2e1bedf3513d77168175505fed3700837e37bbfa60e60476828f2cb346c8c6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbnanaugeocompany&secure%5Burl_type%5D=linkedin_company_website)  
250 employees on LinkedIn®

### [Drumbeat](https://www.g2.com/products/drumbeat/reviews)

Drumbeat turns your entire team into a coordinated marketing engine. We make it easy for your team to get AI-powered, personalised LinkedIn content. Authentic, high-quality and consistent. Generate human-sounding content for founders, execs, partners, sales and subject-matter specialists — all aligned to your message house and tailored to each person's unique voice. AuthorDNA™ captures each teammate's natural writing style — tone, cadence, rhythm, vocabulary, emoji habits — and applies it to every output. Coordinate timed campaigns across your entire organisation. Product launches, fundraises, hiring pushes, PR moments. Set approval flows, role-based permissions and posting guardrails. See who's saying what — and how far it spreads. Full audit trails and cross-team analytics give you visibility and protection.

#### Who Is the Company Behind Drumbeat?

- **Seller:** [Drumbeat AI](https://www.g2.com/sellers/drumbeat-ai)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9ffd33776c6001834b954f52cbe847ecf39b9a74e851e172aee03e297acafb96&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdrumbeat-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [DrumUp](https://www.g2.com/products/drumup/reviews)

Drumup is an end to end social media content scheduling and discovery app, and can cut down your social media management effort by up to 90% (works with Twitter, Facebook and LinkedIn). It discovers relevant and engaging stories of interest to your social media audience from around the web, that you can schedule for multiple social media accounts. You can also add custom posts to your content queue for publishing. DrumUp also allows you to link your blog feed on your social accounts. In addition to these features, DrumUp offers a content library, hashtag suggestions, and an employee advocacy program. Features: - Discover fresh relevant content for your themes in an easy shareable format - Schedule posts for multiple accounts in one click - Manage multiple accounts through a single dashboard - Create groups of social media accounts and schedule to them with ease - Link blog feed to post directly to your social accounts - Schedule posts for specific time and date - Chrome extension to discover posts as you browse and to schedule conveniently from within - Mobile app for on-the-go content discovery and social media management - Create text and image custom posts - Link RSS feeds to read them within the app - Get hashtag suggestions - Shorten URLs and track your clicks - View social media engagement analytics - Save files to the content library - Provide specific social media accounts' access to teammates - Set up an employee advocacy program

**Average Rating:** 4.1/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate DrumUp?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.4/10)

#### Who Is the Company Behind DrumUp?

- **Seller:** [DrumUp](https://www.g2.com/sellers/drumup)
- **Year Founded:** 2015
- **HQ Location:** Portland, OR
- **Twitter:** @drumupio  
6,217 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e09f67f2a1dca547abac8f73906a88e46d5c35a3a7dd25b553b999e15d241cfe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9226720%2F&secure%5Burl_type%5D=linkedin_company_website)

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Are Recent G2 Reviews of DrumUp?

**["Exactly what we needed"](https://www.g2.com/survey_responses/drumup-review-2202332)**

**Rating:** 4.0/5.0 stars

_— Ginger M._

[Read full review](https://www.g2.com/survey_responses/drumup-review-2202332)

**["Great For Content Poor Customer Service"](https://www.g2.com/survey_responses/drumup-review-4595674)**

**Rating:** 4.5/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/drumup-review-4595674)

#### What Are G2 Users Discussing About DrumUp?

- [What is DrumUp used for?](https://www.g2.com/discussions/what-is-drumup-used-for)

### [GoodSeeker](https://www.g2.com/products/goodseeker/reviews)

GoodSeeker Digital Yearbook for employee success and life at work stories. Capture, centralize and share employee-inspired content to build your team and brand inside and out. Invite employees, clients, partners and other ambassadors to submit individual and team-generated stories to spotlight job roles, skills, hidden talents, company values, and go to market differentiators. A fully customizable story and testimonial generator that uses text, tags, and video makes it easy for anyone to contribute a "meaningful story," not a high-five. Managers and team leaders can use it to show employee appreciation, onboard new hires with job specific examples, and give greater transparency to lessons-learned. Employer branding, talent attraction, and recruitment marketing teams can embed promote and embed stories anywhere to give candidates better look at who and what makes your culture unique.

#### Who Is the Company Behind GoodSeeker?

- **Seller:** [GoodSeeker](https://www.g2.com/sellers/goodseeker)
- **Year Founded:** 2016
- **HQ Location:** McLean, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=53ae923ffbdde38c3aaa524d5c83d2dc8d13c368560836741e8580b1ae6548fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgoodseeker-inc-&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Highperformr](https://www.g2.com/products/highperformr-inc-highperformr/reviews)

Highperformr's Product Analytics is a comprehensive solution designed to monitor and enhance the performance of social media campaigns. It enables businesses to track engagement metrics, measure return on investment (ROI), and ensure that content effectively resonates with both prospects and customers.

#### Who Is the Company Behind Highperformr?

- **Seller:** [Highperformr Inc](https://www.g2.com/sellers/highperformr-inc)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **Twitter:** @HighperformrAI  
158 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=30dafc9d2f342caca7864df6eb050846c6dbece35ea19dc7d2178e9c9b7e874e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighperformr-ai&secure%5Burl_type%5D=linkedin_company_website)  
40 employees on LinkedIn®

### [Magnettu](https://www.g2.com/products/magnettu/reviews)

Magnettu is a LinkedIn analytics and content management platform built for agencies and marketing teams managing multiple personal brand profiles at scale. As an official LinkedIn API partner, Magnettu connects directly through LinkedIn's official API — no browser extensions, no shared passwords, no risk to client accounts. Teams and clients collaborate in one shared workspace to ideate, approve, schedule, and measure content, with role-based permissions and white-label reporting built for client delivery. Magnettu's analytics go deeper than scheduling and publishing. Through official API access, agencies and marketing departments get personal profile analytics that few other platforms in the category offer — giving teams real visibility into what's driving growth on each managed profile, not just surface-level engagement counts. Beyond content and analytics, Magnettu's Brand Ambassadors feature turns employee advocacy into a measurable, ongoing program: gamified rankings and rewards that keep teams engaged over time, instead of a one-off campaign that fades after launch. Magnettu operates in 12+ countries, supporting agencies and marketing teams of every size — from boutique shops managing a handful of client profiles to larger organizations running dozens. The team behind Magnettu is intentionally lean and built around senior, high-performing specialists, which is reflected in how clients describe support: fast, knowledgeable, and consistently named as one of the platform's strongest points. Pricing is transparent and scales with the number of managed profiles, from a Starter plan for individual profiles up to Agency and Custom tiers for larger rosters, including advanced customization, tailor-made market reports, API access, and priority support. A 7-day free trial and a 30-day money-back guarantee make it easy to start with confidence.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Magnettu?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)

#### Who Is the Company Behind Magnettu?

- **Seller:** [Magnettu](https://www.g2.com/sellers/magnettu)
- **Year Founded:** 2022
- **HQ Location:** Barcelona, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ec1c649b08933297daedb5cecc6f5b21e631a6c0ce8dce5bb65c1986057ee8d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmagnettu&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About Magnettu?

_AI-generated summary from verified user reviews_

##### Pros

- Users laud the **AI integration** in Magnettu for providing enhanced capabilities and valuable insights effortlessly.
- Users appreciate the **AI integration** of Magnettu, enhancing their insights and streamlining client LinkedIn account management.
- Users value the **constant improvements** of Magnettu driven by a responsive leadership team focused on client needs.
- Users value the **ease of use** of Magnettu, enjoying its intuitive interface and efficient navigation for optimal results.
- Users value the **efficiency** of Magnettu, noting consistent improvements based on client feedback for optimal performance.

##### Cons

- Users experience **slow performance** with Magnettu, yet appreciate the team's responsiveness to improvements and fixes.
- Users acknowledge the **slow updates** from Magnettu, but appreciate their swift issue resolutions and commitment to improvement.
- Users experience **occasional software bugs** with Magnettu, though the team is responsive in resolving them quickly.
- Users experience **occasional technical glitches** with Magnettu, but the team's commitment to quick resolution is commendable.

#### What Are Recent G2 Reviews of Magnettu?

**["Intuitive and Effective for Content Management"](https://www.g2.com/survey_responses/magnettu-review-12976893)**

**Rating:** 5.0/5.0 stars

_— Seba M._

[Read full review](https://www.g2.com/survey_responses/magnettu-review-12976893)

**["LinkedIn made easy"](https://www.g2.com/survey_responses/magnettu-review-10703574)**

**Rating:** 5.0/5.0 stars

_— Pedro M._

[Read full review](https://www.g2.com/survey_responses/magnettu-review-10703574)

### [Rocksalt](https://www.g2.com/products/rocksalt/reviews)

Rocksalt is a B2B social engagement platform that helps companies build visibility with buyers and AI search tools on LinkedIn and Reddit. It surfaces the conversations buyers pay attention to and guides executives and subject matter experts to engage authentically. B2B teams use Rocksalt for powering employee advocacy, executive LinkedIn visibility, and AI search visibility.

#### Who Is the Company Behind Rocksalt?

- **Seller:** [Rocksalt](https://www.g2.com/sellers/rocksalt)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [The Martec](https://www.g2.com/products/the-martec/reviews)

Our Mission Democratise people-led storytelling. Make authentic content accessible to every team, every function, and every market. The world’s leading Employee Content Generation and Social Advocacy Activation Platform for Employer Brands. The Martec helps employees contribute authentic written and video content with AI assistance. This content is then fed to your Employee Social Advocates, Recruiting team and Career Site. Content is scaled by segment (by role, location and initiative) making your 1:many talent communication feels 1:1. Makes all hiring and retention content and communication easy.

#### Who Is the Company Behind The Martec?

- **Seller:** [The Martec](https://www.g2.com/sellers/the-martec)
- **Year Founded:** 2015
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=032d32d76c288e6129156bd044e91e704d093b4d74e7f4eb38e114c7654725c0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-martec&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

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- [Customer Advocacy](/categories/customer-advocacy)

[Browse Employee Advocacy Themes](/categories/employee-advocacy/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated March 20, 2026

Employee advocacy software enables employees to share branded content and company information via their personal social media channels. These tools provide centralized, pre-approved content libraries that make it easy for employees to distribute content via mobile, email, or social platforms. By facilitating employee participation in social sharing, organizations can expand their social reach while maintaining a unified brand message across channels.

Employee advocacy tools often support social selling initiatives by enabling sales representatives to engage with prospects and customers on social networks while maintaining a consistent brand image and voice. Many of these platforms offer gamification features to promote a higher volume of sharing among employees and analytical capabilities to measure employee activity.

Employee advocacy software is a subset of [brand advocacy software](https://www.g2.com/categories/brand-advocacy). Brand advocacy platforms typically focus on either employee advocacy or [customer advocacy](https://www.g2.com/categories/customer-advocacy), though some solutions support engagement programs for both employees and customers within a single platform.

To qualify for inclusion in the Employee Advocacy category, a product must:

- Provide a centralized library of pre-approved content for employees to share on their social networks
- Provide analytics dashboards or reporting capabilities to measure the impact of employee advocacy programs and content reach, such as clicks, shares, ROI, etc.
- Provide social integrations to allow the company’s employees to share messages and content directly from the platform

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